loader from loading.io

Episode #499: Growth Strategies and Business Exits-Expert Tips from Ryan Valencic

HALO Talks: Elevating Wellness

Release Date: 05/31/2024

Episode #525: Eric Malzone on Fitness, AI, and Podcasting for Business Growth show art Episode #525: Eric Malzone on Fitness, AI, and Podcasting for Business Growth

HALO Talks: Elevating Wellness

In this episode, we're excited to once again chat with fellow B2B HALO sector podcaster and industry veteran, Eric Malzone. Eric--known for his work in the Future Fitness and the Podcast Collective-- has conducted over 800 interviews and dives deep into the evolving landscape of the HALO space with host, Pete Moore. He shares his journey from selling his gyms to slowly becoming a leading voice in fitness podcasts, emphasizing the impact, reach, and direct feedback podcasts provide. Eric journey as a podcaster began with a simple realization: If he was going to create content, he might as well...

info_outline
From Local Ads to Global Brand: Crunch Fitness's Unique Growth Strategy with Founder, Doug Levine show art From Local Ads to Global Brand: Crunch Fitness's Unique Growth Strategy with Founder, Doug Levine

HALO Talks: Elevating Wellness

In this first-ever "HALO Talks Live" episode held at Sid's Gym in NYC on October 17 2024 to a packed house, we dove deep into everything from fitness innovation, building a brand from the ground up, deciding to 'break the mold' of the fitness space, guerilla marketing, and a ton more with legendary Crunch Fitness founder Doug Levine. Host Pete Moore and Doug explored Crunch's creative, unorthodox beginnings, from viral marketing campaigns to avant-garde classes like aerial yoga and others.  Sue Hitzmann, visionary creator of the world famous MELT Method (and also a Crunch veteran from the...

info_outline
Episode #524: Transforming Lives Through Nutrition and Fitness-Arman Eckelbarger’s Approach show art Episode #524: Transforming Lives Through Nutrition and Fitness-Arman Eckelbarger’s Approach

HALO Talks: Elevating Wellness

Arman Eckelbarger began his career in consulting, experiencing initial success before pausing to prioritize family life. As his family grew, he eventually moved to a more stable 9-to-5 job in insurance and investments, a field he dedicated eight years to. That really do it for him, so he returned to consulting, embracing the always-evolving HALO space. Today, he focuses on enhancing health, muscle span, and lifespan, guiding individuals to enjoy the rewards of their financial success while maintaining overall well-being. His journey reflects adaptability and a commitment to both personal and...

info_outline
Episode #523: Unlocking Retail Revenue-Meghann Butcher on B2B Ecommerce for Fitness Studios show art Episode #523: Unlocking Retail Revenue-Meghann Butcher on B2B Ecommerce for Fitness Studios

HALO Talks: Elevating Wellness

In this episode we welcome Meghann Butcher from RepSpark, a B2B e-commerce platform that's revolutionizing retail for boutique gyms, golf shops, and pro shops. Meghann shares her expertise on the challenges faced by studio operators in managing retail and how RepSpark can seamlessly bridge the gap, helping businesses maximize their retail potential. Butcher is a seasoned expert dedicated to simplifying operations for business owners and operators. She clearly understands that many of these professionals aren't trained buyers or merchandisers, despite their unique opportunity to serve a...

info_outline
Episode #522: Curtis Christopherson on Effective Franchise Training, Revenue Models, and Industry Trends show art Episode #522: Curtis Christopherson on Effective Franchise Training, Revenue Models, and Industry Trends

HALO Talks: Elevating Wellness

Curtis Christopherson has been a pioneering force in the personal training industry in Canada for the past 25 years. At a time when personal training was predominantly reserved for the affluent, athletes, and celebrities, he launched Innovative Fitness with a single location. He successfully navigated the company through significant challenges such as the dot-com bubble, the financial crisis, and the pandemic. Today, Innovative Fitness is renowned for its high-end boutique model, specializing in one-on-one and one-on-two personalized fitness and training sessions within their 4,000 to 5,000...

info_outline
Episode #521: From NASA to ASENSEI-Steven Webster on Digital Transformation in Fitness show art Episode #521: From NASA to ASENSEI-Steven Webster on Digital Transformation in Fitness

HALO Talks: Elevating Wellness

Steven Webster has carved out a rather unique career path combining sports, technology, and coaching. Originally from the UK and now in California, Steven boasts an impressive martial arts background. His expertise extends beyond the dojo, selling his first company to Adobe and working with customers including NASA, Nike, and the NFL. Also a Microsoft alumnus, he's made significant contributions to athletic coaching, leading British University sports teams to ten national championships. His multifaceted knowledge spans movement recognition, coaching intelligence, artificial intelligence, and...

info_outline
Episode #520: The 9 Shifts-Deekron Krikorian's Framework for Ultimate Health and Wellness show art Episode #520: The 9 Shifts-Deekron Krikorian's Framework for Ultimate Health and Wellness

HALO Talks: Elevating Wellness

In today's episode, host Pete Moore welcomes (for his ) Deekron Krikorian--formerly known as the Fitness DJ--and currently a new author, fitness professional specializing in those over 40, and a seasoned entrepreneur. He shares how his father's rugby background created a lifelong commitment to health and fitness. Transitioning from a corporate career to promoting customized, curated fitness music for professionals, Deekron's prior company "Motion Traxx" grabbed over 100,000+ listeners monthly, leading to powerful brand partnerships. He's since authored a new book focusing on the "9 shifts"—a...

