Gain Traction

The Gain Traction Podcast features top tire and auto repair professionals, shop owners, industry executives, and thought leaders.

Marketing Strategies To Boost Bay Traffic With Joe Schafranek of Tread Partners 07/16/2025

Marketing Strategies To Boost Bay Traffic With Joe Schafranek of Tread Partners Joe Schafranek is an Account Manager at Tread Partners, a marketing agency focused on the tire and auto repair industry. With roots in Detroit and hands-on shop experience at Firestone and Big O, Joe brings a unique perspective to digital marketing through his understanding of both operations and data. Prior to Tread Partners, he helped grow BAIC and explored data-centric roles in the auto aftermarket. Today, Joe leverages that diverse background to help multi-location shops increase car count through performance-driven strategies. In this episode… Marketing in the auto repair industry often feels confusing and inconsistent, especially for multi-location shop owners. With so many digital channels and buzzwords, it’s hard to know what’s actually driving car count and boosting business. How can tire dealers make smarter marketing decisions based on data and results, not guesswork? According to Joe Schafranek of Tread Partners, it starts by focusing on transparency and measurable results. Joe leverages his real-world shop experience and data expertise to help clients improve performance using tailored PPC campaigns, SEO strategy, and localized promotions. He emphasizes the importance of tying marketing activity directly to car count and revenue growth — not just impressions or traffic. On this episode of Gain Traction, Mike Edge welcomes Joe Schafranek for a conversation about data-driven marketing in the tire and auto repair space. Joe explains how to tie marketing efforts directly to car count and revenue, why transparency matters, and how shop owners can avoid wasting budget on ineffective campaigns. He also shares a case study on how a $250 Facebook ad led to $22K Saturdays. Here’s a glimpse of what you’ll learn: [03:48] How hockey and family life shaped Joe Schafranek's community involvement [06:34] Lessons Joe learned from managing Big O franchise stores in Arizona [07:43] Joe’s transition into digital marketing and data roles [10:37] Why revenue isn’t always the best indicator of marketing success [12:23] The importance of new customer acquisition for long-term growth [18:52] How experience helps Joe prevent clients from wasting ad spend [19:58] What excites Joe most about working in marketing for tire dealers? Resources mentioned in this episode: Quotable Moments "You don't know what you don't know — there's a whole world of discovery out there every day." "The best campaigns are the ones that fill your bays, not just your inbox." "Marketing success should be tied to car count and revenue, not just clicks and impressions." "Transparency works both ways — clients should know what’s working, and we need to know how it’s executed." "Even small campaigns, like a $250 Facebook ad, can have huge returns if done right." Action Steps Rethink how you measure marketing ROI: Focus on car count and specific service conversions, not just traffic or impressions. Run local Facebook ads to test promotions: Try low-cost campaigns targeting service-specific offers to boost visibility and appointments. Invest in transparency with your marketing team: Share performance data both ways — ad results and in-shop execution. Use digital tools to track campaign effectiveness: Leverage reporting that ties ads to phone calls, form fills, and actual sales. Target new customer acquisition regularly: Offset the average 15% annual shrinkage by always growing your base strategically. Sponsor for this episode... This episode is brought to you by . At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our , we help shops sell more tires and put more cars in bays. We’ve helped companies like , , and bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit or email to learn more. /episode/index/show/gaintraction/id/37293295

An Open and Honest Approach to Marketing With Dan Kahn of Kahn Media 07/09/2025

An Open and Honest Approach to Marketing With Dan Kahn of Kahn Media Dan Kahn is the Founder and CEO of Kahn Media, a public relations and marketing agency based in Los Angeles specializing in the automotive aftermarket. A lifelong car enthusiast, Dan began his career at age 16 by pitching and landing magazine features on a Mustang he restored with his father. Before founding Kahn Media in 2008, he worked as an automotive journalist and launched digital content platforms. His latest book, The New Rules of the Road, outlines his philosophy on transparency, digital strategy, and authority marketing in a fast-evolving business world. In this episode… Trust and transparency are reshaping the way brands connect with customers. In industries like automotive repair and aftermarket services, reputation is everything. How can leaders and marketers build lasting customer relationships without relying on old-school sales tactics? According to Dan Kahn of Kahn Media, authentic engagement starts with openness and education. Drawing from decades of experience in automotive journalism and agency leadership, Dan explains how businesses can thrive by prioritizing customer empowerment and honesty. He highlights the power of authority marketing and the need to communicate value without overpromising. On this episode of Gain Traction, Mike Edge chats with Dan about keys to brand authenticity, customer trust, and business resilience. Dan shares personal stories of success and failure, insights from his book, and actionable tips for both local tire shops and national brands. Here’s a glimpse of what you’ll learn: [01:53] The Mustang project that launched Dan Kahn's media career at 16 [05:32] The significance of converging PR and marketing in modern business [07:09] Why Dan founded Kahn Media to serve a gap in the auto industry [8:38] The concept of "open, honest, and transparent" brand storytelling [11:36] How education trumps selling in building customer loyalty [12:46] Flat-rate pricing and transparency in auto repair shops [13:52] Owning mistakes and regaining trust with clients [25:49] How a small-town tire shop survived national competition through community ties Resources mentioned in this episode: Dan Kahn | Quotable Moments: "Don’t sell — just educate. If people don’t get it, they’re not your customer." "Transparency makes me feel like I’m part of the process — and I’m happy to pay more for that." "Our biggest hurdle with new clients is fixing the damage done by other agencies." "When you own your mistakes, people respect you more and keep coming back." "Marketing is like falconry — you need to stay just hungry enough to stay sharp." Action Steps: Adopt a transparency-first mindset: Build trust with customers by openly sharing your process, costs, and updates. Stop selling, start educating: Empower your audience with knowledge rather than pressure them with sales pitches. Commit to consistent business development: Avoid complacency by always nurturing your pipeline, no matter how busy you are. Engage in community marketing: Sponsor local events and be present — authenticity creates brand resilience. Turn mistakes into loyalty builders: Admit errors quickly, provide solutions, and use failures to deepen relationships. Sponsor for this episode... This episode is brought to you by . At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our , we help shops sell more tires and put more cars in bays. We’ve helped companies like , , and bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit or email [email protected] to learn more. /episode/index/show/gaintraction/id/37214260

Legacy and Innovation With Dennis Feldman, Keleyah Miller and Justin Pursell of ITDG Next Gen 07/02/2025

Legacy and Innovation With Dennis Feldman, Keleyah Miller and Justin Pursell of ITDG Next Gen Dennis Feldman is the Chair of the ITDG Next Gen Committee and a third-generation operator at Performance Plus Tire, a family-owned business in Long Beach, California which specializes in classic car tires and aftermarket wheels. Keleyah Miller is the Vice Chair of the ITDG Next Gen Committee and part of the third generation at Main Street Tire in Colorado Springs, Colorado, where she and her siblings are leading a company that is now 80% wholesale. Justin Pursell serves as Secretary of the ITDG Next Gen Committee and oversees commercial, wholesale, and retread operations at Bergey’s Commercial Tire, a fifth-generation company in Pennsylvania with a century-long legacy in transportation. In this episode… The tire industry continues to evolve as family-run operations face digital transformation, shifting market pressures, and generational handoffs. As new leaders step into roles shaped by legacy and innovation, balancing tradition with forward-thinking becomes crucial. How can young leaders modernize operations while honoring decades of family heritage? According to Dennis Feldman, who chairs the Next Gen Committee for Performance Plus Tire, the key lies in strategic upgrades, relationship building, and community collaboration. Along with Keleyah Miller and Justin Pursell, he emphasizes the role of ITDG’s Next Gen group in preparing young leaders for succession and growth through networking, mentorship, and shared learning. Together, they reflect on how family ties, vendor partnerships, and conferences strengthen both culture and business outcomes. On this episode of Gain Traction, Mike Edge welcomes Dennis, Keleyah, and Justin for a conversation about generational leadership, the mission of the ITDG Next Gen Committee, and the practical steps they’re taking to future-proof their tire businesses. They dive into the emotional dynamics of working with family, the challenges of modernizing legacy systems, and the strategies that keep independent operations competitive in a shifting market. Dennis, Keleyah, and Justin provide insights into the importance of community, the power of long-term vision, and how peer support within ITDG fuels innovation across the board. Here’s a glimpse of what you’ll learn: [01:48] Dennis Feldman shares his role at Performance Plus Tire and his niche in classic car tires [02:36] Justin Pursell explains his leadership at Bergey’s and the scope of their operations [03:28] Keleyah Miller describes Main Street Tire’s wholesale focus and family involvement [04:52] The goals of the ITDG Next Gen Committee and how it nurtures leadership [06:38] Challenges and advantages of working within multigenerational family businesses [17:26] Keleyah’s family mantra: “Prepare for your grandkids, and your kids will fall into line” [18:32] Justin’s wildlife photography hobby and connection to nature outside of work [19:57] Dennis reflects on modernizing his family business while preserving legacy Resources mentioned in this episode: Quotable Moments “Prepare for your grandkids, and your kids will fall into line.” – Keleyah Miller “What other career lets you see your dad every day while building something meaningful?” – Dennis Feldman “We're going to get up in the morning and sell tires — no matter what.” – Justin Pursell quoting Jason Rook “Next Gen is here to educate, connect, and guide young leaders into broader roles.” – Dennis Feldman “You can gain a lot of success when you make the right relationships.” – Keleyah Miller Action Steps Evaluate your leadership transition plan: Identify next-gen leaders in your organization and outline how to involve them in long-term strategy. Join a collaborative group: Gain access to networking, vendor partnerships, and growth opportunities without losing your brand identity. Modernize your systems: Consider upgrading legacy point-of-sale or e-commerce platforms to stay competitive and efficient. Foster legacy and connection: Build a company culture where both family members and long-term employees feel deeply valued. Attend industry conferences: Engage with peers, vendors, and leaders through events like ITDG’s annual conference to stay informed and inspired. Sponsor for this episode... This episode is brought to you by . At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our , we help shops sell more tires and put more cars in bays. We’ve helped companies like , , and bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit or email to learn more. /episode/index/show/gaintraction/id/37109460

Secrets to Scaling Your Auto Service Business With Joe Tomarchio Jr. of FOCUS Investment Banking 06/25/2025

Secrets to Scaling Your Auto Service Business With Joe Tomarchio Jr. of FOCUS Investment Banking Joe Tomarchio Jr. is a Managing Director at FOCUS Investment Banking, where he specializes in helping auto service businesses scale and prepare for acquisition. Before joining FOCUS, Joe co-founded and scaled a 26-location tire and auto service chain, generating over $50M in revenue before selling it to Monro. With over 65 major acquisitions under his belt, he is one of the most seasoned professionals in the industry. Joe now consults for private equity firms and dealers seeking exponential growth or strategic exits. In this episode… Auto service businesses often undervalue their labor, hurting both profitability and employee retention. Many operators struggle with hiring because they don’t charge enough to offer competitive wages or create appealing work environments. How can owners realign their pricing and culture to build a more sustainable and attractive operation? According to Joe Tomarchio Jr., who leads strategic growth initiatives for FOCUS Investment Banking, the key lies in charging what you're worth and investing that revenue back into your team. By adjusting labor rates and responding rapidly to cost increases, Joe helped transform underperforming stores into profitable ones. His four-pillar hiring approach focused on attitude, enthusiasm, work ethic, and moral compass fosters loyalty, high standards, and accountability. On this episode of Gain Traction, Mike Edge welcomes Joe for a discussion about strategic pricing, acquisitions, and creating a workplace where technicians and staff want to stay. Joe shares his leadership principles, anecdotes from his time at Monro, and actionable advice for shop owners looking to grow, sell, or simply survive in today’s competitive market. Here’s a glimpse of what you’ll learn: [02:04] The journey from one store in Baltimore to a $50M tire and auto service empire [06:22] Why Joe Tomarchio Jr. focused solely on acquisitions for the last 8 years at Monro [08:05] The link between low labor rates and hiring challenges in auto shops [09:15] Why paying employees well is essential for customer satisfaction and retention [15:06] Joe’s customer service philosophy: empower frontline staff with $500 autonomy [16:50] Why allowing employees to make mistakes is crucial for growth [18:01] The four pillars Joe used for hiring: enthusiasm, attitude, work ethic, and moral compass [29:26] Joe’s current work at FOCUS Investment Banking helping dealers grow or exit Resources mentioned in this episode: Quotable Moments: “If you can’t charge enough, you can’t pay enough — and then you can’t retain the right people.” “Pay more, but demand more. I strive for perfection and settle for excellence.” “To beat me, you have to eat me. If I haven’t won, the war isn’t over.” “You pay peanuts, you get monkeys — and monkeys don’t deliver superior service.” “I know the top 10% and the bottom 10% of my team. Guess which one you don’t want to be?” Action Steps: Raise your labor rates now: Don’t wait for inventory to turn — adjust pricing as soon as costs increase. Invest in your team: Pay above market rate to attract and retain top technicians and managers. Screen for character, not just skill: Use the four pillars — attitude, enthusiasm, work ethic, and moral compass — as your hiring filter. Empower store managers: Give them financial autonomy to resolve customer issues quickly and effectively. Lead from the field: Spend time in your stores to connect with employees and understand operational challenges firsthand. Sponsor for this episode... This episode is brought to you by . At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our , we help shops sell more tires and put more cars in bays. We’ve helped companies like , , and bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit or email [email protected] to learn more. /episode/index/show/gaintraction/id/37022590

