Gain Traction

The Gain Traction Podcast features top tire and auto repair professionals, shop owners, industry executives, and thought leaders.

Why This COO Believes Scaling Starts With People, Not Profit with Tyler Paparello of AMG 09/03/2025

Why This COO Believes Scaling Starts With People, Not Profit with Tyler Paparello of AMG Tyler Paparello is the Chief Operating Officer at AMG, overseeing 28 Midas locations across New England. With a background rooted in sales, Tyler learned early on that while selling can solve short-term problems, it takes leadership, people, and process to scale a business sustainably. Today, he focuses on building systems that empower employees, earn customer trust, and create long-term growth opportunities across the organization. In this episode… What happens when a company grows faster than one person can manage? For Tyler Paparello, it meant learning a lesson every leader eventually faces: you can’t sell your way out of every challenge. Leadership in business growth requires more than talent for closing deals; it’s about building teams, developing people, and creating processes that work at scale. On this episode of Gain Traction, Mike Edge welcomes Tyler for a candid conversation about transitioning from sales-driven success to people-first leadership. Tyler shares how his early sales experience shaped the way he runs operations at 28 Midas shops, and why he believes employees are the foundation of long-term success. He also explains how customer trust, retention, and perception directly impact growth and why focusing on people, not profit, is the true path to sustainable business leadership. Here’s a glimpse of what you’ll learn: [01:27] Tyler’s career background and how he got started at Midas [02:47] The mantra that guides his leadership philosophy [04:04] How digital vehicle inspections (DVIs) influence customer trust and sales [05:21] Why storytelling makes DVIs more effective in customer communication [08:03] Why the auto repair industry struggles with customer trust [09:48] Using Net Promoter Score (NPS) to capture authentic customer feedback [13:09] Tyler’s transition from sales to leadership as AMG scaled [15:08] The impact of tariffs on pricing and operations [18:35] A sales story that shows the power of honesty in business [21:36] Tyler’s love for New Haven pizza — and why he calls it the best in the country [25:33] Future growth plans for AMG and the career opportunities they create [27:47] Why promoting from within drives retention and strengthens leadership culture Resources mentioned in this episode: Quotable Moments: “You can’t sell your way out of 20 stores’ problems, you have to lead.” “It always comes back to people. Employees and customers are the foundation of success.” “Perception is reality: How you present pricing matters as much as the price itself.” “Processes and systems create consistency, and consistency builds trust.” “Leadership in business growth starts with investing in your team, not chasing profit.” Action Steps: Invest in people, not just sales results: Focus on developing employees and promoting from within to build loyalty and leadership. Leverage digital tools like DVIs and NPS: Use technology to strengthen trust, gather feedback, and improve customer experience. Rethink how you handle pricing: Present costs with confidence to reinforce value rather than apologizing for them. Build systems that scale: Processes, not one-off fixes, drive sustainable growth. Keep people at the center: Customers and employees must remain the priority, profit follows when people are cared for. /episode/index/show/gaintraction/id/37978125

How to Scale a Tire Brand Without Losing Community Trust with Christian Seem of Goodturn Tire & Auto 08/27/2025

How to Scale a Tire Brand Without Losing Community Trust with Christian Seem of Goodturn Tire & Auto Christian Seem is the President & CEO of Good Turn Tire & Auto, a rapidly growing tire and auto repair company with 55 locations and 16 brands across five states. With nearly 20 years of experience in the automotive industry, Christian has worked in big box retail, commercial parts distribution, and tire retail, including leadership roles at TBC Corporation. Since joining Good Turn in 2023, he has led aggressive expansion while preserving the local brand names, cultures, and community trust that give each store its value. His leadership philosophy focuses on building strong teams, protecting brand equity, and scaling with integrity, essential qualities for any tire dealer or auto repair shop owner aiming for sustainable growth. In this episode… Scaling a tire brand is no easy feat especially if your goal is to protect decades of customer loyalty, brand equity, and community relationships. How do you grow without erasing what made the business successful in the first place? In this episode of the Gain Traction Podcast, Christian Seem shares the strategies Good Turn Tire & Auto uses to expand while keeping each store’s unique name, culture, and customer connection intact. From standardizing point-of-sale systems, vendor relationships, and key performance indicators to creating a unified marketing approach, Christian outlines the operational backbone needed to scale effectively in the tire and auto repair industry. But beyond systems, he emphasizes a truth every shop owner should remember: "People are the foundation of any successful expansion." He also shares Good Turn’s “high speed, low drag” integration process, which ensures smooth transitions during acquisitions, supports employees, and safeguards the trust customers have in their local shop. If you’re looking for a proven blueprint for tire dealer growth strategies that balance expansion with brand preservation, this conversation delivers valuable insights you can apply to your own business. Here’s a glimpse of what you’ll learn: [02:05] Christian’s background and entry into the automotive industry [04:16] From 49th to 26th in the top 100 independent tire dealers [05:20] Good Turn’s acquisition approach for independent tire dealers [07:55] Why preserving local brand names beats rebranding [08:39] How scaling boosts buying power for tire and auto repair shops [09:19] Traits of high-performing shops Good Turn seeks out [12:31] Protecting an owner’s legacy during an acquisition [14:08] How sellers can connect with Good Turn Tire & Auto [15:40] Christian’s leadership mantras for growth and success [18:49] When owners sell but remain actively involved [20:10] The significance of Christian’s favorite movie, Braveheart [23:44] “High speed, low drag” integration philosophy explained [23:59] Christian’s bucket list and future aspirations Resources mentioned in this episode: Quotable Moments: “As long as we’re doing the right thing, the results will follow.” “The name on the sign matters, customers recognize it, and employees are proud of it.” “People are the foundation of any successful expansion.” “High speed, low drag; get through integrations quickly and with minimal disruption.” “We respect what came before us. Our job is to make it stronger, not erase it.” Action Steps: Preserve local brand identity when expanding to maintain customer loyalty and community trust. Standardize operational systems (POS, vendors, KPIs) for efficiency and scalability. Evaluate team strength before acquisition to ensure a strong people foundation. Invest in staff development to retain top talent and drive long-term success. Adopt a streamlined integration process to minimize disruption and keep customer relationships intact. /episode/index/show/gaintraction/id/37895360

Why Tire Business Became the Trusted Voice of an Entire Industry with Bruce Davis of Tire Business 08/20/2025

Why Tire Business Became the Trusted Voice of an Entire Industry with Bruce Davis of Tire Business Bruce Davis is a veteran journalist and editor who spent 45 years shaping how the tire industry receives its news, data, and insights. As a founding staff member of Tire Business, he helped launch the publication in 1983, transforming it from an ambitious idea into one of the most trusted voices in the global tire market. Over the years, Bruce pioneered cornerstone features like the Global Tire Report, chronicled the industry’s evolution through import/export statistics and dealership rankings, and built a reputation for delivering business-focused journalism with credibility and depth. His career included 13 years in Germany as editor of the European Rubber Journal, where he gained a front-row seat to historic moments like the fall of the Berlin Wall, giving him a unique global perspective on the tire trade. In this episode… What does it take to turn a scrappy start-up into an industry institution? On this episode of Gain Traction, Mike Edge sits down with Bruce Davis to uncover the story behind Tire Business’s rise to prominence. Bruce shares how a chance phone call from a college friend led him into the world of trade journalism, how a sprained ankle almost delayed his entry into the field, and how just two years later he was handed the challenge of launching a bi-weekly publication for tire dealers. At 27 years old, Bruce rolled out the first issue, setting the stage for decades of tire industry insights that would influence manufacturers, distributors, and retailers worldwide. Bruce recounts the origins of the Global Tire Report in 1985, including the painstaking process of gathering international data before the digital era—shipping research in steamer trunks, sending telexes, and forging relationships with manufacturers across borders. He explains why Tire Business has maintained the rigor of a business journal, why the print edition and annual stats book still matter in a digital-first world, and how their data remains a trusted benchmark for the industry. Bruce also opens up about his life outside the newsroom, from witnessing the Berlin Wall come down to his retirement plans focused on travel and genealogy. If you’re curious about the history of the tire trade, the value of accurate industry data, or the mindset it takes to build a trusted media brand, this conversation is packed with perspective and personality. Here’s a glimpse of what you’ll learn: [02:34] How Bruce landed his first job in the industry right after college [04:51] The launch of Tire Business in 1983 and Bruce’s age at the time [05:24] Bruce’s original career goal to work for a major national newspaper [07:29] Meeting his future wife while working in Germany [08:26] Living in Germany during the fall of the Berlin Wall and its tense atmosphere [09:14] Bruce’s perspective on Reagan’s “Mr. Gorbachev, tear down this wall” speech [11:19] Writing for both Tire Business and Rubber News simultaneously [11:52] The origin story of the Global Tire Report [16:16] Why Bruce believes everyone in the industry should subscribe to Tire Business [22:22] The mantra that’s guided Bruce throughout his career [23:24] Bruce’s favorite movies and the story behind them [28:04] A Corvette road trip through Eastern Europe shortly after the Berlin Wall fell Resources mentioned in this episode: Tire Business Bruce Davis on LinkedIn Tread Partners Gain Traction Podcast Mike Edge on LinkedIn One last bow to industry legend Bruce Davis Quotable Moments: “Never be satisfied. Even if it’s just 1% better, keep improving.” “The Global Tire Report became the benchmark the entire industry looks to.” “We treat the tire business like a business journal; factual, rigorous, and rooted in context.” “Sometimes history unfolds right outside your office window, like the Berlin Wall coming down.” “Print still matters when your audience values trusted, tangible information.” Action Steps: Maintain the rigor of a business journal, even in a niche industry. Track and publish industry data consistently to become the go-to source. Build credibility by connecting with all segments of your industry; manufacturers, distributors, and retailers. Preserve historical context; it strengthens your authority over time. Adapt to digital trends without abandoning the formats your audience still values. /episode/index/show/gaintraction/id/37815385

Lessons in Customer Service from a Century-Old Tire Company with Don Barnes III of Belle Tire 08/13/2025

Lessons in Customer Service from a Century-Old Tire Company with Don Barnes III of Belle Tire Don Barnes III is the Chief Tire Guy at Belle Tire, a third-generation leader helping steer one of the oldest and most respected tire retailers in the U.S. Founded in 1922, Belle Tire has grown from a local shop into a powerhouse with over 180 locations across the Midwest. Under Don’s leadership, the company has maintained its century-long reputation by focusing on operational excellence, local relationships, and above all, outstanding customer service in the tire industry. Don is also passionate about youth development and community engagement, leading Belle Tire’s involvement in one of the largest youth hockey programs in the country. In this episode… What does it take to deliver truly exceptional customer service in the tire industry for over 100 years? According to Don Barnes III, it starts with consistency, trust, and attention to detail. From offering free flat repairs to creating clean, welcoming stores, Belle Tire has built a people-first model that turns stressful tire and auto repair visits into moments of care and connection. Don explains how they’ve scaled that model across dozens of locations without losing the warmth and reliability their brand is known for. Don also unpacks how their core philosophy: “Retail is detail” shapes every touchpoint of the customer journey. In an industry where purchases are infrequent but high-stakes, Belle Tire focuses on eliminating friction, educating customers, and building long-term loyalty. It’s not just about the product, it’s about how people feel when they walk in and how much they trust the team when they leave. That kind of high-level customer service in the tire industry doesn’t happen by accident. It’s intentional and deeply embedded into company culture. On this episode of Gain Traction, Mike Edge sits down with Don Barnes III to discuss Belle Tire’s legacy, rapid expansion, and people-first approach to business. Don shares real-world insights on maintaining service quality at scale, building trust in new markets, and inspiring employees to lead with empathy and energy. If you’re looking to grow your shop or improve your customer experience, this conversation is packed with timeless lessons on delivering standout customer service in the tire industry. Here’s a glimpse of what you’ll learn: [01:29] Don reflects on Belle Tire’s 103-year history and what’s helped the company endure [01:59] What sets Belle Tire’s customer service apart from others in the industry [04:08] How Belle Tire’s widespread Midwest presence brings peace of mind to customers [05:12] Why Belle Tire expanded into windshield replacement services [06:30] The role of store appearance and attention to detail in building customer trust [10:04] Don shares the philosophy behind “retail is detail” and how it guides their team [12:29] Don talks about growing up in the business and why they prioritize company over family name [13:54] The origin and impact of Belle Tire’s youth hockey program [15:23] How Belle Tire became the largest youth hockey organization in the U.S. [20:19] Don outlines Belle Tire’s growth plans for the next 3–5 years Resources mentioned in this episode: Belle Tire Tread Partners Gain Traction Podcast Don Barnes III on LinkedIn Mike Edge on LinkedIn Gain Traction Podcast Episode #188: How a Farmer Turned a Small Tire Shop into a $26M Business Quotable Moments: “Retail is detail, and every touchpoint matters.” “We’re in the tire business, but we’re really in the service business.” “You only get one chance to make someone feel good about a stressful situation.” “Growth is great, but not at the expense of trust.” “Our goal is to make someone’s day better, every single time.” Action Steps: Audit your customer journey: Identify pain points and friction that impact the service experience. Create a consistent brand presence: Make sure your stores and team reflect trust and professionalism. Empower your team: Train staff to act as trusted advisors, not just salespeople. Double down on local reputation: Be present in the community, people notice and remember. Apply the “surprise and delight” principle: Build loyalty by going beyond what’s expected. /episode/index/show/gaintraction/id/37700140

