279: Freedom, Funnels & Real Talk: Jill Stanton’s Unfiltered Guide to Online Success
Her Empire Builder Show with Tina Tower
Release Date: 04/15/2025
286: Creating Without Burnout with Michelle Falzon
Her Empire Builder Show with Tina Tower
In this episode, Tina Tower welcomes entrepreneur, strategist, and storyteller Michelle Falzon to discuss how you can unlock your best creative work without getting burnt out. With over 20 years’ experience catalyzing ideas into sustainable, soul-aligned success, Michelle shares insights from her signature “Creation Loop” framework—designed to help passionate business owners and creators strike a balance between serving their clients, delivering quality work, and sustaining their own wellbeing. Key Topics Covered: Michelle’s Journey: From supporting multi-million dollar launches...
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285: Should you have an evergreen or live launched course?
Her Empire Builder Show with Tina Tower
In this episode, Tina Tower dives into the pros and cons of evergreen vs. live launched courses for online business owners. She shares her personal experience, industry benchmarks, and tips for choosing the best strategy for your course business—along with ideas for hybrid approaches that blend the best of both worlds. Key Topics Covered: What is Evergreen vs. Live Launch? Evergreen programs are always available and rely on automated marketing, with the goal of creating consistent, scalable revenue. Live launches are time-bound events with open/close cart periods, featuring high-energy...
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284: Lessons from my fav coach Barrett Brooks
Her Empire Builder Show with Tina Tower
Tina Tower sits down with her favorite coach, Barrett Brooks, for a deeply personal and transformative conversation about business, personal growth, and the journey of self-discovery. Tina shares how working with Barrett brought unparalleled clarity, contentment, and alignment to her life and business, while Barrett opens up about his transition from the COO of ConvertKit to becoming a world-class coach. Key Topics Covered: The Power of Coaching: Tina describes the enormous value she's received from working with coaches throughout her 20+ year career, and how having Barrett as her coach...
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283: Creating a magical mastermind experience
Her Empire Builder Show with Tina Tower
In this episode, Tina Tower dives deep into the world of masterminds—what makes them magical, how they differ from memberships, and how to create an unforgettable mastermind experience within your course creator business. Key Topics Covered Membership vs. Mastermind: Memberships are scalable, group-focused, and often larger in size with less personal touch. Masterminds are smaller, more curated, higher touch—and while less scalable, they foster deep connections and high transformation. Tina’s Offer Suite and Ascension Model: Starts with a low-cost, high-volume...
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282: Growing your business with Evergreen Funnels with Kate McKibbin
Her Empire Builder Show with Tina Tower
On today’s episode, Tina Tower sits down with Kate McKibbin, the “super-nerd” behind , to bust myths and clear the air about evergreen sales funnels for course creators. If you’ve ever felt icky or confused about funnels, or wondered if you can grow your business the “sleaze-free” way, this episode is for you! Learn how to design sales systems that feel good, align with your values, actually work, and can help you make more money—without burning out. Key Topics Discussed: Navigating Funnels Without the Sleaze: Kate shares her journey from blogging to...
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281: Lessons from SXSW - My Fav Tech Conference
Her Empire Builder Show with Tina Tower
In this episode, Tina Tower takes listeners behind the scenes at South by Southwest (SXSW), her favorite tech conference. Having attended eight times, Tina shares her biggest takeaways, standout sessions, and key emerging tech trends—all with her signature candor and enthusiasm. This episode dives deep into AI trends, the loneliness epidemic, balancing technology and human connection, the environmental impact of AI, cybersecurity, and so much more. If you're keen to stay on the cutting edge of tech but also crave a more connected, fulfilling life, this one's for you. Key Takeaways: SXSW...
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280: Google Ads Made Simple with Aaron Young
Her Empire Builder Show with Tina Tower
In this episode, Tina Tower welcomes Aaron Young to the Her Empire Builder Show to demystify Google Ads for course creators. Aaron, an expert in digital marketing and founder of the Define Digital Academy, shares his insights on making Google Ads simple and effective. He explains the importance of having a good Google Ads campaign, a converting landing page, and a strong offer. This episode is filled with valuable strategies and clarifies common misconceptions about Google Ads. Key Topics Discussed: Introduction to Google Ads for Course Creators: Aaron Young explains how Google Ads can become...
