304: Why Stories Sell: The Power of Storytelling to Get More Sales
Release Date: 04/16/2025
326: When You’ve Outgrown Your Business: How to Reignite Your Spark in Midlife
HerBusiness
Have you ever woken up, looked at your calendar, and thought… “I should be excited about this, but I’m just tired?” You don’t HATE your business. In fact, things are working well. On the outside, you look successful. But inside, you’re feeling disconnected (and maybe even a little resentful). This is the midlife shift so many women business owners go through, even though it is RARELY talked about. In this episode, we’re talking about what it looks (and feels) like when your spark begins to fade, why it happens after years in business, and how you can bring the joy, desire, and...
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325: Why Putting Yourself Last is Holding Back Your Business — and How to Put Your Highest Self in Charge with Cherie Healey
HerBusiness
Too many women business owners find themselves stuck in business burnout… this cycle of hustling harder, putting themselves last, and wondering why it still doesn’t feel like the freedom they wanted. We are taught that the answer is doing more — when really, it’s about giving ourselves the conditions to create the energy, clarity, and self-compassion we need to lead. In this episode of the HerBusiness Podcast, I am joined by incredible leadership coach and my dear friend, founder of Siren, Cherie Healey, to talk about what it really looks like to lead from the inside out. We’re...
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324: 5 Practical Ways to Grow Your Confidence
HerBusiness
Do you ever look at another woman in business and think, “How the heck is she so confident?” The truth is, confidence is NOT something you’re born with. It is a skill you can build… as long as you build it through ACTION. In this episode of the HerBusiness Podcast, I’m walking you through 5 practical ways to grow your confidence in business. Now is the time to STOP holding back, overcome your self doubt, and finally show up as the leader your business needs. All by taking action before you feel 100% ready and start building real confidence. Here’s What You’ll Learn in the Episode...
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323: Want More Sales? Do These 3 Things Every Month - with Susan Bradley
HerBusiness
Are you pouring your heart into your products or services… but not seeing the consistent sales you want month-to-month? If you don’t know why sales aren’t coming in consistently (or you don’t know how to create a steady stream of customers), this episode is for you. Today, I’m joined by Susan Bradley, founder of the Social Sales Girls, who has helped thousands of small business owners grow their business sales and get more customers. And she is revealing the 3 things you need to do every single month to boost sales and make more money, no matter what stage of business you’re...
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322: Why Your Message Isn’t Landing with Ideal Clients (and How to Start Speaking Your Dream Client’s Language)
HerBusiness
Do you ever feel like you’re putting so much effort into your marketing, but your messaging just isn’t connecting with your ideal clients? You’re continuing to show up. Posting daily. Creating great offers. Doing all of the “right” things. But instead of attracting your ideal clients (the ones who value your work and ready to invest)... you’re hearing crickets. In this episode of the HerBusiness Podcast, we’re breaking down exactly why your message isn’t landing and how to start speaking in your dream client’s language so you can consistently attract aligned clients without...
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321: Stories That Stir (and How to Use Them in Your Marketing!) with Monica Rosenfeld
HerBusiness
This week, Monica Rosenfeld of Stories That Stir joins us to dive into the power of stories, and how you can use your story to cut through the noise – be it in your emails, your social media, or out on the stage. With years of experience as a storyteller, business owner, and speaker, Monica shares exactly how women business owners can use storytelling as their most powerful marketing tool. We’re talking about using stories to attract your ideal clients, show up more confidently, and rewrite your internal narrative on this week’s episode – because YOUR story is worth telling. Here’s...
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320: Marketing Burnout and How to Get OFF the Content Treadmill
HerBusiness
Marketing your small business can (if you’re not careful) become a full-time job. Creating posts, tweaking funnels, showing up online, trying every strategy you hear about – the pressure to be “on” 24/7… It’s exhausting. In this episode, we are talking about marketing burnout, and how constant content production can slowly consume all your time. But, I’ll also walk you through how to shift from doing MORE to doing what is RIGHT, and how I made that shift myself. Here’s What You’ll Discover in the Episode: Why more marketing does NOT mean better marketing (and why getting...
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319: Create a Team That Loves Your Business Like It’s Their Own with Kristy Smith
HerBusiness
No successful business owner reached their goals alone. We are supported not just by our external communities and networks – but our TEAMS. And our guest today is a trailblazer when it comes to building smart, rock-solid teams. But how can you create a high-functioning, loyal team of people around you who care about the success of your business as much as you do? Kristy Smith of Virtual Elves knows exactly how – as she has provided hundreds of clients with outsourced, highly skilled VAs. She is an expert on creating a loyal and supportive team culture and has so much to share with you...
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318: The First Five Hires (Even If You’ve Gotten It Wrong Before): Who You Really Need to Grow Your Business
HerBusiness
You deserve a team that FREES your time — which means hiring the right people at the right time. But, many business owners struggle with hiring and managing their people – causing higher staff turnover, less commitment, and more work landing on your plate. Because let’s be honest… most of us were never taught how to hire, delegate, lead, or let people go. In this episode, I’ll walk you through the five most essential hires you need to make your business profitable AND sustainable – EVEN IF you’ve hired before and it didn’t work out. Here’s What You’ll Discover in This...
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317: How to Lead with Emotional Awareness and Build a Valuable (and VALUED) Team with Karine Rayson
HerBusiness
What does the superyachting industry have to do with your leadership style? Turns out, a whole lot. In this episode, I’m joined by Karine Rayson, an expert in leadership and mental health within the superyacht industry – where teams are required to live and work together 24/7 out at sea. And in that intense environment… leadership matters. And it’s no different for your business. These leadership and communication skills are foundational for any business, even if you’re on dry land. Here’s What You’ll Discover in This Episode: The metric that sets high-performing...
info_outlineIf you’ve ever wondered why your offer isn’t converting — even though your service is great and the testimonials are solid — this episode is for you.
In today’s episode, I’m breaking down the real reason people buy: emotion. Not features. Not stats. But the power of a good story.
You’ll learn how storytelling works on the brain, how brands like Apple and Nike use it masterfully, and most importantly, how you can start mining your everyday moments to create content that connects and sells.
Whether you’re writing a sales page, crafting an email, or posting on social media, the right story can be the difference between someone scrolling past and someone saying, “YES — I need this.”
What You’ll Discover in the Episode:
-> Why facts tell, but stories sell (and how that works in the brain)
-> How even the smallest story (like brushing your dog’s teeth!) can influence buying decisions
-> What makes stories more trustworthy than testimonials or logos
-> Where to find stories in your everyday life (even if you think you have “nothing to share”)
-> How to share stories without oversharing
-> The different types of stories to use at different points in the customer journey (socials, emails, sales pages)
-> Why using other people’s stories (case studies, client wins, etc.) is just as powerful as your own
Mentioned in This Episode:
HerBusiness Network
https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist
Power Stories by Valarie Khoo
https://www.amazon.com.au/Power-Stories-Must-Build-Business-ebook/dp/B008RO96MO/
Influence: The Psychology of Persuasion by Dr. Robert Cialdini
https://www.amazon.com.au/Influence-New-Expanded-Psychology-Persuasion/dp/0063138816
HerBusiness Podcast Ep. 291 – The Psychology of Marketing: How to Get More Clients Saying YES
https://herbusiness.com/podcast/the-psychology-of-marketing-how-to-get-more-clients-saying-yes/
Brandon Stanton - Humans of New York
https://www.humansofnewyork.com/
Brene Brown - Researcher, author, storyteller
https://brenebrown.com/
Amanda Trieger, Naturopath
https://www.naturopathicwomancraft.com.au/