Episode #525: Eric Malzone on Fitness, AI, and Podcasting for Business Growth
HALO Talks: Elevating Wellness
Release Date: 11/07/2024
Episode #525: Eric Malzone on Fitness, AI, and Podcasting for Business Growth
HALO Talks: Elevating Wellness
In this episode, we're excited to once again chat with fellow B2B HALO sector podcaster and industry veteran, Eric Malzone. Eric--known for his work in the Future Fitness and the Podcast Collective-- has conducted over 800 interviews and dives deep into the evolving landscape of the HALO space with host, Pete Moore. He shares his journey from selling his gyms to slowly becoming a leading voice in fitness podcasts, emphasizing the impact, reach, and direct feedback podcasts provide. Eric journey as a podcaster began with a simple realization: If he was going to create content, he might as well...
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From Local Ads to Global Brand: Crunch Fitness's Unique Growth Strategy with Founder, Doug Levine
HALO Talks: Elevating Wellness
In this first-ever "HALO Talks Live" episode held at Sid's Gym in NYC on October 17 2024 to a packed house, we dove deep into everything from fitness innovation, building a brand from the ground up, deciding to 'break the mold' of the fitness space, guerilla marketing, and a ton more with legendary Crunch Fitness founder Doug Levine. Host Pete Moore and Doug explored Crunch's creative, unorthodox beginnings, from viral marketing campaigns to avant-garde classes like aerial yoga and others. Sue Hitzmann, visionary creator of the world famous MELT Method (and also a Crunch veteran from the...
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Episode #524: Transforming Lives Through Nutrition and Fitness-Arman Eckelbarger’s Approach
HALO Talks: Elevating Wellness
Arman Eckelbarger began his career in consulting, experiencing initial success before pausing to prioritize family life. As his family grew, he eventually moved to a more stable 9-to-5 job in insurance and investments, a field he dedicated eight years to. That really do it for him, so he returned to consulting, embracing the always-evolving HALO space. Today, he focuses on enhancing health, muscle span, and lifespan, guiding individuals to enjoy the rewards of their financial success while maintaining overall well-being. His journey reflects adaptability and a commitment to both personal and...
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Episode #523: Unlocking Retail Revenue-Meghann Butcher on B2B Ecommerce for Fitness Studios
HALO Talks: Elevating Wellness
In this episode we welcome Meghann Butcher from RepSpark, a B2B e-commerce platform that's revolutionizing retail for boutique gyms, golf shops, and pro shops. Meghann shares her expertise on the challenges faced by studio operators in managing retail and how RepSpark can seamlessly bridge the gap, helping businesses maximize their retail potential. Butcher is a seasoned expert dedicated to simplifying operations for business owners and operators. She clearly understands that many of these professionals aren't trained buyers or merchandisers, despite their unique opportunity to serve a...
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Episode #522: Curtis Christopherson on Effective Franchise Training, Revenue Models, and Industry Trends
HALO Talks: Elevating Wellness
Curtis Christopherson has been a pioneering force in the personal training industry in Canada for the past 25 years. At a time when personal training was predominantly reserved for the affluent, athletes, and celebrities, he launched Innovative Fitness with a single location. He successfully navigated the company through significant challenges such as the dot-com bubble, the financial crisis, and the pandemic. Today, Innovative Fitness is renowned for its high-end boutique model, specializing in one-on-one and one-on-two personalized fitness and training sessions within their 4,000 to 5,000...
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Episode #521: From NASA to ASENSEI-Steven Webster on Digital Transformation in Fitness
HALO Talks: Elevating Wellness
Steven Webster has carved out a rather unique career path combining sports, technology, and coaching. Originally from the UK and now in California, Steven boasts an impressive martial arts background. His expertise extends beyond the dojo, selling his first company to Adobe and working with customers including NASA, Nike, and the NFL. Also a Microsoft alumnus, he's made significant contributions to athletic coaching, leading British University sports teams to ten national championships. His multifaceted knowledge spans movement recognition, coaching intelligence, artificial intelligence, and...
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Episode #520: The 9 Shifts-Deekron Krikorian's Framework for Ultimate Health and Wellness
HALO Talks: Elevating Wellness
In today's episode, host Pete Moore welcomes (for his ) Deekron Krikorian--formerly known as the Fitness DJ--and currently a new author, fitness professional specializing in those over 40, and a seasoned entrepreneur. He shares how his father's rugby background created a lifelong commitment to health and fitness. Transitioning from a corporate career to promoting customized, curated fitness music for professionals, Deekron's prior company "Motion Traxx" grabbed over 100,000+ listeners monthly, leading to powerful brand partnerships. He's since authored a new book focusing on the "9 shifts"—a...