Driving Success as a Family Business With Steven and Susan Moss of Wilson Tire Pros and Automotive 06/18/2025

Driving Success as a Family Business With Steven and Susan Moss of Wilson Tire Pros and Automotive Steven and Susan Moss are the owners of Wilson Tire Pros and Automotive, a three-location tire and automotive repair business in Burlington, North Carolina. Steven, who took over the business from his father in 2009, brings a hands-on background in automotive repair and business operations. Susan, after managing military contracts in her family's hosiery business, joined Steven full-time, catalyzing the company's growth and operational evolution. Together, they’ve become prominent leaders in the Tire Pros network, with Susan now serving as the first female Chair of the National Dealer Council. In this episode… Family-run businesses are the heartbeat of many industries, including automotive service and repair. Growing from one location to three while balancing family, legacy, and leadership challenges requires grit, planning, and deep support systems. What lessons can other shop owners learn from a husband-and-wife team who grew their business through heart and hustle? According to Susan and Steven Moss, who own and operate Wilson Tire Pros and Automotive, success comes from building community, embracing mentorship, and working through the numbers. From joining Tire Pros to implementing lessons from a 20 Group, they transformed their family business by leaning into smart processes and strategic relationships. Their journey offers a blueprint for growth-minded entrepreneurs. On this episode of Gain Traction, host Mike Edge welcomes Steven and Susan for a conversation about growing a multi-location tire business, the transition from technician to leader, and the power of industry networking. They share the sacrifices behind their success, how joining Tire Pros and a 20 Group transformed their business, and why trusting your team is essential for growth. Here’s a glimpse of what you’ll learn: [01:39] The origin of Wilson Tire Pros [04:11] Why Susan Moss’ full-time involvement helped accelerate business expansion [08:18] How joining Tire Pros supported early growth through marketing and discounts [09:44] The impact of working with a dedicated Tire Pros marketing manager [13:38] Steven Moss’ unorthodox but successful journey to ASE certification [20:45] The personal sacrifices and teamwork that fueled early growth [26:48] Why growing from one to two locations is the hardest jump Resources mentioned in this episode: Quotable Moments: "It’s not rocket science — just treat people the way you want to be treated." "Every car should be treated like it belongs to Grandma Moss: everything it needs, nothing it doesn't." "Our biggest asset is knowing every job in the shop — our worst asset is also knowing every job in the shop." "The jump from one to two locations is the scariest, but it’s also the most important step." "We couldn’t have grown this business without each other’s full support, both at home and at work." Action Steps: Leverage your network for support: Cultivate relationships in the industry for guidance and encouragement. Transition out of technician mode: Focus on leadership and growth by training and trusting your team to take on responsibilities. Use business metrics to guide decisions: Learn your KPIs, understand your numbers, and manage your shop with data, not guesswork. Join a business peer group: Consider a 20 Group or similar cohort to share best practices and gain accountability from like-minded shop owners. Balance family and business intentionally: Create routines and backup systems at home and at work to support long-term sustainability. Sponsor for this episode... This episode is brought to you by . At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our , we help shops sell more tires and put more cars in bays. We’ve helped companies like , , and bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit or email to learn more. /episode/index/show/gaintraction/id/36913035

Why Racing and Auto Shops Go Hand in Hand With Rob Howden of USF Pro Racing 06/11/2025

Why Racing and Auto Shops Go Hand in Hand With Rob Howden of USF Pro Racing Rob Howden is the Director of Business Development and Series Announcer for USF Pro Championship Racing. Known as “The Voice of the Series,” he has been a fixture in motorsports media for over 30 years. He’s also the founder of Howden Media Group and eKarting News, where he continues to cover karting events across North America. Rob’s passion for racing started in go-karts and has evolved into mentoring and following drivers from childhood through to professional careers in IndyCar and beyond. In this episode… Motorsports is not just about speed — it's about precision, development, and community, from grassroots karting to elite IndyCar races. Many young drivers begin their journey as early as age five and ascend through a structured ladder system that prepares them for pro racing. What makes a winning driver in such a competitive and mentally demanding environment? According to Rob Howden, who directs business development and announces races for USF Pro Championships, success comes from more than just talent and equipment. Confidence and momentum are intangible but crucial elements that often separate the good from the great. Through decades of experience, Rob has witnessed countless young racers transform their skills and mindsets en route to top-tier success. On this episode of Gain Traction, Mike Edge welcomes Rob for a conversation about the business and culture of USF Pro Racing, how tire dealers and shop owners can get involved, and what it takes for young racers to reach the IndyCar level. Rob also shares personal insights into his career, favorite race tracks, and where to find the best pizza on the road. Here’s a glimpse of what you’ll learn: [02:20] The role of karting as the foundation of professional racing careers [03:18] How USF Pro Championships serve as a development ladder to IndyCar [05:26] Why tire dealers are naturally drawn to motorsports sponsorship [08:05] What sets top-tier racers apart: confidence and momentum [10:24] The mental side of racing and the importance of coaching [11:42] Rob Howden’s love for race announcing and staying active in karting [13:05] Opportunities for young racers to shine at high-profile IndyCar events [15:37] How businesses can get involved with USF Pro through sponsorship and hospitality Resources mentioned in this episode: Rob Howden on | Quotable Moments: “You can buy more tires, but you can’t buy confidence or momentum — that’s what really separates great drivers.” “I get to see a driver go from age seven in karting to winning at IndyCar — it’s the most rewarding part of my job.” “Every driver’s journey is different, but those who win usually believe they can — and that belief changes everything.” “Race announcing is just active spectating — I’d be talking through the race even if I wasn’t getting paid.” “Hospitality in racing is like being a VIP at the Super Bowl, but with way more horsepower.” Action Steps: Explore USF Pro Championships opportunities: Visit USFProChampionships.info to learn how to attend events, sponsor drivers, or host customers at races. Support local karting initiatives: Connect with youth karting leagues to support upcoming racers from your area. Integrate racing with business marketing: Use motorsports partnerships to build brand visibility and entertain high-value clients. Invest in personal growth through sport: Reflect on how confidence and momentum play roles in your own professional success. Follow the full ladder of racing talent: Track future IndyCar stars by starting with USF Juniors and watching their rise through the ranks. Sponsor for this episode... This episode is brought to you by . At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our , we help shops sell more tires and put more cars in bays. We’ve helped companies like , , and bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit or email [email protected] to learn more. /episode/index/show/gaintraction/id/36786275

How To Build a Culture While Scaling Fast With Logan Leslie of Main Street Auto 06/04/2025

How To Build a Culture While Scaling Fast With Logan Leslie of Main Street Auto Logan Leslie is the Founder and CEO of Main Street Auto, a fast-growing network of tire and auto repair shops across the United States. After serving over eight years in the military, Logan pursued a joint law and business degree, which laid the foundation for his entrepreneurial ventures. He launched Main Street Auto in 2021, starting with a single location and scaling to nearly 100 shops in under four years. Logan is also a passionate advocate for hiring veterans, building culture, and redefining leadership in the blue-collar business world. In this episode… The tire and auto repair industry is evolving rapidly as new players apply business and acquisition strategies once reserved for tech startups. Yet, scaling in this space demands deep respect for shop culture, community ties, and the legacy of independent owners. How can business leaders grow without losing the heart of what makes local shops special? According to Logan Leslie of Main Street Auto, it starts with humility, intentional leadership, and honoring the legacy of every shop acquired. By targeting well-run businesses just outside of urban cores and retaining what's already working, Main Street Auto has managed to grow without compromising quality or community connections. Logan also emphasizes the importance of hiring veterans and trusting your instincts when it comes to leadership and talent. On this episode of Gain Traction, Mike Edge welcomes Logan for a conversation about entrepreneurship, buying and scaling auto shops, hiring veterans, and leading with culture. Logan shares the lessons he's learned from the military, past business failures, and how he grew his company from one location to nearly 100 in under four years. He also discusses the unique challenges of maintaining operational excellence during rapid expansion and building a mission-driven team from the ground up. Here’s a glimpse of what you’ll learn: [02:28] How military service influenced Logan Leslie’s entrepreneurial mindset [05:15] Why Logan built his own company instead of joining someone else’s [07:44] Avoiding culture loss while growing rapidly [10:01] The strategy behind selecting shop locations for acquisition [11:57] What should shop owners prepare if they’re considering selling? [13:46] Why shop owner involvement can hurt valuations and how to fix it [18:15] How Logan evaluates non-traditional candidates for corporate roles [25:35] The role of failure in entrepreneurial success Resources mentioned in this episode: Quotable Moments: “Entrepreneurship is never easy, but building something from scratch lets you shape the culture.” “Veterans often leave the service with incredible leadership skills that don’t show up on a resumé.” “Our goal isn’t to change what works — it’s to support and scale it.” “Failure is a great teacher; if you’re not failing, you’re not moving fast enough.” “Every vehicle on the road could be one of our customers — that’s a sacred responsibility.” Action Steps: Preserve shop culture post-acquisition: Retain what makes each auto shop special when integrating into a larger company. Hire veterans into leadership roles: Don’t just look at resumes — look for character, responsibility, and service-driven leadership. Vet potential buyers as partners: Shop owners should develop general managers and build independence before selling. Use SBA loans for smart growth: Leverage government financing to acquire your first or next business. Define your failure threshold: Accept and quantify risk as a natural part of scaling and entrepreneurship. Sponsor for this episode... This episode is brought to you by . At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our , we help shops sell more tires and put more cars in bays. We’ve helped companies like , , and bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit or email to learn more. /episode/index/show/gaintraction/id/36687170

How SEMA Supports Tire Shops and Small Businesses With Mike Spagnola of SEMA 05/28/2025

How SEMA Supports Tire Shops and Small Businesses With Mike Spagnola of SEMA Mike Spagnola is President and CEO of SEMA (Specialty Equipment Market Association), a leading trade organization in the automotive aftermarket industry. With over 50 years of hands-on experience in the automotive world, Mike has been deeply involved in everything from car builds to legislative advocacy. Before leading SEMA, he built a career rooted in entrepreneurship and industry innovation, helping small businesses navigate evolving regulations. Today, he champions the interests of automotive enthusiasts and businesses, ensuring that the industry continues to thrive. In this episode… Joy and innovation in the automotive aftermarket industry often go unnoticed, yet they drive the growth of businesses and the preservation of car culture. As regulations increase and consumer habits evolve, organizations must advocate fiercely and innovate continuously to survive and thrive. How can automotive businesses, especially tire dealers, leverage industry organizations like SEMA to grow and protect their businesses? According to Mike Spagnola, who serves as President and CEO for SEMA, advocacy and innovation are at the heart of SEMA’s mission to support its members year-round. Beyond hosting the popular SEMA Show, the organization provides vital services such as emissions testing support, legislative advocacy, product development assistance, and industry education. Mike explains how tire dealers, auto shops, and aftermarket businesses can tap into SEMA’s extensive resources, ensuring they stay ahead of regulatory threats and market shifts while building strong networks that fuel long-term success. On this episode of Gain Traction, Mike Edge welcomes Mike for an insightful conversation about SEMA’s mission to support small businesses, tire dealers, and the broader automotive aftermarket. Mike discusses how SEMA helps companies year-round through emissions testing, advocacy, education, and the world-famous SEMA Show. He also highlights opportunities for tire dealers to expand their businesses, stay compliant, and connect with like-minded entrepreneurs across the industry. Here’s a glimpse of what you’ll learn: [01:20] Mike Spagnola’s early passion for cars growing up around muscle cars [04:46] How the SEMA garages help members with emissions compliance and product development [07:46] Why SEMA’s work in legislative advocacy is critical for the industry’s survival [13:03] Misconceptions tire dealers have about attending the SEMA show [14:35] Networking and business growth opportunities available at the SEMA show [17:01] Why small business owners are the backbone of the SEMA community [18:36] The importance of vehicle recalibration training for modern auto shops Resources mentioned in this episode: Quotable Moments: "There are a lot of smart people in the world, but very few willing to work hard and put in the effort." "SEMA’s advocacy work ensures our industry’s survival against legislation that could easily go unnoticed." "Small businesses are the backbone of the automotive aftermarket — and the heart of SEMA." "Pushing through the hard middle part of success is what separates winners from quitters." "Relationships and personal touch are what keep customers coming back — it's as true in restaurants as in business." Action Steps: Join SEMA for industry advocacy and resources: Protect your business from restrictive legislation and access valuable tools and training. Attend the SEMA Show: Buy a $50 buyer’s badge to access the world’s largest automotive aftermarket exhibition and network with manufacturers. Utilize SEMA’s Emissions Labs: Ensure your aftermarket products comply with environmental regulations before going to market. Promote right to modify and right to repair: Stay informed and involved in advocacy efforts that protect your ability to service and customize vehicles. Invest in continuous learning: Attend SEMA seminars, follow industry trends, and network with other professionals to stay competitive. Sponsor for this episode... This episode is brought to you by . At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our , we help shops sell more tires and put more cars in bays. We’ve helped companies like , , and bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit or email [email protected] to learn more. /episode/index/show/gaintraction/id/36612450

