275: How to go from $0 to $100K in your online course business
Her Empire Builder Show with Tina Tower
Release Date: 03/06/2025
290: Freedom Focused Success with Amber McCue
Her Empire Builder Show with Tina Tower
In this inspiring episode, Tina Tower sits down with the magnetic and passionate Amber McCue—entrepreneur, strategist, and founder of AmberMcCue.com. From becoming a single mom at 18 to scaling multiple multimillion-dollar companies across continents, Amber’s story is a masterclass in designing a business (and life) built around true freedom and flexibility. Key Topics Covered: Designing a Business for Freedom and Flexibility Amber McCue strategically built her businesses to allow for location independence, anticipating her husband's career might take them internationally. This...
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289: 10 ways to stop procrastinating and get. it. done.
Her Empire Builder Show with Tina Tower
In this solo episode, Tina Tower dives deep into the real-world strategies she uses to conquer procrastination, stay motivated, and take unstoppable action in her business and life. Tina offers 10 actionable techniques that are practical and proven, highlighting that success often comes down to consistent action—even when the feeling isn’t there. Whether you’re building a course, growing a digital business, or just trying to stay on track with your goals, this episode is packed with tangible tips to help you get out of your head, stop overthinking, and actually get things DONE. Key...
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288: How to go from Idea To Income with your online course
Her Empire Builder Show with Tina Tower
In this episode, Tina Tower walks you through the journey from having a simple idea to generating income with your first online course. Recognizing that many in her audience are at the very beginning of their course creation journey, Tina focuses on the essential first steps to help you confidently go from brainstorming to launching and selling your online course. Key Topics Covered: Start Before You’re Ready: Don’t let indecision stall your progress. Choose one idea and get started — it’s better to begin than to wait for the “perfect” inspiration. Find Your Winning...
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287: Ask Me Anything
Her Empire Builder Show with Tina Tower
In this special “Ask Me Anything” episode, Tina Tower dives into a variety of questions submitted by her audience, covering everything from how to turn an idea into a successful business offer, to starting out with limited funds, building trust in business, social media strategies, and health transformations. Tina shares behind-the-scenes stories about her own entrepreneurial journey—including both the wins and the struggles—and offers actionable advice for anyone navigating the world of online business. Key Topics Covered: Developing and Testing Business Ideas How Tina decides...
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286: Creating Without Burnout with Michelle Falzon
Her Empire Builder Show with Tina Tower
In this episode, Tina Tower welcomes entrepreneur, strategist, and storyteller Michelle Falzon to discuss how you can unlock your best creative work without getting burnt out. With over 20 years’ experience catalyzing ideas into sustainable, soul-aligned success, Michelle shares insights from her signature “Creation Loop” framework—designed to help passionate business owners and creators strike a balance between serving their clients, delivering quality work, and sustaining their own wellbeing. Key Topics Covered: Michelle’s Journey: From supporting multi-million dollar launches...
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285: Should you have an evergreen or live launched course?
Her Empire Builder Show with Tina Tower
In this episode, Tina Tower dives into the pros and cons of evergreen vs. live launched courses for online business owners. She shares her personal experience, industry benchmarks, and tips for choosing the best strategy for your course business—along with ideas for hybrid approaches that blend the best of both worlds. Key Topics Covered: What is Evergreen vs. Live Launch? Evergreen programs are always available and rely on automated marketing, with the goal of creating consistent, scalable revenue. Live launches are time-bound events with open/close cart periods, featuring high-energy...
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284: Lessons from my fav coach Barrett Brooks
Her Empire Builder Show with Tina Tower
Tina Tower sits down with her favorite coach, Barrett Brooks, for a deeply personal and transformative conversation about business, personal growth, and the journey of self-discovery. Tina shares how working with Barrett brought unparalleled clarity, contentment, and alignment to her life and business, while Barrett opens up about his transition from the COO of ConvertKit to becoming a world-class coach. Key Topics Covered: The Power of Coaching: Tina describes the enormous value she's received from working with coaches throughout her 20+ year career, and how having Barrett as her coach...
