How Public Relations Can Transform Your Brand | Megan Bennett
Cut To The Chase: Podcast Hosted by Gregg Goldfarb
Release Date: 03/05/2025
Cut To The Chase: Podcast Hosted by Gregg Goldfarb
Are you a business owner, entrepreneur, or non-profit leader who feels like you’re doing everything right—but the money’s still just slipping away? It might be time to hire a fractional CFO! In this episode of Cut to the Chase: Podcast, Gregg is joined by Robert Sepulveda—Founder of XPLR Financial Services—a South Florida-based firm offering part-time CFO services designed to streamline your financial operations, providing peace of mind and strategic insights for entrepreneurs. Robert has a unique integrated approach—combining financial expertise with coaching that tackles the...
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Did you know there might be life-changing benefits and financial advantages you’re missing out on simply because you never asked, “What am I entitled to as a veteran?” In this episode of Cut to the Chase: Podcast, Gregg is joined by a very special guest—his father, Max Goldfarb. A Korean War veteran, practicing attorney of 67 years, and the self-proclaimed “King of Collection” in Florida, Max shares his journey navigating VA benefits, disability ratings, and advocating for himself and other vets. From his frontline experiences during the Korean War to receiving full VA disability...
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In a time of economic uncertainty, shifting trade policies, and looming recession fears, tariffs are more than just headlines—they're game changers for small businesses. So, how are tariffs affecting the future of American business in a globalized economy? In this episode of Cut to the Chase: Podcast, Gregg sits down with Bruce Kaminstein, Founder of Casabella and member of New York Angels, to unpack how tariffs are influencing global trade, small business strategy, and the future of U.S. manufacturing. Did you know nearly 45% of the U.S. GDP comes from small businesses—many of which rely...
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Retirement didn’t sideline Jim Larrañaga—it gave him a new playbook for leadership and legacy. In this episode of Cut to the Chase: Podcast, Gregg speaks with renowned former college basketball coach Jim Larrañaga. They dive into a season wrap-up, life after retirement, and candid opinions on the changing landscape of college basketball, focusing on issues like NIL (Name, Image, and Likeness) agreements and the transfer portal. Known for his remarkable coaching career at places like George Mason and the University of Miami, Jim shares what’s next after retiring. We get an in-depth look...
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How can we make our voices HEARD even with so many roadblocks in legislative processes? Especially when it comes to contentious issues like abortion rights, the tension between state legislation and public opinion is stark. In this episode of Cut to the Chase: Podcast, Gregg speaks with Anna Hochkammer, Executive Director of the Florida Women's Freedom Coalition and Former Pinecrest, FL Councilmember. Anna’s here to discuss the recent challenges surrounding Amendment 4 in Florida and what this means for women's reproductive rights. Did you know that despite winning 57.2% of the popular vote,...
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How can students truly prepare for the grit and reality of a future legal career? As colleges and law schools continue to focus on theory over practice, Adam Rossen's innovative internship approach exemplifies a tangible shift towards real-world training within the legal industry. In this episode of Cut to the Chase: Podcast, Gregg sits down with Adam Rossen from Rossen Law Firm to showcase his revolutionary internship program. Plus, he shares plans for a paid mentorship program he has in the works. Fun Fact: During the height of COVID, Adam onboarded 13 interns and transformed a global crisis...
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Ever wondered how a single misstep on social media could unravel everything you've worked for? In today's digital world, reputations are built and broken online. For lawyers and firms, mastering crisis management is essential to maintaining credibility and trust. Meet Nathan Miller, Founder and CEO of Miller Ink, a strategic communications firm. Nathan joins us to share his expertise on navigating crises, tailored for an audience that spans from nonprofits to real estate, and yes, even law firms. Nathan has transformed online crises for numerous clients, managing over a thousand cases,...