From Food Service to Repair Shop Ownership With Nathan Rhodes of Total Automotive 05/21/2025

From Food Service to Repair Shop Ownership With Nathan Rhodes of Total Automotive Nathan Rhodes is the Owner of Total Automotive, an independent auto repair shop based in Chattanooga, Tennessee. With a background in machining and welding, Nathan’s passion for cars began as a teenager maintaining his own vehicle. After working his way up from an installer at Pep Boys to a skilled technician, he eventually opened his own shop in 2019. Today, he leads a tight-knit team focused on quality service, honesty, and building long-term customer relationships. In this episode… The auto repair industry has evolved dramatically with the complexities of late-model engines and rapid urban growth. Independent shop owners must navigate changing customer expectations, technical advancements, and increasing competition. How can small auto repair businesses stand out and thrive in fast-paced environments? According to Nathan Rhodes of Total Automotive in Chattanooga, Tennessee, it all comes down to integrity, skilled craftsmanship, and strong customer relationships. By focusing on quality over quantity and hiring technicians who share his values, Nathan has built a trusted local brand known for doing the right thing — without relying heavily on advertising. On this episode of Gain Traction, Mike Edge welcomes Nathan for a conversation about starting an auto shop from scratch, the role of vocational training, how to manage oil consumption issues, and why personal connection is at the heart of lasting success. Nathan also reflects on the challenges of hiring the right people and his vision for expanding into tire and alignment services. Here’s a glimpse of what you’ll learn: [01:42] How Chattanooga's rapid growth impacts traffic and boosts local auto repair business [06:05] Why learning to fix his first car sparked a passion for auto mechanics [07:06] Nathan Rhodes’ early days: from Taco Bell to Pep Boys and hands-on training [08:55] Total Automotive’s layout, culture, and commitment to cleanliness [10:13] The importance of educating customers and building trust in auto repair [13:29] How shops are addressing the oil consumption issues plaguing modern vehicles [16:56] Why hiring the right people matters more than just filling roles [23:53] The quote that inspires Nathan's entrepreneurial drive Resources mentioned in this episode: Quotable Moments: “We’re well-known for doing the right thing — even when it’s not the easiest route.” “If you can get up at 7 a.m. to build someone else's dream, you can get up at 5 a.m. to build your own.” “Most people come in here and they want to talk to me — that personal connection is huge.” “Nobody checks their oil anymore, and that’s causing major engine problems we see every day.” “I’d rather take my time and hire the right person than fill a spot just to get someone in the door.” Action Steps: Prioritize hiring quality technicians: Take time to find people who align with your shop’s values and craftsmanship standards. Educate customers consistently: Build trust by explaining vehicle issues clearly and honestly, especially with complex systems. Maintain a clean and organized shop: A professional workspace sets the tone for both employee pride and customer confidence. Prepare to invest in essential equipment: Don’t delay upgrades like alignment systems that support core services like tires. Build a business on word-of-mouth: Focus on doing the right thing consistently — loyal customers will spread the word. Sponsor for this episode... This episode is brought to you by . At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our , we help shops sell more tires and put more cars in bays. We’ve helped companies like , , and bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit or email to learn more. /episode/index/show/gaintraction/id/36530310

Right To Repair With Roy Littlefield IV, VP of Government Affairs for the Tire Industry Association 05/14/2025

Right To Repair With Roy Littlefield IV, VP of Government Affairs for the Tire Industry Association Roy Littlefield IV is the Vice President of Government Affairs for the Tire Industry Association. In his role, Roy leads advocacy efforts across state and federal levels to support independent tire and auto repair shops. With deep roots in the industry — his father also served in TIA leadership — Roy has been involved in policy from a young age. He now champions initiatives like the Right to Repair Act, helping protect consumer choice and shop independence nationwide. In this episode… The modern vehicle repair landscape is becoming more exclusive, locking out independent repair shops and consumers from essential data. As cloud-based systems and EV technology evolve, traditional tools like OBD2 ports are being phased out, creating barriers to access. How can the industry and lawmakers ensure fair repair rights for everyone? According to Roy Littlefield IV of the Tire Industry Association, the key lies in mobilizing grassroots support and pushing for bipartisan legislation. Roy explains how right to repair laws, such as those in Maine and Massachusetts, are being held up in court despite overwhelming public support. He also reveals the strategic moves being made to pass a federal Repair Act that would secure nationwide access to vehicle repair data. On this episode of Gain Traction, Mike Edge welcomes Roy for a conversation about the right to repair movement, legislative hurdles, and how independent shop owners can take action. Roy shares insights on consumer rights, industry trends, and the importance of grassroots advocacy. Here’s a glimpse of what you’ll learn: [02:10] Why Right to Repair is the most urgent issue facing the auto industry [03:25] How EVs and new tech give OEMs the upper hand in the repair market [05:08] The challenge of cloud-based systems replacing traditional OBD2 ports [10:44] Roy Littlefield IV and Mike Edge share personal stories of inflated dealership repair estimates [11:33] How VIP Tire and Auto led a Right to Repair victory in Maine [12:45] Why automakers claim they "can't comply" with basic consumer access laws [15:44] How bipartisan support is building for national legislation [16:25] Grassroots advocacy and how shop owners can make an impact Resources mentioned in this episode: Quotable Moments: “Right to repair is the biggest issue right now facing the industry, and it’s going to hit us like an avalanche.” “Consumers should have the right to decide who works on their vehicle — and own that information.” “Even something as simple as an oil change is becoming a problem because of data lockouts.” “Despite 80% of voters supporting it, one lawsuit can hold up progress for years.” “Every person matters — whether you're an intern or a CEO, everyone deserves respect and recognition.” Action Steps: Report blocked repair access: Submit your issue via the TIA advocacy page so it can be used in legal and legislative efforts. Contact your lawmakers: Speak to your local, state, and federal representatives about how Right to Repair affects your business. Educate consumers: Let customers know they have a choice — and a right — to get their vehicle serviced outside the dealership. Display QR codes in your shop: Use TIA’s printable posters with QR codes to make it easy for your team to report issues. Support the federal Repair Act: Encourage your trade networks to back bipartisan legislation ensuring nationwide repair access. Sponsor for this episode... This episode is brought to you by . At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our , we help shops sell more tires and put more cars in bays. We’ve helped companies like , , and bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit or email to learn more. /episode/index/show/gaintraction/id/36424280

From One Shop to a Regional Auto Empire With Brian Bates of EAS Tire & Auto 05/07/2025

From One Shop to a Regional Auto Empire With Brian Bates of EAS Tire & Auto Brian Bates is the President and Founder of EAS Tire & Auto, a growing chain of auto repair shops with 21 locations in the Denver metro area. After serving in the military, Brian entered the automotive industry, eventually opening his first shop in 2004. His company has expanded rapidly through strategic acquisitions and a partnership with Straightaway, a group that empowers shop owners to scale while retaining operational control. With a passion for people development and leadership, Brian is focused on building a company culture rooted in growth, excellence, and support. In this episode… The auto repair industry is undergoing rapid consolidation, leaving many independent shop owners wondering how to grow or exit successfully. As lending tightens and operational demands rise, new partnership models offer a path forward for owners who aren’t ready to walk away. How can independent shop owners grow strategically while protecting their financial futures? According to Brian Bates of EAS Tire & Auto, the key lies in building partnerships that provide resources without stripping autonomy. Through his collaboration with Straightaway, Brian has scaled his operations significantly while maintaining influence over day-to-day decisions. This hybrid approach allows owners to retain equity, reduce risk, and gain access to shared expertise and better buying power. On this episode of Gain Traction, Mike Edge welcomes Brian for a conversation about military discipline, business growth, partnering with Straightaway, and the art of betting on yourself. Brian shares how his team evaluates acquisitions, why leadership development matters, and how he uses subtle cues such as paint quality to decide which cars are worth working on. Here’s a glimpse of what you’ll learn: [01:37] Brian Bates’ military background and how it set the foundation for his career [05:46] Transitioning from the military to auto repair and dealership work [07:50] Growing from one shop to 21 stores in under 20 years [08:13] How Straightaway helps shop owners stay active in their businesses [13:09] Why strength in numbers matters in the tire and auto repair industry [16:45] Options for shop owners to take chips off the table without fully exiting [24:17] Brian’s favorite hobbies and lifestyle in Colorado [34:00] Using paint quality as a success indicator for filtering out unprofitable repairs Resources mentioned in this episode: Quotable Moments: “Success is never owned, it’s rented — and the rent is due daily.” “The best tenant I ever had was me — I always paid the rent and fixed things on time.” “Straightaway isn’t about pushing owners out — it’s about giving them more support to grow.” “Sometimes you win and sometimes you learn, but both are part of the fun.” “The bus really has an unlimited amount of seats, especially if I do my job right.” Action Steps: Explore partnership models: Shop owners should investigate opportunities that allow for shared growth and retained control. Reevaluate your lending strategy: Understand your borrowing limits with banks and SBA and consider private capital alternatives. Create a system to identify unprofitable work: Use simple heuristics such as paint quality and vehicle condition to avoid jobs that drain resources. Develop internal leadership pipelines: Invest in training and growth opportunities for younger team members to future-proof your business. Bet on yourself: When making big decisions, trust your instincts and experience to drive your next phase of growth. Sponsor for this episode... This episode is brought to you by . At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our , we help shops sell more tires and put more cars in bays. We’ve helped companies like , , and bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit or email to learn more. /episode/index/show/gaintraction/id/36336465

Building a Franchise Empire With Gus Herlong of Palmetto Garage Works 04/30/2025

Building a Franchise Empire With Gus Herlong of Palmetto Garage Works Gus Herlong is the CEO and Co-owner of Palmetto Garage Works, a multi-location auto service franchise group based in South Carolina. Starting with five distressed Midas stores in Columbia, he has grown the company to 34 locations across multiple states. His leadership has earned him recognition including the Tire Business Humanitarian of the Year Award, the IFA Franchisor of the Year Award, and the Midas Franchisee of the Year Award. Gus is also a key voice in the Midas dealer network, having served on the IMDA Board and as an advisor to Midas Corporate. In this episode… The automotive service industry is evolving rapidly, with franchise owners navigating shifting markets, NIL marketing trends, and workforce development. Many operators are finding success not just through expansion, but by creating deeper community ties and developing leadership within their teams. How can shop owners grow their businesses while staying grounded in their values and mission? According to Gus Herlong of Palmetto Garage Works, success comes from embracing hands-on leadership, learning from early failures, and staying deeply involved with both the community and team. From starting as an oil change tech to leading a 34-location franchise group, Gus has turned setbacks into stepping stones while investing in staff growth and community partnerships. He also uses NIL marketing with local college athletes to stand out in a competitive industry. On this episode of Gain Traction, Mike Edge welcomes Gus Herlong for a conversation about grassroots leadership, overcoming early business failures, and building a company culture that values authenticity and service. Gus shares insights on NIL marketing, expansion strategies, and the power of giving back. Here’s a glimpse of what you’ll learn: [01:45] The team effort behind winning multiple industry awards [02:40] How Palmetto Garage Works grew to 34 franchise locations [04:18] How Gus Herlong and his father started the business in 2008 [06:28] NIL marketing and its impact on college athletics and local businesses [13:06] Gus’ career path from oil change tech to CEO [16:21] Early financial struggles and near-collapse of the business [19:01] Expanding into Charleston, Greenville, Florida, and Washington, D.C. [32:45] "Failing forward" and mentoring a new generation of leaders Resources mentioned in this episode: Quotable Moments: “You’re not a Midas employee — you’re a Palmetto Garage teammate. That’s what you tell people.” “Failure is just a First Attempt In Learning. I’ve got a PhD in stupid ideas.” “If the community trusts me with their cars, I need to be reinvesting in them too.” “Most people don’t wish they were where I was — they wish they were where I am.” “My wife’s been a saint — half our anniversary trips have been disguised store visits!” Action Steps: Embrace hands-on leadership: Don’t be afraid to work shoulder-to-shoulder with your team to understand ground-level needs. Use NIL marketing creatively: Collaborate with local college athletes to differentiate your brand in a crowded market. Give back to your community: Implement ongoing charitable initiatives like food drives or car giveaways to build local trust. Fail forward and mentor others: Encourage your team to learn from mistakes and create space for growth within your organization. Stay grounded during growth: Remember your early struggles and use them to guide authentic, value-driven business decisions. Sponsor for this episode... This episode is brought to you by . At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our , we help shops sell more tires and put more cars in bays. We’ve helped companies like , , and bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit or email to learn more. /episode/index/show/gaintraction/id/36235270

