EP 222 Mastering Sales as a Retreat Leader: Techniques and Insights with Jacob Hicks
Release Date: 05/15/2025
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[FIXED] EP 240 Running Retreats as a Couple: Behind the Scenes at Blisstopia Retreats with Mark and Lana Royce
The Retreat Leaders Podcast
In this episode of The Retreat Leaders Podcast, Shannon sits down with Mark and Lana from Blisstopia Retreats to talk about what it really takes to co-facilitate powerful retreats—and build a business together without losing your minds (or your marriage). Mark and Lana share their journey from psychotherapy and martial arts to running over 60 retreats and living on-site at their stunning Arizona retreat villa. With over 7,000 sq ft of curated wellness space, they've built a business based on balance, service, and transformation. You’ll hear: Why co-leading retreats is a dance of trust,...
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EP 240 Running Retreats as a Couple: Behind the Scenes at Blisstopia Retreats with Mark and Lana Royce
The Retreat Leaders Podcast
In this episode of The Retreat Leaders Podcast, Shannon sits down with Mark and Lana from Blisstopia Retreats to talk about what it really takes to co-facilitate powerful retreats—and build a business together without losing your minds (or your marriage). Mark and Lana share their journey from psychotherapy and martial arts to running over 60 retreats and living on-site at their stunning Arizona retreat villa. With over 7,000 sq ft of curated wellness space, they've built a business based on balance, service, and transformation. You’ll hear: Why co-leading retreats is a dance of trust,...
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EP 239 Beyond the Logo: Branding That Sells Retreats with Kara Hollinger
The Retreat Leaders Podcast
Your brand is more than a logo—it's the energy, clarity, and trust that sells out your retreats before you even open registration. In this episode, Shannon sits down with Kara Hollinger, founder and creative director of Made Outside, to explore how powerful branding and a cohesive online presence directly influence retreat success. They dig into: Why authenticity is your brand’s biggest asset How storytelling builds trust and drives bookings Common branding mistakes retreat leaders make Aligning your website, social media, and messaging to serve your ideal client How to communicate your...
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Outgrowing Clients & Owning Your Worth as a Retreat Leader with Raisah Bickram
The Retreat Leaders Podcast
In this empowering episode of The Retreat Leaders Podcast, Shannon Jamail is joined by retreat host and business coach Raisah Salima Bickram for a deeply honest conversation about evolution, alignment, and energetic pricing in the retreat world. Together, they unpack what it means to outgrow clients, roles, and retreat formats—and how to move forward in integrity and confidence. Raisah shares her journey of raising her prices, honoring her worth, and navigating the guilt that can come with letting go of what no longer fits. Shannon and Raisah also dive into: Pricing from a place of energy...
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EP 238 Beyond the Retreat: Hybrid Business Models for Maximum Impact with Alison Katschkowsky
The Retreat Leaders Podcast
Can you build a retreat business that isn’t bound by location—and actually expands your impact? In this episode of The Retreat Leaders Podcast, Shannon chats with long-time health and fitness expert Alison Katschkowsky about building a hybrid retreat business model that combines the power of in-person transformation with the scalability of online programs. Alison shares her 30+ year journey from brick-and-mortar fitness to digital expansion, and how she now helps other entrepreneurs add retreats as a powerful layer to their business—without overhauling their structure. They dive into: ...
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EP 237 True North Leadership: Building Profitable Men’s Retreats with Brent McCann
The Retreat Leaders Podcast
In this episode of The Retreat Leaders Podcast, Shannon sits down with Brent McCann, founder of the True North Retreat, to talk about the rising tide of men’s retreats—and what it takes to make them successful and sustainable. Brent shares how he transitioned from corporate HR into the retreat space, the lessons learned from his first Sedona retreat (including the power of trusting the process), and how he’s now crafting a profitable, aligned retreat business. They dive into: Why men book differently than women—and how to speak directly to them Pricing strategies that work (and how...
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Why Most Retreat Leaders Fail to Sell Out — and How to Fix It with Erin Haag
The Retreat Leaders Podcast
Retreat not filling up? You’re not alone—and it’s probably not your price. In this power-packed episode, Shannon Jamail is joined by pricing and profit strategist Erin Haag to break down the real reasons most retreats fail to sell out—and exactly how to fix it. From outdated marketing approaches to misaligned pricing strategies, they unpack the blind spots that hold retreat leaders back from profitability. Erin shares her proven formula for pricing retreats using math over emotion—and the key profit margins every retreat business should aim for. Shannon and Erin also talk about...