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283: Creating a magical mastermind experience
Her Empire Builder Show with Tina Tower
In this episode, Tina Tower dives deep into the world of masterminds—what makes them magical, how they differ from memberships, and how to create an unforgettable mastermind experience within your course creator business. Key Topics Covered Membership vs. Mastermind: Memberships are scalable, group-focused, and often larger in size with less personal touch. Masterminds are smaller, more curated, higher touch—and while less scalable, they foster deep connections and high transformation. Tina’s Offer Suite and Ascension Model: Starts with a low-cost, high-volume...
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282: Growing your business with Evergreen Funnels with Kate McKibbin
Her Empire Builder Show with Tina Tower
On today’s episode, Tina Tower sits down with Kate McKibbin, the “super-nerd” behind , to bust myths and clear the air about evergreen sales funnels for course creators. If you’ve ever felt icky or confused about funnels, or wondered if you can grow your business the “sleaze-free” way, this episode is for you! Learn how to design sales systems that feel good, align with your values, actually work, and can help you make more money—without burning out. Key Topics Discussed: Navigating Funnels Without the Sleaze: Kate shares her journey from blogging to...
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281: Lessons from SXSW - My Fav Tech Conference
Her Empire Builder Show with Tina Tower
In this episode, Tina Tower takes listeners behind the scenes at South by Southwest (SXSW), her favorite tech conference. Having attended eight times, Tina shares her biggest takeaways, standout sessions, and key emerging tech trends—all with her signature candor and enthusiasm. This episode dives deep into AI trends, the loneliness epidemic, balancing technology and human connection, the environmental impact of AI, cybersecurity, and so much more. If you're keen to stay on the cutting edge of tech but also crave a more connected, fulfilling life, this one's for you. Key Takeaways: SXSW...
info_outlineIn this episode, Tina Tower guides listeners on how to scale from their first dollar to their first hundred thousand dollars in the world of online course businesses. This is part two of a three-part series on making money online. The focus is on creating a sustainable and scalable business model.
Key Points:
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Milestones and Expectations:
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Understanding the journey from $0 to $100,000 is vital.
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Emphasizing the challenge and necessity of getting past the $100k mark to reach sustainable growth.
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Game Plan for $100k:
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Create a scalable offer and price it for growth.
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Decide between high price, low volume versus low price, high volume, based on what fits your business model.
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Consider upselling to increase revenue per customer.
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Building an Evergreen Funnel:
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Importance of having a consistent revenue stream rather than solely depending on live launches.
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Components of a successful funnel include a lead magnet and an evergreen sales process.
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Marketing Strategies:
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Leveraging organic growth before considering paid ads.
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Consistency in content and engagement is crucial.
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When considering ads, start small and focus on ROI.
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Customer Experience Focus:
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Deliver excellent transformation and use word-of-mouth referrals.
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Consider implementing an affiliate program to encourage referrals.
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Avoiding Common Mistakes:
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Track key metrics and know your numbers to drive growth.
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Avoid waiting for perfection before launching.
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Don't rely solely on launches; focus on consistent audience growth.
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If you're interested in scaling your business and learning more, consider joining "Her Empire Builder." The program provides step-by-step strategies, templates, and guidance to accelerate your journey to $100k and beyond.
Reaching $100k is challenging but achievable with the right strategies and consistency. Once surpassed, the journey to a million is much more streamlined. Stay tuned for part three, which focuses on scaling to $1 million in online courses.
Resources:
Join the Waitlist here: https://www.herempirebuilder.com/join
Part 1: From Zero to Your First $1 – Getting Started in the Online Course Industry
Where to find Tina Tower:
Her Empire Builder: https://www.herempirebuilder.com/
Instagram: https://www.instagram.com/tina_tower/
YouTube: https://www.youtube.com/@herempirebuilder