loader from loading.io

Episode #500: Navigating Private Equity and Corporate Growth with Pete Moore

HALO Talks: Elevating Wellness

Release Date: 06/04/2024

Episode #525: Eric Malzone on Fitness, AI, and Podcasting for Business Growth show art Episode #525: Eric Malzone on Fitness, AI, and Podcasting for Business Growth

HALO Talks: Elevating Wellness

In this episode, we're excited to once again chat with fellow B2B HALO sector podcaster and industry veteran, Eric Malzone. Eric--known for his work in the Future Fitness and the Podcast Collective-- has conducted over 800 interviews and dives deep into the evolving landscape of the HALO space with host, Pete Moore. He shares his journey from selling his gyms to slowly becoming a leading voice in fitness podcasts, emphasizing the impact, reach, and direct feedback podcasts provide. Eric journey as a podcaster began with a simple realization: If he was going to create content, he might as well...

info_outline
From Local Ads to Global Brand: Crunch Fitness's Unique Growth Strategy with Founder, Doug Levine show art From Local Ads to Global Brand: Crunch Fitness's Unique Growth Strategy with Founder, Doug Levine

HALO Talks: Elevating Wellness

In this first-ever "HALO Talks Live" episode held at Sid's Gym in NYC on October 17 2024 to a packed house, we dove deep into everything from fitness innovation, building a brand from the ground up, deciding to 'break the mold' of the fitness space, guerilla marketing, and a ton more with legendary Crunch Fitness founder Doug Levine. Host Pete Moore and Doug explored Crunch's creative, unorthodox beginnings, from viral marketing campaigns to avant-garde classes like aerial yoga and others.  Sue Hitzmann, visionary creator of the world famous MELT Method (and also a Crunch veteran from the...

info_outline
Episode #524: Transforming Lives Through Nutrition and Fitness-Arman Eckelbarger’s Approach show art Episode #524: Transforming Lives Through Nutrition and Fitness-Arman Eckelbarger’s Approach

HALO Talks: Elevating Wellness

Arman Eckelbarger began his career in consulting, experiencing initial success before pausing to prioritize family life. As his family grew, he eventually moved to a more stable 9-to-5 job in insurance and investments, a field he dedicated eight years to. That really do it for him, so he returned to consulting, embracing the always-evolving HALO space. Today, he focuses on enhancing health, muscle span, and lifespan, guiding individuals to enjoy the rewards of their financial success while maintaining overall well-being. His journey reflects adaptability and a commitment to both personal and...

info_outline
Episode #523: Unlocking Retail Revenue-Meghann Butcher on B2B Ecommerce for Fitness Studios show art Episode #523: Unlocking Retail Revenue-Meghann Butcher on B2B Ecommerce for Fitness Studios

HALO Talks: Elevating Wellness

In this episode we welcome Meghann Butcher from RepSpark, a B2B e-commerce platform that's revolutionizing retail for boutique gyms, golf shops, and pro shops. Meghann shares her expertise on the challenges faced by studio operators in managing retail and how RepSpark can seamlessly bridge the gap, helping businesses maximize their retail potential. Butcher is a seasoned expert dedicated to simplifying operations for business owners and operators. She clearly understands that many of these professionals aren't trained buyers or merchandisers, despite their unique opportunity to serve a...

info_outline
Episode #522: Curtis Christopherson on Effective Franchise Training, Revenue Models, and Industry Trends show art Episode #522: Curtis Christopherson on Effective Franchise Training, Revenue Models, and Industry Trends

HALO Talks: Elevating Wellness

Curtis Christopherson has been a pioneering force in the personal training industry in Canada for the past 25 years. At a time when personal training was predominantly reserved for the affluent, athletes, and celebrities, he launched Innovative Fitness with a single location. He successfully navigated the company through significant challenges such as the dot-com bubble, the financial crisis, and the pandemic. Today, Innovative Fitness is renowned for its high-end boutique model, specializing in one-on-one and one-on-two personalized fitness and training sessions within their 4,000 to 5,000...

info_outline
Episode #521: From NASA to ASENSEI-Steven Webster on Digital Transformation in Fitness show art Episode #521: From NASA to ASENSEI-Steven Webster on Digital Transformation in Fitness

HALO Talks: Elevating Wellness

Steven Webster has carved out a rather unique career path combining sports, technology, and coaching. Originally from the UK and now in California, Steven boasts an impressive martial arts background. His expertise extends beyond the dojo, selling his first company to Adobe and working with customers including NASA, Nike, and the NFL. Also a Microsoft alumnus, he's made significant contributions to athletic coaching, leading British University sports teams to ten national championships. His multifaceted knowledge spans movement recognition, coaching intelligence, artificial intelligence, and...

info_outline
Episode #520: The 9 Shifts-Deekron Krikorian's Framework for Ultimate Health and Wellness show art Episode #520: The 9 Shifts-Deekron Krikorian's Framework for Ultimate Health and Wellness

HALO Talks: Elevating Wellness

In today's episode, host Pete Moore welcomes (for his ) Deekron Krikorian--formerly known as the Fitness DJ--and currently a new author, fitness professional specializing in those over 40, and a seasoned entrepreneur. He shares how his father's rugby background created a lifelong commitment to health and fitness. Transitioning from a corporate career to promoting customized, curated fitness music for professionals, Deekron's prior company "Motion Traxx" grabbed over 100,000+ listeners monthly, leading to powerful brand partnerships. He's since authored a new book focusing on the "9 shifts"—a...

info_outline
Episode #519: BrainLit and Healthy Indoor Environments-Insights from Kyle Harris on Light Science show art Episode #519: BrainLit and Healthy Indoor Environments-Insights from Kyle Harris on Light Science

