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Episode #499: Growth Strategies and Business Exits-Expert Tips from Ryan Valencic

HALO Talks: Elevating Wellness

Release Date: 05/31/2024

Episode #521: From NASA to ASENSEI-Steven Webster on Digital Transformation in Fitness show art Episode #521: From NASA to ASENSEI-Steven Webster on Digital Transformation in Fitness

HALO Talks: Elevating Wellness

Steven Webster has carved out a rather unique career path combining sports, technology, and coaching. Originally from the UK and now in California, Steven boasts an impressive martial arts background. His expertise extends beyond the dojo, selling his first company to Adobe and working with customers including NASA, Nike, and the NFL. Also a Microsoft alumnus, he's made significant contributions to athletic coaching, leading British University sports teams to ten national championships. His multifaceted knowledge spans movement recognition, coaching intelligence, artificial intelligence, and...

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Episode #520: The 9 Shifts-Deekron Krikorian's Framework for Ultimate Health and Wellness show art Episode #520: The 9 Shifts-Deekron Krikorian's Framework for Ultimate Health and Wellness

HALO Talks: Elevating Wellness

In today's episode, host Pete Moore welcomes (for his ) Deekron Krikorian--formerly known as the Fitness DJ--and currently a new author, fitness professional specializing in those over 40, and a seasoned entrepreneur. He shares how his father's rugby background created a lifelong commitment to health and fitness. Transitioning from a corporate career to promoting customized, curated fitness music for professionals, Deekron's prior company "Motion Traxx" grabbed over 100,000+ listeners monthly, leading to powerful brand partnerships. He's since authored a new book focusing on the "9 shifts"—a...

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Episode #519: BrainLit and Healthy Indoor Environments-Insights from Kyle Harris on Light Science show art Episode #519: BrainLit and Healthy Indoor Environments-Insights from Kyle Harris on Light Science

HALO Talks: Elevating Wellness

In today's episode, we dive into (a relatively new field in the US) the fascinating world of 'healthy/performance lighting' with Kyle Harris. Join host Pete Moore as they explore Brainlit technology, a Swedish company that creates healthier indoor environments by mimicking the natural spectrum of sunlight through advanced LED modulation. Kyle and Pete discuss expanding partnerships with major sports teams like the Sacramento Kings, tackling market challenges, and the impressive patent portfolio that underpins Brainlit's revolutionary approach. We'll also touch on the technology's journey into...

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Episode #518: Beyond the Gym-Exploring Cities with Michael Riordan's City Fit Tours show art Episode #518: Beyond the Gym-Exploring Cities with Michael Riordan's City Fit Tours

HALO Talks: Elevating Wellness

Michael Riordan, a fellow New Yorker and entrepreneur, shares his journey in building a unique fitness tourism business. We'll dive into how his personal experience and professional background as a personal trainer inspired him to create immersive, wellness-focused tours for travelers and business people visiting the city.  While in Hawaii, he was faced with the decision of either running on a treadmill or exploring outdoors, he chose the latter and embarked on a beach run that turned out to be one of the most memorable experiences of his life. This moment of clarity inspired him to...

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Episode #517: Chris Craytor on Innovative Strategies for Health Club Growth and Member Retention show art Episode #517: Chris Craytor on Innovative Strategies for Health Club Growth and Member Retention

HALO Talks: Elevating Wellness

Chris Craytor took on a significant challenge when joining the board of IHRSA, the  International Health, Racquet & Sportsclub Association. At a time when raising funds was particularly difficult, Craytor played a key role in steering the organization towards a stronger focus on advocacy, education, and research. With the strategic hire of Liz Clark as CEO, Craytor helped pivot IHRSA—now known as the Health and Fitness Association—towards these critical areas. This shift was underscored by the COVID pandemic, which signifcantly heightened awareness among club operators about the...

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Episode #516:Jill Kinney on Medical Fitness Centers and Active Wellness Innovations show art Episode #516:Jill Kinney on Medical Fitness Centers and Active Wellness Innovations

HALO Talks: Elevating Wellness

Host Pete Moore is joined by an industry pioneer and long-time friend Jill Kinney, currently the Founder/Chairman of Active Wellness. They deep dive into the ever-evolving landscape of fitness for the senior population, focusing on Jill's innovative work with Active Wellness. She shares her insights on redefining fitness centers, especially within healthcare systems and senior living communities, through the creation of Activate—a high-touch, personalized wellness program which are transforming traditional spaces into profitable, consumer-facing wellness hubs.  Drawing from a rich...

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Episode #515: Transforming Healthcare-Cyrus Massoumi's Journey from Zocdoc Founder to Dr. B Innovator show art Episode #515: Transforming Healthcare-Cyrus Massoumi's Journey from Zocdoc Founder to Dr. B Innovator

HALO Talks: Elevating Wellness

Host Pete Moore had a sit-down at the Health & Fitness Association 2024 trade show in Los Angeles with Cyrus Massoumi, the visionary founder behind Dr. B, a revolutionary telemedicine platform. Pete chats with Cyrus about his journey from founding Zocdoc to his passionate pursuit of affordable, how the name came about, remote healthcare solutions through Dr. B, and more. They also discuss how COVID has transformed medical interactions and highlight the critical role of exercise in managing medical conditions. Massoumi offers insightful perspectives on utilizing FSA and HSA dollars for...