How a Farmer Turned a Small Tire Shop into a $26M Business 08/06/2025

How a Farmer Turned a Small Tire Shop into a $26M Business Jesse Wickel is the owner of Wickel Tire Pros in Burley, Idaho. A former farmer with deep roots in agriculture, Jesse built his business from a single tire shop into a multi-location operation generating over $26 million in annual sales. With a hands-on approach, a strong community presence, and a commitment to relationship-driven service, Jesse has grown his team from just a few employees to over 80 across multiple locations, all while maintaining his small-town values. In this episode… How do you take a rural tire shop doing $1.2 million in annual sales and scale it to over $26 million in just seven years? According to Jesse Wickel, it starts with relationships; with your customers, your employees, and your community. On this episode of Gain Traction, Mike Edge sits down with Jesse to talk about how his background in farming helped shape his mindset around service, hard work, and leadership. Jesse explains why growing in a rural market requires more than just good pricing; it takes trust, reliability, and genuine connection. From opening day to serving 8,000 hot dogs at their expansion event, his story is packed with authenticity and grit. Jesse also shares his people-first philosophy: that success isn’t measured in number of locations or fleet trucks, but in whether employees are happy, families are thriving, and customers feel truly taken care of. Whether you’re running a farm or a tire shop, Jesse believes the formula for success is simple: work hard, stay humble, and build real relationships. Here’s a glimpse of what you’ll learn: [01:31] Jesse shares how he was drawn into farming after college out of necessity [03:26] How the opportunity to buy a small tire shop came unexpectedly [04:59] How Jesse's business grew from a $1.2M operation to 80 employees and multiple locations [07:09] What Jesse enjoys about working in the tire industry [10:15] Jesse opens up about his family life [13:13] Jesse’s goals for the business over the next few years [16:26] What guiding principle does Jesse live by and share with other shop owners? [17:54] How does Jesse find employees for his growing business? [23:17] Jesse talks about his strong relationship with Titan International Resources mentioned in this episode: Wickel Tire Pros Titan International Tread Partners Gain Traction Podcast Gain Traction Podcast Episode #187: The Council That’s Quietly Shaping the Future of the Auto Industry Quotable Moments: “Our customers aren’t buying tires, they’re buying from people they trust.” “If we take care of our employees and their families, the rest will follow.” “Success isn’t how many shops we have, it’s how well our team is doing.” “In a small town, everyone knows your name. You’ve got to earn that trust every day.” “We didn’t know we’d serve 8,000 hot dogs at our grand opening… but we did.” Action Steps: Invest in relationships: Treat every customer like a neighbor, not a transaction. Measure what matters: Focus on family, team morale, and service, not just revenue. Create workplace wins: Support your team in hitting personal and professional milestones. Involve your community: Make them part of your journey and growth. Hire early, hire right: Seek people who want to work and grow, not just fill a spot. /episode/index/show/gaintraction/id/37608590

The Council That’s Quietly Shaping the Future of the Auto Industry 07/30/2025

The Council That’s Quietly Shaping the Future of the Auto Industry Mike Lusso is a seasoned engineer at Coats Company in Nashville, Tennessee, specializing in tire changers, wheel balancers, lifts, and alignment machines. A lifelong gearhead with a passion for modifying cars, Mike channels his love for the automotive space into leadership roles, most notably as Chair of the WTSBC, a leading automotive industry council under SEMA. Through his volunteer work, Mike helps shape best practices and raise industry standards across the wheel, tire, suspension, and brake sectors. In this episode… If you’ve ever wondered what real influence looks like behind the scenes of the automotive aftermarket, look no further than the automotive industry council known as WTSBC (Wheels, Tires, Suspension, Brakes Council) under SEMA. In this episode of the Gain Traction Podcast, host Mike Edge sits down with WTSBC Chair Mike Lusso to unpack the vital; yet often overlooked role that industry councils play in shaping the future of auto repair and tire service. From data access to networking, from fitment guides to leadership opportunities, this is where real progress happens. Mike explains how he first got involved (spoiler: it starts with a free lunch ticket), and why shop owners, engineers, and suppliers alike should consider participating. It’s not just a resume booster, it’s a direct line to decision-makers, early tech adopters, and industry-shaping initiatives. Whether you’re running a five-bay shop or managing dozens of locations, joining an automotive industry council gives you the insider edge you can’t Google. What You’ll Learn in This Episode [01:37] How Mike was recruited into the WTSBC at a trade show [03:29] Why every shop owner and tire dealer should consider joining a SEMA council [05:51] Examples of the educational resources the council provides (fitment posters, torque specs, bolt pattern data) [06:40] Mike’s leadership timeline: From co-chair to chair [07:30] Strategic goals for the WTSBC in the next 1, 3, and 5 years [10:15] How to sign up for the council through SEMA or Gain Traction [13:07] Mike’s background in engineering and the automotive aftermarket Resources mentioned in this episode: Mike Lusso LinkedIn SEMA Website SEMA Garage Detroit SEMA Data Gain Traction Podcast Episode #179: How To Build a Culture While Scaling Fast with Logan Leslie Tread Partners Gain Traction Podcast Why Join an Automotive Industry Council? Joining an automotive industry council like WTSBC isn’t just about “giving back”, it’s a competitive advantage. Members gain: Early access to emerging tech like ADAS calibration trends Networking with top leaders from SEMA, MIMA, and major aftermarket players Tools that improve service accuracy like fitment charts and torque spec guidelines Exclusive access to Detroit Garage and SEMA Data resources Brand visibility through leadership opportunities and public representation And the best part? Membership typically costs less than $100/year and offers a return on investment many times over. Quotable Moments “You’re not just getting information — you’re getting access.” “We’re not just supporting SEMA — we’re shaping what comes next.” “Smaller shops have just as much to gain — the value is tenfold.” “If you want to grow, you’ve got to plug into where progress is happening.” Action Steps: Visit Gain Traction’s WTSBC Page to find the direct council link and learn more. Apply for membership via the SEMA Council Portal, it takes just a few clicks. Leverage your membership by downloading fitment guides, attending council meetings, and volunteering on task forces. Connect with other leaders like Mike Lusso and your regional reps to maximize industry relationships. Promote your involvement on your website, social media, and customer channels, it boosts credibility. /episode/index/show/gaintraction/id/37518505

Employee Ownership and Rural Market Success With Adrian Rodriguez of Commercial Tire 07/23/2025

Employee Ownership and Rural Market Success With Adrian Rodriguez of Commercial Tire Adrian Rodriguez is the Vice President of Marketing and Retail Sales at Commercial Tire, a leading tire and auto service provider with over 45 locations across Idaho, Washington, Oregon, and Utah. Before joining Commercial Tire, he spent a decade with John Deere, sharpening his expertise in marketing and retail strategy. Adrian helped lead Commercial Tire’s transition to 100% employee ownership in 2019, fostering a culture rooted in accountability and local investment. Outside of work, he’s an avid skier and downhill mountain biker, embracing extreme sports with the same energy he brings to business. In this episode… Tire and automotive services often operate behind the scenes, yet they serve as foundational pillars of local economies. As some businesses evolve toward more employee-centric models, the conversation around ownership, community impact, and internal culture is gaining momentum. What does it look like when a tire company becomes 100% employee-owned — and how does that change everything? According to Adrian Rodriguez, who leads marketing and retail sales for Commercial Tire, becoming employee-owned was both a strategic and cultural transformation. The shift not only enhanced operational efficiency through collective accountability but also redirected profits into local communities where employees live and work. By fostering a deep sense of ownership at every level, the company unlocked new opportunities for innovation, loyalty, and long-term sustainability. On this episode of Gain Traction, Mike Edge welcomes Adrian Rodriguez for a deep dive into Commercial Tire’s evolution as a 100% employee-owned company. Adrian shares how this ownership model impacts culture, accountability, and profitability. He also discusses B2B and consumer marketing challenges, the importance of community engagement, and how internal values drive lasting success. Here’s a glimpse of what you’ll learn: [01:45] How Adrian Rodriguez’s career started with free pizza and an internship at John Deere [02:41] How a decade at John Deere built Adrian’s marketing foundation [04:09] The bold move to 100% employee ownership at Commercial Tire [05:35] The culture shift that employee ownership created across the company [09:59] Navigating the COVID-19 transition as a newly employee-owned business [12:18] Why employee ownership accelerates community investment [17:00] How Adrian’s team markets to fleet and HVAC companies [19:19] Challenges of marketing consumer services with a “commercial” brand name Resources mentioned in this episode: Quotable Moments: “If every employee saves just 15 minutes a day, that’s real money and real efficiency across hundreds of people.” “Ownership isn’t just a title — it’s a mindset that drives innovation from the tire tech to the C-suite.” “We’re not teammates — we’re employee-owners. And that changes how we think about the whole business.” “Do epic sh*t. Whether it’s leading, marketing, or community building — go all in.” “Tires may not seem glamorous, but they touch every aspect of how society moves.” Action Steps: Create a culture of ownership: Encourage every team member to identify ways they can improve efficiency daily. Use visual tools for sales enablement: Leverage video cards or segmented brochures for tailored B2B outreach. Build wealth locally: Adopt models that allow profits to return to employees and the communities they serve. Embrace marketing playfulness: Use creative, localized campaigns to connect with new markets despite brand name challenges. Lead with mantras: Choose a powerful phrase that reflects your culture and let it guide decision-making. Sponsor for this episode... This episode is brought to you by . At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our , we help shops sell more tires and put more cars in bays. We’ve helped companies like , , and bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit or email info@treadpartners.com to learn more. /episode/index/show/gaintraction/id/37396490

Marketing Strategies To Boost Bay Traffic With Joe Schafranek of Tread Partners 07/16/2025

Marketing Strategies To Boost Bay Traffic With Joe Schafranek of Tread Partners Joe Schafranek is an Account Manager at Tread Partners, a marketing agency focused on the tire and auto repair industry. With roots in Detroit and hands-on shop experience at Firestone and Big O, Joe brings a unique perspective to digital marketing through his understanding of both operations and data. Prior to Tread Partners, he helped grow BAIC and explored data-centric roles in the auto aftermarket. Today, Joe leverages that diverse background to help multi-location shops increase car count through performance-driven strategies. In this episode… Marketing in the auto repair industry often feels confusing and inconsistent, especially for multi-location shop owners. With so many digital channels and buzzwords, it’s hard to know what’s actually driving car count and boosting business. How can tire dealers make smarter marketing decisions based on data and results, not guesswork? According to Joe Schafranek of Tread Partners, it starts by focusing on transparency and measurable results. Joe leverages his real-world shop experience and data expertise to help clients improve performance using tailored PPC campaigns, SEO strategy, and localized promotions. He emphasizes the importance of tying marketing activity directly to car count and revenue growth — not just impressions or traffic. On this episode of Gain Traction, Mike Edge welcomes Joe Schafranek for a conversation about data-driven marketing in the tire and auto repair space. Joe explains how to tie marketing efforts directly to car count and revenue, why transparency matters, and how shop owners can avoid wasting budget on ineffective campaigns. He also shares a case study on how a $250 Facebook ad led to $22K Saturdays. Here’s a glimpse of what you’ll learn: [03:48] How hockey and family life shaped Joe Schafranek's community involvement [06:34] Lessons Joe learned from managing Big O franchise stores in Arizona [07:43] Joe’s transition into digital marketing and data roles [10:37] Why revenue isn’t always the best indicator of marketing success [12:23] The importance of new customer acquisition for long-term growth [18:52] How experience helps Joe prevent clients from wasting ad spend [19:58] What excites Joe most about working in marketing for tire dealers? Resources mentioned in this episode: Quotable Moments "You don't know what you don't know — there's a whole world of discovery out there every day." "The best campaigns are the ones that fill your bays, not just your inbox." "Marketing success should be tied to car count and revenue, not just clicks and impressions." "Transparency works both ways — clients should know what’s working, and we need to know how it’s executed." "Even small campaigns, like a $250 Facebook ad, can have huge returns if done right." Action Steps Rethink how you measure marketing ROI: Focus on car count and specific service conversions, not just traffic or impressions. Run local Facebook ads to test promotions: Try low-cost campaigns targeting service-specific offers to boost visibility and appointments. Invest in transparency with your marketing team: Share performance data both ways — ad results and in-shop execution. Use digital tools to track campaign effectiveness: Leverage reporting that ties ads to phone calls, form fills, and actual sales. Target new customer acquisition regularly: Offset the average 15% annual shrinkage by always growing your base strategically. Sponsor for this episode... This episode is brought to you by . At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our , we help shops sell more tires and put more cars in bays. We’ve helped companies like , , and bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit or email to learn more. /episode/index/show/gaintraction/id/37293295