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279: Freedom, Funnels & Real Talk: Jill Stanton’s Unfiltered Guide to Online Success
Her Empire Builder Show with Tina Tower
In this dynamic episode, Tina Tower welcomes the vibrant Jill Stanton, a maven in the online business space. Together, they explore the essence of building businesses that are not only successful on paper but deeply fulfilling in life. The conversation dives deep into scaling without the hustle, selling with integrity, and creating irresistible offers—all while ensuring personal freedom and authenticity. Key Takeaways: Jill’s Entrepreneurial Journey Evolution from starting with "screw the 9 to 5" to her current ventures. Emphasis on non-traditional paths and the...
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278: Protect Your Empire: Legal Must-Knows for Course Creators with Autumn Witt Boyd
Her Empire Builder Show with Tina Tower
Course Creators: Don’t Wait Until It’s Too Late! You’ve poured your heart into your course, but is it legally protected? In this episode of Her Empire Builder, I sit down with Autumn Witt Boyd, an expert copyright and trademark attorney, to break down everything course creators need to know about protecting their business, brand, and content. We cover: ✅ The biggest legal mistakes course creators make (and how to avoid them) ✅ When to trademark your course name & protect your brand ✅ What to do if someone steals your content 😳 ✅ How AI-generated content...
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277: Building a business with high profit, not just revenue
Her Empire Builder Show with Tina Tower
In this episode, Tina Tower dives into the vital difference between revenue and profit in the world of online business. She emphasizes the importance of focusing on profit to ensure the sustainability and longevity of a business rather than being solely impressed by high revenue figures. Tina shares her favorite saying: "Revenue is for vanity, profit is for sanity, and cash flow is reality," highlighting her belief that cash flow is crucial for a business's health. Key Takeaways: 1. Importance of Profit: - Profit creates sustainability and freedom in a business. -...
info_outlineIn this dynamic episode, Tina Tower welcomes the vibrant Jill Stanton, a maven in the online business space. Together, they explore the essence of building businesses that are not only successful on paper but deeply fulfilling in life. The conversation dives deep into scaling without the hustle, selling with integrity, and creating irresistible offers—all while ensuring personal freedom and authenticity.
Key Takeaways:
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Jill’s Entrepreneurial Journey
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Evolution from starting with "screw the 9 to 5" to her current ventures.
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Emphasis on non-traditional paths and the shift to personal empowerment within business.
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Importance of Courage and Alignment in Business
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Jill discusses making bold decisions in business.
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The necessity of staying aligned with personal values and goals.
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Scaling and Balancing Life
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How to scale a business while keeping it fun and freeing rather than stressful.
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Jill’s personal strategies for maintaining energy and enthusiasm.
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Differentiate in the Online Course Market
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Importance of working on personal magnetism and messaging.
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Tips on attracting the right audience who are ready to buy.
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Launch Strategies and Energy
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Jill shares insights on conducting successful launches.
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The significance of unique and specific messaging.
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Thoughts on Money Mindset and Personal Growth
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Jill talks about the energy of wealth creation and breaking past financial limitations.
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Developing a mindset that supports financial success and expansion.
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Clarity on Personal Success
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Jill shares her personal definition of success and what it looks like in her life.
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Emphasis on freedom, family, and personal fulfillment.
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The episode wraps up with Jill’s powerful insights about life, success, and the courage to make bold moves. Her journey inspires listeners to rethink conventional paths and embrace a life and business that feels authentically theirs.
Where to find Jill Stanton:
Instagram: https://www.instagram.com/iamjillstanton
Jill Stanton's page: https://www.jillstanton.com/secret
Where to find Tina:
Her Empire Builder: https://www.herempirebuilder.com/
Instagram: https://www.instagram.com/tina_tower/