How Karl Schwantes, Founder of Reputable, Built a Six-Figure Reputation Marketing Business and Scaled His Family Jewelry Brand, Xenox Diamonds, Over 30 Years to Become a Leading Name in Engagement and Wedding Rings. (Episode 662 - Karl Schwantes)

In this episode of Grow a Small Business, host Troy Trewin interviews Karl Schwantes, Founder of Reputable and Managing Director of Xenox Diamonds. Karl shares how he built a six-figure reputation marketing business through the power of Google reviews. He also dives into growing Xenox Diamonds over three decades into a leading jewelry brand. Karl reveals key strategies on creating an outstanding client experience and scaling sustainably. Tune in to learn how you can build a million-dollar lead machine without spending a dollar on ads!

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• Marketing Funding Flywheel eBook
  
  

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Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice.

And a snapshot of the final five Grow A Small Business Questions:

1. What do you think is the hardest thing in growing a small business?
   
   According to Karl Schwantes, the hardest thing when growing a small business is to work between being on the business and in the business. He explains that many small business owners are excellent practitioners who may have started their own business after feeling they could do better than a previous employer. The challenge lies in transitioning from working in the day-to-day operations to working on the strategic development and growth of the business.
   
   

2. What's your favorite business book that has helped you the most?
   
   Karl Schwantes favorite business book is "The Road Less Stupid" by Keith Cunningham. He values its focus on asking smart questions to solve problems and avoid costly mistakes. Karl believes it's a powerful tool for strategic thinking and smarter decision-making in business.
   
   

3. Are there any great podcasts or online learning resources you'd recommend to help grow a small business?
   
   Karl Schwantes recommends the podcast Near Memo for staying updated on local search trends and Google's ever-changing algorithm, as it provides insights from industry experts. He emphasizes learning from professionals deeply engaged in specific fields for effective business growth. This aligns with his focus on leveraging Google reviews as a powerful tool to enhance online reputation and SEO impact.
   
   
   

4. What tool or resource would you recommend to grow a small business?
   
   Karl Schwantes highly recommends leveraging Google Reviews as a powerful tool for small business growth. He highlights that investing in online reputation through Google Reviews yields exceptional returns, with every dollar spent generating $326 in value. Additionally, Google Reviews significantly enhance local SEO, accounting for nearly 50% of its effectiveness, making it an essential strategy for visibility and growth.
   
   

5. What advice would you give yourself on day one of starting out in business?
   
   Karl Schwantes advises focusing on building your online reputation from day one, particularly through tools like Google Reviews. He reflects that if he had started earlier, he could have achieved thousands of reviews, making his business the clear choice in the industry. He emphasizes starting small, as consistent actions over time lead to significant long-term advantages in both attracting customers and key talent.

 

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Quotable quotes from our special Grow A Small Business podcast guest:

Consistency in the client experience is the benchmark of excellence – Karl Schwantes

Reputation marketing isn't built overnight; it's crafted through relentless consistency – Karl Schwantes

Online reviews are not just testimonials; they’re your digital currency – Karl Schwantes

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