How Health Coaches Win with Podcast Interview Marketing with Chloe Williamson of Interview Valet

Podcast interview marketing is one of the fastest ways for health coaches to grow authority, expand reach, and attract right-fit clients—without living on social media. Strategist Chloe Williamson from Interview Valet explains how to guest on the right shows, borrow trust from vetted hosts, repurpose long-form interviews into evergreen content, and build a campaign aligned to your goals (education, client acquisition, or authority).

What You’ll Learn

• Why podcast guesting often outperforms hosting for lead generation and credibility

• How to pick shows strategically (audience fit, titles/descriptions, host style, discoverability)

• Research that matters: demographics, geography, trends, and topic data Chloe uses

• Messaging that converts: overcoming “bragging” reluctance, positioning, and clear offers

• Evergreen content playbook: turn one 45-minute interview into emails, reels, blogs, ads, and talks

• Busting the “saturation” myth in health and wellness

• Guesting without social media: leverage email/newsletters and communities

• Post-interview promotion that actually moves the needle (and what to ask the host)

• Setting realistic goals and reverse-engineering your guesting plan

Key Topics & Flow

• Chloe’s origin story and why guesting resonates in health & wellness

• Borrowed trust: how vetted hosts pre-warm their audiences

• Strategy vs. spaghetti: choosing shows, not just chasing downloads

• How to talk about yourself without feeling “braggy”

• Guesting > hosting for client leads (while both can coexist)

• Evergreen repurposing: interviews → emails, reels, blogs, talks, ads

• Seasons, replays, and keeping your feed ranking and discoverable

• “Niche down + niche out”: expanding beyond a too-tiny avatar

• Defeating the oversaturation myth: everyone needs health

• Next steps: goal setting, outreach, prep, and post-show promotion

 

Action Steps for Health Coaches

1. Set your primary goal: education/authority, client acquisition, or content creation.

2. Build a show shortlist: audience fit, guest-friendly titles/descriptions, searchable show notes.

3. Develop talk tracks: 3 core stories, 3 actionable tips, 1 clear call-to-action.

4. Pitch with proof: outcomes, case examples, and a tailored angle for each host.

5. Repurpose immediately: pull 5–10 clips/quotes, 1 newsletter, 1 blog, and 3 reels from each interview.

 

About Chloe Williamson
Chloe Williamson is a strategist at Interview Valet, a white-glove podcast interview marketing agency. She partners with health and wellness professionals—physicians, clinicians, and health coaches—to design data-driven guesting campaigns that grow authority, expand audience reach, and generate qualified leads.

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