How to Maximize Business Growth with Reliable Referral Partners With Steve Fretzin
Release Date: 01/24/2025
Legal Professionals Beware: The Alarming Rise of Cybersecurity Threats With Mark Bassingthwaighte
Grow Your Law Firm
Welcome to episode 282 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Mark Bassingthwaighte, Esq., Risk Manager at ALPS, an attorney’s professional liability insurance carrier. In his tenure with the company, Mark has conducted over 1200 law firm risk management assessment visits, presented over 650 continuing legal education seminars throughout the United States, and written extensively on risk management, ethics, and technology. Mark is a member of the State Bar of Montana as well as the American Bar Association where he currently sits...
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The Future of Law Firms: Impact of AI Technology With Gabriel Stiritz
Grow Your Law Firm
Welcome to episode 281 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Gabriel Stiritz, the founder and CEO of Lexamica, the platform powering Plaintiff Law 2.0 – a specialized model for injury law firms. As a legal operations innovator and industry visionary, Gabriel sees trends like marketing firms generating leads at scale, AI-driven case management, and high-value trial specialists shaping the future. With firsthand experience in the traditional vertically-integrated law firm model, Gabriel understands how technology, regulatory...
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From Small to Stellar: Transform Your Law Firm with These Proven Tactics with Micki Love
Grow Your Law Firm
Welcome to episode 280 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down again with Micki Love, President & Chief Client Strategist at cj Advertising. Micki has a long history of using her marketing and management skills to help firms solve operational obstacles and maximize their potential. From implementing cutting-edge intake departments to launching cj Advertising, her insight on strategy and leadership helps guide firms to exceed their own expectations. What you’ll learn about in this episode: 1. Key Focus on Branding and...
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Boost Revenue and Retain Clients: Insider Tips from Law Firm Gurus With Brooke Birkey
Grow Your Law Firm
Welcome to episode 279 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Brooke Birkey, owner of Level Up Law Firm Business Coaching, a consulting firm that helps law firms unlock hidden revenue, safeguard profits, and scale efficiently. With extensive experience in law firm operations, Brooke specializes in optimizing intake systems, streamlining workflows, and enhancing profitability. As a Law Firm Recruiter and Trainer, Brooke helps firms attract and develop top legal talent, building high-performing teams and strong workplace cultures. Her...
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Maximize Your Law Firm's Profits with TRUEclaims: The Must-Have Tool for Attorneys With Jeff Zigman
Grow Your Law Firm
Welcome to episode 278 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Jeff Zigman, Co-Founder and CTO of TRUEclaims, a groundbreaking platform transforming the way personal injury law firms handle vehicle damage claims. With over 11 years of experience as a CTO and tech entrepreneur and 13 years as a business analyst, Jeff has led the design and development of more than 300 software solutions—16 of which he built entirely solo. A 23-year martial arts veteran and devoted family man, Jeff is married with two young children. His resilience...
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Podcasts, Videos, and Referral Partnerships: The Ultimate Law Firm Growth Formula With Armando Leduc
Grow Your Law Firm
Welcome to episode 277 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Armando Leduc, CEO of Leduc Entertainment, a social media management company to discuss leveraging social media for branding, creating valuable referral partnerships through podcasts, and utilizing a strategic content creation process to enhance online presence. Armando is a multifaceted and driven artist who has carved a niche for himself in the entertainment sector through determination, hard work, and an innate gift for storytelling. With a growing list of achievements and...
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Unleashing Law Practice AI: The Future of Legal Efficiency With Hamid Kohan
Grow Your Law Firm
Welcome to episode 276 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Hamid Kohan, founder of Law Practice AI. Hamid is an experienced entrepreneur with a diverse background in technology and law. He earned his engineering degree at 17 from Chico State University and was quickly recruited to Silicon Valley, working for prominent companies. By 21, he completed an MBA in business marketing, propelling his career in business and technology. Hamid was integral in developing the world’s first laptop at Grid Systems and later worked at SUN...
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Boost Your Law Firm's Visibility with These SEO Strategies With Lindsey Busfield
Grow Your Law Firm
Welcome to episode 275 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Lindsey Busfield, Vice President of Optimize My Firm, an SEO and content marketing agency responsible for some of the nation’s most powerful law firm websites. Lindsey works with numerous personal injury attorneys who have been burned by other SEO agencies. She has created a business model that addresses major issues in the industry, such as overpromising, underdelivering, and locking clients into long-term contracts. Additionally, Lindsey hosts the Personal Injury...
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Unveiling the Secret Weapon: How Social Media Can Make or Break Your Case! With Roger Foisy
Grow Your Law Firm
Welcome to episode 274 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Roger R. Foisy, co-founder of Private Footprint®, client social media discovery for plaintiff attorneys. Roger specializes in catastrophic injury and traumatic brain injury cases, advocating fiercely for seriously injured plaintiffs in complex litigation. In 2007, he founded his client-centered law firm to provide personalized, results-driven legal representation. Roger achieved a groundbreaking victory by securing the first-ever catastrophic impairment decision before the...
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Stand Out in the Crowd: Transform Your Law Firm's Digital Presence! With Tanner Jones & Matt Smyers
Grow Your Law Firm
Welcome to episode 273 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Tanner Jones, Vice President of Business Development at Consultweb and Matt Smyers, Senior Digital Advertising Advisor at Consultweb. Both Tanner and Matt are cohosts of the LAWsome Podcast. Tanner leads business development at Consultwebs, helping law firms achieve their digital marketing goals. He earned a B.S. in Business Administration with a focus on Management from Berea College in 2008 and joined Consultwebs in 2009. With over a decade of experience, he...
info_outlineSteve Fretzin is dedicated to helping lawyers grow their practices without the discomfort of traditional sales tactics. Through his coaching, books, and BE THAT LAWYER podcast, Steve focuses on empowering attorneys to develop sustainable client acquisition strategies and improve time management while maintaining strong client relationships. With over two decades of experience and a passion for teaching, Steve has become a trusted advisor for attorneys aiming to achieve greater success and fulfillment in their legal careers.
What you’ll learn about in this episode:
- Why Building Lawyer Referral Networks Is Essential for Growth
- Identifying lawyers in complementary practice areas ensures referrals are more effective and relevant to your target clientele.
- Focusing on reciprocal relationships with like-minded professionals creates a steady pipeline of new business.
- How Testing Referral Partners Maximizes Success
- Giving small tasks to potential referral partners helps assess their reliability and networking skills.
- Filtering out less reliable partners ensures your network consists of high-performing and mutually beneficial relationships.
- Why Helping Others Firsts Strengthens Professional Relationships
- Offering value first, such as connections, resources, or insights, builds trust and encourages reciprocal actions.
- Sharing personalized gestures, like relevant articles or thoughtful gifts, deepens connections and creates lasting bonds.
- How Consistent Follow-Up Secures Referral Opportunities
- Scheduling regular check-ins with referral partners keeps relationships active and top of mind.
- Using tools like CRM software to rank and manage contacts ensures no valuable connection is overlooked.
- Why Diversifying Your Referral Team Is Crucial
- Maintaining multiple referral sources in key practice areas mitigates risks of dependency on a single partner.
- Always recruiting new contacts ensures you have backups ready when existing partnerships falter.
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