Racing, Risk, and Resilience With David Schardt of Forgeline Motorsports 04/23/2025

Racing, Risk, and Resilience With David Schardt of Forgeline Motorsports David Schardt is the President and CEO of Forgeline Motorsports, a premier manufacturer of custom, lightweight forged wheels for high-performance and racing applications. In 1994, David co-founded Forgeline in Dayton, Ohio alongside his twin brother, Steve Schardt — their passion rooted in the family’s long-standing involvement in the wheel business. With decades of hands-on experience in both distribution and manufacturing, David has helped grow Forgeline into a respected name in motorsports and automotive customization. Beyond business, he’s a fan of muscle cars, racing, and the movie Tommy Boy. In this episode… Innovation in automotive wheels has evolved from basic functionality to bespoke design and racing performance. With customer expectations rising and technology advancing, companies must deliver both aesthetics and durability. How do you create a product that meets the intense demands of professional racers and car enthusiasts alike? According to David Schardt of Forgeline Motorsports, the key lies in customization, precision, and relentless quality control. By developing fully forged wheels made-to-order for specific applications, Forgeline has filled a crucial niche in the racing and high-performance vehicle market. David also emphasizes the importance of staying hands-on and leveraging strong partnerships, such as the company’s majority-stake acquisition by Lacks Enterprises, to scale responsibly. On this episode of Gain Traction, Mike Edge welcomes David for a conversation about the origins of Forgeline, lessons from the wheel distribution business, overcoming anxiety in leadership, and what’s next for the brand. David also shares a behind-the-scenes story of a near-disaster with a high-end show car — and how his team saved the day just in time. Here’s a glimpse of what you’ll learn: [03:13] The Schardt family's multi-generational roots in the wheel industry [09:50] Why Forgeline was created to meet the needs of grassroots racers [10:29] How David and Steve found complementary strengths as co-founders [11:19] Why Forgeline sold a majority stake to Lacks Enterprises [12:24] Future goals: Forgeline wheels on OEM limited edition vehicles [12:48] The power of the Forgeline website gallery as a sales tool [14:18] How Tommy Boy resonates with anyone in sales [16:45] The unforgettable story of a $300k custom Camaro getting rear-ended Resources mentioned in this episode: Quotable Moments: "Feel the Fear and Do It Anyway — that book changed my life and how I approach business decisions." "We started with one wheel style and one finish. Now we have nearly 200 and countless options." "My brother Steve is the sales guy, I'm the guy who runs the business — it just works for us." "We’re aiming to have Forgeline wheels featured on limited edition OEM vehicles within five years." "The gallery on our website is our best sales tool — it shows people exactly what our wheels look like on their car." Action Steps: Embrace discomfort in leadership: Use the “feel the fear and do it anyway” mindset to push through hesitation. Identify and complement team strengths: Build a business where co-founders and team members focus on their best-fit roles. Leverage product customization for growth: Offer personalized options to meet unique customer demands and increase value. Use digital galleries as a sales tool: Showcase real-world product applications to build credibility and drive conversions. Plan for strategic partnerships: Consider acquisitions or alliances that bring new resources and fuel business expansion. Sponsor for this episode... This episode is brought to you by . At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our , we help shops sell more tires and put more cars in bays. We’ve helped companies like , , and bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit or email to learn more. /episode/index/show/gaintraction/id/36124485

One-Stop Tire and Accessories Shopping with Richard Balan, President of RTA 04/16/2025

One-Stop Tire and Accessories Shopping with Richard Balan, President of RTA Richard Balan is the President of RTA Holdings, a company specializing in aftermarket vehicle outfitting, particularly commercial vehicles and off-road accessories. Notably, Raven Truck Accessories, under Richard's leadership, has successfully integrated with Trail Tire to create one-stop locations for customers, leveraging Trail Tire's extensive network and RTA's accessory expertise. Originally from Winnipeg, Manitoba, Richard has a diverse background, having worked in the communications industry before joining the family business over 20 years ago. In this episode… How do two distinct industries, like tire retail and automotive accessories, combine to create a comprehensive customer experience? What happens when a company decides to expand its horizons by merging complementary services? According to Richard Balan of RTA Holdings, he integrated his family's business with Trail Tire to solve the challenges of providing a one-stop shop for customers seeking both tire services and automotive accessories. By recognizing the synergy between Raven Truck Accessories' expertise in aftermarket vehicle outfitting and Trail Tire's established tire service network, Richard illustrates how they aimed to fill a market gap. This collaboration not only streamlines customer experience, but also enhances service efficiency by combining tire and accessory needs under one roof. On this episode of Gain Traction, Mike Edge talks with Richard about the integration of tire services and aftermarket accessories — unpacking the detailed journey of merging RTA Holdings with Trail Tire. Richard discusses the importance of understanding market needs and how their collaboration aims to revolutionize customer service in the automotive industry by providing comprehensive solutions. The conversation touches on leadership philosophies and strategies for maintaining long-term staff relationships. Here’s a glimpse of what you’ll learn: [02:23] Richard Balan's journey from Winnipeg to industry leader [04:58] The strategic vision behind the Trail Tire and Raven Truck Accessories merger [06:05] Why a one-stop shop for accessories is beneficial [13:27] Trail Tire's community-focused business model [14:36] How Trail Tire plans to expand its market presence [19:07] The selection process for becoming a Trail Tire dealer [27:00] Richard recalls humorous tales from his hockey- and bourbon-fueled adventures Resources mentioned in this episode: Quotable Moments: "Hearts and minds connected forever; if you earn them, you've got loyalty beyond measure." "This too shall pass; sometimes you need the rain to see the growth." "When customers are on-site, they can get those other things we sell that complement tires." "With the locations that Trail has, our goal will be to ship the products to those locations so the consumer can pick it up." "The great thing about working with the Trail team is they recognize the importance of community and team members." Action Steps: Leverage complementary business opportunities: By integrating different services, businesses can provide a one-stop shop for customers. Focus on customer relationship building: Establishing deep connections with customers helps overcome the challenge of customer churn and creates opportunities for sustained growth through trust and relationship-building. Embrace geographical and market-specific needs: Understanding the unique needs of a particular market addresses the opportunity of meeting local demands and ensures a competitive edge. Prioritize staff appreciation and support: Creating an environment where staff feel valued and supported leads to high employee retention and better service delivery. Seek strategic partnerships for growth: Collaborating with complementary businesses effectively addresses the challenge of market expansion and maximizes growth opportunities. Sponsor for this episode... This episode is brought to you by . At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our , we help shops sell more tires and put more cars in bays. We’ve helped companies like , , and bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit or email to learn more. /episode/index/show/gaintraction/id/36030240

A Unique Approach to Business Growth With John Teddy, CEO of Straightaway Tire & Auto 04/09/2025

A Unique Approach to Business Growth With John Teddy, CEO of Straightaway Tire & Auto John Teddy is the Chief Executive Officer of Straightaway Tire & Auto, bringing over 15 years of leadership experience in consumer retail and services. Before joining Straightaway, he served as Vice President of Take 5 Oil Change and held senior roles at Driven Brands, including Chief Commercial Officer. His career also includes strategic positions at The Home Depot and Lowe's, where he focused on corporate strategy and performance improvement. John earned his degree from Vanderbilt University and currently resides in Charlotte, North Carolina, with his wife and their four children. In this episode… The auto repair and tire industry is rapidly evolving, with shop owners facing consolidation trends, customer service challenges, and the need for sustainable growth. How can independent operators scale their businesses while maintaining control and preserving their brand identity? According to John Teddy of Straightaway Tire & Auto, the key lies in a partnership-driven approach that allows shop owners to grow without handing over full control. By joining a larger network while keeping their local brand and leadership, operators can access resources, financial security, and strategic support. This model fosters collaboration, helping businesses expand while maintaining the personalized service and trust that customers value. On this episode of Gain Traction, Mike Edge welcomes John for a conversation about leadership, industry consolidation, and the importance of frontline employees. John shares insights on building strong customer relationships, creating sustainable expansion strategies, and why supporting shop owners through partnership-driven models benefits the industry. Here’s a glimpse of what you’ll learn: [01:58] How John Teddy's unexpected journey began in strategy consulting [02:29] Why John transitioned from consulting to consumer retail [07:06] The importance of thick skin in customer service roles [15:21] Straightaway Tire & Auto's growth strategy through local brand expansion [18:34] The long-term market potential for tire and auto repair [21:54] How servant leadership shapes Straightaway's company culture [26:42] Leadership lessons from historical and military tales Resources mentioned in this episode: Quotable Moments: "The tire and auto repair business isn’t just about fixing cars — it’s about solving problems and building long-term relationships with customers." "We partner with shop owners who want to grow without losing control, preserving their brand while gaining the resources to scale." "Great businesses are built on frontline employees — our job as leaders is to support them, not dictate from the top." "Customers don’t come to us on their best day, so it’s our job to turn frustration into trust and loyalty." "Straightaway isn’t just about acquisitions — it’s about building a network of passionate operators who want to grow together." Action Steps: Engage directly with frontline employees: Spending time in shops and talking with service advisors and technicians helps leaders stay connected to daily challenges and operations. Preserve brand identity during expansion: When growing a business, maintain the local brand’s reputation and customer relationships rather than replacing it with a corporate identity. Adopt a partnership-driven growth strategy: Instead of forcing full buyouts, create opportunities for shop owners to take financial chips off the table while retaining leadership roles. Prioritize customer service and problem-solving: Train employees to turn customer frustrations into trust by offering clear solutions and a positive service experience. Leverage industry relationships for growth: Build partnerships with other operators in the market to acquire new locations and expand the business while maintaining quality service. Sponsor for this episode... This episode is brought to you by . At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our , we help shops sell more tires and put more cars in bays. We’ve helped companies like , , and bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit or email to learn more. /episode/index/show/gaintraction/id/35931635

