The Graffiti Machine
Lately, I’ve been thinking a lot about energy management—specifically, what feeds our energy and what drains it. How many times have you had a bad interaction with someone, only to stew over it for hours, days, or even longer? Social media makes this even worse. One negative post can trigger a response, leading to a back-and-forth spiral that eats up time and energy. But here’s the question: How much energy is being wasted in those moments? And more importantly—how could that energy be used to build something better? If this resonates, take a hard look at the people, habits, and...
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I read the quote ‘What’s it going to take?’ in the book Market Outrageously. It was talking about actually looking deep at a goal and trying to get to the bottom of what it would take to accomplish. Even seemingly impossible goals are worth trying to break down. In my life and business, I have goals that are overwhelming to think about. When I read this part of the book, I was inspired to actually dig into it much further. Things start seeming much more achievable once you start breaking it down into smaller chunks. Ask yourself this question about a goal you have, then sit down and try...
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I heard Alex Hormozi say this, and it stuck with me. When things get hard, most people give up. The idea of consistently getting better in all areas of life is not the norm in society. And in some ways, that’s fine—if you’re happy with where you’re at. But the way I see it, most people aren’t happy with staying the same. We want something more for our lives, but pushing ourselves into discomfort is hard. The truth is, doing the hard things is what’s required to make our lives better. Where in your life do you feel like quitting—but know you need to keep pushing?
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We all have those small tasks we avoid—paperwork piling up, a cluttered office, or something simple that feels like a hassle. For me, those things build up in my mind and start to weigh on me. But when I finally take care of them, there’s always a sense of relief. Research shows that unfinished tasks, or "open loops," take up mental space and increase stress. The more we avoid them, the more they quietly drain our energy. Tackling them right away frees up that mental clutter and makes life feel lighter. Stop waiting. Do it now. It’s worth it.
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In this episode, we explore the Craftsman Mindset from Cal Newport's So Good They Can't Ignore You. This idea flips the script on "following your passion" and emphasizes mastering skills as the key to meaningful work. I share a powerful dream that confirmed my dedication to my path, reflect on the challenges of entrepreneurship, and discuss how honing skills—like marketing and leadership—has brought meaning to my work. We also touch on examples like Steve Jobs and finding fulfillment in any job through mastery. If you’re questioning your path or looking for more purpose in your work,...
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January of 2025 marks 10 years of the current version of Machine—I say current only because I started Machine in 2002 as a motion graphics business then transitioned into what we have now in 2015. It’s been quite a ride so far, but it still feels like we haven’t even started yet. In 2015, it was mainly a one man show. I lived in the back of the shop with my four dogs. No heat, air, hot water, kitchen, shower, or any of the creature comforts we’re used to. I cooked on a hot plate and showered at the YMCA. I was all in on the vision, but it wasn’t a clear vision at all. I just wanted...
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With the new year and new goals, I thought about the habits that changed my life for the better and put them together as a program. It’s 8 weeks of the following daily habits: • 10 Minutes of Meditation • 10 Pages of Reading • 30 Minutes of Exercise • Stick to a Diet • Do the Power List This episode goes into some detail as to why these habits, but most should be pretty obvious. If you want to read more about it, you can visit the website below. If you do the program, please let me know how it went!
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When I'm having trouble creating, I use this technique and it works every time. Just start. Sometimes you’ll have to force yourself to do it—make anything without worry, just to get moving forward. The longer you go, the more momentum you build. Every now and then, you’ll discover something that feeds the fire. Keep exploring, keep making. Eventually, it’ll feel like it’s flowing on its own. From there, all you have to do is maintain it.
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The law of rhythm reveals that life’s cycles—whether good or bad—are part of a natural, repeating flow. With this perspective, we can find comfort in the lows, knowing they’ll rise, and prepare in the highs, knowing they’ll shift. It’s a tool for staying steady, patient, and focused through every phase.
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Think it was easier when you were younger? Yeah, maybe. But here’s the shift: it’s never going to be easier than it is right now. Whether you’re 20, 51, or somewhere in between, today is your best shot to make a move. In this episode, I dig into a perspective that hit me recently and has kept me motivated—whatever it is you’re aiming for, don’t wait around. Start building those habits, set the foundation, and don’t let the moment slip. It’s only getting tougher from here, so jump on it.
info_outlineLately, I’ve been thinking a lot about energy management—specifically, what feeds our energy and what drains it.
How many times have you had a bad interaction with someone, only to stew over it for hours, days, or even longer? Social media makes this even worse. One negative post can trigger a response, leading to a back-and-forth spiral that eats up time and energy.
But here’s the question: How much energy is being wasted in those moments?
And more importantly—how could that energy be used to build something better?
If this resonates, take a hard look at the people, habits, and environments in your life. What’s fueling you? What’s draining you? Then ask yourself: What could I create if I redirected that energy?
This podcast is available on all your favorite audio platforms and on YouTube: https://www.youtube.com/@busmsk