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EP 236 From Sold-Out to Profitable: Mastering Retreat Marketing & Loyalty with Leni Cavazos
The Retreat Leaders Podcast
Most retreat leaders aren’t just undercharging… they’re under-profiting. In this powerhouse episode of The Retreat Leaders Podcast, Shannon Jamail is joined by Leni Cavazos—event strategist, loyalty marketing expert, and former Ritz-Carlton powerhouse turned retreat business mentor. Together, they unpack why up to 90% of retreats aren’t actually profitable—and how to shift that. You’ll learn: Why retreat leaders must treat their business like a business (not a hobby) What loyalty marketing actually is (and how to start it from day one) The biggest pricing mistake even...
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EP 235 Who Do You Need to Become? When Your Retreat Planning Isn’t Working
The Retreat Leaders Podcast
Hey retreat boss—it’s time for a heart-to-heart. In this solo episode, Shannon Jamail gets real about a truth that most retreat leaders avoid: 👉 If your retreat planning isn’t working, it’s not just your strategy—it’s your identity. Whether you’re dreaming of your first retreat or you’ve been in the game for years, this episode is your wake-up call to stop hustling like someone who hopes to succeed—and start embodying the retreat leader who already is. ✨ Shannon breaks down how to align your actions, energy, and environment with the version of you who fills retreats with...
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EP 234 Scroll-Stopping Content: Retreat Marketing with a Social Media Pro with Alessia Tenebruso
The Retreat Leaders Podcast
In this episode of The Retreat Leaders Podcast, Shannon Jamail is joined by Alessia Tenebruso—founder of One Girl Travel, retreat content creator, and social media strategist—for a juicy convo on how to create social media that actually converts. Alessia shares the importance of having a dedicated content creator or social correspondent at your retreats to capture authentic, behind-the-scenes moments that build trust and spark FOMO (the good kind). They dive into how retreat leaders can stay visible and aligned online without burning out, plus tips on using platforms like Instagram,...
info_outlineEpisode Summary: Join us on the Retreat Leaders Podcast as we dive deep into the art of selling with Jacob Hicks, a seasoned success coach with a decade of sales experience. In this enlightening episode titled "Mastering Sales as a Retreat Leader: Techniques and Insights with Jacob Hicks," Jacob unpacks the essential skills every retreat leader needs to thrive in the competitive world of retreats and personal development.
Episode Highlights:
- Sales Mindset for Success: Jacob stresses the importance of adopting a sales mindset, explaining that everyone in business, regardless of their role, is essentially in sales. He shares insights on how retreat leaders can benefit from embracing this perspective to enhance their business success.
- The Power of Follow-Up: Learn why following up is crucial in sales and networking, with Jacob noting that a significant portion of business comes from persistent follow-ups. Discover strategies to improve your follow-up game and why it's critical not to give up after the first or second attempt.
- Providing Value in Sales: This segment focuses on the importance of offering value through consistent follow-up. Jacob discusses how to engage potential clients by addressing their pain points through insightful questions and leading conversations that demonstrate expertise.
- Handling Objections: Jacob provides practical advice on practicing objection handling and closing sales effectively. He emphasizes that understanding and addressing common concerns about time and money upfront can significantly increase your success rate.
- Sales Strategies and Resources: Wrap up the episode with actionable sales strategies that can transform your approach to selling retreats. Jacob generously offers free resources and a complimentary coaching session to help listeners apply what they've learned.
Tune in to gain invaluable sales knowledge that will empower you to confidently sell your retreat experiences and grow your business. Whether you're a seasoned retreat leader or just starting out, this episode is packed with tips to refine your sales approach and achieve greater impact.
About Jacob
CEO,Author, Speaker, Entrepreneur,
LeadershipCoach,Mindset Expert
Jacob Hicks is a coach and keynote speaker with over a decade of experience transforming lives and businesses. Thanks to 10 years in sales, Jacob has a knack for identifying what drives lasting success and delivering implementable strategies to help clients achieve it. Podcasters love working with Jacob because of his practical insights and engaging storytelling that leave audiences inspired. Known for his strong follow-up systems and mindset-driven coaching, Jacob empowers clients across industries to overcome challenges, implement sustainable systems, and move forward with confidence.
Connect with Jacob
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