Trail Tire Annual General Meeting 04/02/2025

Trail Tire Annual General Meeting Tim Szabo is the Owner of Trail Tire Edmonton Groat Road, with over three decades of experience in the automotive industry. Alongside Fixed Operations Manager Kasey Wood, Tim is dedicated to ensuring every customer departs fully satisfied with their experience. Ian McDonald is Manager at Kirks Trail Tire Auto Centers Northern Edge. He is a valued member of the Trail Tire family, known for his entrepreneurial spirit and commitment to customer service. His journey into the tire industry began in a unique way, leading him to become an integral part of the Trail Tire network. Matt Vanderhorst is Manager at Trail Tire Auto Centers Vernon Commercial. He has been with Trail Tire since its early expansion, transitioning from a longstanding relationship with another company to join the Trail Tire family. His alignment with Trail Tire's vision and values has contributed significantly to the company's growth and success. Dave Antoniuk is Owner of Trail Tire Spruce Grove. He joined Trail Tire in 2021, drawn by the company's philosophy and family-oriented culture. His appreciation for the support and accessibility within the organization highlights the strong sense of community that Trail Tire fosters among its members. Graham Tanner is Manager at Trail Tire Auto Centers North West. He became part of Trail Tire through a company acquisition, finding alignment with their customer-driven approach and shared values. His dedication to customer care and honesty reflects the core principles that Trail Tire upholds. Ryan Lien is Manager at Trail Tire Auto Centers Drayton Valley. He joined Trail Tire in December, bringing with him a strong commitment to community involvement and local business values. His transition to Trail Tire reflects his dedication to aligning with organizations that prioritize local engagement and customer satisfaction. Joe Paranich is Retail Operations Manager at Trail Tire. He brings a wealth of experience from his long-standing career in the Canadian tire distribution industry. His role focuses on optimizing retail programs and ensuring that locations maximize the benefits available to them. James O'Reilly is Vice President of Trail Tire Group, with over 23 years of experience in the tire industry. A second-generation tire professional, James has been instrumental in Trail Tire's growth, overseeing its expansion to 63 stores and the addition of a digital e-commerce division. His leadership emphasizes relationships, strategic partnerships, and adapting to change, which have been integral to Trail Tire's success in Western Canada. In this episode… Tire and auto repair businesses thrive when built on strong relationships, quality service, and a commitment to innovation. As the industry evolves, independent shop owners must navigate challenges like digital marketing, customer engagement, and network expansion to stay competitive. How can tire dealers and repair shops align with a trusted organization to drive growth while maintaining their core values? According to Tim Szabo, Ian McDonald, Matt Vanderhorst, Dave Antoniuk, Graham Tanner, Ryan Lien, Joe Paranich, and James O’Reilly, who participated in the Trail Tire Annual General Meeting 2025, success in the tire and auto repair industry comes from being part of a supportive and visionary network. Trail Tire’s leadership and members emphasize the importance of collaboration, transparency, and customer-first values, offering independent dealers the tools and resources they need to compete. Through shared expertise, managed growth, and new business opportunities — such as expanding into truck accessories — Trail Tire provides an ideal framework for business owners looking to scale while retaining their local, community-driven identity. On this episode of Gain Traction, Mike Edge welcomes Tim, Ian, Matt, Dave, Graham, Ryan, Joe, and James to discuss the culture of Trail Tire, the benefits of joining a strong network, and how the company is shaping the future of independent tire dealers. They explore leadership philosophies, business expansion strategies, and the role of innovation in customer service. Whether you're a tire dealer or an industry professional, this episode offers insights into building a thriving, resilient business. Here’s a glimpse of what you’ll learn: [02:37] Why Tim Szabo values Trail Tire's honest, hard-working culture and personal customer interactions [04:22] Ian McDonald's unique entry into the tire business and his entrepreneurial journey [09:05] Why Matt Vanderhorst believes in Trail Tire's vision and the quality of its people [12:46] Dave Antoniuk's reasons for joining Trail Tire in 2021 and his appreciation for the company's support [14:49] How Graham Tanner aligns with Trail Tire's customer-driven approach and shared values [17:35] Why Ryan Lien transitioned to Trail Tire in December, emphasizing community involvement [20:20] James O'Reilly's reflections on the AGM, Trail Tire's growth, and the company's future plans Resources mentioned in this episode: Quotable Moments: "You can't make more family, you know. You can't make people better." - Tim Szabo "I always was entrepreneurial and wanted to do my own thing." - Ian McDonald "Alan had his corporate stores in Edmonton, and I was the first three associate stores outside of his group." - Matt Vanderhorst "It's not like they want to grow to have 500 stores; they want to look after and be small and not get too large, too fast." - Dave Antoniuk "They have your back for any situation that you need." - Graham Tanner Action Steps: Prioritize strong customer relationships: Building and maintaining personal connections with customers is crucial, leading to repeat business and positive word-of-mouth referrals. Embrace a family-oriented culture: Fostering a supportive, family-like environment within your organization can lead to higher employee satisfaction and retention. Stay connected within your industry network: Being part of a strong network helps overcome the isolation that can come with independent business ownership and opens up opportunities for collaboration and growth. Leverage available resources and programs: Address the challenge of resource management by maximizing the benefits of membership and ensure you're not missing out on valuable opportunities. Maintain a forward-thinking mindset: Continuously seeking new opportunities for growth, like expanding into new product lines or services, keeps your business competitive and adaptable in a changing market. Sponsor for this episode... This episode is brought to you by . At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our , we help shops sell more tires and put more cars in bays. We’ve helped companies like , , and bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit or email to learn more. /episode/index/show/gaintraction/id/35823980

Selling a Repair Shop for Maximum Profit With Giorgio Andonian of FOCUS Investment Banking 03/26/2025

Selling a Repair Shop for Maximum Profit With Giorgio Andonian of FOCUS Investment Banking Giorgio Andonian is the Managing Director at FOCUS Investment Banking, where he specializes in mergers and acquisitions within the Consumer and Automotive Aftermarket industries. He joined FOCUS in 2019, bringing over 15 years of operational experience, including his role as Vice President of a regional tire chain in Southern California, where he oversaw sales, marketing, finance, and human resources, ultimately preparing the business for a successful exit to a private equity platform. Giorgio holds a MBA with an emphasis in finance from Pepperdine University's Graziadio School of Business and Management and maintains several professional licenses, including Series 79, Series 82, Series 63, and a California Real Estate License. In this episode… The tire and auto repair industry is experiencing a wave of consolidation as shop owners consider mergers, acquisitions, and succession planning. What steps should business owners take to maximize the value of their business, whether they plan to sell or grow? According to Giorgio Andonian, Managing Director at FOCUS Investment Banking, preparation is key to achieving the best outcome. Business owners should start by evaluating their financial structure, understanding fair market rent, and optimizing operations well before considering a sale. Giorgio emphasizes that having a clear succession plan, even if an immediate sale isn't in the works, can significantly impact long-term profitability and stability. Additionally, for those looking to expand rather than exit, securing the right capital and investment partners can help fuel growth while maintaining control over their business. On this episode of Gain Traction, Mike Edge chats with Giorgio about market trends in the tire industry, how to prepare for an acquisition, and the role of private equity in fueling business growth. They also discuss why many shop owners overlook key financial details, such as fair market rent, and how proper planning can prevent costly mistakes. Here’s a glimpse of what you’ll learn: [01:52] Giorgio Andonian discusses his background in the tire industry and his role at FOCUS Investment Banking [04:13] The value of having a second set of eyes on a business for operational improvements [05:52] The importance of exit strategies and succession planning for tire shop owners [07:27] How FOCUS helps business owners prepare for a sale years in advance [17:00] Key factors buyers evaluate in a tire shop, including cleanliness and efficiency [17:41] The most-overlooked factor in selling a business: fair market rent [19:20] Buyer preference in purchasing both the business and the real estate or just one [20:22] How long-term lease agreements with national tenants can increase property value Resources mentioned in this episode: Quotable Moments: "Preparation is key; start planning your exit strategy years in advance to maximize your business's value." "Understanding your corporate structure, like C Corp versus S Corp, can significantly impact the taxes you pay upon selling." "Charging yourself fair market rent is crucial; many owners overlook this, affecting their business valuation." "It's not just about the sale price; the right buyer ensures your company's legacy and employees are in good hands." "Our industry experience allows us to identify operational improvements that can enhance profitability before a sale." Action Steps: Assess your financials: Conduct a thorough evaluation of your tire shop's financial performance, including profit margins and detailed financial statements, to present an attractive profile to potential buyers. Enhance curb appeal: Improve your shop's exterior by cleaning surfaces, updating signage and lighting, and organizing display areas to create a positive first impression. Streamline operations: Optimize inventory management and invest in employee training to increase efficiency and customer satisfaction, making your business more appealing to buyers. Gather legal documents: Compile all necessary legal paperwork, such as business licenses, tax filings, employee contracts, and insurance policies, to ensure compliance and facilitate a smooth transaction. Set a realistic price: Determine a fair market value for your tire shop based on thorough market analysis to attract serious buyers and facilitate a successful sale. Sponsor for this episode... This episode is brought to you by . At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our , we help shops sell more tires and put more cars in bays. We’ve helped companies like , , and bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit or email to learn more. /episode/index/show/gaintraction/id/35721215

The Art of Building Relationships With Scott Bishop of Sailun Tires Americas 03/19/2025

The Art of Building Relationships With Scott Bishop of Sailun Tires Americas Scott Bishop is the Vice President of Passenger and Light Truck Tire Sales for the independent channel at Sailun Tire Americas, which specializes in offering a diverse range of tire brands. He has a wealth of experience in the tire industry, having worked his way up through other reputable companies like Bridgestone and Falken Tire over the years. Scott developed a passion for cars early on building motors and drag racing with his father. In this episode… Scaling an automotive business requires open communication and a focus on value. What is the key to success in the tire industry? According to Scott Bishop, Vice President of Passenger and Light Truck Tire Sales for the independent channel at Salem Tire Americas, success comes from building relationships, providing value, and focusing on existing customers more than pursuing new ones. He emphasizes the importance of understanding customer needs and offering data-driven solutions to grow your business. Scott also notes the importance of open communication, even when addressing difficult issues. On this episode of Gain Traction, Mike Edge welcomes Scott to discuss his career in the tire industry, which started with his love of cars and has led him through sales, retail, and management positions. They talk about the value segment of the tire market, as well as building relationships with customers. Here’s a glimpse of what you’ll learn: [02:15] Scott Bishop details his unforgettable first encounter with Mike Edge [05:10] The challenges and joys of running a tire store [06:14] Why relationships are vital in the tire industry [15:58] The growth potential within your existing customer base [19:17] Memorable stories from Scott's adventurous tire career [25:59] Scott's favorite travel destinations and culinary experiences Resources mentioned in this episode: Quotable Moments: "The quality of our product is really, really good. I would compare it to a tier two all day long." "Relationships are everything. That's why I enjoy this part of the business; there's so many people I communicate with daily that I really like." "We're not looking to sign new independent dealers. We're just looking to grow with what we have." "If you want good food, go to Louisiana. It makes my mouth water just saying the name." "People want the straight story. They don't want to go around the situation to get to it." Action Steps: Build and maintain strong relationships: By fostering genuine relationships with clients and colleagues, you can create a supportive network that helps navigate challenges and enhances your professional life. Embrace continuous learning and adaptability: Staying curious and adaptable allows you to seize new opportunities and remain competitive in a constantly evolving market. Leverage data to identify growth opportunities: Using granular data can uncover potential growth areas for existing customers, ensuring you’re meeting the needs of your clients more accurately. Approach challenges with transparency and directness: Addressing issues head-on builds trust and credibility with clients, establishing a reputation for honesty and integrity. Diversify your interests and experiences: Having diverse experiences can make you more versatile and resourceful, allowing you to tackle challenges from different angles and adapt to new situations more effectively. Sponsor for this episode... This episode is brought to you by . At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our , we help shops sell more tires and put more cars in bays. We’ve helped companies like , , and bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit or email to learn more. /episode/index/show/gaintraction/id/35592595

Automotive Excellence With 2024 AAPEX Technician of the Year Johnathon Bemis 03/12/2025

Automotive Excellence With 2024 AAPEX Technician of the Year Johnathon Bemis Johnathon Bemis is the Lead Master Technician at VIP Tires & Service, known for its comprehensive tire and auto repair services in the New England area. Notably, Johnathon is the recipient of the prestigious 2024 AAPEX Technician of the Year Award, recognizing his exceptional skills and dedication in the industry. Johnathon's automotive journey highlights the importance of perseverance and continuous learning in adapting to the fast-evolving automotive industry. In this episode… The automotive industry is experiencing rapid technological advancements, requiring technicians to continually learn and adapt. What does it take to become a world-class technician in this field? According to Johnathon Bemis of VIP Tires & Service, becoming a world-class technician requires a supportive employer who provides a platform for success, continuing education, and a positive work culture. VIP encourages its technicians to pursue certifications, pays for training, and fosters a collaborative environment where technicians can network and share ideas. Johnathon also emphasizes the importance of using all resources available for diagnostics, including online searches, and the need to stay up-to-date on the latest technologies and techniques. On this episode of Gain Traction, Mike Edge chats with Johnathon about his career path, the importance of certifications, and rapid changes in automotive technology. They also discuss the importance of a positive work culture and what it takes to be a successful technician in the modern automotive industry. Here’s a glimpse of what you’ll learn: [03:07] Why Johnathon Bemis made an unexpected career switch at the age of 32 [04:27] How Johnathon achieved 29 ASE certifications in record time [05:54] The rapid changes in the automotive industry since 2010 [08:59] Tips on leveraging Google for faster vehicle diagnostics [13:09] How an economic downturn led Johnathon to automotive success [18:46] The supportive culture fueling VIP's employee success Resources mentioned in this episode: Quotable Moments: "I'm not really one to seek out the limelight and be the center of attention." "This industry changes so fast. If you're not learning, you're staying behind." "Cars don't talk back." "I enjoyed working on cars in my yard, so I figured, what the hell?" "Use everything at your disposal — you're that much further ahead." Action Steps: Keep pursuing certifications and continuing education: Continuous learning is vital in the fast-evolving automotive industry, helping you stay relevant and efficient in your role. Leverage technology and online resources: Utilizing tools like Google and technician forums can save time and improve diagnostic accuracy, allowing you to address customer issues more effectively. Build a supportive network: A strong network provides knowledge sharing and emotional and professional support crucial for long-term success. Embrace change in the industry: The automotive sector is rapidly advancing with technologies like EVs and cloud integration, requiring technicians to adapt quickly to stay competitive. Nurture a positive work culture: A healthy culture leads to enhanced job satisfaction, increased productivity, lower turnover, and a more cohesive team. Sponsor for this episode... This episode is brought to you by . At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our , we help shops sell more tires and put more cars in bays. We’ve helped companies like , , and bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit or email to learn more. /episode/index/show/gaintraction/id/35507800

