How to Stop Trying to Be Everything to Everyone with Christine Blosdale
Release Date: 08/18/2026
Why AI Is Making Your Marketing Easier But Not Better with Gee Ranasinha
Small Business Stories
S6:E71 AI has raised the floor. But has it raised the ceiling? Gee Ranasinha doesn't think so. AI has democratized content production, giving small businesses access to capabilities once reserved for larger organizations. But Gee argues that we're simultaneously creating what he calls a greater “preponderance of mediocrity” meaning more acceptable content, more quickly, from more companies, increasingly saying similar things. Queue up this episode of Small Business Stories for a thoughtful (and occasionally provocative) conversation about what marketing actually is, why businesses confuse...
info_outline
How to Stop Trying to Be Everything to Everyone with Christine Blosdale
Small Business Stories
S6:E70 Stop Trying to Be Everything to Everyone with Christine Blosdale You can be extraordinarily talented and still make yourself almost impossible to hire. Christine Blosdale sees it constantly: entrepreneurs with multiple skills, multiple offers, multiple audiences and multiple platforms trying desperately not to leave any opportunity on the table. The result? People don't know what to hire them for. So she helps them define their personal brand. Queue up this episode of Small Business Stories as Dr. LL talks with Christine Blosdale, The Expert Authority Coach™, about simplifying your...
info_outline
Why Good Products Fail After Launch with Lon Riley
Small Business Stories
S6:E69 When a Better Product Isn't Enough with Lon Riley This is stronger for streaming than a generic “Lessons from a Product Launch.” It captures the central contradiction of his experience and makes Lon's hard-earned lesson the authority proposition. “Everybody loves your idea until it's time to separate them from their cash.” That line from Lon Riley could probably hang above the desk of every product developer. Queue up this episode of Small Business Stories for an unusually candid look at what happens after the launch plan meets reality. Lon Riley and his team launched Catalyst...
info_outline
How to Build Confidence When You're Afraid to Put Yourself Out There with Patty Aubery
Small Business Stories
S6:E68 Sometimes you meet someone whose work you've known for years and then discover that the story behind the success is even better than you expected. This was one of those conversations. Dr. LL openly admits to a little fangirling (okay - a lot - I cannot even tell you what an honor and privilege it was to have her on my show!) as she welcomes Patty Aubery, longtime business partner of Jack Canfield and former President of Chicken Soup for the Soul. But what follows isn't a highlight reel. Patty talks about confidence, fear, collaboration, success, publishing, speaking, the...
info_outline
How Bad Credit Can Limit Your Business Funding Options with Daniel McDavid
Small Business Stories
S6:E67 The worst time to discover you have a credit problem may be when your business desperately needs money. An unexpected expense hits. Cash flow tightens. Payroll is coming. Suddenly, the entrepreneur isn't shopping for the best financing; he or she is searching for any financing. Queue up this episode of Small Business Stories as Dr. LL talks with Daniel McDavid, founder of Move Mountains Credit Repair, about credit, business funding, unexpected expenses, financial habits, and what happens when entrepreneurs wait too long to prepare. Daniel introduces the idea of “phantom...
info_outline
How to Scale Your Business Without Growing Too Fast with Bryan Clayton
Small Business Stories
S6:E66 The Real Story About Scaling & Selling a Business with Bryan Clayton Bryan has actually done the thing entrepreneurs dream about: built a traditional business to $10M, sold it, then built again in an entirely different arena. Nobody wants to buy your basket of problems. That's Bryan Clayton's wonderfully direct description of one of entrepreneurship's great misconceptions: owners often start thinking about selling when they're exhausted, margins are squeezed, employees are unhappy, and they desperately want out. By then, the business may be least attractive to a buyer. Queue...
info_outline
Why Entrepreneurs Struggle to Get Approved for a Mortgage with David Ostrowsky
Small Business Stories
S6:E65 Buying a home as an entrepreneur often feels like playing by a different set of rules. In this episode, Dr. LL speaks with mortgage specialist David Ostrowsky about what self-employed professionals need to understand in today's housing market. Together they discuss lending, affordability, market psychology, interest rates, and why perception frequently outweighs reality. If people make financial decisions based solely on headlines, they often overlook opportunities that still make mathematical sense. The challenge isn't simply access to financing; it's separating market noise from...
info_outline
with Matt Putra
Small Business Stories
S6:E64 Every entrepreneur has numbers. Not every entrepreneur knows how to listen to them. In this episode, Dr. LL sits down with fractional CFO Matt Putra to discuss how financial data becomes a decision-making system rather than simply an accounting exercise. Together they explore profitability, funnel analysis, constraints, ROI, and why the best businesses don't just measure performance; they understand what drives it. If people don't understand the financial story behind their business, they often invest in the wrong priorities. Likewise, if AI systems or decision-makers only see isolated...