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Episode #519: BrainLit and Healthy Indoor Environments-Insights from Kyle Harris on Light Science
HALO Talks: Elevating Wellness
In today's episode, we dive into (a relatively new field in the US) the fascinating world of 'healthy/performance lighting' with Kyle Harris. Join host Pete Moore as they explore Brainlit technology, a Swedish company that creates healthier indoor environments by mimicking the natural spectrum of sunlight through advanced LED modulation. Kyle and Pete discuss expanding partnerships with major sports teams like the Sacramento Kings, tackling market challenges, and the impressive patent portfolio that underpins Brainlit's revolutionary approach. We'll also touch on the technology's journey into...
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Episode #518: Beyond the Gym-Exploring Cities with Michael Riordan's City Fit Tours
HALO Talks: Elevating Wellness
Michael Riordan, a fellow New Yorker and entrepreneur, shares his journey in building a unique fitness tourism business. We'll dive into how his personal experience and professional background as a personal trainer inspired him to create immersive, wellness-focused tours for travelers and business people visiting the city. While in Hawaii, he was faced with the decision of either running on a treadmill or exploring outdoors, he chose the latter and embarked on a beach run that turned out to be one of the most memorable experiences of his life. This moment of clarity inspired him to...
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Episode #517: Chris Craytor on Innovative Strategies for Health Club Growth and Member Retention
HALO Talks: Elevating Wellness
Chris Craytor took on a significant challenge when joining the board of IHRSA, the International Health, Racquet & Sportsclub Association. At a time when raising funds was particularly difficult, Craytor played a key role in steering the organization towards a stronger focus on advocacy, education, and research. With the strategic hire of Liz Clark as CEO, Craytor helped pivot IHRSA—now known as the Health and Fitness Association—towards these critical areas. This shift was underscored by the COVID pandemic, which signifcantly heightened awareness among club operators about the...
info_outlineIn this episode, we're excited to once again chat with fellow B2B HALO sector podcaster and industry veteran, Eric Malzone. Eric--known for his work in the Future Fitness and the Podcast Collective-- has conducted over 800 interviews and dives deep into the evolving landscape of the HALO space with host, Pete Moore. He shares his journey from selling his gyms to slowly becoming a leading voice in fitness podcasts, emphasizing the impact, reach, and direct feedback podcasts provide.
Eric journey as a podcaster began with a simple realization: If he was going to create content, he might as well share it with others. This led him to start recording his discussions and sharing them with a broader audience. The impact of (any podcaster's!) work can be measured in two significant ways: The tangible metrics such as audience numbers, LinkedIn impressions, and social media interactions. Secondly, and perhaps more importantly, is the direct feedback you receives from listeners about specific episodes or topics, which truly underscores the value and influence of what you're putting out in the world.
Pete and Eric dive further into key trends capturing the industry’s attention, such as GLP-1, longevity, and women’s health and fitness. Eric also discusses his other ambitious projects, like an NASM podcast course and his interest in leveraging AI for playbooks and operational manuals. With a focus on the future of fitness, Eric and Pete delve into how podcasts can serve as a powerful tool for continuing education and business development. They also touch on the potential of AI in transforming business processes and content creation.
Key themes discussed
- Convert podcasts into continuing education credits?
- Pete setting up educational drills on deal processes.
- Building community for monetization and collaboration. (Podcast Collective)
- Long-form interviews allow topics to unfold naturally.
- AI-generated content may eventually replace 'traditional' manual writing.
- Technology impacts business valuation and employment roles.
- Health clubs should leverage podcasts for authority.
A few key takeaways:
1. Podcasts as Educational Tools: Eric brings up the often significant impact podcasts can have on the fitness industry by serving not just as a medium for information dissemination, but also as tools for ongoing education for executives in the space.
2. Emerging Topics in Fitness: The episode also touches on several emerging topics in the space, such as GLP 1, longevity, and women's health and fitness. Malzone and Moore emphasize the importance of staying current with these trends to cater to evolving audience interests.
3. The Role of AI in Content Creation: Eric also chats about the potential of AI in revolutionizing business operations, especially for creating playbooks and manuals. Malzone discusses an ongoing project to develop a course on using ChatGPT for podcasters, illustrating how AI might soon change traditional methods of content and course creation.
4. Future of Fitness and Podcasting: A hockey analogy is brought up to emphasize the importance of anticipating future industry changes rather than just focusing on what's current. There's a critical need--especially in this space--for businesses to be forward-thinking, and to stay prepared for new trends and technological advancements that can shape the future of the HALO sector going forward.
Click here to download transcript.
Resources:
- Eric Malzone: https://www.linkedin.com/in/eric-malzone-8b452a3/
- Podcast Collective: https://www.podcastcollective.io
- Future of Fitness Podcast: https://futureoffitness.co/
- Eric Malzone & Pete Moore: https://futureoffitness.co/episode/pete-moore-halo-trends-2024-glp-1-hsafsa-recovery-more
- Prospect Wizard: http://www.theprospectwizard.com
- Promotion Vault: http://www.promotionvault.com
- HigherDose: http://www.higherdose.com
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