An Open and Honest Approach to Marketing With Dan Kahn of Kahn Media 07/09/2025

An Open and Honest Approach to Marketing With Dan Kahn of Kahn Media Dan Kahn is the Founder and CEO of Kahn Media, a public relations and marketing agency based in Los Angeles specializing in the automotive aftermarket. A lifelong car enthusiast, Dan began his career at age 16 by pitching and landing magazine features on a Mustang he restored with his father. Before founding Kahn Media in 2008, he worked as an automotive journalist and launched digital content platforms. His latest book, The New Rules of the Road, outlines his philosophy on transparency, digital strategy, and authority marketing in a fast-evolving business world. In this episode… Trust and transparency are reshaping the way brands connect with customers. In industries like automotive repair and aftermarket services, reputation is everything. How can leaders and marketers build lasting customer relationships without relying on old-school sales tactics? According to Dan Kahn of Kahn Media, authentic engagement starts with openness and education. Drawing from decades of experience in automotive journalism and agency leadership, Dan explains how businesses can thrive by prioritizing customer empowerment and honesty. He highlights the power of authority marketing and the need to communicate value without overpromising. On this episode of Gain Traction, Mike Edge chats with Dan about keys to brand authenticity, customer trust, and business resilience. Dan shares personal stories of success and failure, insights from his book, and actionable tips for both local tire shops and national brands. Here’s a glimpse of what you’ll learn: [01:53] The Mustang project that launched Dan Kahn's media career at 16 [05:32] The significance of converging PR and marketing in modern business [07:09] Why Dan founded Kahn Media to serve a gap in the auto industry [8:38] The concept of "open, honest, and transparent" brand storytelling [11:36] How education trumps selling in building customer loyalty [12:46] Flat-rate pricing and transparency in auto repair shops [13:52] Owning mistakes and regaining trust with clients [25:49] How a small-town tire shop survived national competition through community ties Resources mentioned in this episode: Dan Kahn | Quotable Moments: "Don’t sell — just educate. If people don’t get it, they’re not your customer." "Transparency makes me feel like I’m part of the process — and I’m happy to pay more for that." "Our biggest hurdle with new clients is fixing the damage done by other agencies." "When you own your mistakes, people respect you more and keep coming back." "Marketing is like falconry — you need to stay just hungry enough to stay sharp." Action Steps: Adopt a transparency-first mindset: Build trust with customers by openly sharing your process, costs, and updates. Stop selling, start educating: Empower your audience with knowledge rather than pressure them with sales pitches. Commit to consistent business development: Avoid complacency by always nurturing your pipeline, no matter how busy you are. Engage in community marketing: Sponsor local events and be present — authenticity creates brand resilience. Turn mistakes into loyalty builders: Admit errors quickly, provide solutions, and use failures to deepen relationships. Sponsor for this episode... This episode is brought to you by . At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our , we help shops sell more tires and put more cars in bays. We’ve helped companies like , , and bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit or email info@treadpartners.com to learn more. /episode/index/show/gaintraction/id/37214260

Legacy and Innovation With Dennis Feldman, Keleyah Miller and Justin Pursell of ITDG Next Gen 07/02/2025

Legacy and Innovation With Dennis Feldman, Keleyah Miller and Justin Pursell of ITDG Next Gen Dennis Feldman is the Chair of the ITDG Next Gen Committee and a third-generation operator at Performance Plus Tire, a family-owned business in Long Beach, California which specializes in classic car tires and aftermarket wheels. Keleyah Miller is the Vice Chair of the ITDG Next Gen Committee and part of the third generation at Main Street Tire in Colorado Springs, Colorado, where she and her siblings are leading a company that is now 80% wholesale. Justin Pursell serves as Secretary of the ITDG Next Gen Committee and oversees commercial, wholesale, and retread operations at Bergey’s Commercial Tire, a fifth-generation company in Pennsylvania with a century-long legacy in transportation. In this episode… The tire industry continues to evolve as family-run operations face digital transformation, shifting market pressures, and generational handoffs. As new leaders step into roles shaped by legacy and innovation, balancing tradition with forward-thinking becomes crucial. How can young leaders modernize operations while honoring decades of family heritage? According to Dennis Feldman, who chairs the Next Gen Committee for Performance Plus Tire, the key lies in strategic upgrades, relationship building, and community collaboration. Along with Keleyah Miller and Justin Pursell, he emphasizes the role of ITDG’s Next Gen group in preparing young leaders for succession and growth through networking, mentorship, and shared learning. Together, they reflect on how family ties, vendor partnerships, and conferences strengthen both culture and business outcomes. On this episode of Gain Traction, Mike Edge welcomes Dennis, Keleyah, and Justin for a conversation about generational leadership, the mission of the ITDG Next Gen Committee, and the practical steps they’re taking to future-proof their tire businesses. They dive into the emotional dynamics of working with family, the challenges of modernizing legacy systems, and the strategies that keep independent operations competitive in a shifting market. Dennis, Keleyah, and Justin provide insights into the importance of community, the power of long-term vision, and how peer support within ITDG fuels innovation across the board. Here’s a glimpse of what you’ll learn: [01:48] Dennis Feldman shares his role at Performance Plus Tire and his niche in classic car tires [02:36] Justin Pursell explains his leadership at Bergey’s and the scope of their operations [03:28] Keleyah Miller describes Main Street Tire’s wholesale focus and family involvement [04:52] The goals of the ITDG Next Gen Committee and how it nurtures leadership [06:38] Challenges and advantages of working within multigenerational family businesses [17:26] Keleyah’s family mantra: “Prepare for your grandkids, and your kids will fall into line” [18:32] Justin’s wildlife photography hobby and connection to nature outside of work [19:57] Dennis reflects on modernizing his family business while preserving legacy Resources mentioned in this episode: Quotable Moments “Prepare for your grandkids, and your kids will fall into line.” – Keleyah Miller “What other career lets you see your dad every day while building something meaningful?” – Dennis Feldman “We're going to get up in the morning and sell tires — no matter what.” – Justin Pursell quoting Jason Rook “Next Gen is here to educate, connect, and guide young leaders into broader roles.” – Dennis Feldman “You can gain a lot of success when you make the right relationships.” – Keleyah Miller Action Steps Evaluate your leadership transition plan: Identify next-gen leaders in your organization and outline how to involve them in long-term strategy. Join a collaborative group: Gain access to networking, vendor partnerships, and growth opportunities without losing your brand identity. Modernize your systems: Consider upgrading legacy point-of-sale or e-commerce platforms to stay competitive and efficient. Foster legacy and connection: Build a company culture where both family members and long-term employees feel deeply valued. Attend industry conferences: Engage with peers, vendors, and leaders through events like ITDG’s annual conference to stay informed and inspired. Sponsor for this episode... This episode is brought to you by . At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our , we help shops sell more tires and put more cars in bays. We’ve helped companies like , , and bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit or email to learn more. /episode/index/show/gaintraction/id/37109460

Secrets to Scaling Your Auto Service Business With Joe Tomarchio Jr. of FOCUS Investment Banking 06/25/2025

Secrets to Scaling Your Auto Service Business With Joe Tomarchio Jr. of FOCUS Investment Banking Joe Tomarchio Jr. is a Managing Director at FOCUS Investment Banking, where he specializes in helping auto service businesses scale and prepare for acquisition. Before joining FOCUS, Joe co-founded and scaled a 26-location tire and auto service chain, generating over $50M in revenue before selling it to Monro. With over 65 major acquisitions under his belt, he is one of the most seasoned professionals in the industry. Joe now consults for private equity firms and dealers seeking exponential growth or strategic exits. In this episode… Auto service businesses often undervalue their labor, hurting both profitability and employee retention. Many operators struggle with hiring because they don’t charge enough to offer competitive wages or create appealing work environments. How can owners realign their pricing and culture to build a more sustainable and attractive operation? According to Joe Tomarchio Jr., who leads strategic growth initiatives for FOCUS Investment Banking, the key lies in charging what you're worth and investing that revenue back into your team. By adjusting labor rates and responding rapidly to cost increases, Joe helped transform underperforming stores into profitable ones. His four-pillar hiring approach focused on attitude, enthusiasm, work ethic, and moral compass fosters loyalty, high standards, and accountability. On this episode of Gain Traction, Mike Edge welcomes Joe for a discussion about strategic pricing, acquisitions, and creating a workplace where technicians and staff want to stay. Joe shares his leadership principles, anecdotes from his time at Monro, and actionable advice for shop owners looking to grow, sell, or simply survive in today’s competitive market. Here’s a glimpse of what you’ll learn: [02:04] The journey from one store in Baltimore to a $50M tire and auto service empire [06:22] Why Joe Tomarchio Jr. focused solely on acquisitions for the last 8 years at Monro [08:05] The link between low labor rates and hiring challenges in auto shops [09:15] Why paying employees well is essential for customer satisfaction and retention [15:06] Joe’s customer service philosophy: empower frontline staff with $500 autonomy [16:50] Why allowing employees to make mistakes is crucial for growth [18:01] The four pillars Joe used for hiring: enthusiasm, attitude, work ethic, and moral compass [29:26] Joe’s current work at FOCUS Investment Banking helping dealers grow or exit Resources mentioned in this episode: Quotable Moments: “If you can’t charge enough, you can’t pay enough — and then you can’t retain the right people.” “Pay more, but demand more. I strive for perfection and settle for excellence.” “To beat me, you have to eat me. If I haven’t won, the war isn’t over.” “You pay peanuts, you get monkeys — and monkeys don’t deliver superior service.” “I know the top 10% and the bottom 10% of my team. Guess which one you don’t want to be?” Action Steps: Raise your labor rates now: Don’t wait for inventory to turn — adjust pricing as soon as costs increase. Invest in your team: Pay above market rate to attract and retain top technicians and managers. Screen for character, not just skill: Use the four pillars — attitude, enthusiasm, work ethic, and moral compass — as your hiring filter. Empower store managers: Give them financial autonomy to resolve customer issues quickly and effectively. Lead from the field: Spend time in your stores to connect with employees and understand operational challenges firsthand. Sponsor for this episode... This episode is brought to you by . At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our , we help shops sell more tires and put more cars in bays. We’ve helped companies like , , and bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit or email info@treadpartners.com to learn more. /episode/index/show/gaintraction/id/37022590

Driving Success as a Family Business With Steven and Susan Moss of Wilson Tire Pros and Automotive 06/18/2025

