A Unique Approach to Business Growth With John Teddy, CEO of Straightaway Tire & Auto
Release Date: 04/09/2025
Gain Traction
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Christian Seem is the President & CEO of Good Turn Tire & Auto, a rapidly growing tire and auto repair company with 55 locations and 16 brands across five states. With nearly 20 years of experience in the automotive industry, Christian has worked in big box retail, commercial parts distribution, and tire retail, including leadership roles at TBC Corporation. Since joining Good Turn in 2023, he has led aggressive expansion while preserving the local brand names, cultures, and community trust that give each store its value. His leadership philosophy focuses on building strong teams,...
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Bruce Davis is a veteran journalist and editor who spent 45 years shaping how the tire industry receives its news, data, and insights. As a founding staff member of Tire Business, he helped launch the publication in 1983, transforming it from an ambitious idea into one of the most trusted voices in the global tire market. Over the years, Bruce pioneered cornerstone features like the Global Tire Report, chronicled the industry’s evolution through import/export statistics and dealership rankings, and built a reputation for delivering business-focused journalism with credibility and depth. His...
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Don Barnes III is the Chief Tire Guy at Belle Tire, a third-generation leader helping steer one of the oldest and most respected tire retailers in the U.S. Founded in 1922, Belle Tire has grown from a local shop into a powerhouse with over 180 locations across the Midwest. Under Don’s leadership, the company has maintained its century-long reputation by focusing on operational excellence, local relationships, and above all, outstanding customer service in the tire industry. Don is also passionate about youth development and community engagement, leading Belle Tire’s involvement in one of...
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Jesse Wickel is the owner of Wickel Tire Pros in Burley, Idaho. A former farmer with deep roots in agriculture, Jesse built his business from a single tire shop into a multi-location operation generating over $26 million in annual sales. With a hands-on approach, a strong community presence, and a commitment to relationship-driven service, Jesse has grown his team from just a few employees to over 80 across multiple locations, all while maintaining his small-town values. In this episode… How do you take a rural tire shop doing $1.2 million in annual sales and scale it to over $26...
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Mike Lusso is a seasoned engineer at Coats Company in Nashville, Tennessee, specializing in tire changers, wheel balancers, lifts, and alignment machines. A lifelong gearhead with a passion for modifying cars, Mike channels his love for the automotive space into leadership roles, most notably as Chair of the WTSBC, a leading automotive industry council under SEMA. Through his volunteer work, Mike helps shape best practices and raise industry standards across the wheel, tire, suspension, and brake sectors. In this episode… If you’ve ever wondered what real influence looks like behind the...
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Adrian Rodriguez is the Vice President of Marketing and Retail Sales at Commercial Tire, a leading tire and auto service provider with over 45 locations across Idaho, Washington, Oregon, and Utah. Before joining Commercial Tire, he spent a decade with John Deere, sharpening his expertise in marketing and retail strategy. Adrian helped lead Commercial Tire’s transition to 100% employee ownership in 2019, fostering a culture rooted in accountability and local investment. Outside of work, he’s an avid skier and downhill mountain biker, embracing extreme sports with the same energy he brings...
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Joe Schafranek is an Account Manager at Tread Partners, a marketing agency focused on the tire and auto repair industry. With roots in Detroit and hands-on shop experience at Firestone and Big O, Joe brings a unique perspective to digital marketing through his understanding of both operations and data. Prior to Tread Partners, he helped grow BAIC and explored data-centric roles in the auto aftermarket. Today, Joe leverages that diverse background to help multi-location shops increase car count through performance-driven strategies. In this episode… Marketing in the auto repair industry often...
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Dan Kahn is the Founder and CEO of Kahn Media, a public relations and marketing agency based in Los Angeles specializing in the automotive aftermarket. A lifelong car enthusiast, Dan began his career at age 16 by pitching and landing magazine features on a Mustang he restored with his father. Before founding Kahn Media in 2008, he worked as an automotive journalist and launched digital content platforms. His latest book, The New Rules of the Road, outlines his philosophy on transparency, digital strategy, and authority marketing in a fast-evolving business world. In this episode… Trust and...
