ENCORE: Kate DiLeo – Building the Brand Trifecta (Episode 91)
Release Date: 12/23/2025
ENCORE: Your Value Statement to Generate Sales Quickly and Easily with Connie Whitman (episode 194)
Changing The Sales Game
“As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them.” – John F. Kennedy. Recently, I have been working with several banks across the US. In Step 2 of my sales process, I teach how to authentically and organically build rapport with clients and prospects and at networking events. I created a template and am working on another AI tool (more to come on that in the future) that I share with the people in the class to create a dynamic Value Statement to use in various venues and situations. At...
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Trust-Driven Lead Generation with Lori Turner-Wilson (Episode 251)
Changing The Sales Game
“Good marketers see consumers as complete human beings with all the dimensions real people have.” – Jonah Sachs Check Out These Highlights: In this episode, my friend and bestselling author Lori Turner-Wilson breaks down why authority is built around people—not faceless brands—and how bankers can leverage a distributed authority strategy to generate higher-quality leads without chasing. Learn how niche focus, insight-driven teaching, and a cornerstone-plus-cobblestone content engine can transform trust, deal velocity, and predictable growth across your bank. About Lori...
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Practical AI for Relationship-Driven Sales with Nikki Barua (Episode 250)
Changing The Sales Game
“Excellence happens when you try, each day, to both do and be a little better than you were yesterday.” – Pat Riley Check Out These Highlights: I’m excited to discuss our topic today on how to keep selling human while scaling AI across the funnel. We can get a little better each day, quickly now that we have AI tools that can help us navigate and get more done with ease, if leveraged correctly. In this episode, my guest will share simple workflow redesigns that free reps from admin and give them more time with customers. You will learn how to pair AI with...
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The Future of Sales Workflow Automation with Artem Koren (Episode 249)
Changing The Sales Game
“Sales is an outcome, not a goal. It’s a function of doing numerous things right.” – Jill Konrath Check Out These Highlights: I love how this quote blends the dynamics of selling through service with AI to personalize our approach to meeting clients’ needs more quickly and with greater precision. When I started my career 42 years ago, we had no internet, and computers were pretty lame, used only for order-taking. Long gone are the days of using index cards and Pendaflex folders for my follow-up. Change is good when we leverage it to save time and deliver better...
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ENCORE: Kate DiLeo – Building the Brand Trifecta (Episode 91)
Changing The Sales Game
I know you have all heard me say that marketing and sales are married but are two very different things that are equally important to a business. I am great at all things sales, not so much at marketing or branding! Even though they are all key ingredients for business and career success, building the right brand is important to attracting the right clients. I have hired people to help me build my brand Changing the Sales Game with my tag line of, “getting you off the bench and in the game!” Pretty cool…right? The fact is businesses need more than marketing, we...
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Business Chaos to Business Clarity with Adam Hamadache (Episode 248)
Changing The Sales Game
“The future of sales is to serve, not sell. Generative AI gives us guidance that’s so personal and precise, we’re always presenting the most relevant solutions — no pushing required.” – Marcus Chan Check Out These Highlights: I love how this quote blends the dynamics of selling through service with how using AI can personalize our approach to meet clients’ needs more quickly and with greater precision. When I started my career 42 years ago, we had no internet, and computers were pretty lame, used only for order-taking. Long gone are the days of using...
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ENCORE: Achieving Goals Quickly Using Solutions That Stick With Amanda HarNess (EP. 115)
Changing The Sales Game
Connie's motivational quote for today is by Lawrence J. Peter: “If you don't know where you are going, you will probably end up somewhere else." Watch this episode on . Check Out These Highlights: Today’s quote actually made me pause and reflect on my own business journey over the past 21 years and knowing where I was going was not always clear or easy to define! I know for me as a business owner, finding the next step is important yet I have also learned that moving forward, even if a misstep is still good and allows for easier shifts and pivots. It...
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How Account Based Marketing Strengthen Business Development with Lori Turner-Wilson (Episode 247)
Changing The Sales Game
"Don't be afraid to give up the good to go for the great." - John D. Rockefeller Check Out These Highlights: I often think about this quote. Humans are interesting because we get comfortable, and when things are good, we tend to sit back and coast. It’s when things go wrong that we say, “ok, I need to make a change because it’s not going well.” The truth is, we need to evolve and grow every day, or we risk getting stuck in what’s okay. I work with organizations in the financial services sector. A few years ago, one of my clients, after working with me for a...
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Emotional Intelligence Today and into the 2030s with Robin Hills (Episode 246)
Changing The Sales Game
“It is very important to understand that emotional intelligence is not the opposite of intelligence, it is not the triumph of heart over head – it is the unique intersection of both.” – David Caruso Check Out These Highlights: Everyone is talking about AI, and rightfully so, it’s here and it’s here to stay. So, how do we navigate technology when we're being very human? The reality is that the future of work is human. Today’s show, we are going to explore how emotional intelligence is shaping success now and will define leadership, collaboration, and innovation...
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Psychology to Remove Barriers to Get the YES with Matt Sucha (Episode 245)
Changing The Sales Game
Your customers don't need more reasons to say yes. They need fewer reasons to say no." ― Matt Sucha Check Out These Highlights: In this episode, my guest Matt Sucha takes us on a fascinating journey into the customer’s subconscious. He will share the hidden forces that block decisions and kill conversions. You’ll discover the four key psychological barriers that stand in your way. And learn how removing them makes sales flow naturally. Matt is the CEO of Mindworx and author of The Hidden YES. A mathematician who left the corporate world to apply insights from behavioral...
info_outlineI know you have all heard me say that marketing and sales are married but are two very different things that are equally important to a business. I am great at all things sales, not so much at marketing or branding! Even though they are all key ingredients for business and career success, building the right brand is important to attracting the right clients. I have hired people to help me build my brand Changing the Sales Game with my tag line of, “getting you off the bench and in the game!” Pretty cool…right? The fact is businesses need more than marketing, we need storytelling of our brand.
Connie's motivational quote for today is by – Seth Godin, “A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”
YouTube: https://youtu.be/kqSXJR0Nv0k
About Kate DiLeo:
Kate is a brand architect who has partnered with more than 200 organizations to craft brands that bring more prospects to the table, more users who click, and more customers who buy.
How to Get in Touch With Kate DiLeo:
Website: http://www.katedileo.com/
Email: kate@katedileo.com
Stalk me online!
LinkTree: https://linktr.ee/conniewhitman
Download Free Communication Style Assessment: https://www.changingthesalesgame.com/communication-style-assessment
All-Star Community: https://changingthesalesgame.mykajabi.com/All-Star-Community
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