Driving Success as a Family Business With Steven and Susan Moss of Wilson Tire Pros and Automotive Steven and Susan Moss are the owners of Wilson Tire Pros and Automotive, a three-location tire and automotive repair business in Burlington, North Carolina. Steven, who took over the business from his father in 2009, brings a hands-on background in automotive repair and business operations. Susan, after managing military contracts in her family's hosiery business, joined Steven full-time, catalyzing the company's growth and operational evolution. Together, they’ve become prominent leaders in the Tire Pros network, with Susan now serving as the first female Chair of the National Dealer Council. In this episode… Family-run businesses are the heartbeat of many industries, including automotive service and repair. Growing from one location to three while balancing family, legacy, and leadership challenges requires grit, planning, and deep support systems. What lessons can other shop owners learn from a husband-and-wife team who grew their business through heart and hustle? According to Susan and Steven Moss, who own and operate Wilson Tire Pros and Automotive, success comes from building community, embracing mentorship, and working through the numbers. From joining Tire Pros to implementing lessons from a 20 Group, they transformed their family business by leaning into smart processes and strategic relationships. Their journey offers a blueprint for growth-minded entrepreneurs. On this episode of Gain Traction, host Mike Edge welcomes Steven and Susan for a conversation about growing a multi-location tire business, the transition from technician to leader, and the power of industry networking. They share the sacrifices behind their success, how joining Tire Pros and a 20 Group transformed their business, and why trusting your team is essential for growth. Here’s a glimpse of what you’ll learn: [01:39] The origin of Wilson Tire Pros [04:11] Why Susan Moss’ full-time involvement helped accelerate business expansion [08:18] How joining Tire Pros supported early growth through marketing and discounts [09:44] The impact of working with a dedicated Tire Pros marketing manager [13:38] Steven Moss’ unorthodox but successful journey to ASE certification [20:45] The personal sacrifices and teamwork that fueled early growth [26:48] Why growing from one to two locations is the hardest jump Resources mentioned in this episode: Quotable Moments: "It’s not rocket science — just treat people the way you want to be treated." "Every car should be treated like it belongs to Grandma Moss: everything it needs, nothing it doesn't." "Our biggest asset is knowing every job in the shop — our worst asset is also knowing every job in the shop." "The jump from one to two locations is the scariest, but it’s also the most important step." "We couldn’t have grown this business without each other’s full support, both at home and at work." Action Steps: Leverage your network for support: Cultivate relationships in the industry for guidance and encouragement. Transition out of technician mode: Focus on leadership and growth by training and trusting your team to take on responsibilities. Use business metrics to guide decisions: Learn your KPIs, understand your numbers, and manage your shop with data, not guesswork. Join a business peer group: Consider a 20 Group or similar cohort to share best practices and gain accountability from like-minded shop owners. Balance family and business intentionally: Create routines and backup systems at home and at work to support long-term sustainability. Sponsor for this episode... This episode is brought to you by . At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our , we help shops sell more tires and put more cars in bays. We’ve helped companies like , , and bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit or email to learn more. /episode/index/show/gaintraction/id/36913035

Why Racing and Auto Shops Go Hand in Hand With Rob Howden of USF Pro Racing 06/11/2025

Why Racing and Auto Shops Go Hand in Hand With Rob Howden of USF Pro Racing Rob Howden is the Director of Business Development and Series Announcer for USF Pro Championship Racing. Known as “The Voice of the Series,” he has been a fixture in motorsports media for over 30 years. He’s also the founder of Howden Media Group and eKarting News, where he continues to cover karting events across North America. Rob’s passion for racing started in go-karts and has evolved into mentoring and following drivers from childhood through to professional careers in IndyCar and beyond. In this episode… Motorsports is not just about speed — it's about precision, development, and community, from grassroots karting to elite IndyCar races. Many young drivers begin their journey as early as age five and ascend through a structured ladder system that prepares them for pro racing. What makes a winning driver in such a competitive and mentally demanding environment? According to Rob Howden, who directs business development and announces races for USF Pro Championships, success comes from more than just talent and equipment. Confidence and momentum are intangible but crucial elements that often separate the good from the great. Through decades of experience, Rob has witnessed countless young racers transform their skills and mindsets en route to top-tier success. On this episode of Gain Traction, Mike Edge welcomes Rob for a conversation about the business and culture of USF Pro Racing, how tire dealers and shop owners can get involved, and what it takes for young racers to reach the IndyCar level. Rob also shares personal insights into his career, favorite race tracks, and where to find the best pizza on the road. Here’s a glimpse of what you’ll learn: [02:20] The role of karting as the foundation of professional racing careers [03:18] How USF Pro Championships serve as a development ladder to IndyCar [05:26] Why tire dealers are naturally drawn to motorsports sponsorship [08:05] What sets top-tier racers apart: confidence and momentum [10:24] The mental side of racing and the importance of coaching [11:42] Rob Howden’s love for race announcing and staying active in karting [13:05] Opportunities for young racers to shine at high-profile IndyCar events [15:37] How businesses can get involved with USF Pro through sponsorship and hospitality Resources mentioned in this episode: Rob Howden on | Quotable Moments: “You can buy more tires, but you can’t buy confidence or momentum — that’s what really separates great drivers.” “I get to see a driver go from age seven in karting to winning at IndyCar — it’s the most rewarding part of my job.” “Every driver’s journey is different, but those who win usually believe they can — and that belief changes everything.” “Race announcing is just active spectating — I’d be talking through the race even if I wasn’t getting paid.” “Hospitality in racing is like being a VIP at the Super Bowl, but with way more horsepower.” Action Steps: Explore USF Pro Championships opportunities: Visit USFProChampionships.info to learn how to attend events, sponsor drivers, or host customers at races. Support local karting initiatives: Connect with youth karting leagues to support upcoming racers from your area. Integrate racing with business marketing: Use motorsports partnerships to build brand visibility and entertain high-value clients. Invest in personal growth through sport: Reflect on how confidence and momentum play roles in your own professional success. Follow the full ladder of racing talent: Track future IndyCar stars by starting with USF Juniors and watching their rise through the ranks. Sponsor for this episode... This episode is brought to you by . At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our , we help shops sell more tires and put more cars in bays. We’ve helped companies like , , and bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit or email info@treadpartners.com to learn more. /episode/index/show/gaintraction/id/36786275

How To Build a Culture While Scaling Fast With Logan Leslie of Main Street Auto 06/04/2025

How To Build a Culture While Scaling Fast With Logan Leslie of Main Street Auto Logan Leslie is the Founder and CEO of Main Street Auto, a fast-growing network of tire and auto repair shops across the United States. After serving over eight years in the military, Logan pursued a joint law and business degree, which laid the foundation for his entrepreneurial ventures. He launched Main Street Auto in 2021, starting with a single location and scaling to nearly 100 shops in under four years. Logan is also a passionate advocate for hiring veterans, building culture, and redefining leadership in the blue-collar business world. In this episode… The tire and auto repair industry is evolving rapidly as new players apply business and acquisition strategies once reserved for tech startups. Yet, scaling in this space demands deep respect for shop culture, community ties, and the legacy of independent owners. How can business leaders grow without losing the heart of what makes local shops special? According to Logan Leslie of Main Street Auto, it starts with humility, intentional leadership, and honoring the legacy of every shop acquired. By targeting well-run businesses just outside of urban cores and retaining what's already working, Main Street Auto has managed to grow without compromising quality or community connections. Logan also emphasizes the importance of hiring veterans and trusting your instincts when it comes to leadership and talent. On this episode of Gain Traction, Mike Edge welcomes Logan for a conversation about entrepreneurship, buying and scaling auto shops, hiring veterans, and leading with culture. Logan shares the lessons he's learned from the military, past business failures, and how he grew his company from one location to nearly 100 in under four years. He also discusses the unique challenges of maintaining operational excellence during rapid expansion and building a mission-driven team from the ground up. Here’s a glimpse of what you’ll learn: [02:28] How military service influenced Logan Leslie’s entrepreneurial mindset [05:15] Why Logan built his own company instead of joining someone else’s [07:44] Avoiding culture loss while growing rapidly [10:01] The strategy behind selecting shop locations for acquisition [11:57] What should shop owners prepare if they’re considering selling? [13:46] Why shop owner involvement can hurt valuations and how to fix it [18:15] How Logan evaluates non-traditional candidates for corporate roles [25:35] The role of failure in entrepreneurial success Resources mentioned in this episode: Quotable Moments: “Entrepreneurship is never easy, but building something from scratch lets you shape the culture.” “Veterans often leave the service with incredible leadership skills that don’t show up on a resumé.” “Our goal isn’t to change what works — it’s to support and scale it.” “Failure is a great teacher; if you’re not failing, you’re not moving fast enough.” “Every vehicle on the road could be one of our customers — that’s a sacred responsibility.” Action Steps: Preserve shop culture post-acquisition: Retain what makes each auto shop special when integrating into a larger company. Hire veterans into leadership roles: Don’t just look at resumes — look for character, responsibility, and service-driven leadership. Vet potential buyers as partners: Shop owners should develop general managers and build independence before selling. Use SBA loans for smart growth: Leverage government financing to acquire your first or next business. Define your failure threshold: Accept and quantify risk as a natural part of scaling and entrepreneurship. Sponsor for this episode... This episode is brought to you by . At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our , we help shops sell more tires and put more cars in bays. We’ve helped companies like , , and bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit or email to learn more. /episode/index/show/gaintraction/id/36687170

How SEMA Supports Tire Shops and Small Businesses With Mike Spagnola of SEMA 05/28/2025

How SEMA Supports Tire Shops and Small Businesses With Mike Spagnola of SEMA Mike Spagnola is President and CEO of SEMA (Specialty Equipment Market Association), a leading trade organization in the automotive aftermarket industry. With over 50 years of hands-on experience in the automotive world, Mike has been deeply involved in everything from car builds to legislative advocacy. Before leading SEMA, he built a career rooted in entrepreneurship and industry innovation, helping small businesses navigate evolving regulations. Today, he champions the interests of automotive enthusiasts and businesses, ensuring that the industry continues to thrive. In this episode… Joy and innovation in the automotive aftermarket industry often go unnoticed, yet they drive the growth of businesses and the preservation of car culture. As regulations increase and consumer habits evolve, organizations must advocate fiercely and innovate continuously to survive and thrive. How can automotive businesses, especially tire dealers, leverage industry organizations like SEMA to grow and protect their businesses? According to Mike Spagnola, who serves as President and CEO for SEMA, advocacy and innovation are at the heart of SEMA’s mission to support its members year-round. Beyond hosting the popular SEMA Show, the organization provides vital services such as emissions testing support, legislative advocacy, product development assistance, and industry education. Mike explains how tire dealers, auto shops, and aftermarket businesses can tap into SEMA’s extensive resources, ensuring they stay ahead of regulatory threats and market shifts while building strong networks that fuel long-term success. On this episode of Gain Traction, Mike Edge welcomes Mike for an insightful conversation about SEMA’s mission to support small businesses, tire dealers, and the broader automotive aftermarket. Mike discusses how SEMA helps companies year-round through emissions testing, advocacy, education, and the world-famous SEMA Show. He also highlights opportunities for tire dealers to expand their businesses, stay compliant, and connect with like-minded entrepreneurs across the industry. Here’s a glimpse of what you’ll learn: [01:20] Mike Spagnola’s early passion for cars growing up around muscle cars [04:46] How the SEMA garages help members with emissions compliance and product development [07:46] Why SEMA’s work in legislative advocacy is critical for the industry’s survival [13:03] Misconceptions tire dealers have about attending the SEMA show [14:35] Networking and business growth opportunities available at the SEMA show [17:01] Why small business owners are the backbone of the SEMA community [18:36] The importance of vehicle recalibration training for modern auto shops Resources mentioned in this episode: Quotable Moments: "There are a lot of smart people in the world, but very few willing to work hard and put in the effort." "SEMA’s advocacy work ensures our industry’s survival against legislation that could easily go unnoticed." "Small businesses are the backbone of the automotive aftermarket — and the heart of SEMA." "Pushing through the hard middle part of success is what separates winners from quitters." "Relationships and personal touch are what keep customers coming back — it's as true in restaurants as in business." Action Steps: Join SEMA for industry advocacy and resources: Protect your business from restrictive legislation and access valuable tools and training. Attend the SEMA Show: Buy a $50 buyer’s badge to access the world’s largest automotive aftermarket exhibition and network with manufacturers. Utilize SEMA’s Emissions Labs: Ensure your aftermarket products comply with environmental regulations before going to market. Promote right to modify and right to repair: Stay informed and involved in advocacy efforts that protect your ability to service and customize vehicles. Invest in continuous learning: Attend SEMA seminars, follow industry trends, and network with other professionals to stay competitive. Sponsor for this episode... This episode is brought to you by . At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our , we help shops sell more tires and put more cars in bays. We’ve helped companies like , , and bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit or email info@treadpartners.com to learn more. /episode/index/show/gaintraction/id/36612450

From Food Service to Repair Shop Ownership With Nathan Rhodes of Total Automotive 05/21/2025

