Tire Shop Lessons With Dustin Dobbs, Hunt Demarest, Walter Lybeck, Steven Fafel, and Ron Dolan

Dustin Dobbs is the President of Dobbs Tire & Auto Centers, a family-owned business headquartered in St. Louis. Under his leadership, Dobbs Tire & Auto Centers has expanded to over 50 locations across Missouri, Illinois, and Texas. Dustin was immersed in the family business from a young age, instilling in him a strong work ethic and commitment to the company’s culture and values. He believes in empowering employees rather than micromanaging them.

Hunt Demarest is a Senior Accountant at Paar, Melis & Associates, an accounting and tax firm specializing in automotive repair shops. He believes that accounting should always be made easy to understand for business owners. Hunt also hosts the Business by the Numbers podcast, where he shares financial advice and accounting insights.

Walter Lybeck is the CEO of Point S Tire and Auto Service, a member-owned cooperative with hundreds of independent tire dealers across the country. He believes in building relationships and camaraderie among employees. Walter stresses the importance of saying "yes" to opportunities, even when hesitant, and turning those opportunities into successes.

Steven Fafel is co-founder of AutoOps, an online scheduling tool that integrates with most shop management systems. Steven believes that all marketing efforts in a shop should include the option for online scheduling. He also believes that good customer service is key to customer retention, even more than online scheduling.

Ron Dolan is the President of Sailun Tire North America. He believes the key to success in sales is connecting with people, telling the truth, and treating them the way you want to be treated. Ron worked his way up in the industry by proving himself as a salesman, earning the trust of his customers with honesty — even turning down sales if he didn't believe in a product.

In this episode…

The tire and auto repair industry is a competitive market where businesses are constantly looking for ways to stand out and attract customers. How can shops build a loyal customer base and achieve long-term success in such a demanding industry?

According to Dustin Dobbs of Dobbs Tire & Auto Centers, Hunt Demarest of Paar, Melis & Associates, Walter Lybeck of Point S Tire, Steven Fafel of AutoOps, and Ron Dolan of Sailun Tire North America, the keys to success in the tire and auto repair industry include exceptional customer service, employee empowerment, transparent and honest sales practices, and a focus on building long-term relationships rather than just chasing quick profits.

On this episode of Gain Traction, Mike Edge looks back at conversations from past episodes that featured Dustin, Hunt, Walter, Steven, and Ron. Listeners will learn how these industry leaders have achieved remarkable success in the tire and auto repair industry by focusing on company culture, customer retention strategies, the importance of online scheduling, analyzing gross profit per hour, and the power of building strong relationships with both customers and employees.

Here’s a glimpse of what you’ll learn: 

• [02:05] How employee appreciation impacts long-term business success
• [04:28] Effective pricing strategies based on convenience over competition
• [06:02] The benefits of relationship-oriented business purchases over price-focused ones
• [07:33] How deep customer relationships can be created from going above and beyond
• [09:46] The role of after-hours touchpoints in converting and retaining customers
• [10:36] How offering scheduling flexibility enhances customer experience and loyalty
• [11:58] The power of transparency and honesty in B2B sales for lasting partnerships
• [14:28] Why nurturing B2B relationships provides enduring sales success

Resources mentioned in this episode:

• Dustin Dobbs
• Dobbs Tire & Auto Centers
• Hunt Demarest on LinkedIn
• Paar, Melis & Associates
• Walter Lybeck on LinkedIn
• Point S Tire
• Steven Fafel on LinkedIn
• AutoOps
• Ron Dolan on LinkedIn
• Sailun Tire North America
• Mike Edge on LinkedIn
• Tread Partners

Quotable Moments: 

• “You have to empower your people. You have to let them know that you were supporting them.” - Dustin Dobbs
• “Margins are back up because they'll be upfront with the customer. Hey, you know what? It's here. It needs tires. We can put it on there. No, I'm not going to kill you on the price, but you also aren't looking for cut-rate prices.” - Hunt Demarest
• “When everyone's in it for the group, and they're not in it for the self, then it creates a much deeper fabric.” - Walter Lybeck
• “Every single piece of marketing that you do should at least provide the option for a customer to schedule online.” - Steven Fafel
• “When you're in B2B sales — I've always been in long-term relationships. I've had relationships with people for 20 years. So it's a long game, where other types of sales, it's about closing very quickly.” - Ron Dolan

Action Steps: 

1. Empower your employees: Encouraging employee autonomy fosters a culture of innovation and professional growth.
2. Maintain core company traditions: Maintaining traditions boosts employee morale and strengthens corporate culture.
3. Prioritize relationship building over price: Building strong customer relationships leads to loyalty and repeat business, overshadowing the lure of competitive pricing.
4. Leverage online tools for customer convenience: Offering online scheduling and other convenient digital interactions meets modern customer expectations.
5. Practice honest and transparent salesmanship: Honesty plays a key role in long-term partnerships and trust-building within B2B relationships.

Sponsor for this episode...

This episode is brought to you by Tread Partners. 

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. 

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. 

So, what are you waiting for?

Visit www.treadpartners.com or email [email protected] to learn more.