Maxwell Nee of Score App: From Burning the Boats with No Plan to 7M ARR - Unconventional Business Growth Strategies, the Importance of Self-Awareness & the Hardest Part of Scaling Your Small Business. (Episode 650 - Maxwell Nee)

In this episode of Grow a Small Business, host Troy Trewin interviews Maxwell Nee, the mastermind behind ScoreApp, a platform revolutionizing lead generation for small businesses. Maxwell shares innovative strategies to boost customer engagement and drive growth. Discover how ScoreApp helps businesses gain unmatched insights into their audience, turning data into actionable results. Tune in to learn game-changing approaches to thrive in today’s competitive market!

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Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice.

 

And a snapshot of the final five Grow A Small Business Questions:

1. What do you think is the hardest thing in growing a small business?
   
   According to Maxwell Nee, the hardest thing in growing a small business is finding the right people. He illustrates this by pointing to well-known success stories, noting that these achievements were often the result of small, effective teams or "pods". He gives examples like Steve Jobs and Steve Wozniak of Apple, Sergey Brin and Larry Page of Google, and Eduardo Saverin and Mark Zuckerberg as the initial forces behind Facebook. While acknowledging that some individuals within these teams might have been more influential than others, Maxwell emphasizes that the contribution of two, three, or four individuals working together was crucial to realizing their success.
   
   

2. What's your favourite business book that has helped you the most?
   
   Maxwell Nee credited two transformative books for shaping his entrepreneurial approach: "OverSUBSCRIBED" by Daniel Priestley, which revolutionized his mindset on creating unstoppable demand by making businesses "must-haves," and "The Outsiders" by William N. Thorndike, which revealed how unconventional CEOs achieved outsized returns through radical capital discipline and independent thinking.
   
   

3. Are there any great podcasts or online learning resources you'd recommend to help grow a small business?
   
   Maxwell Nee mentioned that he doesn't really have specific great podcasts or online learning tools to recommend for professional development. While he listens to podcasts like "Diary of a CEO" and the one he was being interviewed on, his preferred approach is to become deeply engaged with specific individuals who align with his learning objectives at a particular time. He typically spends around three months focusing on one person, thoroughly reading their books and listening to their podcasts multiple times before moving on to someone else.
   
   

4. What tool or resource would you recommend to grow a small business?
   
   Maxwell Nee suggests that small business owners can benefit from using time blocking to manage their many responsibilities more effectively by pre-planning their schedules. He also highlights Score App, a lead generation software that uses quiz marketing to gamify the process and significantly increase conversion rates while filtering out unsuitable leads, as a valuable resource. In terms of professional development, Maxwell prefers to deeply immerse himself in the work of specific individuals for extended periods rather than broadly following podcasts or online learning. Two influential books he recommends are Oversubscribe by Daniel Priestley and Outsiders, which offers insights from unconventional CEOs.
   
   

5. What advice would you give yourself on day one of starting out in business?
   
   Maxwell Nee would tell his younger self on day one of starting out to have a deliberate conversation about the learning curve . He wishes he had the awareness to work for free with someone he admired in a cool industry for about six months to "sponge it all up". He believes this approach would have been faster than his initial self-funded journey, where he paid for his own learning and personal expenses

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Quotable quotes from our special Grow A Small Business podcast guest:

Success isn’t about working harder; it’s about working smarter with the right people – Maxwell Nee

Entrepreneurship is a mindset—adapt, innovate, and keep moving forward – Maxwell Nee

Growth happens when you stop thinking small and start acting bold – Maxwell Nee

 

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