From Food Service to Repair Shop Ownership With Nathan Rhodes of Total Automotive Nathan Rhodes is the Owner of Total Automotive, an independent auto repair shop based in Chattanooga, Tennessee. With a background in machining and welding, Nathan’s passion for cars began as a teenager maintaining his own vehicle. After working his way up from an installer at Pep Boys to a skilled technician, he eventually opened his own shop in 2019. Today, he leads a tight-knit team focused on quality service, honesty, and building long-term customer relationships. In this episode… The auto repair industry has evolved dramatically with the complexities of late-model engines and rapid urban growth. Independent shop owners must navigate changing customer expectations, technical advancements, and increasing competition. How can small auto repair businesses stand out and thrive in fast-paced environments? According to Nathan Rhodes of Total Automotive in Chattanooga, Tennessee, it all comes down to integrity, skilled craftsmanship, and strong customer relationships. By focusing on quality over quantity and hiring technicians who share his values, Nathan has built a trusted local brand known for doing the right thing — without relying heavily on advertising. On this episode of Gain Traction, Mike Edge welcomes Nathan for a conversation about starting an auto shop from scratch, the role of vocational training, how to manage oil consumption issues, and why personal connection is at the heart of lasting success. Nathan also reflects on the challenges of hiring the right people and his vision for expanding into tire and alignment services. Here’s a glimpse of what you’ll learn: [01:42] How Chattanooga's rapid growth impacts traffic and boosts local auto repair business [06:05] Why learning to fix his first car sparked a passion for auto mechanics [07:06] Nathan Rhodes’ early days: from Taco Bell to Pep Boys and hands-on training [08:55] Total Automotive’s layout, culture, and commitment to cleanliness [10:13] The importance of educating customers and building trust in auto repair [13:29] How shops are addressing the oil consumption issues plaguing modern vehicles [16:56] Why hiring the right people matters more than just filling roles [23:53] The quote that inspires Nathan's entrepreneurial drive Resources mentioned in this episode: Quotable Moments: “We’re well-known for doing the right thing — even when it’s not the easiest route.” “If you can get up at 7 a.m. to build someone else's dream, you can get up at 5 a.m. to build your own.” “Most people come in here and they want to talk to me — that personal connection is huge.” “Nobody checks their oil anymore, and that’s causing major engine problems we see every day.” “I’d rather take my time and hire the right person than fill a spot just to get someone in the door.” Action Steps: Prioritize hiring quality technicians: Take time to find people who align with your shop’s values and craftsmanship standards. Educate customers consistently: Build trust by explaining vehicle issues clearly and honestly, especially with complex systems. Maintain a clean and organized shop: A professional workspace sets the tone for both employee pride and customer confidence. Prepare to invest in essential equipment: Don’t delay upgrades like alignment systems that support core services like tires. Build a business on word-of-mouth: Focus on doing the right thing consistently — loyal customers will spread the word. Sponsor for this episode... This episode is brought to you by . At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our , we help shops sell more tires and put more cars in bays. We’ve helped companies like , , and bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit or email to learn more. /episode/index/show/gaintraction/id/36530310

Right To Repair With Roy Littlefield IV, VP of Government Affairs for the Tire Industry Association 05/14/2025

Right To Repair With Roy Littlefield IV, VP of Government Affairs for the Tire Industry Association Roy Littlefield IV is the Vice President of Government Affairs for the Tire Industry Association. In his role, Roy leads advocacy efforts across state and federal levels to support independent tire and auto repair shops. With deep roots in the industry — his father also served in TIA leadership — Roy has been involved in policy from a young age. He now champions initiatives like the Right to Repair Act, helping protect consumer choice and shop independence nationwide. In this episode… The modern vehicle repair landscape is becoming more exclusive, locking out independent repair shops and consumers from essential data. As cloud-based systems and EV technology evolve, traditional tools like OBD2 ports are being phased out, creating barriers to access. How can the industry and lawmakers ensure fair repair rights for everyone? According to Roy Littlefield IV of the Tire Industry Association, the key lies in mobilizing grassroots support and pushing for bipartisan legislation. Roy explains how right to repair laws, such as those in Maine and Massachusetts, are being held up in court despite overwhelming public support. He also reveals the strategic moves being made to pass a federal Repair Act that would secure nationwide access to vehicle repair data. On this episode of Gain Traction, Mike Edge welcomes Roy for a conversation about the right to repair movement, legislative hurdles, and how independent shop owners can take action. Roy shares insights on consumer rights, industry trends, and the importance of grassroots advocacy. Here’s a glimpse of what you’ll learn: [02:10] Why Right to Repair is the most urgent issue facing the auto industry [03:25] How EVs and new tech give OEMs the upper hand in the repair market [05:08] The challenge of cloud-based systems replacing traditional OBD2 ports [10:44] Roy Littlefield IV and Mike Edge share personal stories of inflated dealership repair estimates [11:33] How VIP Tire and Auto led a Right to Repair victory in Maine [12:45] Why automakers claim they "can't comply" with basic consumer access laws [15:44] How bipartisan support is building for national legislation [16:25] Grassroots advocacy and how shop owners can make an impact Resources mentioned in this episode: Quotable Moments: “Right to repair is the biggest issue right now facing the industry, and it’s going to hit us like an avalanche.” “Consumers should have the right to decide who works on their vehicle — and own that information.” “Even something as simple as an oil change is becoming a problem because of data lockouts.” “Despite 80% of voters supporting it, one lawsuit can hold up progress for years.” “Every person matters — whether you're an intern or a CEO, everyone deserves respect and recognition.” Action Steps: Report blocked repair access: Submit your issue via the TIA advocacy page so it can be used in legal and legislative efforts. Contact your lawmakers: Speak to your local, state, and federal representatives about how Right to Repair affects your business. Educate consumers: Let customers know they have a choice — and a right — to get their vehicle serviced outside the dealership. Display QR codes in your shop: Use TIA’s printable posters with QR codes to make it easy for your team to report issues. Support the federal Repair Act: Encourage your trade networks to back bipartisan legislation ensuring nationwide repair access. Sponsor for this episode... This episode is brought to you by . At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our , we help shops sell more tires and put more cars in bays. We’ve helped companies like , , and bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit or email to learn more. /episode/index/show/gaintraction/id/36424280

From One Shop to a Regional Auto Empire With Brian Bates of EAS Tire & Auto 05/07/2025

From One Shop to a Regional Auto Empire With Brian Bates of EAS Tire & Auto Brian Bates is the President and Founder of EAS Tire & Auto, a growing chain of auto repair shops with 21 locations in the Denver metro area. After serving in the military, Brian entered the automotive industry, eventually opening his first shop in 2004. His company has expanded rapidly through strategic acquisitions and a partnership with Straightaway, a group that empowers shop owners to scale while retaining operational control. With a passion for people development and leadership, Brian is focused on building a company culture rooted in growth, excellence, and support. In this episode… The auto repair industry is undergoing rapid consolidation, leaving many independent shop owners wondering how to grow or exit successfully. As lending tightens and operational demands rise, new partnership models offer a path forward for owners who aren’t ready to walk away. How can independent shop owners grow strategically while protecting their financial futures? According to Brian Bates of EAS Tire & Auto, the key lies in building partnerships that provide resources without stripping autonomy. Through his collaboration with Straightaway, Brian has scaled his operations significantly while maintaining influence over day-to-day decisions. This hybrid approach allows owners to retain equity, reduce risk, and gain access to shared expertise and better buying power. On this episode of Gain Traction, Mike Edge welcomes Brian for a conversation about military discipline, business growth, partnering with Straightaway, and the art of betting on yourself. Brian shares how his team evaluates acquisitions, why leadership development matters, and how he uses subtle cues such as paint quality to decide which cars are worth working on. Here’s a glimpse of what you’ll learn: [01:37] Brian Bates’ military background and how it set the foundation for his career [05:46] Transitioning from the military to auto repair and dealership work [07:50] Growing from one shop to 21 stores in under 20 years [08:13] How Straightaway helps shop owners stay active in their businesses [13:09] Why strength in numbers matters in the tire and auto repair industry [16:45] Options for shop owners to take chips off the table without fully exiting [24:17] Brian’s favorite hobbies and lifestyle in Colorado [34:00] Using paint quality as a success indicator for filtering out unprofitable repairs Resources mentioned in this episode: Quotable Moments: “Success is never owned, it’s rented — and the rent is due daily.” “The best tenant I ever had was me — I always paid the rent and fixed things on time.” “Straightaway isn’t about pushing owners out — it’s about giving them more support to grow.” “Sometimes you win and sometimes you learn, but both are part of the fun.” “The bus really has an unlimited amount of seats, especially if I do my job right.” Action Steps: Explore partnership models: Shop owners should investigate opportunities that allow for shared growth and retained control. Reevaluate your lending strategy: Understand your borrowing limits with banks and SBA and consider private capital alternatives. Create a system to identify unprofitable work: Use simple heuristics such as paint quality and vehicle condition to avoid jobs that drain resources. Develop internal leadership pipelines: Invest in training and growth opportunities for younger team members to future-proof your business. Bet on yourself: When making big decisions, trust your instincts and experience to drive your next phase of growth. Sponsor for this episode... This episode is brought to you by . At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our , we help shops sell more tires and put more cars in bays. We’ve helped companies like , , and bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit or email to learn more. /episode/index/show/gaintraction/id/36336465

Building a Franchise Empire With Gus Herlong of Palmetto Garage Works 04/30/2025

Building a Franchise Empire With Gus Herlong of Palmetto Garage Works Gus Herlong is the CEO and Co-owner of Palmetto Garage Works, a multi-location auto service franchise group based in South Carolina. Starting with five distressed Midas stores in Columbia, he has grown the company to 34 locations across multiple states. His leadership has earned him recognition including the Tire Business Humanitarian of the Year Award, the IFA Franchisor of the Year Award, and the Midas Franchisee of the Year Award. Gus is also a key voice in the Midas dealer network, having served on the IMDA Board and as an advisor to Midas Corporate. In this episode… The automotive service industry is evolving rapidly, with franchise owners navigating shifting markets, NIL marketing trends, and workforce development. Many operators are finding success not just through expansion, but by creating deeper community ties and developing leadership within their teams. How can shop owners grow their businesses while staying grounded in their values and mission? According to Gus Herlong of Palmetto Garage Works, success comes from embracing hands-on leadership, learning from early failures, and staying deeply involved with both the community and team. From starting as an oil change tech to leading a 34-location franchise group, Gus has turned setbacks into stepping stones while investing in staff growth and community partnerships. He also uses NIL marketing with local college athletes to stand out in a competitive industry. On this episode of Gain Traction, Mike Edge welcomes Gus Herlong for a conversation about grassroots leadership, overcoming early business failures, and building a company culture that values authenticity and service. Gus shares insights on NIL marketing, expansion strategies, and the power of giving back. Here’s a glimpse of what you’ll learn: [01:45] The team effort behind winning multiple industry awards [02:40] How Palmetto Garage Works grew to 34 franchise locations [04:18] How Gus Herlong and his father started the business in 2008 [06:28] NIL marketing and its impact on college athletics and local businesses [13:06] Gus’ career path from oil change tech to CEO [16:21] Early financial struggles and near-collapse of the business [19:01] Expanding into Charleston, Greenville, Florida, and Washington, D.C. [32:45] "Failing forward" and mentoring a new generation of leaders Resources mentioned in this episode: Quotable Moments: “You’re not a Midas employee — you’re a Palmetto Garage teammate. That’s what you tell people.” “Failure is just a First Attempt In Learning. I’ve got a PhD in stupid ideas.” “If the community trusts me with their cars, I need to be reinvesting in them too.” “Most people don’t wish they were where I was — they wish they were where I am.” “My wife’s been a saint — half our anniversary trips have been disguised store visits!” Action Steps: Embrace hands-on leadership: Don’t be afraid to work shoulder-to-shoulder with your team to understand ground-level needs. Use NIL marketing creatively: Collaborate with local college athletes to differentiate your brand in a crowded market. Give back to your community: Implement ongoing charitable initiatives like food drives or car giveaways to build local trust. Fail forward and mentor others: Encourage your team to learn from mistakes and create space for growth within your organization. Stay grounded during growth: Remember your early struggles and use them to guide authentic, value-driven business decisions. Sponsor for this episode... This episode is brought to you by . At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our , we help shops sell more tires and put more cars in bays. We’ve helped companies like , , and bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit or email to learn more. /episode/index/show/gaintraction/id/36235270

Racing, Risk, and Resilience With David Schardt of Forgeline Motorsports 04/23/2025