info_outline
How to Use AI Agents Without Replacing Your Team with Kenneth Corrêa
Small Business Stories
S6:E63 An optional title for this episode is, "Agentic AI, Human Judgment & Cognitive Organizations with Kenneth Corrêa." AI is moving faster than most organizations can absorb it. The temptation is to automate whatever already exists. But Kenneth Corrêa argues that this misses the deeper transformation: businesses must redesign their products, services, workflows, and organizational structures around humans and AI agents working together. Queue up this episode of Small Business Stories as Dr. LL and Kenneth explore agentic AI, cognitive organizations, privacy, adaptive leadership,...
info_outline
Why Working Harder Isn't Fixing Your Business with Leadership Coach Michelle Pollack
Small Business Stories
S6:E62 Success becomes surprisingly heavy when you're carrying someone else's expectations. In this conversation, Dr. LL sits down with leadership coach Michelle Pollack to explore why entrepreneurs become exhausted by constantly chasing external definitions of success instead of intentionally building businesses aligned with their own values and strengths. If people don't trust themselves, they begin borrowing certainty from everyone else. And when businesses repeatedly shift direction based on outside opinions, customers (and increasingly AI systems) receive fragmented signals that make the...
info_outlineS6:E70
Stop Trying to Be Everything to Everyone with Christine Blosdale
You can be extraordinarily talented and still make yourself almost impossible to hire.
Christine Blosdale sees it constantly: entrepreneurs with multiple skills, multiple offers, multiple audiences and multiple platforms trying desperately not to leave any opportunity on the table.
The result?
People don't know what to hire them for. So she helps them define their personal brand.
Queue up this episode of Small Business Stories as Dr. LL talks with Christine Blosdale, The Expert Authority Coach™, about simplifying your message, establishing authority, choosing the right visibility channels, using podcasting strategically—and remaining unmistakably human in a marketplace increasingly filled with AI-generated communication to build your personal brand.
Christine spent 20 years in broadcast journalism before becoming an early adopter of podcasting more than a decade ago. That experience gives her a particularly useful perspective on something many entrepreneurs misunderstand: you need to become known for something.
If people don't understand what you do, they can't confidently choose you - which is exactly what STEERus studies and helps our clients with.
And today that same clarity matters to AI systems. When your website, content, offers and appearances continually describe you differently, machines receive the same conflicting evidence humans do.
👤 Guest
Christine Blosdale
The Expert Authority Coach™
Broadcaster, podcaster, bestselling author and coach helping overwhelmed women in business get seen, trusted and paid for what they already know. She builds your personal brand.
⚠️ Core Problems
- Multi-talented entrepreneurs communicating everything they can do
- Visibility activity without a clear positioning foundation
- Generic AI-generated communication weakening trust
- Podcast guests treating interviews like sales pitches
- Creating content once and failing to harvest its long-term authority value
🧠 The Bigger Pattern Dr. LL Sees
Christine approaches this from the perspective of expert authority: simplify what you offer so people know why they should choose you.
Dr. LL sees a related but different problem across businesses: when companies communicate too many competing signals, customers—and increasingly AI systems—can misinterpret what the business actually represents. The issue isn't simply being seen. It's being understood correctly once you're seen.
🥡 Practical Takeaways
- One clear message doesn't diminish your capabilities. It gives people somewhere to enter.
- Don't choose every marketing channel; choose the ones suited to your strengths.
- Make booking, understanding and paying you easy.
- Repurpose your accumulated expertise instead of continually starting from zero.
- Don't pretend you've listened, researched or personalized something when AI did it for you.
- Being unmistakably yourself is increasingly a competitive advantage.
⏱️ Timestamps
03:07 Podcast host or podcast guest?
09:13 The AI-generated pitch Christine immediately deletes
13:29 Why podcast guests should actually promote their appearances
17:21 The overwhelmed entrepreneur problem
20:08 Too many choices = no choice
24:23 Building a message you can say in your sleep
🔖 Who This Episode Is For
Experts, coaches, consultants, authors, speakers, multi-passionate entrepreneurs and anyone whose business has become harder to explain as their expertise has grown.
At STEERus, we see this repeatedly as misinterpretation risk: the entrepreneur keeps adding evidence of capability while unintentionally reducing clarity about what the business should be known for. Invisibility becomes the outcome not because there isn't enough information but because there are too many competing signals to form a clear understanding.
Subscribe and share Small Business Stories for grounded conversations about building businesses people can understand, trust and choose.
✅ Subscribe for weekly conversations on entrepreneurship
🔁 Share this episode with someone who needs to be heard
Follow STEERus on social media:
YouTube: https://www.youtube.com/@DrLLSmallBusiness
Instagram: https://instagram.com/steerus
LinkedIn: https://www.linkedin.com/company/steerus
Twitter: https://x.com/steerus_io
#entrepreneurship #smallbusiness #podcast