336: Reflect Now, Relax Later: How to End 2025 Strong and Step into 2026 with Intention
Release Date: 11/26/2025
346: How to Market Multiple Offers Without Overwhelming Your Audience (or Yourself)
HerBusiness
If you’ve ever found yourself stuck in what feels like perpetual promotion mode, feeling like you’re shouting, “Buy my thing. Buy my thing.” This episode is for you. In this special “Ask Suzi” episode, Suzi Dafnis shares a question from one of our members, and one that so many women business owners ask: How do I market multiple services, products, or programs without confusing my audience or exhausting myself? As your business grows, your offer range often grows too — but that doesn’t mean you have to market everything at once. Suzi breaks down four powerful shifts that will...
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345: The Secrets to Speaking with Impact, Confidence, and Presence as a Small Business Owner with Anne Maree Wilshire
HerBusiness
No matter your level of expertise, years in your industry, or depth of knowledge — if you’re not able to present that content with confidence and PRESENCE… you’re quietly holding your business back. How we present ourselves and our businesses is just as important as the actual value we provide. So how can you ensure you’re showing up ready to make the greatest possible impact with your presence? And how can you do this while remaining authentic and true to yourself? That’s exactly what Anne Maree Wilshire and I are discussing on this episode of the HerBusiness Podcast. Anne Maree,...
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344: Marketing That Makes Money: Make Every Dollar Count
HerBusiness
Everyone knows that marketing is an investment… but when you don't have clarity about the money behind your marketing, it can quickly start to feel like a financial black hole. So in this episode of the HerBusiness Podcast, we’re talking about the financial side of marketing – not just how to get more leads or engagement… …but how to make sure the money, time, and energy you invest into marketing is actually WORKING. (Instead of quietly draining your cash flow.) So before diving into your next big campaign or launch, let’s talk about how marketing and money go together. Here’s...
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343: #AskSuzi – How to Turn Cold Leads into Warm Leads Without Feeling Salesy
HerBusiness
It’s time to #AskSuzi! To start off this brand-new series, I’ll be answering a question I get from women business owners all the time. “How can I turn cold leads into warm leads… without feeling like a used car salesman??” It’s something the majority of new (and even established) business owners feel uncomfortable doing. But the good news? There is a science to it. Let’s dive into it. Here’s What You’ll Learn in This Episode: Why following up with cold leads feels so awkward (and what you can do to reframe it) What to say when following up without sounding awkward or...
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342: How Amanda Farmer Built a Marketing System That Attracts, Converts, and Keeps Ideal Clients
HerBusiness
Marketing should operate like a well-oiled machine. One offer leading into the next. But — that is FAR from what business owners actually do. Marketing instead feels ad hoc, based on seasons of busyness or launches. So, in this episode of the HerBusiness Podcast, I’m talking to Amanda Farmer of Your Strata Property about building a marketing system that attracts, converts, and keeps your ideal clients. Amanda has built a leveraged marketing system that brings clients from one offer to the next — and she’s giving us a peek behind the curtain. Here’s What You’ll Discover in this...
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341: The 6 Marketing Trends Shaping 2026 — Predictions from Leading Marketers
HerBusiness
To kick off 2026 as The Year of Leverage, I’m sharing the six marketing trends that will shape how successful businesses grow this year. And to do that — I’ve tapped into my network and asked world-renowned marketers and entrepreneurs for their 2026 predicted trends. This episode is a goldmine of marketing knowledge from some of my favourite successful business owners. Featuring: Dale Beaumont (CEO of Business Blueprint), Omar Zenhom (host of the popular $100 MBA Show), Sharon Pope (master life coach and best-selling author), Stu McLaren (Founder of and creator of The Membership...
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340: Why I Walked Away From a Top Money-Making Program in My Business… On Purpose
HerBusiness
I recently walked away from one of my top money-making programs. Not because it didn’t work. Not because it wasn’t valuable. But because I felt it was no longer fully aligned with my business and personal goals. So in this episode, I’m revealing exactly how and why I made the decision to step away — and what questions you can ask yourself if you’re considering moving away from an offer or program yourself. This episode is for any woman business owner who feels a quiet nudge that something in her business no longer fits… even if it looks good on paper. Let’s talk about what it...
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339: What It Really Takes to Scale Your Business Beyond the Micropreneur Stage
HerBusiness
Every business owner trying to scale beyond the solopreneur or micropreneur stage reaches this point. A ceiling (maybe a revenue plateau, maybe a leadership problem, maybe a team or leadership skill gap) that prevents getting to that next level. Good thing we have Chantel Gilbert, our 2025 HerBusiness Member of the Year and CEO of , here to tell us exactly how she did it. In this episode, she’s showing us how she stepped into the CEO role of her business in more than title alone — and scaled her 7-figure business. Here’s What You’ll Discover in this Episode: Chantel reveals the...
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338: Letting Go of the Perfect Businesswoman Myth to Build the Business You Actually Want
HerBusiness
There is a version of success that women in business are quietly handed… a script we’re meant to follow without question. The perfect businesswoman is polished, confident, always composed, and constantly pushing for more. She is dedicated, but not intimidating. Feminine but not weak. Ambitious but never TOO much. And guess what? She’s not real. In this episode of the HerBusiness Podcast, we’re breaking down the perfect business woman myth and exploring how external expectations and internal pressure shape the way we show up in business — and what it costs. Because success that looks...
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337: How ChatGPT Can Revolutionise Your Project Planning in 2026 with Belinda Weaver
HerBusiness
What if EVERY client project, business building campaign, or idea automatically appeared in your calendar… so you could sit down at your desk, ready to work? That’s not the reality for most of us as business owners. A huge chunk of time goes to project planning. But Belinda Weaver, copywriter, coach, and CEO of Copywriting Matters has discovered a brand new system that makes project planning SO much faster and more organised. Today, she’s sharing her ChatGPT Project Planning System (with all of the prompts she used!) so you can have your calendar auto-populated with tasks – taking the...
info_outlineAs we step into December, MOST of the world begins to slow down. But for business owners… the end-of-the-year season can be one of the most stressful and hectic times.
Maybe you want to rest and take a couple of weeks off — but you know that an entire new year of business is just around the corner. So how can you close out 2025 strategically, and then move into 2026 feeling ready (and rested!)?
That’s how you’ll finish this episode of the HerBusiness Podcast feeling. Ready. Prepared. And able to finally relax.
I’ll be walking you through a series of strategic reflection questions that will help you analyse what really worked in 2025, what needs to change in your business in 2026, and how to lean more into aligned and intentional action this next year.
Here’s What You’ll Discover in the Episode:
- Why reflection is a business strategy (NOT just a ‘feel good’ exercise) and how it can completely shift how you look at your next year in business.
- The first step to unlocking a full and honest overview of your 2025, and how to use it to assess what actually worked.
- The one unexpected question that every woman business owner needs to ask herself if she expects genuine improvement and change next year.
- My method for identifying the key decisions that truly created momentum in your business (and which were actually shiny distractions).
- Discover the habits, systems, and boundaries that give you LEVERAGE in your work – so you can do more of what you love in 2026, and less of what you don’t.
- How to identify what needs to be cut out completely in your business plan.
- My sworn-by structure for setting time aside for a reflection session – to review your calendar, finances, wins, challenges, and unspoken realisations of 2025.
- The ONE question you need to answer for yourself to feel ready to move into 2026 intentionally.
Mentioned in This Episode:
Justeen Parsons | Founder of The Lever
HerBusiness Podcast Episode 326:
When You’ve Outgrown Your Business: How to Reignite Your Spark in Midlife
The Gap and the Gain by Dan Sullivan