Racing, Risk, and Resilience With David Schardt of Forgeline Motorsports David Schardt is the President and CEO of Forgeline Motorsports, a premier manufacturer of custom, lightweight forged wheels for high-performance and racing applications. In 1994, David co-founded Forgeline in Dayton, Ohio alongside his twin brother, Steve Schardt — their passion rooted in the family’s long-standing involvement in the wheel business. With decades of hands-on experience in both distribution and manufacturing, David has helped grow Forgeline into a respected name in motorsports and automotive customization. Beyond business, he’s a fan of muscle cars, racing, and the movie Tommy Boy. In this episode… Innovation in automotive wheels has evolved from basic functionality to bespoke design and racing performance. With customer expectations rising and technology advancing, companies must deliver both aesthetics and durability. How do you create a product that meets the intense demands of professional racers and car enthusiasts alike? According to David Schardt of Forgeline Motorsports, the key lies in customization, precision, and relentless quality control. By developing fully forged wheels made-to-order for specific applications, Forgeline has filled a crucial niche in the racing and high-performance vehicle market. David also emphasizes the importance of staying hands-on and leveraging strong partnerships, such as the company’s majority-stake acquisition by Lacks Enterprises, to scale responsibly. On this episode of Gain Traction, Mike Edge welcomes David for a conversation about the origins of Forgeline, lessons from the wheel distribution business, overcoming anxiety in leadership, and what’s next for the brand. David also shares a behind-the-scenes story of a near-disaster with a high-end show car — and how his team saved the day just in time. Here’s a glimpse of what you’ll learn: [03:13] The Schardt family's multi-generational roots in the wheel industry [09:50] Why Forgeline was created to meet the needs of grassroots racers [10:29] How David and Steve found complementary strengths as co-founders [11:19] Why Forgeline sold a majority stake to Lacks Enterprises [12:24] Future goals: Forgeline wheels on OEM limited edition vehicles [12:48] The power of the Forgeline website gallery as a sales tool [14:18] How Tommy Boy resonates with anyone in sales [16:45] The unforgettable story of a $300k custom Camaro getting rear-ended Resources mentioned in this episode: Quotable Moments: "Feel the Fear and Do It Anyway — that book changed my life and how I approach business decisions." "We started with one wheel style and one finish. Now we have nearly 200 and countless options." "My brother Steve is the sales guy, I'm the guy who runs the business — it just works for us." "We’re aiming to have Forgeline wheels featured on limited edition OEM vehicles within five years." "The gallery on our website is our best sales tool — it shows people exactly what our wheels look like on their car." Action Steps: Embrace discomfort in leadership: Use the “feel the fear and do it anyway” mindset to push through hesitation. Identify and complement team strengths: Build a business where co-founders and team members focus on their best-fit roles. Leverage product customization for growth: Offer personalized options to meet unique customer demands and increase value. Use digital galleries as a sales tool: Showcase real-world product applications to build credibility and drive conversions. Plan for strategic partnerships: Consider acquisitions or alliances that bring new resources and fuel business expansion. Sponsor for this episode... This episode is brought to you by . At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our , we help shops sell more tires and put more cars in bays. We’ve helped companies like , , and bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit or email to learn more. /episode/index/show/gaintraction/id/36124485

One-Stop Tire and Accessories Shopping with Richard Balan, President of RTA 04/16/2025

One-Stop Tire and Accessories Shopping with Richard Balan, President of RTA Richard Balan is the President of RTA Holdings, a company specializing in aftermarket vehicle outfitting, particularly commercial vehicles and off-road accessories. Notably, Raven Truck Accessories, under Richard's leadership, has successfully integrated with Trail Tire to create one-stop locations for customers, leveraging Trail Tire's extensive network and RTA's accessory expertise. Originally from Winnipeg, Manitoba, Richard has a diverse background, having worked in the communications industry before joining the family business over 20 years ago. In this episode… How do two distinct industries, like tire retail and automotive accessories, combine to create a comprehensive customer experience? What happens when a company decides to expand its horizons by merging complementary services? According to Richard Balan of RTA Holdings, he integrated his family's business with Trail Tire to solve the challenges of providing a one-stop shop for customers seeking both tire services and automotive accessories. By recognizing the synergy between Raven Truck Accessories' expertise in aftermarket vehicle outfitting and Trail Tire's established tire service network, Richard illustrates how they aimed to fill a market gap. This collaboration not only streamlines customer experience, but also enhances service efficiency by combining tire and accessory needs under one roof. On this episode of Gain Traction, Mike Edge talks with Richard about the integration of tire services and aftermarket accessories — unpacking the detailed journey of merging RTA Holdings with Trail Tire. Richard discusses the importance of understanding market needs and how their collaboration aims to revolutionize customer service in the automotive industry by providing comprehensive solutions. The conversation touches on leadership philosophies and strategies for maintaining long-term staff relationships. Here’s a glimpse of what you’ll learn: [02:23] Richard Balan's journey from Winnipeg to industry leader [04:58] The strategic vision behind the Trail Tire and Raven Truck Accessories merger [06:05] Why a one-stop shop for accessories is beneficial [13:27] Trail Tire's community-focused business model [14:36] How Trail Tire plans to expand its market presence [19:07] The selection process for becoming a Trail Tire dealer [27:00] Richard recalls humorous tales from his hockey- and bourbon-fueled adventures Resources mentioned in this episode: Quotable Moments: "Hearts and minds connected forever; if you earn them, you've got loyalty beyond measure." "This too shall pass; sometimes you need the rain to see the growth." "When customers are on-site, they can get those other things we sell that complement tires." "With the locations that Trail has, our goal will be to ship the products to those locations so the consumer can pick it up." "The great thing about working with the Trail team is they recognize the importance of community and team members." Action Steps: Leverage complementary business opportunities: By integrating different services, businesses can provide a one-stop shop for customers. Focus on customer relationship building: Establishing deep connections with customers helps overcome the challenge of customer churn and creates opportunities for sustained growth through trust and relationship-building. Embrace geographical and market-specific needs: Understanding the unique needs of a particular market addresses the opportunity of meeting local demands and ensures a competitive edge. Prioritize staff appreciation and support: Creating an environment where staff feel valued and supported leads to high employee retention and better service delivery. Seek strategic partnerships for growth: Collaborating with complementary businesses effectively addresses the challenge of market expansion and maximizes growth opportunities. Sponsor for this episode... This episode is brought to you by . At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our , we help shops sell more tires and put more cars in bays. We’ve helped companies like , , and bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit or email to learn more. /episode/index/show/gaintraction/id/36030240

A Unique Approach to Business Growth With John Teddy, CEO of Straightaway Tire & Auto 04/09/2025

A Unique Approach to Business Growth With John Teddy, CEO of Straightaway Tire & Auto John Teddy is the Chief Executive Officer of Straightaway Tire & Auto, bringing over 15 years of leadership experience in consumer retail and services. Before joining Straightaway, he served as Vice President of Take 5 Oil Change and held senior roles at Driven Brands, including Chief Commercial Officer. His career also includes strategic positions at The Home Depot and Lowe's, where he focused on corporate strategy and performance improvement. John earned his degree from Vanderbilt University and currently resides in Charlotte, North Carolina, with his wife and their four children. In this episode… The auto repair and tire industry is rapidly evolving, with shop owners facing consolidation trends, customer service challenges, and the need for sustainable growth. How can independent operators scale their businesses while maintaining control and preserving their brand identity? According to John Teddy of Straightaway Tire & Auto, the key lies in a partnership-driven approach that allows shop owners to grow without handing over full control. By joining a larger network while keeping their local brand and leadership, operators can access resources, financial security, and strategic support. This model fosters collaboration, helping businesses expand while maintaining the personalized service and trust that customers value. On this episode of Gain Traction, Mike Edge welcomes John for a conversation about leadership, industry consolidation, and the importance of frontline employees. John shares insights on building strong customer relationships, creating sustainable expansion strategies, and why supporting shop owners through partnership-driven models benefits the industry. Here’s a glimpse of what you’ll learn: [01:58] How John Teddy's unexpected journey began in strategy consulting [02:29] Why John transitioned from consulting to consumer retail [07:06] The importance of thick skin in customer service roles [15:21] Straightaway Tire & Auto's growth strategy through local brand expansion [18:34] The long-term market potential for tire and auto repair [21:54] How servant leadership shapes Straightaway's company culture [26:42] Leadership lessons from historical and military tales Resources mentioned in this episode: Quotable Moments: "The tire and auto repair business isn’t just about fixing cars — it’s about solving problems and building long-term relationships with customers." "We partner with shop owners who want to grow without losing control, preserving their brand while gaining the resources to scale." "Great businesses are built on frontline employees — our job as leaders is to support them, not dictate from the top." "Customers don’t come to us on their best day, so it’s our job to turn frustration into trust and loyalty." "Straightaway isn’t just about acquisitions — it’s about building a network of passionate operators who want to grow together." Action Steps: Engage directly with frontline employees: Spending time in shops and talking with service advisors and technicians helps leaders stay connected to daily challenges and operations. Preserve brand identity during expansion: When growing a business, maintain the local brand’s reputation and customer relationships rather than replacing it with a corporate identity. Adopt a partnership-driven growth strategy: Instead of forcing full buyouts, create opportunities for shop owners to take financial chips off the table while retaining leadership roles. Prioritize customer service and problem-solving: Train employees to turn customer frustrations into trust by offering clear solutions and a positive service experience. Leverage industry relationships for growth: Build partnerships with other operators in the market to acquire new locations and expand the business while maintaining quality service. Sponsor for this episode... This episode is brought to you by . At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our , we help shops sell more tires and put more cars in bays. We’ve helped companies like , , and bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit or email to learn more. /episode/index/show/gaintraction/id/35931635

Trail Tire Annual General Meeting 04/02/2025

Trail Tire Annual General Meeting Tim Szabo is the Owner of Trail Tire Edmonton Groat Road, with over three decades of experience in the automotive industry. Alongside Fixed Operations Manager Kasey Wood, Tim is dedicated to ensuring every customer departs fully satisfied with their experience. Ian McDonald is Manager at Kirks Trail Tire Auto Centers Northern Edge. He is a valued member of the Trail Tire family, known for his entrepreneurial spirit and commitment to customer service. His journey into the tire industry began in a unique way, leading him to become an integral part of the Trail Tire network. Matt Vanderhorst is Manager at Trail Tire Auto Centers Vernon Commercial. He has been with Trail Tire since its early expansion, transitioning from a longstanding relationship with another company to join the Trail Tire family. His alignment with Trail Tire's vision and values has contributed significantly to the company's growth and success. Dave Antoniuk is Owner of Trail Tire Spruce Grove. He joined Trail Tire in 2021, drawn by the company's philosophy and family-oriented culture. His appreciation for the support and accessibility within the organization highlights the strong sense of community that Trail Tire fosters among its members. Graham Tanner is Manager at Trail Tire Auto Centers North West. He became part of Trail Tire through a company acquisition, finding alignment with their customer-driven approach and shared values. His dedication to customer care and honesty reflects the core principles that Trail Tire upholds. Ryan Lien is Manager at Trail Tire Auto Centers Drayton Valley. He joined Trail Tire in December, bringing with him a strong commitment to community involvement and local business values. His transition to Trail Tire reflects his dedication to aligning with organizations that prioritize local engagement and customer satisfaction. Joe Paranich is Retail Operations Manager at Trail Tire. He brings a wealth of experience from his long-standing career in the Canadian tire distribution industry. His role focuses on optimizing retail programs and ensuring that locations maximize the benefits available to them. James O'Reilly is Vice President of Trail Tire Group, with over 23 years of experience in the tire industry. A second-generation tire professional, James has been instrumental in Trail Tire's growth, overseeing its expansion to 63 stores and the addition of a digital e-commerce division. His leadership emphasizes relationships, strategic partnerships, and adapting to change, which have been integral to Trail Tire's success in Western Canada. In this episode… Tire and auto repair businesses thrive when built on strong relationships, quality service, and a commitment to innovation. As the industry evolves, independent shop owners must navigate challenges like digital marketing, customer engagement, and network expansion to stay competitive. How can tire dealers and repair shops align with a trusted organization to drive growth while maintaining their core values? According to Tim Szabo, Ian McDonald, Matt Vanderhorst, Dave Antoniuk, Graham Tanner, Ryan Lien, Joe Paranich, and James O’Reilly, who participated in the Trail Tire Annual General Meeting 2025, success in the tire and auto repair industry comes from being part of a supportive and visionary network. Trail Tire’s leadership and members emphasize the importance of collaboration, transparency, and customer-first values, offering independent dealers the tools and resources they need to compete. Through shared expertise, managed growth, and new business opportunities — such as expanding into truck accessories — Trail Tire provides an ideal framework for business owners looking to scale while retaining their local, community-driven identity. On this episode of Gain Traction, Mike Edge welcomes Tim, Ian, Matt, Dave, Graham, Ryan, Joe, and James to discuss the culture of Trail Tire, the benefits of joining a strong network, and how the company is shaping the future of independent tire dealers. They explore leadership philosophies, business expansion strategies, and the role of innovation in customer service. Whether you're a tire dealer or an industry professional, this episode offers insights into building a thriving, resilient business. Here’s a glimpse of what you’ll learn: [02:37] Why Tim Szabo values Trail Tire's honest, hard-working culture and personal customer interactions [04:22] Ian McDonald's unique entry into the tire business and his entrepreneurial journey [09:05] Why Matt Vanderhorst believes in Trail Tire's vision and the quality of its people [12:46] Dave Antoniuk's reasons for joining Trail Tire in 2021 and his appreciation for the company's support [14:49] How Graham Tanner aligns with Trail Tire's customer-driven approach and shared values [17:35] Why Ryan Lien transitioned to Trail Tire in December, emphasizing community involvement [20:20] James O'Reilly's reflections on the AGM, Trail Tire's growth, and the company's future plans Resources mentioned in this episode: Quotable Moments: "You can't make more family, you know. You can't make people better." - Tim Szabo "I always was entrepreneurial and wanted to do my own thing." - Ian McDonald "Alan had his corporate stores in Edmonton, and I was the first three associate stores outside of his group." - Matt Vanderhorst "It's not like they want to grow to have 500 stores; they want to look after and be small and not get too large, too fast." - Dave Antoniuk "They have your back for any situation that you need." - Graham Tanner Action Steps: Prioritize strong customer relationships: Building and maintaining personal connections with customers is crucial, leading to repeat business and positive word-of-mouth referrals. Embrace a family-oriented culture: Fostering a supportive, family-like environment within your organization can lead to higher employee satisfaction and retention. Stay connected within your industry network: Being part of a strong network helps overcome the isolation that can come with independent business ownership and opens up opportunities for collaboration and growth. Leverage available resources and programs: Address the challenge of resource management by maximizing the benefits of membership and ensure you're not missing out on valuable opportunities. Maintain a forward-thinking mindset: Continuously seeking new opportunities for growth, like expanding into new product lines or services, keeps your business competitive and adaptable in a changing market. Sponsor for this episode... This episode is brought to you by . At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our , we help shops sell more tires and put more cars in bays. We’ve helped companies like , , and bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit or email to learn more. /episode/index/show/gaintraction/id/35823980