From Oil Changes to Leadership With TJ White of Tire Source Neighborhood Car Care 03/05/2025

From Oil Changes to Leadership With TJ White of Tire Source Neighborhood Car Care TJ White is the General Manager of Tire Source Neighborhood Car Care, a company with six locations in the Canton and Akron, Ohio area that specializes in tire and auto repair services. Under TJ's leadership, Tire Source has maintained strong community relationships and a reputation for customer loyalty, stemming from its innovative and efficient service practices. TJ grew up in Akron and has been part of the family business since he was 16, having worked his way up from changing oil and tires to his current managerial role. In this episode… Operating a tire and auto repair business with multiple locations presents an abundance of challenges and opportunities. What are some key strategies that contribute to success and growth? According to TJ White of Tire Source Neighborhood Car Care, the company has several key strategies. Tire Source focuses on being innovative and efficient, staying up-to-date with technology, and investing in training and equipment. It takes a step-by-step approach to implementing new technologies, testing them at one location before rolling them out to all locations. Transparency with employees is a priority, leading to a low turnover rate. On this episode of Gain Traction, Mike Edge welcomes TJ for a conversation about Tire Source, family history with Goodyear, business growth and strategy, and a memorable story about finding drugs in a spare tire. They also discuss the importance of efficiency and process, as well as the value of transparency and a positive work environment. Here’s a glimpse of what you’ll learn: [02:24] TJ White discusses his deep-rooted community connections and customer relationships [03:08] The White family's unwavering loyalty to Goodyear tires [08:07] Tire Source's innovative approach to staying tech-savvy [09:37] The strategic, step-by-step business improvement process used by Tire Source [11:29] How Tire Source's employee turnover stays low [13:24] TJ's philosophy: Efficiency and action drive success in business Resources mentioned in this episode: Quotable Moments: "I've never entertained anything else. I grew up wanting to go to work with my dad every day." "Efficiency is something that drives me to become efficient in every way that I do anything." "We try and make it very clear what we can offer to you, what you can offer to us." "Everything can be fine-tuned, and then once you fine-tune it, you can fine-tune it again." "I like to think of us as innovative, efficient, and always trying to stay up with the times." Action Steps: Focus on building strong community relationships: Engaging with the community and fostering trust can lead to long-term loyalty and customer retention, helping to stand out in a competitive market. Embrace technological advancements: Investing in technology improves efficiency and service quality, providing a competitive edge and meeting modern customer expectations. Implement a phased approach to new investments: This minimizes risk and allows for adjustments based on real-world feedback, managing resources and reducing potential waste. Prioritize transparency in employment practices: By clearly communicating expectations and company values, businesses can foster a positive work environment and improve employee satisfaction. Commit to continuous improvement: Address inefficiencies and seize opportunities for growth and development. Sponsor for this episode... This episode is brought to you by . At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our , we help shops sell more tires and put more cars in bays. We’ve helped companies like , , and bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit or email to learn more. /episode/index/show/gaintraction/id/35403730

Adrenaline, Autos, and Achievements With Cory Brown of Cory's Point S Tire 02/26/2025

Adrenaline, Autos, and Achievements With Cory Brown of Cory's Point S Tire Cory Brown is the Owner of Cory's Point S Tire in Rapid City, South Dakota. Under Cory's leadership, the business has expanded to two locations, employing 35-40 staff members. Outside of business hours, Cory characterizes himself as an adrenaline junkie who enjoys car racing, snowboarding, motocross, and mountain climbing. In this episode… As any industry veteran can attest, the automotive field is an immensely competitive one. What makes a business thrive in a competitive sector, and how do leaders overcome the challenges posed by rapid growth and changing market dynamics? Cory Brown of Cory’s Point S Tire shares how he tackled these challenges head-on through a combination of grit, dedication, and strategic alliances. Raised in South Dakota, Cory took an unconventional path to success by embracing opportunities to learn and lead from a young age. His story unfolds with trials, triumphs, and the pivotal moment he joined Point S, a cooperative network that transformed his business landscape. Cory’s passion for cars and commitment to excellence, coupled with the support of a like-minded community, helped him build a business that stands out. Cory reveals how the Point S network not only provided tangible business benefits, but fostered a sense of camaraderie and shared purpose. In this episode of Gain Traction, Mike Edge welcomes Cory Brown to chat about the journey from an independent tire shop owner to a respected member of the Point S network. They delve into the intricacies of growing a family business in the tire industry and provide valuable insights into the power of building relationships, relentless work ethic, and leveraging the support of a cooperative network to achieve business goals. Here’s a glimpse of what you’ll learn: [02:00] How Cory Brown's three sons keep him on his toes [02:29] Family dynamics and their role in toughness [03:14] Why Cory never backs down in arm wrestling [08:20] The benefits of attending Point S Tire Conference [09:08] Cory discusses his leap from sales to store management [10:38] The secrets behind Cory's successful store leadership [11:27] What made Cory skeptical about joining Point S? [19:08] How Cory balances family and adrenaline-fueled hobbies Resources mentioned in this episode: Quotable Moments: "Even though it's home, the Black Hills is one of my favorite places." "I have one button, and it's on. I don't really know how to play very well." "I was the youngest guy in the shop, which was so weird." "You gotta maintain that mental top position." "I think my favorite part is seeing the inter-family relationships." Action Steps: Foster open communication within the team: Building a culture of open communication encourages sharing of ideas and concerns, which can lead to innovative solutions. Embrace a collaborative environment: Fostering camaraderie within the workplace allows individuals to learn from one another and share different perspectives. Inspire a strong work ethic: Demonstrating commitment and diligence can motivate the rest of the team to follow suit. Leverage mentorship opportunities: Seeking guidance from more experienced individuals can provide valuable insights and help avoid common pitfalls. Prioritize work-life balance: Engaging in fulfilling activities outside of work can improve overall well-being and job satisfaction. Sponsor for this episode... This episode is brought to you by . At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our , we help shops sell more tires and put more cars in bays. We’ve helped companies like , , and bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit or email to learn more. /episode/index/show/gaintraction/id/35299635

Balancing Tradition and Growth With Ryan Thueson of Clair and Dee’s Tire 02/19/2025

Balancing Tradition and Growth With Ryan Thueson of Clair and Dee’s Tire Ryan Thueson is the Owner of Clair and Dee's Tire, a family-owned business in Rexburg, Idaho, specializing in tire services and auto repair as part of the Point S network. Clair and Dee's Tire has expanded from a single store to five locations in the past three years, showcasing its growth and dedication to customer service. Ryan, representing the third generation of ownership during the store’s 61-year history, continues to uphold the family legacy while embracing modern business strategies and multi-store ownership. In this episode… What does it take to maintain a successful family business for over six decades? Is it sheer determination, adaptability to changing markets, or perhaps the power of seizing unexpected opportunities? Ryan Thueson, of Clair and Dee's Tire, shares how his family, through adaptability and seizing the right opportunities, has maintained Clair and Dee's Tire for 61 years in Rexburg, Idaho. Originating from a humble potato farming background, Ryan's father, Clair, pivoted to the tire business after recognizing an entrepreneurial opportunity. This decision led to a family legacy that now spans five locations and three generations. Ryan discusses the importance of family involvement from a young age, the value of multi-store ownership, and how the family business has evolved and expanded significantly in recent years. In this episode of Gain Traction, Mike Edge chats with Ryan about the enduring success of a family business. They explore the dynamics of maintaining and growing a multi-generational enterprise, and discuss strategic decisions and the integration of the Point S brand, which allowed Ryan and his family to expand their market reach without sacrificing their local identity. Ryan delves into the nuances of balancing tradition with modernization and the significance of family ties in business operations. Here’s a glimpse of what you’ll learn: [01:06] The enduring legacy of a 61-year family business [02:28] How Idaho farming shaped a tire industry leader [03:01] The entrepreneurial leap that changed the Thueson family [09:20] What are the benefits of Point S membership? [12:17] How brand identity elevates independent tire dealers [16:05] Why joining Point S enhances buying power [21:25] Wise real-world customer relationship mottos Resources mentioned in this episode: Quotable Moments: "Opportunities come your way, and you’d better take advantage of them." "If you're buying tires in southeast Idaho, you're buying from one of my family members." "Join something. Give us a name, a presence." "You can be a single store owner and buy someone who has 500 stores." "The ground is fertile in the owner's shadow." Action Steps: Diversify your skills and roles: Learning to adapt to different roles within a business is crucial in a family-owned setting. Embrace growth and expansion opportunities: Ensure business longevity and accommodate family members who may want to join the business. Leverage co-op memberships: Joining a co-op like Point S can provide buying power and a national brand presence while maintaining local identity. Foster a culture of learning and mentorship: Starting from a young age and involving family members in various roles can foster a deep understanding of the business. Build strong industry relationships: Attending annual conferences and engaging with other members creates a supportive network within the industry. Sponsor for this episode... This episode is brought to you by . At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our , we help shops sell more tires and put more cars in bays. We’ve helped companies like , , and bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit or email to learn more. /episode/index/show/gaintraction/id/35218135

Point S Tire USA Annual Conference 02/12/2025

Point S Tire USA Annual Conference Jim Richards is the National Co-op Recruitment Manager at Point S, travelling extensively throughout the US to meet with independent tire dealers with the goal of educating them on the benefits of joining Point S — increased buying power and support from a national network. Mickie Segotta is the Owner of Point S American Tire in Gallup, New Mexico. Mickie took over the business from her stepfather, who passed away in 2021 — honoring her stepfather’s legacy by running the business with the same dedication and commitment to her employees. Kolby and Tia Clay are the Co-owners of Junction City Point S Tire and Auto Service in Junction City, Oregon. Although Kolby is a first-generation tire store owner, he purchased the facility from a family friend who had operated a tire store for 50 years, leading him to feel like a fourth-generation owner. Brandon Haltiwanger is the Owner of Forrest’s Tire Service and Point S in Johnston, South Carolina. Brandon has a diversified background in the construction industry, including expertise in project management, budgeting, and contract negotiation. Ed Tuck is the Owner of TNT Tire Point S Auto Service in Tacoma, Washington. Ed's father joined Point S in 1984, making their family one of the earliest members of the cooperative. He has been involved in the tire industry since he was 12 years old. Tony O’Billovich leads in-house consulting for the Master Shop Program at Point S, where he coaches independent Point S members. Tony believes in a “win together” mentality and stresses the importance of employee growth to achieve success for everyone. Jeremy Smith is a second-generation business owner and operator of two Wasatch Tire and Service Point S locations in Utah, as well as six Steve’s Automotive Specialist shops. Jeremy believes in the value of local businesses and building relationships with customers. David Priddy owns David's Discount Tire in Haskell, Oklahoma and has been a member of Point S for almost ten years. He values the buying power, marketing, and family-like relationships that the Point S organization offers. Jeff Tucker is the Chairman of Point S and CEO of Triple T Tire in Western Tennessee. He hopes to grow the Point S revenue base to 500 stores in all 50 states, building value for independent dealers looking for a franchise. Joe Moore is the Vice President of Purchasing for Point S. He manages the relationships with vendor partners, working to bring good buying prices and programs to the members. Joe also works to create avenues for members to promote their products through the organization. In this episode… The tire industry can be a challenging landscape for independent dealers, with many facing the pressures of larger corporations and acquisitions. What benefits can a co-op organization like Point S provide to these independent businesses? According to Jim Richards, Mickie Segotta, Kolby and Tia Clay, Brandon Haltiwanger, Ed Tuck, Tony O'Billovich, Jeremy Smith, David Priddy, Jeff Tucker, and Joe Moore — attendees of this year’s Point S Tire Conference — Point S offers independent tire and service dealers the opportunity to join a group that provides them with the buying power of a large organization while still maintaining their independence. Members benefit from networking opportunities with like-minded people, access to marketing and point-of-sale materials, better warranties for customers, and a supportive family-like environment. The organization also provides in-house coaching and vendor relationships, fostering a sense of community and shared success. On this episode of Gain Traction, join host Mike Edge at the Point S Tire Conference, where he speaks with Jim, Mickie, Kolby, Tia, Brandon, Ed, Tony, Jeremy, David, Jeff, and Joe about how Point S provides a family environment, purchasing power, and coaching for independent tire dealers — all while fostering a sense of community and shared success among members. Here’s a glimpse of what you’ll learn: [02:19] The power of numbers for independent tire dealers [03:21] Why joining a tire cooperative network is beneficial [12:28] How Point S helps independent tire dealers thrive [17:08] Insights from in-house consulting for tire shops [19:14] How Point S supports growth and success for members [23:12] Why Point S feels like a family to members Resources mentioned in this episode: Quotable Moments: "There's power in numbers. When we come in, we're basically telling them, ‘you're not alone, join the group’." - Jim Richards "I promised to take care of them and I promised to keep it going. Those guys — they are the reason I can sleep at night." - Mickie Segotta “You cannot do it on your own unless you have some kind of help.” - Kolby Clay "It helps the independent tire dealer not be so much alone anymore." - Brandon Haltiwanger "We're like one big family that really looks after each other and wants to help each other out." - Ed Tuck Action Steps: Expand your network: Engage with industry conferences and events to connect with peers and thought leaders. Leverage cooperative buying power: Consider joining a cooperative or buying group to increase your purchasing power without losing your independence. Foster a family-oriented workplace: Cultivate a supportive, family-like environment within your team to enhance job satisfaction and loyalty. Utilize in-house consulting services: Take advantage of in-house consulting programs to improve your business operations. Build long-term vendor relationships: Invest in building long-term relationships with vendors to ensure reliability and consistency in your supply chain. Sponsor for this episode... This episode is brought to you by . At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our , we help shops sell more tires and put more cars in bays. We’ve helped companies like , , and bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit or email to learn more. /episode/index/show/gaintraction/id/35125415

