Crafting Words that Sell: Copywriting Essentials with Linda Melone
Release Date: 11/12/2024
How Health Coaches Can Scale, Price with Confidence, and Win in “Saturated” Markets with Terri Ross
Health Coach Academy
In this episode, we sit down with Terri Ross, founder of Terri Ross Consulting, healthcare business strategist, and former Fortune 500 executive, for a deep, practical conversation on how health coaches and wellness entrepreneurs can build scalable, profitable businesses — even in competitive markets. Terri brings over 20 years of experience in medical devices, aesthetics, sales psychology, and healthcare consulting. She’s worked across oncology, cardiology, endocrinology, dermatology, plastic surgery, med spas, and integrative wellness — and now helps cash-based practices dramatically...
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Infinite Banking, Financial Freedom, and Becoming a Millionaire with Hannah Kessler
Health Coach Academy
In this powerful episode, we sit down with Hannah Kesler, second-generation financial strategist and money educator, to break down the Infinite Banking Concept, the Money Multiplier Method, and how she became a self-made millionaire by age 24. Hannah shares her personal journey—from dropping out of college and working at Cracker Barrel to building private banking systems, generating passive income, and achieving complete financial control and time freedom. We dive deep into how properly structured whole life insurance can be used as a private banking system to fund businesses, invest in real...
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How Strategic Press Releases Drive Earned Media, AI Visibility, and Sales with Mickie Kennedy
Health Coach Academy
In this in-depth conversation, we welcome back Mickie Kennedy, founder of eReleases, to break down how strategic press releases are still one of the most powerful — and misunderstood — tools for business growth. Mickie reveals why 97% of press releases fail, how entrepreneurs can access PR Newswire at a fraction of the cost, and why thinking like a journalist — not a marketer — is the key to getting earned media coverage. We also explore how AI platforms, social media creators, influencers, and journalists now rely on press releases for real-time content, why recency matters for AI...
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How Health Coaches Win with Podcast Interview Marketing with Chloe Williamson of Interview Valet
Health Coach Academy
Podcast interview marketing is one of the fastest ways for health coaches to grow authority, expand reach, and attract right-fit clients—without living on social media. Strategist Chloe Williamson from Interview Valet explains how to guest on the right shows, borrow trust from vetted hosts, repurpose long-form interviews into evergreen content, and build a campaign aligned to your goals (education, client acquisition, or authority). What You’ll Learn Why podcast guesting often outperforms hosting for lead generation and credibility How to pick shows strategically (audience fit,...
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Entrepreneurship Is a Calling: Sean Garner’s Playbook for Funnels, SEO & CRM
Health Coach Academy
In this episode of the Health Coach Academy Podcast, we sit down with Sean Garner—marketing expert, former gym owner, Certified StoryBrand Guide, and founder of Sean Garner Consulting—to break down a simple, scalable marketing system for health coaches. In this conversation, Sean explains why entrepreneurship is a calling and how to translate that calling into clear brand messaging, a conversion-ready sales funnel, and consistent growth using SEO, email marketing, YouTube, and a right-sized CRM. We cover the Build → Fill → Optimize funnel framework, what actually converts (hint: email...
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How to Build, Scale & Sell Your Health or Wellness Business with Mitch McGinley
Health Coach Academy
In this episode of the Health Coach Academy Podcast, we sit down with Mitch McGinley, founder of Boutique Fitness Broker, to explore an entirely new path for health coaches and wellness entrepreneurs — creating boutique studios and wellness centers that can actually be scaled and sold for profit. Most health coaches start their businesses focused on one-on-one or group coaching, but Mitch opens our eyes to a bigger vision: building a brand and system that can thrive — and eventually sell — without you. 🎧 What You’ll Learn in This Episode The step-by-step roadmap for building...
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Turning Personal Health Struggles into a Thriving Health Coaching Practice with Nicole Lanni
Health Coach Academy
In this episode of the Health Coach Academy Podcast, I sit down with Nicole Lanni, an inspiring health coach, entrepreneur, and consultant who turned a near-death experience into her life’s mission to help others live healthy, abundant lives. Nicole shares her powerful origin story—from unknowingly moving into a mold-infested home, falling gravely ill, and slipping into a four-and-a-half-month coma, to making a miraculous recovery through holistic healing. Her journey is not only one of resilience but also a blueprint for health coaches looking to connect deeply with clients through...
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Supplements Every Health Coach Needs to Know with Jared St. Clair!
Health Coach Academy
In this episode of the Health Coach Academy Podcast, we welcome back Jared St. Clair, owner of , supplement formulator, and host of the popular Vitality Radio Podcast. Jared grew up in the supplement industry and has over 30 years of experience helping people cut through the noise and confusion around nutrition products. With thousands of supplements on the market—and endless marketing hype—health coaches are often left wondering: “What supplements should my clients really be taking?” That’s why Jared developed his Vital Five, a core group of supplements he recommends for almost...
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The Money Multiplier Method: Financial Freedom for Health Coaches with Brent Kesler!
Health Coach Academy
In this powerful conversation, we sit down with Brent Kesler, chiropractor-turned-financial educator and founder of The Money Multiplier, to unpack one of the most misunderstood wealth-building strategies: infinite banking through properly structured whole life insurance policies. Brent shares how he went from nearly $1 million in debt to financial freedom in just 39 months — without working harder, taking additional risks, or changing his cash flow. Now, he’s on a mission to teach others how to pay off debt, recapture their money, and build generational wealth using a system the wealthy...
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Podcast Guesting for Health Coaches: Jessica Rhodes’ Playbook for Leads, Authority & Sales
Health Coach Academy
We welcome our latest guest, Jessica Rhodes — founder of Interview Connections (pioneer podcast booking agency), to the show! She joins us to share how podcast guesting helps health coaches attract clients, monetize content, and build authority—plus practical steps to start now. In this episode, Jessica breaks down why guesting is the fastest path for health coaches to create content, grow visibility, and generate leads—especially when your best ideas surface through Q&A conversation. We cover when to host vs. guest, how to monetize (funnels, CTAs, affiliate marketing,...
info_outlineGreat copy is the key to a thriving business. If you can understand the nuances of your industry, you become a master of the language, the vibe, and the challenges of your audience. This understanding creates the connection that enables you to speak to prospective clients at a much more meaningful level that leads to better offers and more sales.
In this episode, we dive deep into the world of copywriting with expert Linda Melone, uncovering the secrets behind writing words that truly captivate and convert. Linda, specializes in creating impactful, revenue-generating copy for the health, wellness, and fitness industries. She leverages her unique blend of skills as a former personal trainer and award-winning magazine writer into copy that converts.
She shares her insights on how effective copy can shape brand identities, connect with audiences on a deeper level, and ultimately drive action. We discuss everything from understanding your target audience to crafting headlines that grab attention and writing copy that sells without feeling “salesy.” Whether you're a business owner, health coach, or aspiring writer, this episode is packed with actionable advice to help you elevate your messaging and make a memorable impact with your words. Tune in and discover how to transform your ideas into compelling, conversion-focused copy that resonates with your audience and helps your business thrive.