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Episode #514: Speir Pilates Approach to Community, Wellness, and Studio Growth with Andrea Speir and Liz Polk show art Episode #514: Speir Pilates Approach to Community, Wellness, and Studio Growth with Andrea Speir and Liz Polk

HALO Talks: Elevating Wellness

Today we're diving into the Pilates/boutique fitness world with two incredible guests, Liz Polk and Andrea Speir, Co-Founders of Speir Pilates. We explore how Liz and Andrea have transformed their love for Pilates into a thriving business that not only promotes health and wellness but also fosters community and inclusivity. Liz and Andrea share their journey, from leaving corporate careers, including Liz's decade at Netflix, to building a brand known for its welcoming atmosphere and thier collaborative spirit with other businesses. We'll discuss their strategies for maintaining high-quality...

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Episode #513: Navigating HSA and FSA for Fitness-Insights from Sam O'Keefe show art Episode #513: Navigating HSA and FSA for Fitness-Insights from Sam O'Keefe

HALO Talks: Elevating Wellness

Host Pete Moore sits down with Sam O'Keefe to delve into the (often confusing!) world of HSA (Health Savings Accounts) and FSA (Flexible Spending Accounts) and their intersection with the HALO (Health, Active Lifestyle, Outdoors) sector. In a market worth nearly $150B, Sam shares her expertise on how fitness-related expenses, including gym memberships and fitness programs, can become eligible for reimbursement under certain conditions. We'll explore how Flex, Sam's fintech company, is making it easier for HALO-businesses to integrate HSA and FSA benefits, facilitating seamless payments and...

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Episode #512: Navigating Boutique Studio Ownership with Studio Grow's Beth Potter & Peter Pastijn show art Episode #512: Navigating Boutique Studio Ownership with Studio Grow's Beth Potter & Peter Pastijn

HALO Talks: Elevating Wellness

Today we're joined by Beth Potter and Peter Pastijn, industry veterans in the HALO sector and two top players at Studio Grow, one of Integrity Square's strategic partners who provide top notch, in-the-trenches coaching for boutique studio owners worldwide.  Beth and Peter draw parallels between Studio Grow and the role of a regional director, highlighting the extensive network they provide, from legal and marketing, to specialized coaches. They emphasize the importance of collaboration, ongoing support, and the value their services they can bring to not only independents but also...

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Ryan Valencic, an accomplished entrepreneur with a 12+ years in the trenches, has built and successfully exited multiple businesses. With a family background in franchising, Ryan continues to hone his skills as a serial entrepreneur, currently overseeing multiple companies. He is in the midst of launching an innovative health tech platform and about a year ago, Ryan joined Cultivate Advisors to lead their partnerships, drawing on his extensive professional experience to drive new opportunities.

In this episode, Pete and Ryan dive into concepts like business owner freedom, effective coaching, and what it may look like in the future when it comes to growing and exiting a business successfully. Ryan also highlights the importance of mission alignment, disciplined execution, and the value of saying no to ensure business success. Whether you're an established entrepreneur or just starting out, Valencic's insights on navigating the business landscape, particularly in the HALO sector, promise to be educational.

"Don't create yourself a job," states Valencic. "You build yourself as the keystone of the company and your removal is going to have your exact skill set, which is probably close to 0. So I think it's being in a spot where you left the systems, the processes, and the product or service that you sell be the value of the business, not your unique skill set to where your removal collapses the company."

Key themes discussed

  • Selling a business takes a lot of work!
  • Entrepreneurs should build sellable businesses, not jobs.
  • Mission alignment is critical for business success.
  • Navigating traditional medicine, creating platform for connections.
  • Buying a franchise requires honesty, time, and commitment.
  • Navigate and (try to!) steer clear of the inevitable bumpy ride.

A few key takeaways:

1. Ryan emphasizes the importance of establishing a business that can function and grow independently of the founder's direct involvement. This involves creating robust systems, processes, and products/services that hold their value irrespective of the founder's unique skills.

2. Successful business operations require a mission alignment among team members and stakeholders. Ryan highlights that having passionate and mission-aligned people is crucial for driving a company's vision and ensuring consistency in purpose and goals.

3. The decision to franchise should be taken cautiously, particularly ensuring that the unit economics make sense and that the business model is replicable by others. He advises entrepreneurs to fully grasp their business's financial viability before venturing into franchising.

4. Regarding advisory services, Ryan stresses the importance of matchmaking between business owners and advisors who can best fulfill their needs. He asserts that advisory shouldn't require hard selling; the business owner should recognize the value intuitively.

5. Ryan differentiates between motivation and discipline, asserting that while motivation might get you started, discipline is what sees you through to the end. Successful entrepreneurship is often about consistent, disciplined actions rather than sporadic bursts of motivation.

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