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Saving the Planet with Cricket Protein [Episode 37]

Global Goals Project

Release Date: 03/02/2020

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Alex Drysden shows how cricket protein could change the way we think about food and the impact it makes on the planet.

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In this episode, founder Alex Drysden talks about the business model of a disruptive supplement company, following your WHY in the face of challenge, and building a brand to change people's mindsets.

  • What is Crik Nutrition? How did it start?
  • Why are crickets good for us and for the planet?
  • Why is it taking so long for cricket-based foods to hit the market?
  • Are you developing your own farming, or focusing on brand development?
  • How do you maintain sustainable sourcing and methods?
  • How do you create a disruptive business model with e-commerce?
  • What has been the most important thing to keep you going when Crik seemed like it wouldn't work?

Listen in to hear what it takes for a mission-driven e-commerce company to change the insect stigma and disrupt an unsustainable industry.