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How can a classic performance like “Fiddler on the Roof” be reimagined to resonate with contemporary audiences? The trend of reviving and restaging classic plays and musicals with a modern twist is giving new life to cultural hubs like Miami, Chicago, and New York City. In this Cut to the Chase: Podcast, you’ll meet Sandra Portal-Andreu, an Interdisciplinary Artist, Choreographer, and entrepreneur based in Miami, Florida. Sandra joins the show to discuss her latest project—a captivating re-envisioning of the timeless classic "Fiddler on the Roof" with Zoetic Stage. (Learn more about...
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How do local theater companies shape the communities they call home? What role does art play in building connections, sparking creativity, and enriching our lives? In this Cut to the Chase: Podcast, we're joined by Stephanie Demos, President and Co-Founder of Zoetic Stage, Miami’s not-for-profit, professional theater company. We invited Stephanie to showcase the beauty of Miami’s theater scene and share how fostering local arts can transform neighborhoods, inspire individuals, and create lasting cultural impact. Besides her significant role in the Miami theater scene, Stephanie is also an...
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Are you struggling to create brand awareness despite your relentless social media efforts? In today's digital age, especially within law firms and the broader legal industry, the challenge isn't just about visibility, but authenticity. With brand perception playing a critical role, could public relations be the key to cutting through the noise? In this Cut to the Chase: Podcast, we're joined by Megan Bennett, CEO & President of Light Years Ahead, a boutique public relations firm. With 20+ years of experience in PR, Megan’s here to shed light on the nuanced role PR plays in enhancing...
info_outlineAre you struggling to create brand awareness despite your relentless social media efforts?
In today's digital age, especially within law firms and the broader legal industry, the challenge isn't just about visibility, but authenticity. With brand perception playing a critical role, could public relations be the key to cutting through the noise?
In this Cut to the Chase: Podcast, we're joined by Megan Bennett, CEO & President of Light Years Ahead, a boutique public relations firm. With 20+ years of experience in PR, Megan’s here to shed light on the nuanced role PR plays in enhancing brand credibility and reach.
Did you know PR can generate 5–10 authentic editorial features each month, helping your brand build powerful credibility and trust—unlike traditional marketing?
Tune in to explore the world of PR beyond ads and algorithms, and discover how it can transform your brand positioning through storytelling and media engagement!
What to expect in this episode:
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PR vs. Traditional Marketing: How does PR differ from marketing? What are the benefits of each?
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The Power of Boutique PR Firms: How personalized service and direct engagement set boutique agencies apart from larger firms.
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PR on a Budget: Cost-effective public relations strategies and alternative options for brands with limited resources.
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Industry-Specific PR Tactics: How PR strategies differ across industries, including legal services, to maximize impact.
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The Shift to Digital Media: Why digital PR is more crucial than ever for business growth and success.
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Creative PR in Action: Examples of unique and unconventional PR campaigns, from turkey cuddling to parenting advice, that capture audience attention.
Key Actionable Takeaways:
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Boost Your Brand with PR: Strengthen your firm's image and reputation through authentic storytelling that resonates with your audience.
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Align PR with Your Business Goals: Target both B2B and consumer media by crafting a PR strategy that highlights your services and expertise.
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Go Beyond Traditional Media: Leverage digital platforms for continuous brand visibility and engagement, extending your reach beyond print coverage.
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Build Media Relationships: Position yourself as a subject matter expert by fostering connections with journalists and industry influencers.
Stay tuned for more updates, and don't miss our next deep dive on Cut to The Chase: Podcast with Gregg Goldfarb!
Subscribe, rate, review, and share this episode of the Cut to the Chase: Podcast to stay ahead in your legal practice!
Resources:
- Connect with Megan Bennett on LinkedIn: https://www.linkedin.com/in/megan-bennett-6a1b8317
- Follow Megan on Instagram: https://www.instagram.com/mbbennettpr
- Learn more about Light Years Ahead: https://www.lightyearsahead.com
- Follow Light Years Ahead on Instagram: https://www.instagram.com/lyapr
This episode was produced and brought to you by Reignite Media.