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Introduction to Video Messaging: An Interview with Morgan Ingram

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Release Date: 12/02/2020

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Why should you be sharing video messages especially now in 2020? Discover how video messaging will help you stand out in the competitive world of sales.

Morgan is a Director of Execution and Evolution at JB Sales, focusing on delivering training to sales development teams to enhance their skillsets and performance. In his previous role, Morgan was the Sales Development Manager at Terminus where he managed a team of 13 SDRs to help B2B marketers do account-based marketing at scale. Morgan joined Terminus in early 2016 and helped scale the company to become the fastest growing startup in Atlanta.

In addition to his role at JB Sales, Morgan produces his own YouTube series, The SDR Chronicles, with more than 100 videos providing SDRs with motivation, advice and tactics. At only 25, Morgan has been named one of the “Top 50 Sales Leaders to Follow” by LinkedIn, and a “Top 25 Sales Development Thought Leader” by Inside Sales. Morgan’s work has been featured in Forbes, Sales Hacker, the Hubspot blog, and the Harvard Business Review.

In this episode, Morgan brings his expertise as a Sales Development Manager and gives insight on:

  • His career origin and why he chose the path as a Sales Development Manager.
  • Why you will stand out against the rest of your competitors with video messaging. 
  • How to get started with video messaging if you’re feeling intimidated by it. 
  • The secret sauce for making a successful video including what types of videos you should make and how long the video should be. 
  • Why 5 is the perfect number of videos you should be making a day. 
  • Why you don’t need a fancy device or studio to make these videos. 
  • His favorite platforms for sharing videos with his audience.
  • Specific success rates he has seen with his sales cycles, emails, and deals.
  • What your video background should look like and what you must avoid.
  • What split and A/B testing are and how to use them to your advantage.
  • His favorite tools to help enhance your video if you want to invest in them.

Links

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