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Dennis Feldman is the Chair of the ITDG Next Gen Committee and a third-generation operator at Performance Plus Tire, a family-owned business in Long Beach, California which specializes in classic car tires and aftermarket wheels. Keleyah Miller is the Vice Chair of the ITDG Next Gen Committee and part of the third generation at Main Street Tire in Colorado Springs, Colorado, where she and her siblings are leading a company that is now 80% wholesale. Justin Pursell serves as Secretary of the ITDG Next Gen Committee and oversees commercial, wholesale, and retread operations at Bergey’s...
info_outlineJohn Teddy is the Chief Executive Officer of Straightaway Tire & Auto, bringing over 15 years of leadership experience in consumer retail and services. Before joining Straightaway, he served as Vice President of Take 5 Oil Change and held senior roles at Driven Brands, including Chief Commercial Officer. His career also includes strategic positions at The Home Depot and Lowe's, where he focused on corporate strategy and performance improvement. John earned his degree from Vanderbilt University and currently resides in Charlotte, North Carolina, with his wife and their four children.
In this episode…
The auto repair and tire industry is rapidly evolving, with shop owners facing consolidation trends, customer service challenges, and the need for sustainable growth. How can independent operators scale their businesses while maintaining control and preserving their brand identity?
According to John Teddy of Straightaway Tire & Auto, the key lies in a partnership-driven approach that allows shop owners to grow without handing over full control. By joining a larger network while keeping their local brand and leadership, operators can access resources, financial security, and strategic support. This model fosters collaboration, helping businesses expand while maintaining the personalized service and trust that customers value.
On this episode of Gain Traction, Mike Edge welcomes John for a conversation about leadership, industry consolidation, and the importance of frontline employees. John shares insights on building strong customer relationships, creating sustainable expansion strategies, and why supporting shop owners through partnership-driven models benefits the industry.
Here’s a glimpse of what you’ll learn:
- [01:58] How John Teddy's unexpected journey began in strategy consulting
- [02:29] Why John transitioned from consulting to consumer retail
- [07:06] The importance of thick skin in customer service roles
- [15:21] Straightaway Tire & Auto's growth strategy through local brand expansion
- [18:34] The long-term market potential for tire and auto repair
- [21:54] How servant leadership shapes Straightaway's company culture
- [26:42] Leadership lessons from historical and military tales
Resources mentioned in this episode:
- John Teddy on LinkedIn
- Straightaway Tire & Auto
- Band of Brothers
- Patton
- Mike Edge on LinkedIn
- Tread Partners
Quotable Moments:
- "The tire and auto repair business isn’t just about fixing cars — it’s about solving problems and building long-term relationships with customers."
- "We partner with shop owners who want to grow without losing control, preserving their brand while gaining the resources to scale."
- "Great businesses are built on frontline employees — our job as leaders is to support them, not dictate from the top."
- "Customers don’t come to us on their best day, so it’s our job to turn frustration into trust and loyalty."
- "Straightaway isn’t just about acquisitions — it’s about building a network of passionate operators who want to grow together."
Action Steps:
- Engage directly with frontline employees: Spending time in shops and talking with service advisors and technicians helps leaders stay connected to daily challenges and operations.
- Preserve brand identity during expansion: When growing a business, maintain the local brand’s reputation and customer relationships rather than replacing it with a corporate identity.
- Adopt a partnership-driven growth strategy: Instead of forcing full buyouts, create opportunities for shop owners to take financial chips off the table while retaining leadership roles.
- Prioritize customer service and problem-solving: Train employees to turn customer frustrations into trust by offering clear solutions and a positive service experience.
- Leverage industry relationships for growth: Build partnerships with other operators in the market to acquire new locations and expand the business while maintaining quality service.
Sponsor for this episode...
This episode is brought to you by Tread Partners.
At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.
By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.
We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.
So, what are you waiting for?
Visit www.treadpartners.com or email info@treadpartners.com to learn more.