Selling a Repair Shop for Maximum Profit With Giorgio Andonian of FOCUS Investment Banking 03/26/2025

Selling a Repair Shop for Maximum Profit With Giorgio Andonian of FOCUS Investment Banking Giorgio Andonian is the Managing Director at FOCUS Investment Banking, where he specializes in mergers and acquisitions within the Consumer and Automotive Aftermarket industries. He joined FOCUS in 2019, bringing over 15 years of operational experience, including his role as Vice President of a regional tire chain in Southern California, where he oversaw sales, marketing, finance, and human resources, ultimately preparing the business for a successful exit to a private equity platform. Giorgio holds a MBA with an emphasis in finance from Pepperdine University's Graziadio School of Business and Management and maintains several professional licenses, including Series 79, Series 82, Series 63, and a California Real Estate License. In this episode… The tire and auto repair industry is experiencing a wave of consolidation as shop owners consider mergers, acquisitions, and succession planning. What steps should business owners take to maximize the value of their business, whether they plan to sell or grow? According to Giorgio Andonian, Managing Director at FOCUS Investment Banking, preparation is key to achieving the best outcome. Business owners should start by evaluating their financial structure, understanding fair market rent, and optimizing operations well before considering a sale. Giorgio emphasizes that having a clear succession plan, even if an immediate sale isn't in the works, can significantly impact long-term profitability and stability. Additionally, for those looking to expand rather than exit, securing the right capital and investment partners can help fuel growth while maintaining control over their business. On this episode of Gain Traction, Mike Edge chats with Giorgio about market trends in the tire industry, how to prepare for an acquisition, and the role of private equity in fueling business growth. They also discuss why many shop owners overlook key financial details, such as fair market rent, and how proper planning can prevent costly mistakes. Here’s a glimpse of what you’ll learn: [01:52] Giorgio Andonian discusses his background in the tire industry and his role at FOCUS Investment Banking [04:13] The value of having a second set of eyes on a business for operational improvements [05:52] The importance of exit strategies and succession planning for tire shop owners [07:27] How FOCUS helps business owners prepare for a sale years in advance [17:00] Key factors buyers evaluate in a tire shop, including cleanliness and efficiency [17:41] The most-overlooked factor in selling a business: fair market rent [19:20] Buyer preference in purchasing both the business and the real estate or just one [20:22] How long-term lease agreements with national tenants can increase property value Resources mentioned in this episode: Quotable Moments: "Preparation is key; start planning your exit strategy years in advance to maximize your business's value." "Understanding your corporate structure, like C Corp versus S Corp, can significantly impact the taxes you pay upon selling." "Charging yourself fair market rent is crucial; many owners overlook this, affecting their business valuation." "It's not just about the sale price; the right buyer ensures your company's legacy and employees are in good hands." "Our industry experience allows us to identify operational improvements that can enhance profitability before a sale." Action Steps: Assess your financials: Conduct a thorough evaluation of your tire shop's financial performance, including profit margins and detailed financial statements, to present an attractive profile to potential buyers. Enhance curb appeal: Improve your shop's exterior by cleaning surfaces, updating signage and lighting, and organizing display areas to create a positive first impression. Streamline operations: Optimize inventory management and invest in employee training to increase efficiency and customer satisfaction, making your business more appealing to buyers. Gather legal documents: Compile all necessary legal paperwork, such as business licenses, tax filings, employee contracts, and insurance policies, to ensure compliance and facilitate a smooth transaction. Set a realistic price: Determine a fair market value for your tire shop based on thorough market analysis to attract serious buyers and facilitate a successful sale. Sponsor for this episode... This episode is brought to you by . At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our , we help shops sell more tires and put more cars in bays. We’ve helped companies like , , and bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit or email to learn more. /episode/index/show/gaintraction/id/35721215

The Art of Building Relationships With Scott Bishop of Sailun Tires Americas 03/19/2025

The Art of Building Relationships With Scott Bishop of Sailun Tires Americas Scott Bishop is the Vice President of Passenger and Light Truck Tire Sales for the independent channel at Sailun Tire Americas, which specializes in offering a diverse range of tire brands. He has a wealth of experience in the tire industry, having worked his way up through other reputable companies like Bridgestone and Falken Tire over the years. Scott developed a passion for cars early on building motors and drag racing with his father. In this episode… Scaling an automotive business requires open communication and a focus on value. What is the key to success in the tire industry? According to Scott Bishop, Vice President of Passenger and Light Truck Tire Sales for the independent channel at Salem Tire Americas, success comes from building relationships, providing value, and focusing on existing customers more than pursuing new ones. He emphasizes the importance of understanding customer needs and offering data-driven solutions to grow your business. Scott also notes the importance of open communication, even when addressing difficult issues. On this episode of Gain Traction, Mike Edge welcomes Scott to discuss his career in the tire industry, which started with his love of cars and has led him through sales, retail, and management positions. They talk about the value segment of the tire market, as well as building relationships with customers. Here’s a glimpse of what you’ll learn: [02:15] Scott Bishop details his unforgettable first encounter with Mike Edge [05:10] The challenges and joys of running a tire store [06:14] Why relationships are vital in the tire industry [15:58] The growth potential within your existing customer base [19:17] Memorable stories from Scott's adventurous tire career [25:59] Scott's favorite travel destinations and culinary experiences Resources mentioned in this episode: Quotable Moments: "The quality of our product is really, really good. I would compare it to a tier two all day long." "Relationships are everything. That's why I enjoy this part of the business; there's so many people I communicate with daily that I really like." "We're not looking to sign new independent dealers. We're just looking to grow with what we have." "If you want good food, go to Louisiana. It makes my mouth water just saying the name." "People want the straight story. They don't want to go around the situation to get to it." Action Steps: Build and maintain strong relationships: By fostering genuine relationships with clients and colleagues, you can create a supportive network that helps navigate challenges and enhances your professional life. Embrace continuous learning and adaptability: Staying curious and adaptable allows you to seize new opportunities and remain competitive in a constantly evolving market. Leverage data to identify growth opportunities: Using granular data can uncover potential growth areas for existing customers, ensuring you’re meeting the needs of your clients more accurately. Approach challenges with transparency and directness: Addressing issues head-on builds trust and credibility with clients, establishing a reputation for honesty and integrity. Diversify your interests and experiences: Having diverse experiences can make you more versatile and resourceful, allowing you to tackle challenges from different angles and adapt to new situations more effectively. Sponsor for this episode... This episode is brought to you by . At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our , we help shops sell more tires and put more cars in bays. We’ve helped companies like , , and bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit or email to learn more. /episode/index/show/gaintraction/id/35592595

Automotive Excellence With 2024 AAPEX Technician of the Year Johnathon Bemis 03/12/2025

Automotive Excellence With 2024 AAPEX Technician of the Year Johnathon Bemis Johnathon Bemis is the Lead Master Technician at VIP Tires & Service, known for its comprehensive tire and auto repair services in the New England area. Notably, Johnathon is the recipient of the prestigious 2024 AAPEX Technician of the Year Award, recognizing his exceptional skills and dedication in the industry. Johnathon's automotive journey highlights the importance of perseverance and continuous learning in adapting to the fast-evolving automotive industry. In this episode… The automotive industry is experiencing rapid technological advancements, requiring technicians to continually learn and adapt. What does it take to become a world-class technician in this field? According to Johnathon Bemis of VIP Tires & Service, becoming a world-class technician requires a supportive employer who provides a platform for success, continuing education, and a positive work culture. VIP encourages its technicians to pursue certifications, pays for training, and fosters a collaborative environment where technicians can network and share ideas. Johnathon also emphasizes the importance of using all resources available for diagnostics, including online searches, and the need to stay up-to-date on the latest technologies and techniques. On this episode of Gain Traction, Mike Edge chats with Johnathon about his career path, the importance of certifications, and rapid changes in automotive technology. They also discuss the importance of a positive work culture and what it takes to be a successful technician in the modern automotive industry. Here’s a glimpse of what you’ll learn: [03:07] Why Johnathon Bemis made an unexpected career switch at the age of 32 [04:27] How Johnathon achieved 29 ASE certifications in record time [05:54] The rapid changes in the automotive industry since 2010 [08:59] Tips on leveraging Google for faster vehicle diagnostics [13:09] How an economic downturn led Johnathon to automotive success [18:46] The supportive culture fueling VIP's employee success Resources mentioned in this episode: Quotable Moments: "I'm not really one to seek out the limelight and be the center of attention." "This industry changes so fast. If you're not learning, you're staying behind." "Cars don't talk back." "I enjoyed working on cars in my yard, so I figured, what the hell?" "Use everything at your disposal — you're that much further ahead." Action Steps: Keep pursuing certifications and continuing education: Continuous learning is vital in the fast-evolving automotive industry, helping you stay relevant and efficient in your role. Leverage technology and online resources: Utilizing tools like Google and technician forums can save time and improve diagnostic accuracy, allowing you to address customer issues more effectively. Build a supportive network: A strong network provides knowledge sharing and emotional and professional support crucial for long-term success. Embrace change in the industry: The automotive sector is rapidly advancing with technologies like EVs and cloud integration, requiring technicians to adapt quickly to stay competitive. Nurture a positive work culture: A healthy culture leads to enhanced job satisfaction, increased productivity, lower turnover, and a more cohesive team. Sponsor for this episode... This episode is brought to you by . At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our , we help shops sell more tires and put more cars in bays. We’ve helped companies like , , and bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit or email to learn more. /episode/index/show/gaintraction/id/35507800

From Oil Changes to Leadership With TJ White of Tire Source Neighborhood Car Care 03/05/2025

