loader from loading.io

Episode #586: How Fitness and Wellness Tenants are Transforming New York’s Real Estate Landscape with Jeff Roseman

HALO Talks: Elevating Wellness

Release Date: 02/10/2026

Episode #607: Building EoS Fitness-Growth Strategies and Leadership Lessons from CEO, Rich Drengberg show art Episode #607: Building EoS Fitness-Growth Strategies and Leadership Lessons from CEO, Rich Drengberg

HALO Talks: Elevating Wellness

Welcome to HALO Talks, where host Pete Moore sits down with Rich Drengberg, CEO of EoS Fitness and a seasoned leader in the fitness industry. In a rare podcast appearance, Rich shares his journey from Gold's Gym SoCal to transforming EoS into a powerhouse of high-value, low-price gyms across the Sunbelt. Listeners will get an inside look at EoS's disciplined growth, the importance of industry relationships, lessons from private equity partnerships, and why knowing your brand’s identity is crucial, straight from someone who’s helped steer one of the fastest-growing health club chains in...

info_outline Episode #606: Building Planet Fitness-Joe Pepe Jr. on Family Legacy, Private Equity, and Scaling Fitness Clubs show art Episode #606: Building Planet Fitness-Joe Pepe Jr. on Family Legacy, Private Equity, and Scaling Fitness Clubs

HALO Talks: Elevating Wellness

In this episode, we sit down with Joe Pepe Jr., CEO of IGNITE Fitness Holdings, one of the largest Planet Fitness area developers and a second-generation leader in the health club industry. Born into a family deeply rooted in fitness entrepreneurship, with his father tracing back to the industry’s early days, Joe shares his path evolving from a family-owned gym business to building one of the most successful Planet Fitness franchises in the country.  Pete and Joe also touch on how early risk-taking, embracing disruptive business models, and leveraging private equity fueled explosive...

info_outline Episode #605: How Mighty Pilates Became a Leader-Community Building, Teacher Training, and Smart Expansion show art Episode #605: How Mighty Pilates Became a Leader-Community Building, Teacher Training, and Smart Expansion

HALO Talks: Elevating Wellness

On this episode of HALO Talks, Pete Moore sits down with Cricket Wardein, founder of Mighty Pilates, and Cat Martin, the company’s CEO and longtime fan, to explore the explosive growth and evolution of their premium Pilates studio brand. Starting with a single location in San Francisco in 2009, Mighty Pilates has grown to 11 studios, with a 12th on the way, successfully combining authentic, high-quality Pilates instruction with a strong sense of community and innovative business strategies.  Listen in as Cricket Wardein and Cat Martin share the story of Mighty Pilates, discuss building...

info_outline Episode #604: Offset Loading’s Breakthroughs in Athletic Training-Dr. Joel Seedman and Sal LoDuca Discuss show art Episode #604: Offset Loading’s Breakthroughs in Athletic Training-Dr. Joel Seedman and Sal LoDuca Discuss

HALO Talks: Elevating Wellness

Welcome to another episode of HALO Talks! Today, Pete Moore is joined by Dr. Joel Seedman and Sal LoDuca for a discussion on advanced human performance and an innovative strength training methodology known as offset loading. Sal shares the origins of their company and his quest to enhance the nervous system of athletes through contralateral training and randomized exercise, which led him to discover and collaborate with Dr. Seedman, often referred to as "The father of offset loading." Together, they dive into the science and practice behind offset loading, its demonstrated benefits in boosting...

info_outline Episode #603: Behind UFC Gym’s Global Franchise Surge with Adam Sedlack show art Episode #603: Behind UFC Gym’s Global Franchise Surge with Adam Sedlack

HALO Talks: Elevating Wellness

Welcome back to HALO Talks! In this episode, we’re joined once again by Adam Sedlack, CEO of UFC Gym, for another conversation that explores the evolution of the brand since his last appearance in May, 2019. (Link below.) Adam takes us behind the scenes on navigating the challenges of COVID-19, transitioning to a franchise-focused, asset-light business model, and expanding globally, with UFC Gyms now operating in 48 countries and growing. You’ll hear firsthand how strategic decisions protected both the UFC brand and its franchisees, why careful franchisee selection and capitalization are...

info_outline Episode #602: Connecting Family Fitness-Lessons from GreatLIFE'S Integrated Approach with Nick Ovenden show art Episode #602: Connecting Family Fitness-Lessons from GreatLIFE'S Integrated Approach with Nick Ovenden

HALO Talks: Elevating Wellness

On this episode of HALO Talks, we welcome Nick Ovenden of GreatLIFE, an organization that has redefined community recreation in the Sioux Falls, South Dakota area. What began as a sort of "accidental" golf course acquisition has evolved into a network of six golf courses, 19 fitness centers, and a bowling alley, serving over 40,000 members within a 90-mile radius. Nick joins us to discuss the unique business model that blends fitness, golf, and family activities under one membership, fostering inclusivity and long-term member engagement. Pete and Nick also dive into how their employee stock...

info_outline Episode #601: Growing Club 16 and She’s Fit-Inside British Columbia’s Fitness Boom with Trevor Linden and Carl Ulmer show art Episode #601: Growing Club 16 and She’s Fit-Inside British Columbia’s Fitness Boom with Trevor Linden and Carl Ulmer

HALO Talks: Elevating Wellness

Welcome to HALO Talks NYC! In this episode, in this episodes, host Pete Moore sits down with Vancouver-based fitness entrepreneurs Trevor Linden and Carl Ulmer to explore the fantastic growth behind Club 16 and She's Fit health clubs in British Columbia. From the early days of innovating women’s-only fitness spaces to strategic brand evolution and ambitious expansion plans, Trevor and Carl share candid insights on adaptation, leadership, and building a values-driven organization.  They discuss how professional athletics translate to business, the increasing importance of inclusivity and...