Tire Shop Lessons With Dustin Dobbs, Hunt Demarest, Walter Lybeck, Steven Fafel, and Ron Dolan 02/05/2025

Tire Shop Lessons With Dustin Dobbs, Hunt Demarest, Walter Lybeck, Steven Fafel, and Ron Dolan Dustin Dobbs is the President of Dobbs Tire & Auto Centers, a family-owned business headquartered in St. Louis. Under his leadership, Dobbs Tire & Auto Centers has expanded to over 50 locations across Missouri, Illinois, and Texas. Dustin was immersed in the family business from a young age, instilling in him a strong work ethic and commitment to the company’s culture and values. He believes in empowering employees rather than micromanaging them. Hunt Demarest is a Senior Accountant at Paar, Melis & Associates, an accounting and tax firm specializing in automotive repair shops. He believes that accounting should always be made easy to understand for business owners. Hunt also hosts the Business by the Numbers podcast, where he shares financial advice and accounting insights. Walter Lybeck is the CEO of Point S Tire and Auto Service, a member-owned cooperative with hundreds of independent tire dealers across the country. He believes in building relationships and camaraderie among employees. Walter stresses the importance of saying "yes" to opportunities, even when hesitant, and turning those opportunities into successes. Steven Fafel is co-founder of AutoOps, an online scheduling tool that integrates with most shop management systems. Steven believes that all marketing efforts in a shop should include the option for online scheduling. He also believes that good customer service is key to customer retention, even more than online scheduling. Ron Dolan is the President of Sailun Tire North America. He believes the key to success in sales is connecting with people, telling the truth, and treating them the way you want to be treated. Ron worked his way up in the industry by proving himself as a salesman, earning the trust of his customers with honesty — even turning down sales if he didn't believe in a product. In this episode… The tire and auto repair industry is a competitive market where businesses are constantly looking for ways to stand out and attract customers. How can shops build a loyal customer base and achieve long-term success in such a demanding industry? According to Dustin Dobbs of Dobbs Tire & Auto Centers, Hunt Demarest of Paar, Melis & Associates, Walter Lybeck of Point S Tire, Steven Fafel of AutoOps, and Ron Dolan of Sailun Tire North America, the keys to success in the tire and auto repair industry include exceptional customer service, employee empowerment, transparent and honest sales practices, and a focus on building long-term relationships rather than just chasing quick profits. On this episode of Gain Traction, Mike Edge looks back at conversations from past episodes that featured Dustin, Hunt, Walter, Steven, and Ron. Listeners will learn how these industry leaders have achieved remarkable success in the tire and auto repair industry by focusing on company culture, customer retention strategies, the importance of online scheduling, analyzing gross profit per hour, and the power of building strong relationships with both customers and employees. Here’s a glimpse of what you’ll learn: [02:05] How employee appreciation impacts long-term business success [04:28] Effective pricing strategies based on convenience over competition [06:02] The benefits of relationship-oriented business purchases over price-focused ones [07:33] How deep customer relationships can be created from going above and beyond [09:46] The role of after-hours touchpoints in converting and retaining customers [10:36] How offering scheduling flexibility enhances customer experience and loyalty [11:58] The power of transparency and honesty in B2B sales for lasting partnerships [14:28] Why nurturing B2B relationships provides enduring sales success Resources mentioned in this episode: Quotable Moments: “You have to empower your people. You have to let them know that you were supporting them.” - Dustin Dobbs “Margins are back up because they'll be upfront with the customer. Hey, you know what? It's here. It needs tires. We can put it on there. No, I'm not going to kill you on the price, but you also aren't looking for cut-rate prices.” - Hunt Demarest “When everyone's in it for the group, and they're not in it for the self, then it creates a much deeper fabric.” - Walter Lybeck “Every single piece of marketing that you do should at least provide the option for a customer to schedule online.” - Steven Fafel “When you're in B2B sales — I've always been in long-term relationships. I've had relationships with people for 20 years. So it's a long game, where other types of sales, it's about closing very quickly.” - Ron Dolan Action Steps: Empower your employees: Encouraging employee autonomy fosters a culture of innovation and professional growth. Maintain core company traditions: Maintaining traditions boosts employee morale and strengthens corporate culture. Prioritize relationship building over price: Building strong customer relationships leads to loyalty and repeat business, overshadowing the lure of competitive pricing. Leverage online tools for customer convenience: Offering online scheduling and other convenient digital interactions meets modern customer expectations. Practice honest and transparent salesmanship: Honesty plays a key role in long-term partnerships and trust-building within B2B relationships. Sponsor for this episode... This episode is brought to you by . At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our , we help shops sell more tires and put more cars in bays. We’ve helped companies like , , and bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit or email to learn more. /episode/index/show/gaintraction/id/35025745

Revolutionizing Auto Repair Using AI With Linda Gray of Mastertech.ai 01/29/2025

Revolutionizing Auto Repair Using AI With Linda Gray of Mastertech.ai Linda Gray is Co-founder of Mastertech.ai, an innovative company that is leveraging the power of artificial intelligence to transform the auto repair industry. Linda brings a wealth of experience from her time at Microsoft, where she was a principal engineer and led teams on major products like Outlook, Teams, and Xbox Live. Now, Linda is applying her expertise to create cutting-edge solutions that empower auto repair shops and technicians. In this episode… The auto repair industry is facing a growing challenge with the ever-increasing complexity of modern vehicles. How can shops keep up with the latest technology and ensure their technicians have the knowledge and tools to effectively diagnose and repair these sophisticated machines? According to Linda Gray of Mastertech.ai, artificial intelligence could play a crucial role in addressing these challenges. Mastertech.ai's innovative software analyzes a shop's historical repair orders, leveraging AI to identify patterns and trends. This data-driven approach empowers technicians to quickly pinpoint the most likely causes of vehicle issues, streamlining the diagnostic process and reducing repair times. On this episode of Gain Traction, Mike Edge welcomes Linda to discuss the revolutionary impact of AI on the auto repair industry. Linda highlights how MasterTech.ai empowers shops to enhance efficiency, accuracy, and profitability by harnessing the power of shop-specific data and AI-driven insights. The conversation delves into the software's capability to enhance shop productivity, reduce repair times, and improve accuracy — ultimately increasing profit margins. Here’s a glimpse of what you’ll learn: [08:05] Why the increasing complexity of vehicles demands new solutions for technicians [08:55] The impact of AI on the future of auto repair [11:25] How Mastertech.ai helps technicians work faster and more accurately, potentially increasing their earnings [11:52] How Mastertech.ai can help shops improve their margins [13:00] The benefits of using shop-specific data to improve diagnostic accuracy and efficiency [13:55] Why Mastertech.ai is a valuable tool for both experienced and newer technicians [14:44] How Mastertech.ai creates a centralized knowledge base for shops, capturing the expertise of their best technicians [17:07] The potential for AI to empower auto repair shops to thrive in a rapidly evolving industry Resources mentioned in this episode: Quotable Moments: "The more you chase success, the more you might miss it. Focus on creating value and success comes as a side effect." "AI doesn't just expand a technician's memory; it equips them with a collective experience that levels the playing field." "You're essentially immortalizing your best master technician's knowledge within your shop through AI." "When vehicles are becoming increasingly more complex, AI steps in to make repairs simpler and more efficient." "Success comes as a side effect when you do something you truly love and believe in." Action Steps: Leverage AI tools for efficiency: AI-driven solutions help technicians access a vast database of vehicle information and previous repair records, overcoming the challenge of increasing vehicle complexity. Utilize historical data for improved decision-making: Regularly analyze your shop's historical repair data to identify recurring issues and effective solutions. Invest in continuous learning: Encourage technicians to stay updated with the latest automotive technologies and repair techniques through workshops and training sessions. Foster a collaborative environment: Promote a culture of knowledge sharing among technicians to pool collective expertise and solve complex repair issues. Focus on customer value and satisfaction: Prioritize creating value for customers by delivering high-quality, efficient service that meets or exceeds their expectations. Sponsor for this episode... This episode is brought to you by . At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our , we help shops sell more tires and put more cars in bays. We’ve helped companies like , , and bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit or email to learn more. /episode/index/show/gaintraction/id/34917535

From Tires to Touchdowns With Jack Limbaugh, President of Jack’s OK Tire Service 01/22/2025

From Tires to Touchdowns With Jack Limbaugh, President of Jack’s OK Tire Service Jack Limbaugh is President of Jack's OK Tire Service, a family-owned tire service business based in Algona, Iowa. Under his leadership, the company has expanded significantly, now operating multiple locations and providing exceptional customer service to agricultural and commercial customers. Jack is passionate about college football, with a rich family history of involvement in the sport, including his sons and grandsons playing at the university level. In this episode… What does it take to transform a small-town tire service into a flourishing multi-location business? How can a commitment to community and a strong family legacy guide success over decades? According to Jack Limbaugh of Jack's OK Tire Service, his family's business, founded in 1952, expanded through strategic growth and strong community ties. Jack describes how his father's entrepreneurial spirit and innovative approach set the foundation for their success. His father empowered employees to take ownership of new locations, fostering a culture of opportunity and loyalty. Jack highlights how the business has adapted over the years, embracing technology and expanding service offerings to meet the evolving needs of their agricultural and commercial clients. On this episode of Gain Traction, Mike Edge chats with Jack about the evolution and legacy of a family-owned tire service. He offers insights into navigating growth in a small-town business. Jack shares personal anecdotes, such as his father’s participation in key historical events and strategies for expanding the business while maintaining a family-oriented approach. He discusses the challenges and rewards of running a multi-generational enterprise and the role of faith and community in driving success. Here’s a glimpse of what you’ll learn: [01:44] How a chance meeting sparked this podcast episode [02:34] The college football legacy within Jack Limbaugh’s family [06:02] Jack discusses his father's entrepreneurial spirit post-World War II [11:59] The risk Jack's father took to start his business [20:25] How Jack's family-oriented approach impacts the business [22:25] The mantra guiding Jack's company ethos every day [26:44] Why Jack was a perfect fit for the podcast Resources mentioned in this episode: Quotable Moments: "My dad's first sales job was selling the guy into selling him the business." "After you've been through World War 2, that's nothing, right?" "Jack's Tire and Service: Our family cares for your family's tires." "We've been here. God's blessed us, and we just try to be good stewards of His blessing." "Whatever we do in word or deed, do all to the glory of God." Action Steps: Foster a family-oriented work environment: Emphasizing a family culture within your business can enhance employee loyalty and satisfaction. Adapt and evolve with industry changes: Ensure that your business remains competitive and relevant, addressing challenges like changing technology and market demands. Invest in employee growth and opportunities: Providing opportunities for employees to take ownership or grow within the company can foster a motivated and driven team. Engage actively in community and networks: Being involved in community organizations and maintaining a strong local presence can enhance your leadership presence and business credibility. Maintain resilience and optimism in leadership: This attitude helps leaders navigate difficult times and seize opportunities, fostering a forward-thinking and resilient mindset in their teams. Sponsor for this episode... This episode is brought to you by . At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our , we help shops sell more tires and put more cars in bays. We’ve helped companies like , , and bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit or email to learn more. /episode/index/show/gaintraction/id/34831680

Rolling Into the Future: The East Bay Tire Legacy and Vision With Joseph Pehanick 01/08/2025

