254: What to think about when starting your own podcast
Her Empire Builder Show with Tina Tower
Release Date: 07/16/2024
280: Google Ads Made Simple with Aaron Young
Her Empire Builder Show with Tina Tower
In this episode, Tina Tower welcomes Aaron Young to the Her Empire Builder Show to demystify Google Ads for course creators. Aaron, an expert in digital marketing and founder of the Define Digital Academy, shares his insights on making Google Ads simple and effective. He explains the importance of having a good Google Ads campaign, a converting landing page, and a strong offer. This episode is filled with valuable strategies and clarifies common misconceptions about Google Ads. Key Topics Discussed: Introduction to Google Ads for Course Creators: Aaron Young explains how Google Ads can become...
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279: Freedom, Funnels & Real Talk: Jill Stanton’s Unfiltered Guide to Online Success
Her Empire Builder Show with Tina Tower
In this dynamic episode, Tina Tower welcomes the vibrant Jill Stanton, a maven in the online business space. Together, they explore the essence of building businesses that are not only successful on paper but deeply fulfilling in life. The conversation dives deep into scaling without the hustle, selling with integrity, and creating irresistible offers—all while ensuring personal freedom and authenticity. Key Takeaways: Jill’s Entrepreneurial Journey Evolution from starting with "screw the 9 to 5" to her current ventures. Emphasis on non-traditional paths and the...
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278: Protect Your Empire: Legal Must-Knows for Course Creators with Autumn Witt Boyd
Her Empire Builder Show with Tina Tower
Course Creators: Don’t Wait Until It’s Too Late! You’ve poured your heart into your course, but is it legally protected? In this episode of Her Empire Builder, I sit down with Autumn Witt Boyd, an expert copyright and trademark attorney, to break down everything course creators need to know about protecting their business, brand, and content. We cover: ✅ The biggest legal mistakes course creators make (and how to avoid them) ✅ When to trademark your course name & protect your brand ✅ What to do if someone steals your content 😳 ✅ How AI-generated content...
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277: Building a business with high profit, not just revenue
Her Empire Builder Show with Tina Tower
In this episode, Tina Tower dives into the vital difference between revenue and profit in the world of online business. She emphasizes the importance of focusing on profit to ensure the sustainability and longevity of a business rather than being solely impressed by high revenue figures. Tina shares her favorite saying: "Revenue is for vanity, profit is for sanity, and cash flow is reality," highlighting her belief that cash flow is crucial for a business's health. Key Takeaways: 1. Importance of Profit: - Profit creates sustainability and freedom in a business. -...
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276: Making Your First Million Dollars as a Course Creator
Her Empire Builder Show with Tina Tower
This is the third and final episode in our Making Money in Online Business series, and we’re diving deep into what it takes to go from six to seven figures—without working 24/7. Spoiler alert: It’s all about smart strategy, not just hustling harder. Key Topics Discussed: Introduction to the Series: This episode is the third in a three-part series about making money in online business. Previously, Tina discussed starting from zero to your first dollar and then growing to your first $100,000. Mindset and Strategy for Scaling: Transitioning to a CEO mentality is crucial...
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275: How to go from $0 to $100K in your online course business
Her Empire Builder Show with Tina Tower
In this episode, Tina Tower guides listeners on how to scale from their first dollar to their first hundred thousand dollars in the world of online course businesses. This is part two of a three-part series on making money online. The focus is on creating a sustainable and scalable business model. Key Points: Milestones and Expectations: Understanding the journey from $0 to $100,000 is vital. Emphasizing the challenge and necessity of getting past the $100k mark to reach sustainable growth. Game Plan for $100k: Create a scalable offer and price it for growth. Decide between high...
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274: From Zero to Your First $1 – Getting Started in the Online Course Industry
Her Empire Builder Show with Tina Tower
In this exciting first episode of our three-part series, Tina delves deep into the world of online courses, offering strategies that take you from the brink of an idea to making your very first dollar. Tina shares her wealth of experience as a business strategist, course creator, and best-selling author to guide ambitious women on their journey toward creating wealth, freedom, and impact. Whether you're just starting out or looking for motivation, this episode is packed with real insights to help you turn your dreams into reality. Introduction to the Series: Tina introduces a three-part series...
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273: From Revenue to Wealth: Strategies with Mel Abraham
Her Empire Builder Show with Tina Tower
My guest today is my friend and money expert, Mel Abraham! A former CPA turned entrepreneurial innovator and money mentor, Mel is renowned for his USA Today bestseller, "Building Your Money Machine: How To Get Your Money To Work Harder For You Than You Did For It!". Founder of The Affluence Blueprint™, The Legacy Factor™, and Thoughtpreneur™ Academy, Mel empowers individuals to achieve financial independence and create impactful lives. In our conversation, Mel shared how his personal journey as a single full-time dad and a health scare inspired his mission to democratize financial...
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272: Embracing Intuition in Business: Brigit Esselmont's Entrepreneurial Insights
Her Empire Builder Show with Tina Tower
In the latest episode of the "Her Empire Builder Show," I had the privilege of speaking with the incredible Brigit Esselmont, who transitioned from a passion for tarot reading to building a multi-million dollar business. Her journey is filled with valuable insights for entrepreneurs at any stage. 🎧 Tune in for an enriching conversation about blending intuition with entrepreneurship, managing growth, and redefining success. Here are 3 key takeaways that could change the way you approach your business: Intuitive Decision-Making: Brigit emphasizes the importance of aligning business...
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271: 2025 Game Plan: The Big Changes I’m Making in My Business
Her Empire Builder Show with Tina Tower
In this episode of Her Empire Builder Show, I’m taking you behind the scenes to share the lessons and wins of 2024—and how they’re shaping the big changes I’m making in my business for 2025. You’ll hear: A candid breakdown of what worked well in 2024 and what didn’t quite hit the mark. The key shifts I’m making to align my business with my goals for growth, impact, and ease in 2025. How I’m doubling down on what’s successful while letting go of what no longer serves the business. This is your front-row seat to the strategy and evolution of Her Empire Builder. Join...
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