info_outline Episode #600: Inside Ola Capital-Richey Hansen’s Move from Endurance Sports to Healthy Aging Investments show art Episode #600: Inside Ola Capital-Richey Hansen’s Move from Endurance Sports to Healthy Aging Investments

HALO Talks: Elevating Wellness

Welcome to HALO Talks! In this episode, host Pete Moore sits down with Richey Hansen, a former college athlete turned sports injury prevention clinic founder, coach, and now. . . venture investor. Drawing from his roots in the sports world and experience leading the Roots Running Project (a nonprofit that supports post-collegiate athletes) Richey talks about the unique dynamics of training groups, the benefits of nonprofit structures for athlete development, and his transition into the world of healthcare venture capital. He goes on to discuss what it takes to evaluate and invest in...

info_outline Episode #599: Leveraging Incentives for Massive Growth-John Dwyer’s Winning Gym Strategies show art Episode #599: Leveraging Incentives for Massive Growth-John Dwyer’s Winning Gym Strategies

HALO Talks: Elevating Wellness

On this episode of HALO Talks, Pete Moore sits down with internationally renowned marketing expert John Dwyer, also known as JD, for a deep dive into proven direct response marketing strategies that deliver real ROI . . . no vague brand-building promises. Hailing from Australia and celebrated for his practical, results-oriented approach, Jack shares stories from his decades-long career, including how a simple contest formula brought hundreds of qualified leads to gyms at a fraction of the usual cost, and why creative incentives like vacation vouchers trump discounting your own services. With...

info_outline Episode #598: Building an American-Made Brand-Jim Stallman Discusses Eco Global and Imagination Playground show art Episode #598: Building an American-Made Brand-Jim Stallman Discusses Eco Global and Imagination Playground

HALO Talks: Elevating Wellness

Welcome to HALO Talks! In this episode, host Pete Moore sits down with Jim Stallman, the driving force behind Eco Global Manufacturing, a multi-generational family business based in Providence, Rhode Island. From its humble beginnings in upholstery supply after World War II to a diverse portfolio spanning technical foams, medical supplies, playground equipment, and pet products, Eco Global’s story is one of relentless innovation and American manufacturing pride.  Jim shares how the company evolved, their deep commitment to keeping production stateside, the strategic decision to move...

info_outline
 
More Episodes

In this episode of HALO Talks, host Pete Moore reconnects with longtime friend and real estate industry veteran Jeff Roseman, Vice Chairman at Newmark and previous guest. (Podcast #151. Link below.) Together, they dive into the surging demand for fitness and wellness tenants in New York City, discussing how the HALO space has helped revitalize the retail and office markets. 

Jeff shares insider perspectives on landlord-tenant dynamics, the nuances of leasing deals—including the New York-centric "good guy clause"—and the importance of understanding market economics. The conversation covers emerging concepts, evolving tenant rep strategies, and the exciting growth of new brands shaping the city’s HALO landscape.

Whether you’re a seasoned operator, an aspiring entrepreneur, or just curious about what’s driving NYC’s commercial real estate trends, this episode is packed with practical insights, some fun anecdotes, and a bullish outlook on the future of in-person fitness and retail.

On the good guy clause Roseman says, "The good guy guarantee is just you basically guaranteeing that you're going to stay in the space, you're guaranteeing that you're going to pay rent, and if business is terrible and you have to leave, you just hand back the keys . . . because getting the keys back from a delinquent tenant can take a year, if not longer. And that really screws everything up."

Key themes discussed

  • Surge in fitness/wellness tenants in NYC real estate.
  • Landlord flexibility with new fitness concepts and brands.
  • Importance and explanation of the Good Guy clause.
  • Tenant support: Financial guidance and market understanding.
  • Shifts in lease terms, rents, and office building resets.
  • Notable fitness/wellness brands landlords favor recently.

A Few Key Takeaways: 

1.Fitness & Wellness Tenants Are Booming in NYC: Jeff mentions that fitness and wellness tenants in NYC surged by 40% year-over-year. The variety of brands—from Pilates to high-intensity and recovery concepts—highlights a vibrant, evolving landscape that’s energizing the local commercial real estate market.

2. The HALO Sector Has Been a Lifeline for Commercial Real Estate: Fitness, wellness, and associated businesses have played a crucial role in making office buildings more attractive post-pandemic. Amenities like fitness centers, healthy cafes, and wellness offerings are now seen as vital for drawing people back to workspaces, not just traditional banks or drugstores.

3. Landlord-Tenant Dynamics & the Role of Good Guy Guarantees: Pete and Jeff also talk about the "unique" structure of New York City leases, especially the use of the "good guy" guarantee. This provision allows independent operators flexibility to exit a lease without ongoing liability if things don’t work out, while big national chains with strong credit are typically held to stricter long-term obligations.

4. Site Selection Is About More than Just Rent and Buildout Costs: Roseman emphasizes the importance of understanding market dynamics, competition, and location history—not just the physical space or potential cost savings from a previous tenant’s buildout. Success comes down to execution, market insight, and a thorough understanding of what makes a site (and business model) viable.

5. The Resilience of In-Person Retail and Fitness: Despite predictions that online shopping and the pandemic would devastate brick-and-mortar retail and fitness centers, Jeff Roseman is bullish on the future. In-person experiences—whether for workouts, wellness, or shopping—are proving essential, and new, creative concepts continue to drive the city’s vibrancy.

Resources: