342: How Amanda Farmer Built a Marketing System That Attracts, Converts, and Keeps Ideal Clients
Release Date: 01/07/2026
345: The Secrets to Speaking with Impact, Confidence, and Presence as a Small Business Owner with Anne Maree Wilshire
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No matter your level of expertise, years in your industry, or depth of knowledge — if you’re not able to present that content with confidence and PRESENCE… you’re quietly holding your business back. How we present ourselves and our businesses is just as important as the actual value we provide. So how can you ensure you’re showing up ready to make the greatest possible impact with your presence? And how can you do this while remaining authentic and true to yourself? That’s exactly what Anne Maree Wilshire and I are discussing on this episode of the HerBusiness Podcast. Anne Maree,...
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344: Marketing That Makes Money: Make Every Dollar Count
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343: #AskSuzi – How to Turn Cold Leads into Warm Leads Without Feeling Salesy
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It’s time to #AskSuzi! To start off this brand-new series, I’ll be answering a question I get from women business owners all the time. “How can I turn cold leads into warm leads… without feeling like a used car salesman??” It’s something the majority of new (and even established) business owners feel uncomfortable doing. But the good news? There is a science to it. Let’s dive into it. Here’s What You’ll Learn in This Episode: Why following up with cold leads feels so awkward (and what you can do to reframe it) What to say when following up without sounding awkward or...
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342: How Amanda Farmer Built a Marketing System That Attracts, Converts, and Keeps Ideal Clients
HerBusiness
Marketing should operate like a well-oiled machine. One offer leading into the next. But — that is FAR from what business owners actually do. Marketing instead feels ad hoc, based on seasons of busyness or launches. So, in this episode of the HerBusiness Podcast, I’m talking to Amanda Farmer of Your Strata Property about building a marketing system that attracts, converts, and keeps your ideal clients. Amanda has built a leveraged marketing system that brings clients from one offer to the next — and she’s giving us a peek behind the curtain. Here’s What You’ll Discover in this...
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341: The 6 Marketing Trends Shaping 2026 — Predictions from Leading Marketers
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To kick off 2026 as The Year of Leverage, I’m sharing the six marketing trends that will shape how successful businesses grow this year. And to do that — I’ve tapped into my network and asked world-renowned marketers and entrepreneurs for their 2026 predicted trends. This episode is a goldmine of marketing knowledge from some of my favourite successful business owners. Featuring: Dale Beaumont (CEO of Business Blueprint), Omar Zenhom (host of the popular $100 MBA Show), Sharon Pope (master life coach and best-selling author), Stu McLaren (Founder of and creator of The Membership...
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340: Why I Walked Away From a Top Money-Making Program in My Business… On Purpose
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I recently walked away from one of my top money-making programs. Not because it didn’t work. Not because it wasn’t valuable. But because I felt it was no longer fully aligned with my business and personal goals. So in this episode, I’m revealing exactly how and why I made the decision to step away — and what questions you can ask yourself if you’re considering moving away from an offer or program yourself. This episode is for any woman business owner who feels a quiet nudge that something in her business no longer fits… even if it looks good on paper. Let’s talk about what it...
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339: What It Really Takes to Scale Your Business Beyond the Micropreneur Stage
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Every business owner trying to scale beyond the solopreneur or micropreneur stage reaches this point. A ceiling (maybe a revenue plateau, maybe a leadership problem, maybe a team or leadership skill gap) that prevents getting to that next level. Good thing we have Chantel Gilbert, our 2025 HerBusiness Member of the Year and CEO of , here to tell us exactly how she did it. In this episode, she’s showing us how she stepped into the CEO role of her business in more than title alone — and scaled her 7-figure business. Here’s What You’ll Discover in this Episode: Chantel reveals the...
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338: Letting Go of the Perfect Businesswoman Myth to Build the Business You Actually Want
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There is a version of success that women in business are quietly handed… a script we’re meant to follow without question. The perfect businesswoman is polished, confident, always composed, and constantly pushing for more. She is dedicated, but not intimidating. Feminine but not weak. Ambitious but never TOO much. And guess what? She’s not real. In this episode of the HerBusiness Podcast, we’re breaking down the perfect business woman myth and exploring how external expectations and internal pressure shape the way we show up in business — and what it costs. Because success that looks...
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337: How ChatGPT Can Revolutionise Your Project Planning in 2026 with Belinda Weaver
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What if EVERY client project, business building campaign, or idea automatically appeared in your calendar… so you could sit down at your desk, ready to work? That’s not the reality for most of us as business owners. A huge chunk of time goes to project planning. But Belinda Weaver, copywriter, coach, and CEO of Copywriting Matters has discovered a brand new system that makes project planning SO much faster and more organised. Today, she’s sharing her ChatGPT Project Planning System (with all of the prompts she used!) so you can have your calendar auto-populated with tasks – taking the...
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336: Reflect Now, Relax Later: How to End 2025 Strong and Step into 2026 with Intention
HerBusiness
As we step into December, MOST of the world begins to slow down. But for business owners… the end-of-the-year season can be one of the most stressful and hectic times. Maybe you want to rest and take a couple of weeks off — but you know that an entire new year of business is just around the corner. So how can you close out 2025 strategically, and then move into 2026 feeling ready (and rested!)? That’s how you’ll finish this episode of the HerBusiness Podcast feeling. Ready. Prepared. And able to finally relax. I’ll be walking you through a series of strategic reflection questions...
info_outlineMarketing should operate like a well-oiled machine. One offer leading into the next. But — that is FAR from what business owners actually do. Marketing instead feels ad hoc, based on seasons of busyness or launches.
So, in this episode of the HerBusiness Podcast, I’m talking to Amanda Farmer of Your Strata Property about building a marketing system that attracts, converts, and keeps your ideal clients.
Amanda has built a leveraged marketing system that brings clients from one offer to the next — and she’s giving us a peek behind the curtain.
Here’s What You’ll Discover in this Episode:
- The basics of the Marketing Mountains system, coined by Michelle Falzon, and what looking at your entire product/service suite in its entirety will reveal.
- The methods Amanda uses to ATTRACT her ideal clients into her world — and which strategies work best.
- The one, repeated event that consistently CONVERTS Amanda’s clients (she’s been using this for years… and it still works!)
- What goes into KEEPING the clients she acquires, and how she intertwines her offers — so she always has a “next step” to take.
- How Amanda decides which marketing activities to double-down on (and which to throw out!)
- Why planning your marketing with a birds-eye view of your year prevents adhoc strategies or disjointed offers from popping up.
- How to create offers that work together so that you can leverage your time, pitch to your pre-existing clients (so you’re not constantly chasing new leads), and… make more money!
Mentioned in This Episode:
Content Sells Episode 4:
Finding Your Marketing Mountain
Content Sells Episode 328:
4 Systems That Saved My Sanity as a Business Owner
Thanks to our Reviewer — Katie Balogh, Bright Point Research
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