From Oil Changes to Leadership With TJ White of Tire Source Neighborhood Car Care TJ White is the General Manager of Tire Source Neighborhood Car Care, a company with six locations in the Canton and Akron, Ohio area that specializes in tire and auto repair services. Under TJ's leadership, Tire Source has maintained strong community relationships and a reputation for customer loyalty, stemming from its innovative and efficient service practices. TJ grew up in Akron and has been part of the family business since he was 16, having worked his way up from changing oil and tires to his current managerial role. In this episode… Operating a tire and auto repair business with multiple locations presents an abundance of challenges and opportunities. What are some key strategies that contribute to success and growth? According to TJ White of Tire Source Neighborhood Car Care, the company has several key strategies. Tire Source focuses on being innovative and efficient, staying up-to-date with technology, and investing in training and equipment. It takes a step-by-step approach to implementing new technologies, testing them at one location before rolling them out to all locations. Transparency with employees is a priority, leading to a low turnover rate. On this episode of Gain Traction, Mike Edge welcomes TJ for a conversation about Tire Source, family history with Goodyear, business growth and strategy, and a memorable story about finding drugs in a spare tire. They also discuss the importance of efficiency and process, as well as the value of transparency and a positive work environment. Here’s a glimpse of what you’ll learn: [02:24] TJ White discusses his deep-rooted community connections and customer relationships [03:08] The White family's unwavering loyalty to Goodyear tires [08:07] Tire Source's innovative approach to staying tech-savvy [09:37] The strategic, step-by-step business improvement process used by Tire Source [11:29] How Tire Source's employee turnover stays low [13:24] TJ's philosophy: Efficiency and action drive success in business Resources mentioned in this episode: Quotable Moments: "I've never entertained anything else. I grew up wanting to go to work with my dad every day." "Efficiency is something that drives me to become efficient in every way that I do anything." "We try and make it very clear what we can offer to you, what you can offer to us." "Everything can be fine-tuned, and then once you fine-tune it, you can fine-tune it again." "I like to think of us as innovative, efficient, and always trying to stay up with the times." Action Steps: Focus on building strong community relationships: Engaging with the community and fostering trust can lead to long-term loyalty and customer retention, helping to stand out in a competitive market. Embrace technological advancements: Investing in technology improves efficiency and service quality, providing a competitive edge and meeting modern customer expectations. Implement a phased approach to new investments: This minimizes risk and allows for adjustments based on real-world feedback, managing resources and reducing potential waste. Prioritize transparency in employment practices: By clearly communicating expectations and company values, businesses can foster a positive work environment and improve employee satisfaction. Commit to continuous improvement: Address inefficiencies and seize opportunities for growth and development. Sponsor for this episode... This episode is brought to you by . At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our , we help shops sell more tires and put more cars in bays. We’ve helped companies like , , and bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit or email to learn more. /episode/index/show/gaintraction/id/35403730

Adrenaline, Autos, and Achievements With Cory Brown of Cory's Point S Tire 02/26/2025

Adrenaline, Autos, and Achievements With Cory Brown of Cory's Point S Tire Cory Brown is the Owner of Cory's Point S Tire in Rapid City, South Dakota. Under Cory's leadership, the business has expanded to two locations, employing 35-40 staff members. Outside of business hours, Cory characterizes himself as an adrenaline junkie who enjoys car racing, snowboarding, motocross, and mountain climbing. In this episode… As any industry veteran can attest, the automotive field is an immensely competitive one. What makes a business thrive in a competitive sector, and how do leaders overcome the challenges posed by rapid growth and changing market dynamics? Cory Brown of Cory’s Point S Tire shares how he tackled these challenges head-on through a combination of grit, dedication, and strategic alliances. Raised in South Dakota, Cory took an unconventional path to success by embracing opportunities to learn and lead from a young age. His story unfolds with trials, triumphs, and the pivotal moment he joined Point S, a cooperative network that transformed his business landscape. Cory’s passion for cars and commitment to excellence, coupled with the support of a like-minded community, helped him build a business that stands out. Cory reveals how the Point S network not only provided tangible business benefits, but fostered a sense of camaraderie and shared purpose. In this episode of Gain Traction, Mike Edge welcomes Cory Brown to chat about the journey from an independent tire shop owner to a respected member of the Point S network. They delve into the intricacies of growing a family business in the tire industry and provide valuable insights into the power of building relationships, relentless work ethic, and leveraging the support of a cooperative network to achieve business goals. Here’s a glimpse of what you’ll learn: [02:00] How Cory Brown's three sons keep him on his toes [02:29] Family dynamics and their role in toughness [03:14] Why Cory never backs down in arm wrestling [08:20] The benefits of attending Point S Tire Conference [09:08] Cory discusses his leap from sales to store management [10:38] The secrets behind Cory's successful store leadership [11:27] What made Cory skeptical about joining Point S? [19:08] How Cory balances family and adrenaline-fueled hobbies Resources mentioned in this episode: Quotable Moments: "Even though it's home, the Black Hills is one of my favorite places." "I have one button, and it's on. I don't really know how to play very well." "I was the youngest guy in the shop, which was so weird." "You gotta maintain that mental top position." "I think my favorite part is seeing the inter-family relationships." Action Steps: Foster open communication within the team: Building a culture of open communication encourages sharing of ideas and concerns, which can lead to innovative solutions. Embrace a collaborative environment: Fostering camaraderie within the workplace allows individuals to learn from one another and share different perspectives. Inspire a strong work ethic: Demonstrating commitment and diligence can motivate the rest of the team to follow suit. Leverage mentorship opportunities: Seeking guidance from more experienced individuals can provide valuable insights and help avoid common pitfalls. Prioritize work-life balance: Engaging in fulfilling activities outside of work can improve overall well-being and job satisfaction. Sponsor for this episode... This episode is brought to you by . At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our , we help shops sell more tires and put more cars in bays. We’ve helped companies like , , and bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit or email to learn more. /episode/index/show/gaintraction/id/35299635

Balancing Tradition and Growth With Ryan Thueson of Clair and Dee’s Tire 02/19/2025

Balancing Tradition and Growth With Ryan Thueson of Clair and Dee’s Tire Ryan Thueson is the Owner of Clair and Dee's Tire, a family-owned business in Rexburg, Idaho, specializing in tire services and auto repair as part of the Point S network. Clair and Dee's Tire has expanded from a single store to five locations in the past three years, showcasing its growth and dedication to customer service. Ryan, representing the third generation of ownership during the store’s 61-year history, continues to uphold the family legacy while embracing modern business strategies and multi-store ownership. In this episode… What does it take to maintain a successful family business for over six decades? Is it sheer determination, adaptability to changing markets, or perhaps the power of seizing unexpected opportunities? Ryan Thueson, of Clair and Dee's Tire, shares how his family, through adaptability and seizing the right opportunities, has maintained Clair and Dee's Tire for 61 years in Rexburg, Idaho. Originating from a humble potato farming background, Ryan's father, Clair, pivoted to the tire business after recognizing an entrepreneurial opportunity. This decision led to a family legacy that now spans five locations and three generations. Ryan discusses the importance of family involvement from a young age, the value of multi-store ownership, and how the family business has evolved and expanded significantly in recent years. In this episode of Gain Traction, Mike Edge chats with Ryan about the enduring success of a family business. They explore the dynamics of maintaining and growing a multi-generational enterprise, and discuss strategic decisions and the integration of the Point S brand, which allowed Ryan and his family to expand their market reach without sacrificing their local identity. Ryan delves into the nuances of balancing tradition with modernization and the significance of family ties in business operations. Here’s a glimpse of what you’ll learn: [01:06] The enduring legacy of a 61-year family business [02:28] How Idaho farming shaped a tire industry leader [03:01] The entrepreneurial leap that changed the Thueson family [09:20] What are the benefits of Point S membership? [12:17] How brand identity elevates independent tire dealers [16:05] Why joining Point S enhances buying power [21:25] Wise real-world customer relationship mottos Resources mentioned in this episode: Quotable Moments: "Opportunities come your way, and you’d better take advantage of them." "If you're buying tires in southeast Idaho, you're buying from one of my family members." "Join something. Give us a name, a presence." "You can be a single store owner and buy someone who has 500 stores." "The ground is fertile in the owner's shadow." Action Steps: Diversify your skills and roles: Learning to adapt to different roles within a business is crucial in a family-owned setting. Embrace growth and expansion opportunities: Ensure business longevity and accommodate family members who may want to join the business. Leverage co-op memberships: Joining a co-op like Point S can provide buying power and a national brand presence while maintaining local identity. Foster a culture of learning and mentorship: Starting from a young age and involving family members in various roles can foster a deep understanding of the business. Build strong industry relationships: Attending annual conferences and engaging with other members creates a supportive network within the industry. Sponsor for this episode... This episode is brought to you by . At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our , we help shops sell more tires and put more cars in bays. We’ve helped companies like , , and bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit or email to learn more. /episode/index/show/gaintraction/id/35218135

Point S Tire USA Annual Conference 02/12/2025

Point S Tire USA Annual Conference Jim Richards is the National Co-op Recruitment Manager at Point S, travelling extensively throughout the US to meet with independent tire dealers with the goal of educating them on the benefits of joining Point S — increased buying power and support from a national network. Mickie Segotta is the Owner of Point S American Tire in Gallup, New Mexico. Mickie took over the business from her stepfather, who passed away in 2021 — honoring her stepfather’s legacy by running the business with the same dedication and commitment to her employees. Kolby and Tia Clay are the Co-owners of Junction City Point S Tire and Auto Service in Junction City, Oregon. Although Kolby is a first-generation tire store owner, he purchased the facility from a family friend who had operated a tire store for 50 years, leading him to feel like a fourth-generation owner. Brandon Haltiwanger is the Owner of Forrest’s Tire Service and Point S in Johnston, South Carolina. Brandon has a diversified background in the construction industry, including expertise in project management, budgeting, and contract negotiation. Ed Tuck is the Owner of TNT Tire Point S Auto Service in Tacoma, Washington. Ed's father joined Point S in 1984, making their family one of the earliest members of the cooperative. He has been involved in the tire industry since he was 12 years old. Tony O’Billovich leads in-house consulting for the Master Shop Program at Point S, where he coaches independent Point S members. Tony believes in a “win together” mentality and stresses the importance of employee growth to achieve success for everyone. Jeremy Smith is a second-generation business owner and operator of two Wasatch Tire and Service Point S locations in Utah, as well as six Steve’s Automotive Specialist shops. Jeremy believes in the value of local businesses and building relationships with customers. David Priddy owns David's Discount Tire in Haskell, Oklahoma and has been a member of Point S for almost ten years. He values the buying power, marketing, and family-like relationships that the Point S organization offers. Jeff Tucker is the Chairman of Point S and CEO of Triple T Tire in Western Tennessee. He hopes to grow the Point S revenue base to 500 stores in all 50 states, building value for independent dealers looking for a franchise. Joe Moore is the Vice President of Purchasing for Point S. He manages the relationships with vendor partners, working to bring good buying prices and programs to the members. Joe also works to create avenues for members to promote their products through the organization. In this episode… The tire industry can be a challenging landscape for independent dealers, with many facing the pressures of larger corporations and acquisitions. What benefits can a co-op organization like Point S provide to these independent businesses? According to Jim Richards, Mickie Segotta, Kolby and Tia Clay, Brandon Haltiwanger, Ed Tuck, Tony O'Billovich, Jeremy Smith, David Priddy, Jeff Tucker, and Joe Moore — attendees of this year’s Point S Tire Conference — Point S offers independent tire and service dealers the opportunity to join a group that provides them with the buying power of a large organization while still maintaining their independence. Members benefit from networking opportunities with like-minded people, access to marketing and point-of-sale materials, better warranties for customers, and a supportive family-like environment. The organization also provides in-house coaching and vendor relationships, fostering a sense of community and shared success. On this episode of Gain Traction, join host Mike Edge at the Point S Tire Conference, where he speaks with Jim, Mickie, Kolby, Tia, Brandon, Ed, Tony, Jeremy, David, Jeff, and Joe about how Point S provides a family environment, purchasing power, and coaching for independent tire dealers — all while fostering a sense of community and shared success among members. Here’s a glimpse of what you’ll learn: [02:19] The power of numbers for independent tire dealers [03:21] Why joining a tire cooperative network is beneficial [12:28] How Point S helps independent tire dealers thrive [17:08] Insights from in-house consulting for tire shops [19:14] How Point S supports growth and success for members [23:12] Why Point S feels like a family to members Resources mentioned in this episode: Quotable Moments: "There's power in numbers. When we come in, we're basically telling them, ‘you're not alone, join the group’." - Jim Richards "I promised to take care of them and I promised to keep it going. Those guys — they are the reason I can sleep at night." - Mickie Segotta “You cannot do it on your own unless you have some kind of help.” - Kolby Clay "It helps the independent tire dealer not be so much alone anymore." - Brandon Haltiwanger "We're like one big family that really looks after each other and wants to help each other out." - Ed Tuck Action Steps: Expand your network: Engage with industry conferences and events to connect with peers and thought leaders. Leverage cooperative buying power: Consider joining a cooperative or buying group to increase your purchasing power without losing your independence. Foster a family-oriented workplace: Cultivate a supportive, family-like environment within your team to enhance job satisfaction and loyalty. Utilize in-house consulting services: Take advantage of in-house consulting programs to improve your business operations. Build long-term vendor relationships: Invest in building long-term relationships with vendors to ensure reliability and consistency in your supply chain. Sponsor for this episode... This episode is brought to you by . At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our , we help shops sell more tires and put more cars in bays. We’ve helped companies like , , and bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit or email to learn more. /episode/index/show/gaintraction/id/35125415

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