Unlocking the Power of Public Speaking for Business Growth with Blair Nichols!

In this episode, we dive deep into the world of public speaking with industry expert Blair Nichols. Blair is a seasoned speaker coach and manager, helping individuals leverage speaking engagements to grow their brands, attract clients, and establish themselves as thought leaders. We discuss the power of storytelling, how to break into public speaking, and why authenticity is key to success. If you’ve ever considered speaking as a way to grow your business, this episode is a must-listen!

Key Topics Covered:

1. Introduction to Blair Nichols

   • His journey from publishing to working in the speaker industry

   • Experience managing and coaching speakers since 2007

   • The evolution of the speaking business over the years

2. Public Speaking as a Business Strategy

   • Why speaking is a powerful client acquisition tool

   • The difference between speaking at an event vs. being an exhibitor

   • Strategies for leveraging public speaking to attract ideal clients

3. Overcoming the Fear of Public Speaking

   • Why speaking remains a common fear

   • How virtual platforms have helped people become more comfortable speaking

   • The importance of embracing nerves as part of the process

4. How Public Speaking Builds Trust and Authority

   • The ‘Know, Like, Trust’ factor

   • The psychology behind why audiences trust speakers

   • Leveraging storytelling to create emotional connections

5. Different Styles of Public Speaking

   • The spectrum from high-energy speakers like Tony Robbins to calm presenters like Eckhart Tolle

   • Why authenticity matters more than a particular style

   • How to find and refine your own unique speaking voice

6. Getting Started with Public Speaking

   • How to book your first speaking engagements

   • Leveraging your existing network for practice opportunities

   • The importance of pro bono gigs to build credibility and content

7. Tapping into the Business Side of Speaking

   • The role of sponsorships in securing speaking opportunities

   • How to negotiate for stage time at events

   • The differences between paid speaking engagements and strategic speaking for business growth

8. Virtual Speaking Opportunities

   • The rise and sustainability of virtual events

   • How virtual speaking compares to in-person engagements

   • Monetizing virtual speaking events and workshops

9. Success Stories in Public Speaking

   • Blair’s experience managing Molly Bloom’s speaking career

   • Growth stories from coaching clients who successfully increased their speaking rates and audience reach

10. Three Pillars of a Sustainable Speaking Strategy

    • Speaking Assets – Crafting a compelling speaker profile, topics, and positioning

    • Go-To-Market Strategy – Finding and booking the right speaking engagements

    • Products & Services – Leveraging speaking to drive business and revenue growth

11. The Future of Public Speaking

    • Potential technological advancements (VR, holograms, AI)

    • The evolving landscape of live and virtual speaking engagements

    • Why storytelling and human connection will always be at the core of public speaking success

Connect with Blair Nichols:

• Website: BBN Creative Management

• LinkedIn: Blair Bryant Nichols

• Instagram: @BBNCreativeManagement

• Book a Free Consultation: Schedule a Call

Final Thoughts: Public speaking is one of the most powerful tools for business growth, authority-building, and client attraction. Whether you’re a health coach, entrepreneur, or business owner, leveraging the stage can be a game-changer. Tune in to hear Blair Nichols' expert insights and actionable strategies to take your speaking career to the next level!

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