EP 200 Pricing for Profit: Mastering the art of Retreat Pricing with Laura Zavelson
Release Date: 12/12/2024
EP 214 Harnessing the Power of Storytelling in Retreat Leadership with Aleya Harris
The Retreat Leaders Podcast
In this enriching episode of the Retreat Leaders Podcast, Shannon is joined by Aleya Harris, a strategic storytelling consultant renowned for helping leaders, sellers, and speakers harness the power of stories to connect deeply, find fulfillment, and enhance profitability. Shannon and Aleya dive into the transformative role of storytelling within retreat leadership, highlighting how many leaders struggle to communicate their offerings effectively, often resorting to mere lists of features rather than engaging narratives. Real-Life Success with Strategic Storytelling Aleya shares a compelling...
info_outline
EP 213 Exploring Mother-Daughter Bonds and Equine Yoga with Casie Hall
The Retreat Leaders Podcast
Join us in this insightful episode as Shannon Jamail talks with Casie, a renowned yoga studio owner and retreat leader, who shares her unique journey through the realms of yoga and entrepreneurship. Together, they delve into the intricacies of hosting mother-daughter yoga retreats and the profound impact these experiences have on participants. Casie's Yoga Retreat Experiences: Casie discusses the evolution of her career from opening a yoga studio to leading specialized retreats. She opens up about the challenges and triumphs she has encountered, particularly in hosting retreats designed for...
info_outline
EP 212 The Art of Attraction and Repulsion: Crafting Your Retreat Website
The Retreat Leaders Podcast
Welcome to today's episode where we explore the pivotal role your retreat website plays in attracting the right guests and repelling those who aren't a fit. It's about more than just filling spaces—it's about creating an environment where every participant is precisely where they need to be. Why Repulsion Is as Important as Attraction In the retreat business, it's crucial to understand that not every interested person should become a guest. Tailoring your website’s message helps ensure that only those aligned with the retreat's goals feel compelled to attend, while those looking for...
info_outline
EP 211 From Scarcity to Abundance with Dr. Nona Djavid
The Retreat Leaders Podcast
In today's episode, we dive into the compelling journey of Dr. Nona Djavid, who moved to the US at 16 and transformed her early struggles into a flourishing career by embracing entrepreneurship from a place of abundance rather than scarcity. Journey from Scarcity to Abundance: Nona shares her initial steps into entrepreneurship, which were motivated by necessity and scarcity. She recounts her experience of starting her first business as a tutor and how it led her to open a successful chiropractic practice. However, despite its success, Nona faced burnout fueled by a fear-based mindset. This...
info_outline
EP 210 Retreats with a Purpose: How to Make a Difference While Making a Profit
The Retreat Leaders Podcast
Welcome to "Retreats with a Purpose: How to Make a Difference While Making a Profit," where we delve into the compelling ways retreat leaders can weave social responsibility into their business models. This episode is dedicated to those who see the potential for retreats to serve not just as gateways to personal growth but as platforms for meaningful societal contributions. Partnering with Non-Profits First up, we explore the strategic partnerships between retreats and non-profits. Learn how aligning with a cause that resonates with your retreat's theme can amplify the impact on both your...
info_outline
EP. 209 Opening a retreat venue in Tuscany with Franziska
The Retreat Leaders Podcast
Join us as we explore the enchanting world of Borgo Belsedere, a 1000-year-old medieval villa in Tuscany, Italy, transformed into a modern retreat venue by Franziska Leissner and her team. Discover how they've melded sustainability with historical charm to create a unique retreat experience. Venue Introduction: Franziska Leissner, a partner at Borgo Belsedere, delves into the history and transformation of the villa. Originally a medieval structure, the villa has been lovingly renovated to serve as a serene retreat location while retaining its Tuscan authenticity. Development Journey: The...
info_outline
EP.208 Understanding Retreat Pricing with Erin Haag
The Retreat Leaders Podcast
Join host Shannon Jamail as she delves into the nuanced world of retreat pricing with expert Erin Haag. They explore the dynamic between price-conscious and value-driven buyers, and the strategies for setting retreat prices that reflect the true value of the experience. Retreat Pricing Insights: Price vs. Value Shoppers: Erin outlines that retreats priced under $5,000 tend to attract price shoppers focused on budget, whereas retreats with a higher price tag draw in those who value the experience over cost. Shannon reflects on her own pricing strategies that range from $3,000 to $7,000,...
info_outline
EP. 207 Sales Mastery for Retreat Leaders with Nikki Rausch
The Retreat Leaders Podcast
Join us in this enlightening episode where Nikki Rausch, a veteran sales professional, unravels the intrinsic link between sales and retreat leadership. Nikki delves into the art of selling as a crucial skill for retreat leaders, breaking down common sales pitfalls and emphasizing the strategic engagement of potential buyers. Embracing the Sales Role Nikki points out that many retreat leaders may not recognize themselves as salespeople, yet mastering sales techniques is essential for the success of their events. She stresses the importance of seeing every retreat leader as inherently involved...