HALO Talks: Elevating Wellness

In today's episode, we dive into (a relatively new field in the US) the fascinating world of 'healthy/performance lighting' with Kyle Harris. Join host Pete Moore as they explore Brainlit technology, a Swedish company that creates healthier indoor environments by mimicking the natural spectrum of sunlight through advanced LED modulation. Kyle and Pete discuss expanding partnerships with major sports teams like the Sacramento Kings, tackling market challenges, and the impressive patent portfolio that underpins Brainlit's revolutionary approach. We'll also touch on the technology's journey into...

info_outline
Episode #518: Beyond the Gym-Exploring Cities with Michael Riordan's City Fit Tours show art Episode #518: Beyond the Gym-Exploring Cities with Michael Riordan's City Fit Tours

HALO Talks: Elevating Wellness

Michael Riordan, a fellow New Yorker and entrepreneur, shares his journey in building a unique fitness tourism business. We'll dive into how his personal experience and professional background as a personal trainer inspired him to create immersive, wellness-focused tours for travelers and business people visiting the city.  While in Hawaii, he was faced with the decision of either running on a treadmill or exploring outdoors, he chose the latter and embarked on a beach run that turned out to be one of the most memorable experiences of his life. This moment of clarity inspired him to...

info_outline
Episode #517: Chris Craytor on Innovative Strategies for Health Club Growth and Member Retention show art Episode #517: Chris Craytor on Innovative Strategies for Health Club Growth and Member Retention

HALO Talks: Elevating Wellness

Chris Craytor took on a significant challenge when joining the board of IHRSA, the  International Health, Racquet & Sportsclub Association. At a time when raising funds was particularly difficult, Craytor played a key role in steering the organization towards a stronger focus on advocacy, education, and research. With the strategic hire of Liz Clark as CEO, Craytor helped pivot IHRSA—now known as the Health and Fitness Association—towards these critical areas. This shift was underscored by the COVID pandemic, which signifcantly heightened awareness among club operators about the...

info_outline
 
More Episodes

In today's special episode (big #500!) host Pete Moore hands the mic to industry veteran Al Noshirvani and dives into a wealth of topics currently affecting the HALO (Health, Active Lifestyle, Outdoor) sector. Listen for insightful stories about overcoming business challenges, from employee and landlord issues to the complexities of deal funding, and aligning management teams.

Pete shares his personal and professional experiences and Al (who has been "in the room" on some deal closings) praises Pete's innovative, out-of-the-box, deal-closing abilities and delves into how to maintain optimism and transparency in business transactions. Pete continues and discusses the pressures of public markets on companies like F45 and Peloton, and the high debt burdens imposed by private equity. 

He goes on to explore the need for gyms to adapt to emerging trends, such as family fitness and workout recovery, and lays out his vision for the future of the HALO space among societal health concerns. Finally, Moore hits hard on the (ever present, ultimately harmful, and yet still ongoing) "race to the bottom" in gym membership pricing, and his optimistic views on expanding activities like pickleball. 

On "irrational development" Pete states, "There's enough private equity out there so that you don't have to subject yourself to running a public company in the spotlight. Just keep it private, and run it methodically . . . I think the push to go public can cause people to get over their skis. And then when you do that, you crash hard. So that's gonna be an unfortunate black eye in the industry."

Key themes discussed

  • Entrepreneurship driven by personal frustration, innovation.
  • Understanding movie, discipline, and successful private equity.
  • Club shirts, logo on, opportunity for growth.
  • Public markets demand consistent performance from businesses.
  • Private equity, F45 went public, financial pressures.
  • Poor balance sheets affect good businesses. Be aware.
  • Fair and transparent transactions for mutual satisfaction.
  • Negotiating partnership deals with fair equity impact.
  • Independent sponsors lack committed capital, seek funding.
  • Negatives controls are positive; consent needed.

A few key takeaways:

1. Pete dives into the intricacies of handling various obstacles in business deals, from employee issues and landlord disputes to the complexities of securing funding. He underscores the importance of maintaining optimism, transparency, and fostering fair and collaborative agreements for all parties involved.

2. Moore shares his personal fitness journey, highlighting the benefits of early workout to kickstart the day. Additionally, he discusses the importance of focusing on workout recovery, emphasizing the need for health clubs to integrate recovery programs to enhance member satisfaction and performance.

3. Moore and Noshirvani delve into the psyche of entrepreneurs, pointing out that personal frustrations often drive the inception of new companies. They compare different rounds of investment to experiments, where deliberate growth strategies are crucial. Moore shares his experience and tips on dealing with entrepreneurs as an investment banker, stressing the criticality of addressing potential background check issues and managing confidentiality towards the end of a deal.

4. The podcast offers a thorough examination of the fitness industry's growth and challenges. Pete discusses the pressure on companies like F45 and Peloton upon going public, given their low franchisee financials compared to competitors. He also touches on the increasing involvement of private equity leading to high debt burdens on companies. The episode suggests that managing expectations is vital, regardless of whether a company is privately held or publicly traded.

5. Moore expresses optimism about the future, highlighting the potential amidst societal health concerns and the expansion of varied fitness activities. He emphasizes the need for health clubs to cater to family fitness, address the obesity crisis, and adapt to emerging activities like pickleball. Moore advises health clubs to customize programs based on individual needs and cautions against irrational development within the industry.

Click here to download transcript

Resources: 

Connect With Us: 

Instagram: https://www.instagram.com/thehaloadvisors/?hl=en 
Facebook: https://www.facebook.com/Integritysquare 
YouTube: https://www.youtube.com/@halotalks 
LinkedIn: https://www.linkedin.com/company/integrity-square/ 
Website: https://www.halotalks.com 

Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.