Ethical Media, Advertising and Lead Generation for Lawyers: Insights from Billy Walters

The lead generation process is crucial for lawyers looking to expand their client base and increase their business. Marketing professionals can help attorneys find potential clients through various advertising methods, but it is important that these ads stay within the guidelines of the state bar's ethics rules.

A major concern for lawyers is the potential for lawsuits resulting from bad actors in the marketing industry. These bad actors might use deceptive or illegal tactics, which can result in legal action against the law firm that collaborates with them.

That's why, on this episode of the Cut to the Chase: Podcast, Gregg Goldfarb interviews Billy Walters from Legal Media; a talented attorney with a unique background in marketing.Having spent over ten years in online marketing before becoming a lawyer, Billy quickly made a name for himself in the mass tort arena, helping law firms acquire cases and grow their practice.

As Chief Legal & Compliance Officer at Case Legal Media, Billy uses his knowledge of advertising and regulatory compliance to protect clients. 

Join Gregg and Billy on "Cut to the Chase" as they discuss how to:

• Comprehend the legalities and ethical intricacies involved when lawyers enlist marketers to obtain leads.

• Delve into the effects of the FCC's proposal to clamp down on lead generator malpractices.

• Ascertain compliance with TCPA regulations and the crucial role of obtaining prior express written consent when contacting potential clients.

• Assess the dangers of partnering with unethical marketers using questionable tactics.

• Realize the advantage of retaining a reputable attorney for overseeing corporate counsel when partaking in marketing services.

If you're feeling frustrated and overwhelmed by your marketing efforts for lead generation not yielding the desired results, despite your diligent efforts to comply with FCC regulations, then you are not alone!

The resources mentioned in this episode are:

• Check your state bar rules regarding guaranteed cost per case agreements.

• Be aware of the potential for bad actors in the mass tort marketing space.

• Take responsibility for ensuring the legitimacy of the leads generated by marketing firms.

• Be cautious of affiliate traffic and lists of leads from data brokers.

• Follow TCPA regulations regarding text and call solicitations.

• Stay informed on proposed FCC rules and comment periods.

• Choose reputable marketing firms with a track record of success in lead generation for mass tort cases.

• Legal Media's website:  https://www.caselegalmedia.com/ 

To learn more about mass tort law cases and lawyer best practices, subscribe to the Cut to the Chase: Podcast with Gregg Goldfarb.