Marketing Plan for Guaranteed Outcomes with Lori Turner-Wilson (Episode 229)
Release Date: 06/03/2025
ENCORE: Achieving Goals Quickly Using Solutions That Stick With Amanda HarNess (EP. 115)
Changing The Sales Game
Connie's motivational quote for today is by Lawrence J. Peter: “If you don't know where you are going, you will probably end up somewhere else." Watch this episode on . Check Out These Highlights: Today’s quote actually made me pause and reflect on my own business journey over the past 21 years and knowing where I was going was not always clear or easy to define! I know for me as a business owner, finding the next step is important yet I have also learned that moving forward, even if a misstep is still good and allows for easier shifts and pivots. It...
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How Account Based Marketing Strengthen Business Development with Lori Turner-Wilson (Episode 247)
Changing The Sales Game
"Don't be afraid to give up the good to go for the great." - John D. Rockefeller Check Out These Highlights: I often think about this quote. Humans are interesting because we get comfortable, and when things are good, we tend to sit back and coast. It’s when things go wrong that we say, “ok, I need to make a change because it’s not going well.” The truth is, we need to evolve and grow every day, or we risk getting stuck in what’s okay. I work with organizations in the financial services sector. A few years ago, one of my clients, after working with me for a...
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Emotional Intelligence Today and into the 2030s with Robin Hills (Episode 246)
Changing The Sales Game
“It is very important to understand that emotional intelligence is not the opposite of intelligence, it is not the triumph of heart over head – it is the unique intersection of both.” – David Caruso Check Out These Highlights: Everyone is talking about AI, and rightfully so, it’s here and it’s here to stay. So, how do we navigate technology when we're being very human? The reality is that the future of work is human. Today’s show, we are going to explore how emotional intelligence is shaping success now and will define leadership, collaboration, and innovation...
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Psychology to Remove Barriers to Get the YES with Matt Sucha (Episode 245)
Changing The Sales Game
Your customers don't need more reasons to say yes. They need fewer reasons to say no." ― Matt Sucha Check Out These Highlights: In this episode, my guest Matt Sucha takes us on a fascinating journey into the customer’s subconscious. He will share the hidden forces that block decisions and kill conversions. You’ll discover the four key psychological barriers that stand in your way. And learn how removing them makes sales flow naturally. Matt is the CEO of Mindworx and author of The Hidden YES. A mathematician who left the corporate world to apply insights from behavioral...
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Scaling A Commission-Based Sales Team with Ryan Hohman (Episode 244)
Changing The Sales Game
“If you think it’s expensive to hire a professional, wait until you hire an amateur.” ― Red Adair Check Out These Highlights: Hiring and recruiting for salespeople can sometimes seem like a revolving door within organizations. I love this quote because if we don’t take the time to hire the right person for sales roles, we may be losing market share, whether we realize it or not. So, what's the answer to help us hire and develop the right people for our organization's sales teams? Glad you asked. Today… About Ryan Hohman: Ryan is the CEO and founder of...
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Coaching that Generates Sales Results with Connie Whitman (Episode 243)
Changing The Sales Game
"A great coach not only inspires but supports and encourages others to get results." - Richard Schuy Check Out These Highlights: I chose this quote because being a great coach does exactly what this quote illustrates. Inspires, supports, and encourages results. At the end of the day, it’s about getting our teams to be as productive and efficient as possible so that together we can generate the results needed for ourselves and the organization we work for. Your employees have blind spots; in other words, they don’t know what they don’t know until you can help them see the next...
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Money Mindset Makeover with Laura Rotter (Episode 242)
Changing The Sales Game
“The more time you spend complaining about what you deserve, the less time you have to focus on what you can create. Focus on what you can control.” ― James Clear Check Out These Highlights: I actually interviewed James Clear when his book, Atomic Habits, was first released. His approach to making micro steps and building on those every day creates the life you’ve imagined and can actually achieve. It’s all about creating habits and implementing systems to help us thrive at work and at home. So, how do we apply the concept of micro habits to shift our mindset and...
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Sales Are About Being Resilient and Getting Back Up with Akeem Shannon (ENCORE EPISODE)
Changing The Sales Game
“The greatest glory in living lies not in never falling, but in rising every time we fall.” — Nelson Mandela. I love this quote. If we didn’t continue to rise after we fail or fall, we wouldn’t have innovation, growth, new opportunities, and potentially a better life. Most people think it’s only about having the ability to achieve X, Y, or Z. The reality is resilience, and the choice to keep getting up and moving forward is very powerful. Especially in sales and business growth. YouTube: About Akeem Shannon: Hailing from St....
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Curiosity, Operations, and Sales Growth with Jon Bassford (Episode 241)
Changing The Sales Game
"Sales is an outcome, not a goal. It's a function of doing numerous things right." — Jill Konrath Check Out These Highlights: I love this quote. I would never say I am an operational mastermind. Everything I do in my business, and throughout my sales career, has been built on repeatable, duplicable systems and habits that work and can be taught and used to duplicate sales revenue and growth over and over again. In essence, defining sales without a strong operational or systems foundation is a strategic mistake. About Jon Bassford: Jon is an operations...
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People and Love Drive Profits with Mark Jones (Episode 240)
Changing The Sales Game
“Finance is not merely about making money. It's about achieving our deep goals and protecting the fruits of our labor. It's about stewardship and, therefore, about achieving the good society.” – Robert J. Shiller Check Out These Highlights: Money is important because it allows us to take care of ourselves and our families. Lately, the financial service industry has been losing its way! They are laying off personnel to generate greater revenue due to cost reduction. The real question is, at what cost for the consumer and reduction in employee loyalty? I am on a mission to...
info_outline“A man who stops advertising to save money is like a man who stops the clock to save time.” – Henry Ford
Check Out These Highlights:
Sales and marketing are married. We need marketing to generate opportunities and leads that drive sales conversations and revenue. This quote resonated with me: often, we cut budgets instead of reviewing how to refine the marketing campaigns we are putting out that actually generate revenue and positive results.
I see it all too often where businesses accept that marketing is this mysterious, unpredictable expense, but it doesn’t have to be. Today, my guest and I are going to discuss how you can demand guaranteed marketing outcomes, why most agencies don’t offer them, and how to actually build a marketing strategy that’s predictable, scalable, and repeatable. If you’ve ever felt frustrated by marketing that’s hit-or-miss, this is going to be a game-changer for you!
About Lori Turner-Wilson:
Lori is the founder of RedRover, is a trailblazer in business marketing. With 30+ years of experience, she has led transformative marketing strategies that drive measurable results for hundreds of companies. Under her leadership, RedRover became one of the only full-service B2B firms in the U.S. to guarantee marketing ROI, earning the moniker: “The Results-Guaranteed Agency.” Her innovative approach continues to reshape the industry, empowering businesses with strategies that deliver real, guaranteed outcomes.
How to Get in Touch with Lori Turner-Wilson:
Website: www.
Email: lori@redrovercompany.
Gift: www.
Stalk me online!
LinkTree: https://linktr.ee/