info_outline
EP. 206 Unlocking the Secrets of Successful Retreats with Chelle Swierz from Topia Retreat Center
The Retreat Leaders Podcast
In this enlightening episode, Shannon Jamail sits down with Shelly Swierz, a seasoned yoga instructor and the visionary behind Topia Boutique Retreat Center in Baja California Sur, Mexico. Shelly brings over 15 years of yoga teaching experience and shares invaluable insights into the world of retreat hosting. Topia's Mission and Setting Topia Boutique Retreat Center is dedicated to facilitating profound community connections for leaders. Nestled near the Pacific Ocean and conveniently close to Cabo San Lucas airport, the center is designed to support retreat leaders fully, from planning stages...
info_outline
EP 205 A Masterclass on Retreat Strategies with Kyera Kacey
The Retreat Leaders Podcast
In this enlightening episode, host Shannon Jamail sits down with Kyera Kacey, a trailblazer in the personal development industry since the age of 17. Kyera, who opened her first office at 24 and launched her retreat business in 2022, dives into the details of her unique approach to retreat planning. The discussion kicks off with her debut retreat in Ireland, which she daringly announced with minimal prior planning and impressively sold out very quickly. Kyera discusses her pricing strategies, which began at $17,000 for her initial retreat, scaling up to $55,000 for subsequent luxury...
info_outlineIn this episode, host Shannon Jamail engages in a casual conversation with Laura Zavelson about the challenges retreat leaders, particularly women, face when pricing their retreats. They discuss the importance of setting prices that reflect the true value of the retreat, overcoming emotional barriers to pricing, and managing business finances effectively. Here are the key points:
Introduction & Focus
Shannon introduces Laura Zavelson, highlighting the main theme of the podcast: the struggle many retreat leaders have with underpricing their offerings, especially women. The discussion focuses on how pricing should cover expenses, pay the leader fairly, and reflect the value of the retreat.
Pricing & Value for Retreat Leaders
The conversation explores how retreat leaders can ensure their prices not only cover costs but also result in sustainable income. Laura addresses the emotional challenges many women face when setting prices and emphasizes the importance of revenue goals based on the desired number of retreats. Shannon and Laura discuss how proper pricing builds trust and conveys the value of the retreat. They also suggest ways to handle excess profits, including donating or reinvesting in the business.
Business Financials & Management
Laura highlights the need for retreat leaders to keep their business and personal finances separate. Using dedicated business accounts, credit cards, and bookkeeping software is recommended to maintain financial clarity. She stresses the importance of good financial hygiene, ensuring that all financial records are clean and well-organized. Laura also touches on the legal protection offered by forming an LLC, which helps limit personal liability.
Laura’s 'Business Breakthrough' Program
In the final section, Laura introduces her 'Business Breakthrough' program, which is designed to help retreat leaders create profitable business models. She discusses the common gender disparity in pricing, encouraging women to set their prices based on the value they offer rather than underselling themselves. Laura wraps up the conversation with actionable tips, including calculating revenue goals, maintaining financial discipline, and subscribing to her newsletter for ongoing support and guidance.
Key Action Items:
- Calculate revenue goals based on the desired income and number of retreats.
- Keep business finances separate from personal finances to maintain financial clarity.
- Consider forming an LLC for liability protection.
- Subscribe to Laura’s newsletter for more insights and details on her 'Business Breakthrough' program.
About Laura:
Laura Zavelson is a seasoned entrepreneur, mentor, and educator dedicated to empowering women business owners. Laura has a rich history of guiding emerging entrepreneurs through the complexities of building successful businesses that offer not only financial rewards but also profound personal satisfaction.
With experience launching and growing three companies to the $1M mark and beyond, Laura knows firsthand the challenges and triumphs of business development. Her journey began without the roadmap she now provides to others, making her own share of mistakes from over-investing in product perfection to undercharging and overhiring. These experiences have shaped her into a powerful mentor who does more than just teach entrepreneurship; she guides you on a journey, helping you navigate the pitfalls and obstacles with strategic advice tailored to achieving personal success with minimal drama.
Laura's approach is holistic, focusing on key elements such as understanding the core problem your business solves, crafting compelling offers, and implementing effective systems to prevent overwhelm. Whether you're just starting out or looking to scale up, Laura brings invaluable insights into creating a business that aligns with your values of flexibility, freedom, and meaning.
Connect with Laura
Instagram: @laurazavelson
Sign up for her newsletter: https://programs.laurazavelson.com/the-next-leap-sign-up
Our In Person Mastermind is coming in 2025! Get on the list now: https://mindbodycomplete.
The Retreat Leaders Podcast Resources and Links:
Our Retreat Leader Memberships are BRIMMING with tools, processes and templates to help you skyrocket your business! Want live coaching? Our memberships have that too! Plus when you join our memberships you get access to our HIGH demand Retreat Leader Academy (that only opens up twice a year...unless you are a member- you can grab it anytime!).
Other ways to grow:
- Learn to Host Retreats
- Join our private Facebook Group
- Top 5 Marketing Tools Free Guide
- Free Top 11 Tips for Building an Email List
Subscribe: