Sales and Cigars
Welcome to Sales & Cigars, the sales podcast where the only smoke we blow is from cigars. In this episode, host Walter Crosby sits down with sales expert and executive coach Nathan Jamal to explore Nathan’s impressive and varied journey, which began by selling Encyclopedia Britannica, transitioned into insurance, and eventually led him to leadership roles at Sprint. These rich experiences laid the foundation for both his sales philosophy and his work as an executive coach. During the conversation, Nathan highlights the fundamental role of accountability and alignment in effective...
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Welcome to Sales & Cigars, the sales podcast, where the only smoke we blow is from cigars. In this episode, host Walter Crosby is joined by Mark Cox, founder of , to discuss his journey from leading sales organizations in large tech and outsourcing companies to becoming a consultant and entrepreneur. Mark shares how, after stepping away from a high-travel role, he stumbled into consulting through personal connections and quickly realized he preferred working with midsize businesses over large corporations. This epiphany led to the launch of In the Funnel, where he has since helped over a...
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Welcome to Sales & Cigars, the sales podcast where the only smoke we blow is from cigars. On today’s episode, host Walter Crosby is joined by guest Ethan Decker for a tactical discussion on branding for entrepreneurs, at times employing what can at times seem like counterintuitive, and a much needed discussion on the best drink pairings for cigars. To begin, Ethan shares his early dreams of Broadway and environmental science, detailing his journey through music and ecology, and how he “fell backwards” into marketing and advertising. Walter and Ethan exchange stories about...
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Welcome to Sales & Cigars, the sales podcast, where the only smoke we blow is from cigars. In this episode, host Walter Crosby is joined by marketing professiona James Hipkin to discuss common marketing mistakes business owners make and how to better align marketing strategies with customer needs. To begin, James emphasizes that a company’s greatest growthengine is its current customer base. By understanding and nurturing relationships with existingcustomers, businesses can drive referrals and scale more effectively. Marketing should startwith a deep understanding of these best...
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Welcome to Sales & Cigars, the sales podcast where the only smoke we blow is from cigars. On today’s episode, Walter is joined by returning guest Nate Tutas to explore a concept Nate calls the "core four." This framework is designed to help entrepreneurs and business owners scale effectively while avoiding the common pitfall of chasing shiny distractions. The episode is a candid conversation about strategy, focus, and execution. To begin, Nate shares insights from his current packed schedule, including involvement in multiple masterminds,...
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Changes are afoot! As I mention at the top of this episode, we’ll be moving to a bimonthly schedule and trying to live by the ethos of “quality over quantity”. You’re going to see a more nuanced, dual perspective between sales leaders and the CEO’s who need them. I can’t wait to show you what we have in store over the next few weeks. Today’s guest Jason Abell (President of Rewire, Inc.) joins the discussion to share insights on effective leadership and the importance of core values in navigating tough times. Jason highlights common mistakes leaders make in meetings...
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🔥 STOP WASTING MONEY ON MARKETING PLANS THAT COLLECT DUST! Get your FREE Strategy Guide now at Had an incredible conversation with Kelly Schuknecht, founder of Two Mile High Marketing! Kelly shared her inspiring journey from publishing to marketing, and how being laid off became her opportunity to launch her dream business. What struck me most was her insight on what many marketing agencies miss - the tactical implementation that turns strategy into results. Kelly expertly explained why thought leadership isn't about immediate sales but positioning yourself as an expert over time. Her...
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🔥 NAIL YOUR SALES PROCESS: Get your FREE Strategy Guide now at Ever wonder what "playbooks" and "battle cards" really mean in sales? Walter and Ed Marsh break down these confusing industry terms that many VPs misuse. They reveal why most playbooks collect dust (hint: it's not the content) and how properly developed battle cards give your team crucial competitive intel. Plus, they share why coaching matters more than documentation – comparing sales teams to pro football's practice regimens to show what's missing in corporate America. Grab actionable insights on creating effective sales...
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🔥 MASTER THE PITCH DECK: Get your FREE story guide now at Sergio Yankovenko shares powerful insights on creating winning pitch decks that actually get funded! Hear how he helped a client secure $3 million after an all-night session crafting the perfect presentation. From understanding your audience to highlighting the right metrics, Sergio breaks down the 5-step process that takes just 2-3 weeks to develop a compelling investment story. Remember - investors spend only 2 minutes and 43 seconds reviewing your deck! Grab insider tips on avoiding common mistakes, managing pre-pitch nerves, and...
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🔥 SECURE YOUR BUSINESS: The Essential Guide to Cybersecurity & AI for Small Businesses! Get your FREE strategy guide now at I sat down with Jeff Roberts to tackle the growing cybersecurity threats facing small businesses today. We break down why small companies are prime targets for hackers and reveal simple yet powerful protection strategies you might already be paying for but not using. Plus, get practical advice on implementing AI tools without sacrificing the human touch your customers expect. Jeff shares eye-opening insights on multifactor authentication, the limitations of...
info_outline🔥 STOP WASTING MONEY ON MARKETING PLANS THAT COLLECT DUST! Get your FREE Strategy Guide now at https://helixsalesdevelopment.com/free-story-guide
Had an incredible conversation with Kelly Schuknecht, founder of Two Mile High Marketing! Kelly shared her inspiring journey from publishing to marketing, and how being laid off became her opportunity to launch her dream business. What struck me most was her insight on what many marketing agencies miss - the tactical implementation that turns strategy into results.
Kelly expertly explained why thought leadership isn't about immediate sales but positioning yourself as an expert over time. Her practical advice on LinkedIn posting frequency (2-3 times weekly) and podcast appearances (2-3 monthly) is gold for busy executives. I loved her comparison of consistent content creation to "going to the gym" - those reps really do build your messaging muscles!
As I've seen with many clients, Kelly confirmed that small companies often grow without marketing until they hit a ceiling. Ready to break through yours?
To reach Kelly:
Website: www.twomilehighmarketing.com
Instagram: https://www.instagram.com/beyondthebestseller
LinkedIn: http://www.linkedin.com/in/kellyschuknecht
Connect with us:
Website: https://www.helixsalesdevelopment.com
Instagram: https://www.instagram.com/wcrosby248/
Facebook: https://www.facebook.com/walter.crosby.1690, https://www.facebook.com/salesandcigars/
LinkedIn: https://www.linkedin.com/company/helix-sales-development/
Twitter: https://x.com/WalterCrosby
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