info_outline
Episode #519: BrainLit and Healthy Indoor Environments-Insights from Kyle Harris on Light Science show art Episode #519: BrainLit and Healthy Indoor Environments-Insights from Kyle Harris on Light Science

HALO Talks: Elevating Wellness

In today's episode, we dive into (a relatively new field in the US) the fascinating world of 'healthy/performance lighting' with Kyle Harris. Join host Pete Moore as they explore Brainlit technology, a Swedish company that creates healthier indoor environments by mimicking the natural spectrum of sunlight through advanced LED modulation. Kyle and Pete discuss expanding partnerships with major sports teams like the Sacramento Kings, tackling market challenges, and the impressive patent portfolio that underpins Brainlit's revolutionary approach. We'll also touch on the technology's journey into...

info_outline
Episode #518: Beyond the Gym-Exploring Cities with Michael Riordan's City Fit Tours show art Episode #518: Beyond the Gym-Exploring Cities with Michael Riordan's City Fit Tours

HALO Talks: Elevating Wellness

Michael Riordan, a fellow New Yorker and entrepreneur, shares his journey in building a unique fitness tourism business. We'll dive into how his personal experience and professional background as a personal trainer inspired him to create immersive, wellness-focused tours for travelers and business people visiting the city.  While in Hawaii, he was faced with the decision of either running on a treadmill or exploring outdoors, he chose the latter and embarked on a beach run that turned out to be one of the most memorable experiences of his life. This moment of clarity inspired him to...

info_outline
Episode #517: Chris Craytor on Innovative Strategies for Health Club Growth and Member Retention show art Episode #517: Chris Craytor on Innovative Strategies for Health Club Growth and Member Retention

HALO Talks: Elevating Wellness

Chris Craytor took on a significant challenge when joining the board of IHRSA, the  International Health, Racquet & Sportsclub Association. At a time when raising funds was particularly difficult, Craytor played a key role in steering the organization towards a stronger focus on advocacy, education, and research. With the strategic hire of Liz Clark as CEO, Craytor helped pivot IHRSA—now known as the Health and Fitness Association—towards these critical areas. This shift was underscored by the COVID pandemic, which signifcantly heightened awareness among club operators about the...

info_outline
 
More Episodes

Ryan Valencic, an accomplished entrepreneur with a 12+ years in the trenches, has built and successfully exited multiple businesses. With a family background in franchising, Ryan continues to hone his skills as a serial entrepreneur, currently overseeing multiple companies. He is in the midst of launching an innovative health tech platform and about a year ago, Ryan joined Cultivate Advisors to lead their partnerships, drawing on his extensive professional experience to drive new opportunities.

In this episode, Pete and Ryan dive into concepts like business owner freedom, effective coaching, and what it may look like in the future when it comes to growing and exiting a business successfully. Ryan also highlights the importance of mission alignment, disciplined execution, and the value of saying no to ensure business success. Whether you're an established entrepreneur or just starting out, Valencic's insights on navigating the business landscape, particularly in the HALO sector, promise to be educational.

"Don't create yourself a job," states Valencic. "You build yourself as the keystone of the company and your removal is going to have your exact skill set, which is probably close to 0. So I think it's being in a spot where you left the systems, the processes, and the product or service that you sell be the value of the business, not your unique skill set to where your removal collapses the company."

Key themes discussed

  • Selling a business takes a lot of work!
  • Entrepreneurs should build sellable businesses, not jobs.
  • Mission alignment is critical for business success.
  • Navigating traditional medicine, creating platform for connections.
  • Buying a franchise requires honesty, time, and commitment.
  • Navigate and (try to!) steer clear of the inevitable bumpy ride.

A few key takeaways:

1. Ryan emphasizes the importance of establishing a business that can function and grow independently of the founder's direct involvement. This involves creating robust systems, processes, and products/services that hold their value irrespective of the founder's unique skills.

2. Successful business operations require a mission alignment among team members and stakeholders. Ryan highlights that having passionate and mission-aligned people is crucial for driving a company's vision and ensuring consistency in purpose and goals.

3. The decision to franchise should be taken cautiously, particularly ensuring that the unit economics make sense and that the business model is replicable by others. He advises entrepreneurs to fully grasp their business's financial viability before venturing into franchising.

4. Regarding advisory services, Ryan stresses the importance of matchmaking between business owners and advisors who can best fulfill their needs. He asserts that advisory shouldn't require hard selling; the business owner should recognize the value intuitively.

5. Ryan differentiates between motivation and discipline, asserting that while motivation might get you started, discipline is what sees you through to the end. Successful entrepreneurship is often about consistent, disciplined actions rather than sporadic bursts of motivation.

Resources: 

Connect With Us: 

Instagram: https://www.instagram.com/thehaloadvisors/?hl=en 
Facebook: https://www.facebook.com/Integritysquare 
YouTube: https://www.youtube.com/@halotalks 
LinkedIn: https://www.linkedin.com/company/integrity-square/ 
Website: https://www.halotalks.com 

Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.