S05E09 Jay Barney and the Resource-Based View of Strategy
Take the leap - Management by Gunnar
Release Date: 09/05/2025
S06E12 What the PMO Must Become Next
Take the leap - Management by Gunnar
If today’s portfolio challenges are more political, technical, and uncertain than before, then the old reporting-focused PMO is no longer enough. This final episode explores the future portfolio office as a strategic sensemaking function.
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S06E11 Benefits Nobody Measures
Take the leap - Management by Gunnar
Organizations are often good at approving projects based on promised value and much worse at checking whether that value ever appeared. This episode asks what happens when portfolios manage delivery more seriously than outcomes.
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S06E10 Public Value Is Not ROI
Take the leap - Management by Gunnar
In public organizations, value cannot be reduced to cost savings and efficiency alone. This episode examines how fairness, accessibility, continuity, trust, and legitimacy reshape portfolio decision-making.
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S06E09 Why Security Projects Keep Losing
Take the leap - Management by Gunnar
Cybersecurity, resilience, backup, recovery, and continuity are vital, but they often struggle against more visible and exciting initiatives. This episode explores why organizations respect resilience in theory but underfund it in practice.
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S06E08 The Technical Work Your Portfolio Ignores
Take the leap - Management by Gunnar
Architecture, integration, identity, observability, and data foundations rarely get applause, but they shape everything else. This episode looks at the invisible portfolio and why foundational work keeps losing out.
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S06E07 Are Project Portfolios Becoming Obsolete?
Take the leap - Management by Gunnar
Many organizations now talk about products, platforms, and value streams, while still governing through project logic. This episode explores whether the old portfolio model is starting to break.
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S06E06 How AI Breaks Traditional Portfolio Logic
Take the leap - Management by Gunnar
AI initiatives do not fit neatly into old portfolio models. Are they experiments, capability-building efforts, innovation bets, or hype-driven distractions? This episode unpacks why AI creates such a difficult governance challenge.
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S06E05 The Real Problem with Prioritization
Take the leap - Management by Gunnar
Scoring models promise fairness and objectivity, but they can also create false confidence. This episode explores what prioritization helps with, what it hides, and why numbers do not remove the need for judgment.
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S06E04 Is Strategic Alignment Mostly Theater?
Take the leap - Management by Gunnar
Almost every project claims to be strategic. But when everything sounds aligned, does strategy still help us choose? This episode examines when strategic language becomes more performance than discipline.
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S06E03 Why Zombie Projects Never Die
Take the leap - Management by Gunnar
Some projects stop creating real value long before they stop consuming time, money, and attention. This episode looks at zombie projects, sunk cost, and the growing burden of portfolio debt.
info_outlineIn this lecture, we explore Jay Barney’s influential Resource-Based View of the firm and his argument that sustainable competitive advantage comes from unique internal resources and capabilities. We examine the VRIN framework — resources that are valuable, rare, inimitable, and non-substitutable — and see how companies from Apple to Toyota and Zara have leveraged such resources to maintain their edge. The episode also considers critiques of RBV, its extension into dynamic capabilities, and the ethical questions raised when resources such as data, culture, or natural assets are used for competitive advantage. Barney’s work reminds us that strategy is not only about markets and positioning, but about what firms uniquely bring to the competition.