How SEMA Supports Tire Shops and Small Businesses With Mike Spagnola of SEMA

Mike Spagnola is President and CEO of SEMA (Specialty Equipment Market Association), a leading trade organization in the automotive aftermarket industry. With over 50 years of hands-on experience in the automotive world, Mike has been deeply involved in everything from car builds to legislative advocacy. Before leading SEMA, he built a career rooted in entrepreneurship and industry innovation, helping small businesses navigate evolving regulations. Today, he champions the interests of automotive enthusiasts and businesses, ensuring that the industry continues to thrive.

In this episode…

Joy and innovation in the automotive aftermarket industry often go unnoticed, yet they drive the growth of businesses and the preservation of car culture. As regulations increase and consumer habits evolve, organizations must advocate fiercely and innovate continuously to survive and thrive. How can automotive businesses, especially tire dealers, leverage industry organizations like SEMA to grow and protect their businesses?

According to Mike Spagnola, who serves as President and CEO for SEMA, advocacy and innovation are at the heart of SEMA’s mission to support its members year-round. Beyond hosting the popular SEMA Show, the organization provides vital services such as emissions testing support, legislative advocacy, product development assistance, and industry education. Mike explains how tire dealers, auto shops, and aftermarket businesses can tap into SEMA’s extensive resources, ensuring they stay ahead of regulatory threats and market shifts while building strong networks that fuel long-term success.

On this episode of Gain Traction, Mike Edge welcomes Mike for an insightful conversation about SEMA’s mission to support small businesses, tire dealers, and the broader automotive aftermarket. Mike discusses how SEMA helps companies year-round through emissions testing, advocacy, education, and the world-famous SEMA Show. He also highlights opportunities for tire dealers to expand their businesses, stay compliant, and connect with like-minded entrepreneurs across the industry.

Here’s a glimpse of what you’ll learn: 

• [01:20] Mike Spagnola’s early passion for cars growing up around muscle cars
• [04:46] How the SEMA garages help members with emissions compliance and product development
• [07:46] Why SEMA’s work in legislative advocacy is critical for the industry’s survival
• [13:03] Misconceptions tire dealers have about attending the SEMA show
• [14:35] Networking and business growth opportunities available at the SEMA show
• [17:01] Why small business owners are the backbone of the SEMA community
• [18:36] The importance of vehicle recalibration training for modern auto shops

Resources mentioned in this episode:

• Mike Spagnola on LinkedIn
• SEMA Official Website
• SEMA Show Registration
• Gain Traction Podcast
• Mike Edge on LinkedIn
• Tread Partners
• Golden Steer Steakhouse, Las Vegas
• Piero’s Italian Cuisine, Las Vegas
• St. Elmo Steak House, Indianapolis

Quotable Moments: 

• "There are a lot of smart people in the world, but very few willing to work hard and put in the effort."
• "SEMA’s advocacy work ensures our industry’s survival against legislation that could easily go unnoticed."
• "Small businesses are the backbone of the automotive aftermarket — and the heart of SEMA."
• "Pushing through the hard middle part of success is what separates winners from quitters."
• "Relationships and personal touch are what keep customers coming back — it's as true in restaurants as in business."

Action Steps: 

1. Join SEMA for industry advocacy and resources: Protect your business from restrictive legislation and access valuable tools and training.
2. Attend the SEMA Show: Buy a $50 buyer’s badge to access the world’s largest automotive aftermarket exhibition and network with manufacturers.
3. Utilize SEMA’s Emissions Labs: Ensure your aftermarket products comply with environmental regulations before going to market.
4. Promote right to modify and right to repair: Stay informed and involved in advocacy efforts that protect your ability to service and customize vehicles.
5. Invest in continuous learning: Attend SEMA seminars, follow industry trends, and network with other professionals to stay competitive.

Sponsor for this episode...

This episode is brought to you by Tread Partners. 

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. 

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. 

So, what are you waiting for?

Visit www.treadpartners.com or email [email protected] to learn more.