Rolling Into the Future: The East Bay Tire Legacy and Vision With Joseph Pehanick Joseph Pehanick is the Co-owner and incoming CEO of East Bay Tire, a family-owned independent tire distributor and commercial service provider for over 75 years. Under his leadership, East Bay Tire has expanded its reach with multiple locations in California, Arizona, and Hawaii and has been recognized for its low employee turnover rates and robust community culture. With a background in agriculture and experience working internationally in Uruguay, Joseph brings a unique perspective to the tire industry. As he prepares to take on the CEO role in January 2025, Joseph is focused on growing East Bay Tire's presence in the mining and agricultural sectors through both organic growth and acquisitions. In this episode… What does it take to sustain and grow a multi-generational family business? How does a company manage to thrive across different markets and withstand the test of time while continually expanding its operations? A tire industry veteran delves into the fascinating journey of a tire business that has achieved just that. Joseph Pehanick shares insights on how East Bay Tire has not only survived, but flourished in the competitive tire industry. He recounts his experiences growing up in the business, from working in the warehouse in his early teens to his travels and work experience in South America. Joseph delves into the company’s strategy for successfully managing its operations across various locations, including California, Hawaii, and Arizona. By focusing on niche markets like agriculture, mining, and fleet solutions, East Bay Tire’s growth demonstrates how heritage, adaptability, and strategic vision can propel a business to new heights. In this episode of Gain Traction, Mike Edge chats with Joseph Pehanick, Co-owner and incoming CEO of East Bay Tire, about sustaining and evolving a family business in the tire industry. Joseph discusses the company’s ambitious growth plans, his approach to managing employee retention, and how East Bay Tire’s innovative strategies have kept them at the forefront of the industry. Tune in for insights on entrepreneurship, the impact of family legacy, and the creation of lasting memories for employees. Here’s a glimpse of what you’ll learn: [00:18] Joseph Pehanick’s evolving role in East Bay Tire's leadership team [01:47] Joseph's early entry into the family tire business and his hands-on experience [03:31] A unique international perspective stemming from Joseph's time working in South America's tire industry [07:05] The historical ties of East Bay Tire to the Hawaiian market and Bridgestone’s origins [08:20] An interesting backstory of East Bay Tire's expansion into Hawaii and the challenge of remote market support [11:30] East Bay Tire's future under Joseph's leadership, with a focus on mining and agricultural tire distribution [13:33] Employee appreciation and retention efforts in building a successful company culture [19:13] How Joseph's personal mantra of "progress over perfection" drives continuous improvement within the business Resources mentioned in this episode: “ Quotable Moments: "Progress over perfection. If we just make incremental progress, we're going to get to where we want to go." "Our retention numbers and low turnover numbers are easily our proudest numbers that we would present over the last five years." "It's about effort, how much you care, and how much you put in every single day." "Giving a memory is what really matters, like when we send our team and their families to sports events." "In South America, I learned numerous life lessons that I now apply in our family business." Action Steps: Foster a culture of employee retention programs: Implementing initiatives like team outings and personalized appreciation can significantly reduce employee turnover, building a sense of community and loyalty. Encourage entrepreneurial thinking: Fostering entrepreneurial spirit in your team can lead to innovative solutions and market expansions, helping find new opportunities in competitive markets. Prioritize incremental progress: Adopting the motto "progress over perfection" can help teams focus on achievable goals and reduce burnout. Leverage historical strengths for modern growth: Businesses can identify and leverage their historical strengths to explore new growth opportunities. Enhance cultural competency through international experience: Encouraging or facilitating international experiences for team members can enhance cultural competency and open up new market opportunities. Sponsor for this episode... This episode is brought to you by . At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our , we help shops sell more tires and put more cars in bays. We’ve helped companies like , , and bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit or email to learn more. /episode/index/show/gaintraction/id/34653940

Core Values Drive Success With Dave Christopher, Co-founder and Co-owner of Tread Partners 01/02/2025

Core Values Drive Success With Dave Christopher, Co-founder and Co-owner of Tread Partners Dave Christopher is Co-founder and Co-owner of Tread Partners, a leading digital marketing agency specializing in tire and auto repair operations with locations spanning from five to hundreds. Under his leadership, Tread Partners’ success and reputation has flourished over the past 14 years. Dave grew up immersed in the automotive industry, as his father owned a repair shop — where Dave himself became a passionate advocate for the industry’s growth and development. In this episode… The automotive repair and tire service industry faces unique challenges in fostering company culture. What role do core values play in shaping a business that thrives in this competitive space? According to Dave Christopher, who co-founded Tread Partners in 2010, core values are the foundation of a thriving company culture. He emphasizes the importance of aligning these values with daily operations, from hiring to customer interactions. By living out principles like excellence, humility, and growth, companies can create a cohesive team environment and make impactful decisions, even amid challenges. On this episode of Gain Traction, Mike Edge welcomes Dave to discuss how core values shape company culture, empower teams, and foster success in the tire and auto repair industry. Dave shares his experiences as a shop owner, insights into building strong partnerships, and the transformative power of community involvement. Mike and Dave highlight actionable steps for businesses aiming to build a culture rooted in integrity and growth. Here’s a glimpse of what you’ll learn: [02:00] How growing up in auto repair shapes careers [02:42] Why genuine industry stories resonate with listeners [05:10] The key role core values play in success [07:05] How regrets indicate personal and professional growth [08:15] Why making mistakes is crucial for learning [20:04] The importance of evolving core values with growth [22:40] How community involvement impacts business success Resources mentioned in this episode: Quotable Moments: "Core values are crucial; they guide decisions, especially when you can't always be there to make the call." "Mistakes are beneficial. Make a mistake but learn from it, right? Don't make the same mistake twice." "Culture is as big as anything. People who get it right, get it. It's simple, but not easy." "Company values should evolve over time, just like personal values evolve as life changes." "If core values aren't genuinely followed, they crumble, and the culture becomes fake." Action Steps: Establish core values: Begin by defining the core values of your organization or personal life, such as being an excellent partner or staying humble. Live by your values daily: Ensure that core values are not just words on a wall, but are actively practiced and reflected in everyday actions. Embrace mistakes as learning opportunities: Encourage a culture where mistakes are seen as a chance to learn, not something to fear. Community involvement: Actively participate in community activities and encourage team members to do the same, whether through sponsorships or volunteering. Regularly review and adapt values: Schedule annual reviews of your core values to ensure they still align with the organization's goals and growth. Sponsor for this episode... This episode is brought to you by . At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our , we help shops sell more tires and put more cars in bays. We’ve helped companies like , , and bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit or email to learn more. /episode/index/show/gaintraction/id/34578120

Revolutionizing Tire Service With Derek Naidoo, CEO of USA GoMobile 12/26/2024

Revolutionizing Tire Service With Derek Naidoo, CEO of USA GoMobile Derek Naidoo is the Founder and Owner of USA GoMobile, a company that offers convenient mobile tire, oil change, and battery services to customers at their preferred locations. Since its inception in 2018, GoMobile has expanded to 48 franchises, overcoming challenges such as the COVID-19 pandemic and supply chain issues, and establishing a significant presence in the automotive service industry. Originally from South Africa, Derek has spent over 35 years in the automotive field, specializing in engine management systems and diagnostic tools before turning to entrepreneurship. In this episode… The automotive industry is rapidly evolving to meet changing consumer demands for convenience and efficiency. How are mobile tire services transforming the way people maintain their vehicles? According to Derek Naidoo, CEO of USA GoMobile, mobile tire services are revolutionizing vehicle maintenance by bringing convenience directly to customers. The company offers on-site tire replacements, oil changes, and battery services at locations convenient for the customer, including homes, offices, golf courses, and even hotel parking lots. This approach not only saves time for individual consumers, but also caters to the growing last-mile delivery sector by servicing fleet vehicles that provide these convenient delivery services. On this episode of Gain Traction, Mike Edge welcomes Derek for a conversation about the rise of mobile tire services, the challenges of growing a franchise during the COVID-19 pandemic, and the logistics of operating a mobile tire business. They discuss the types of customers served, the design of specialized service vehicles, and the various challenges faced in different weather conditions. Derek also shares insights on franchisee profiles and the future of automotive maintenance. Here’s a glimpse of what you’ll learn: [01:41] Derek Naidoo details his 35-year journey in the automotive industry [02:47] How USA GoMobile thrived through COVID-19 challenges [04:08] The diverse demographics of GoMobile’s customer base [06:29] GoMobile's unique franchise model and operational insights [12:44] Three types of GoMobile franchisee profiles [14:31] How GoMobile partners with non-tire shops for mutual referrals [21:53] Derek explains his mantra: “Measure to manage for business success” Resources mentioned in this episode: Quotable Moments: "I've been involved in the automotive industry pretty much my whole life, almost 35 years, focused in engine management systems design and development." "COVID was both ways. People didn't want to go to tire shops, but we couldn't get vehicles. Huge demand, yet challenging." "We're selling convenience. Society's moving towards services delivered to their homes instead of performing mundane tasks." "We need to be able to measure what we do. If you can't measure, you can't manage. What we know, we can manage." "We have three types of franchisees: tire shops, industry entrepreneurs, and investors looking to expand their reach." Action Steps: Embrace convenience as a core offering: Address the growing demand for convenience in society, making your business more appealing to customers who prefer not to spend time traveling to a shop. Develop strategic partnerships: Create beneficial partnerships with mechanical shops and non-tire-selling auto services to offer a complete customer solution. Adapt to market challenges with flexible solutions: Plan for and implement logistical strategies to overcome challenges like inventory management and technician availability. Utilize technology for operational efficiency: Implement technology solutions such as e-commerce platforms and mobile apps for scheduling and operations management. Focus on measuring and managing performance: Adopt a data-driven approach to track performance metrics and make informed decisions. Sponsor for this episode... This episode is brought to you by . At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our , we help shops sell more tires and put more cars in bays. We’ve helped companies like , , and bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit or email to learn more. /episode/index/show/gaintraction/id/34462620

Transforming the Tire Industry With Ryan Ragan of Automotive Service & Tire Alliance 12/18/2024

Transforming the Tire Industry With Ryan Ragan of Automotive Service & Tire Alliance Ryan Ragan is the Executive Director of the Automotive Service & Tire Alliance, where he focuses on enhancing value to members through innovative programs and training in the tech and tire sectors. Under his leadership, ASTA aims to expand its reach with events and educational initiatives, fostering greater involvement from the tire industry in addition to its strong mechanical service foundation. Ryan's background is rich with experience in international trade associations and nonprofits, and he brings a unique blend of business acumen and passion to his role at ASTA. In this episode… The automotive industry is undergoing significant transformations, with emerging trends and challenges shaping its future. How can industry leaders adapt to these changes to ensure continued growth and success? According to Ryan Ragan, Executive Director of Automotive Service & Tire Alliance, adapting to changes in the automotive industry requires a focus on innovation and collaboration. He emphasizes the importance of creating opportunities for networking and deal-making, particularly through events that bring together decision-makers and vendors. By facilitating interactions between key players, the industry can foster partnerships that drive growth and address common challenges. On this episode of Gain Traction, Mike Edge welcomes Ryan to discuss the future of the automotive service industry. They explore topics such as the expansion of industry events, strategies for increasing vendor engagement, and efforts to integrate tire services more comprehensively. Ryan shares his vision for enhancing member benefits through educational programs and networking opportunities, aiming to strengthen community ties and support business growth within the sector. Here’s a glimpse of what you’ll learn: [01:55] The Wild West origins of Ryan Ragan's hometown [02:45] How wrestling shaped Ryan's discipline and resilience [04:36] The future of Automotive Service & Tire Alliance’s big events [05:49] Why networking with decision-makers is game-changing [06:07] How ASTA enhances business deal opportunities [11:55] The innovative educational tools ASTA provides for members [22:32] How ASTA raised $100,000 for hurricane relief efforts Resources mentioned in this episode: Quotable Moments: "Your ego is the most expensive thing you own. If you want to go broke, just keep following that ego." "I want you to be able to come there and do business. I want you to be able to close deals." "It's always the older generation, the next generation, how they view things and how they see things." "We're not going to lose our southern charm. It's still going to be very accessible, very down home." "I've seen a lot of good, I've seen a lot of bad." Action Steps: Engage in industry networking events: Attend industry-specific trade shows and networking events to meet decision-makers and potential partners. Utilize educational resources: Leverage member-exclusive educational programs and webinars to stay updated on industry best practices and innovations. Implement digital visual inspections: Adopt DVI technology to increase transparency with customers, fostering trust and enhancing customer satisfaction. Participate in community support initiatives: Get involved in industry charity events or local support efforts to strengthen community ties and improve public perception. Seek feedback and adapt to market needs: Regularly conduct surveys and hold town hall-style meetings with industry peers to understand the challenges and needs within the market. Sponsor for this episode... This episode is brought to you by . At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our , we help shops sell more tires and put more cars in bays. We’ve helped companies like , , and bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit or email to learn more. /episode/index/show/gaintraction/id/34343970

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