346: How to Market Multiple Offers Without Overwhelming Your Audience (or Yourself)
HerBusiness
If you’ve ever found yourself stuck in what feels like perpetual promotion mode, feeling like you’re shouting, “Buy my thing. Buy my thing.” This episode is for you. In this special “Ask Suzi” episode, Suzi Dafnis shares a question from one of our members, and one that so many women business owners ask: How do I market multiple services, products, or programs without confusing my audience or exhausting myself? As your business grows, your offer range often grows too — but that doesn’t mean you have to market everything at once. Suzi breaks down four powerful shifts that will...
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345: The Secrets to Speaking with Impact, Confidence, and Presence as a Small Business Owner with Anne Maree Wilshire
HerBusiness
No matter your level of expertise, years in your industry, or depth of knowledge — if you’re not able to present that content with confidence and PRESENCE… you’re quietly holding your business back. How we present ourselves and our businesses is just as important as the actual value we provide. So how can you ensure you’re showing up ready to make the greatest possible impact with your presence? And how can you do this while remaining authentic and true to yourself? That’s exactly what Anne Maree Wilshire and I are discussing on this episode of the HerBusiness Podcast. Anne Maree,...
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344: Marketing That Makes Money: Make Every Dollar Count
HerBusiness
Everyone knows that marketing is an investment… but when you don't have clarity about the money behind your marketing, it can quickly start to feel like a financial black hole. So in this episode of the HerBusiness Podcast, we’re talking about the financial side of marketing – not just how to get more leads or engagement… …but how to make sure the money, time, and energy you invest into marketing is actually WORKING. (Instead of quietly draining your cash flow.) So before diving into your next big campaign or launch, let’s talk about how marketing and money go together. Here’s...
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343: #AskSuzi – How to Turn Cold Leads into Warm Leads Without Feeling Salesy
HerBusiness
It’s time to #AskSuzi! To start off this brand-new series, I’ll be answering a question I get from women business owners all the time. “How can I turn cold leads into warm leads… without feeling like a used car salesman??” It’s something the majority of new (and even established) business owners feel uncomfortable doing. But the good news? There is a science to it. Let’s dive into it. Here’s What You’ll Learn in This Episode: Why following up with cold leads feels so awkward (and what you can do to reframe it) What to say when following up without sounding awkward or...
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342: How Amanda Farmer Built a Marketing System That Attracts, Converts, and Keeps Ideal Clients
HerBusiness
Marketing should operate like a well-oiled machine. One offer leading into the next. But — that is FAR from what business owners actually do. Marketing instead feels ad hoc, based on seasons of busyness or launches. So, in this episode of the HerBusiness Podcast, I’m talking to Amanda Farmer of Your Strata Property about building a marketing system that attracts, converts, and keeps your ideal clients. Amanda has built a leveraged marketing system that brings clients from one offer to the next — and she’s giving us a peek behind the curtain. Here’s What You’ll Discover in this...
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341: The 6 Marketing Trends Shaping 2026 — Predictions from Leading Marketers
HerBusiness
To kick off 2026 as The Year of Leverage, I’m sharing the six marketing trends that will shape how successful businesses grow this year. And to do that — I’ve tapped into my network and asked world-renowned marketers and entrepreneurs for their 2026 predicted trends. This episode is a goldmine of marketing knowledge from some of my favourite successful business owners. Featuring: Dale Beaumont (CEO of Business Blueprint), Omar Zenhom (host of the popular $100 MBA Show), Sharon Pope (master life coach and best-selling author), Stu McLaren (Founder of and creator of The Membership...
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340: Why I Walked Away From a Top Money-Making Program in My Business… On Purpose
HerBusiness
I recently walked away from one of my top money-making programs. Not because it didn’t work. Not because it wasn’t valuable. But because I felt it was no longer fully aligned with my business and personal goals. So in this episode, I’m revealing exactly how and why I made the decision to step away — and what questions you can ask yourself if you’re considering moving away from an offer or program yourself. This episode is for any woman business owner who feels a quiet nudge that something in her business no longer fits… even if it looks good on paper. Let’s talk about what it...
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339: What It Really Takes to Scale Your Business Beyond the Micropreneur Stage
HerBusiness
Every business owner trying to scale beyond the solopreneur or micropreneur stage reaches this point. A ceiling (maybe a revenue plateau, maybe a leadership problem, maybe a team or leadership skill gap) that prevents getting to that next level. Good thing we have Chantel Gilbert, our 2025 HerBusiness Member of the Year and CEO of , here to tell us exactly how she did it. In this episode, she’s showing us how she stepped into the CEO role of her business in more than title alone — and scaled her 7-figure business. Here’s What You’ll Discover in this Episode: Chantel reveals the...
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338: Letting Go of the Perfect Businesswoman Myth to Build the Business You Actually Want
HerBusiness
There is a version of success that women in business are quietly handed… a script we’re meant to follow without question. The perfect businesswoman is polished, confident, always composed, and constantly pushing for more. She is dedicated, but not intimidating. Feminine but not weak. Ambitious but never TOO much. And guess what? She’s not real. In this episode of the HerBusiness Podcast, we’re breaking down the perfect business woman myth and exploring how external expectations and internal pressure shape the way we show up in business — and what it costs. Because success that looks...
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337: How ChatGPT Can Revolutionise Your Project Planning in 2026 with Belinda Weaver
HerBusiness
What if EVERY client project, business building campaign, or idea automatically appeared in your calendar… so you could sit down at your desk, ready to work? That’s not the reality for most of us as business owners. A huge chunk of time goes to project planning. But Belinda Weaver, copywriter, coach, and CEO of Copywriting Matters has discovered a brand new system that makes project planning SO much faster and more organised. Today, she’s sharing her ChatGPT Project Planning System (with all of the prompts she used!) so you can have your calendar auto-populated with tasks – taking the...
info_outlineThis is Part 2 of the special mini-series all about LEADERSHIP. Last week (Episode 315), we turned inward and looked at how to become the best leader for yourself and your team.
In this episode, we shift our focus outward. How can you step into your role as an INDUSTRY leader? How can you show up authentically and confidently for your clients, your peers, and your community?
And most importantly… How can you achieve that without losing yourself or putting on ‘an act’?
Here’s What You’ll Learn in This Episode:
- Why becoming a leader in your industry is NOT about being the loudest person in the room (or being on every platform)
- The key to stepping into your power – and how to be your most magnetic self
- How pairing your clarity with a willingness to be SEEN unlocks opportunities (even when visibility and vulnerability are terrifying!)
- My personal journey of hiding behind the camera to stepping into industry leadership and being the face of my business
- The stories of HerBusiness Network Members who have landed major media, speaking gigs, and dream clients by putting themselves out there (SO incredible!)
- Why your industry does NOT need a more perfect, more polished version of you – and why it needs you right now, as you are
- The curse of perfectionism and why “waiting until I’m ready” will keep you stuck
- All of the fears, doubts, and self-talk that hold you back from being an industry leader, and how you can move forward with them
- The small and doable ways you can start building your authority and visibility today, without forcing yourself
- How to maintain your authenticity and never step into a form of visibility that doesn’t feel right to you and your journey
- Why leadership of self is at the heart of everything (and why you need to master it FIRST!)
Mentioned in This Episode:
Listen to PART 1 Now: How to Become the Leader YOU and Your Team Need (Part 1)
The Secret to Being Seen as the Go-To Expert in Your Field, with Leesa Shannon
Amanda Farmer, Your Strata Property
Esther Espinosa, 5 Sisters Ministry