421. CHPTRS / Multiply Sound - Revolutionizing Music for Filmmakers
Shifting Focus (How To Film Weddings)
Release Date: 08/25/2025
442. Adding Photography After 10 Years in Video | Leslee Layton on Reinventing Her Brand
Shifting Focus (How To Film Weddings)
Be the FIRST to know about my private Mastermind Group: In this episode of Shifting Focus, John Bunn sits down with Leslee Layton, an Oklahoma based photographer and filmmaker who added photography to her brand after spending over a decade as a videographer. Leslee shares what it actually looked like to step into photography without starting over, how she worked through imposter syndrome, and why waiting until you feel ready is often the thing that keeps creatives stuck. They talk about navigating pricing differences between photo and video, building trust with planners and clients, and...
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441. Why Most Wedding Pros Burn Out and How Summer Grace Avoided It
Shifting Focus (How To Film Weddings)
Be the FIRST to know about my private Mastermind Group: In this episode of the Shifting Focus Podcast, I sit down with wedding photographer and educator Summer Grace to talk about burnout, sustainability, and what it actually takes to build a business that lasts. Summer shares how she transitioned from elopements to larger weddings, how COVID reshaped her priorities, and the role social media played in her early growth. We talk about designing intentional client experiences, why her engagement sessions are built differently, and how in person connection continues to matter in an increasingly...
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440. Growing Her Instagram to 110k Followers Using THIS Strategy | Staci Brucks Photography
Shifting Focus (How To Film Weddings)
Be the FIRST to know about my private Mastermind Group: In this episode of the Shifting Focus Podcast, John Bunn sits down with Staci Brucks, a wedding photographer who grew her Instagram following to over 110,000 by doing something most people avoid. She stopped overthinking and started taking action. Instead of waiting for perfect posts, perfect captions, or perfect timing, Staci focused on consistency, alignment, and showing up as herself online. That single shift led to real momentum, brand deals, and sustainable growth without chasing trends or algorithms. • Why...
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439. BONUS EPISODE - MASTERMIND Announcement - Grow Your Video Business Recording with John Bunn
Shifting Focus (How To Film Weddings)
Be the first to know when I launch my Mastermind Group: Are you feeling stuck in the middle market? I am working on an exclusive 12 week Mastermind Group that launches in January. We are going to walk through the 3 areas of your business you need to be focused on in order to get unstuck from the middle. I guarantee this will show you the exact areas you are missing it, and give you the tools to take them to the next level, so you can stop getting vanilla work. Hit the link to be the first to know when it goes live: In today's bonus episode, I sit down with Ryan Koral...
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438. Finding Story Faster with Hello Tomorrow Films and Plotline Pro
Shifting Focus (How To Film Weddings)
In this episode of the Shifting Focus Podcast, John Bunn sits down with Hello Tomorrow Films to unpack how great wedding films are built through story, not just cinematography. This conversation dives into how to develop a recognizable style, differentiate your brand in a competitive market, and build real relationships that fuel long-term success. The team also introduces Plotline Pro, an AI tool built specifically for filmmakers that helps uncover story hidden inside long-form audio. By organizing dialogue, identifying speakers, and revealing story structure, Plotline Pro gives filmmakers a...
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437. Nobody Books You For Your Work (They Book You For Trust) w/ John Bunn
Shifting Focus (How To Film Weddings)
Nobody books you because you are good enough. They book you because they trust you. 📧 Sign up to learn about John's Private Mentorship Group by emailing In this episode of the Shifting Focus Podcast, John Bunn shares real stories from the last year of his business and shows why relationships, reliability, and reputation matter more than raw talent. This is not a theory episode. It is a look at how trust quietly compounds into better clients, higher level bookings, and long term momentum. John explains how one relationship can change everything, why slow money often turns into fast money,...
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436. The Real Strategy Behind Getting Booked by Top Planners
Shifting Focus (How To Film Weddings)
In this episode of the Shifting Focus Podcast, John Bunn pulls back the curtain on what really moves the needle when it comes to getting noticed, trusted, and booked by top wedding planners. Fresh off a packed wedding season and a retreat surrounded by elite planners, John unpacks the mindset shifts, the strategy, and the long-game approach that has helped him grow his business into the luxury space. This one is all about relationships, presence, value, and consistency. Not hacks. Not shortcuts. Just the intentional work that builds a brand planners want to refer again and again. John also...
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435. From Discount Weddings to 20K Bookings: A Year of Transformation
Shifting Focus (How To Film Weddings)
In this solo episode of Shifting Focus, I’m breaking down the exact steps I took to go from charging half my worth to securing $20,000 wedding bookings in just one year. This is the real behind-the-scenes story of how I rebuilt my business, redefined my brand, and committed to the kind of consistency that actually moves the needle. I’m sharing the moment things shifted for me, starting with a $7,500 wedding that changed everything. Instead of seeing it as a setback, it became the catalyst that reignited my passion and reminded me what was possible when I treated every project as an...
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434. HTFW is Back?? - The Future of How to Film Weddings with Jaired Sullivan
Shifting Focus (How To Film Weddings)
In this episode of Shifting Focus with John Bunn, we sit down with Jared Sullivan, the new leader of How to Film Weddings, to talk about the exciting next chapter for one of the most beloved communities in the wedding filmmaking world. Jared opens up about his 13-year journey as a filmmaker, how his YouTube channel began during COVID, and what inspired him to carry the legacy of How to Film Weddings forward. From the challenges of growing on YouTube to his vision for a fresh, community-driven future, this conversation is packed with insight for filmmakers, educators, and creatives alike. ...
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433. Behind the Details of Ultra-Luxury Wedding Design - Ink and Press Co, Mikyla Marie Manu
Shifting Focus (How To Film Weddings)
Behind the Details of Ultra Luxury Wedding Design In this episode John sits down with Mikyla Marie Manu of Ink & Press Co., a master stationer and calligrapher working at the highest tier of the wedding industry. They dive deep into what it means to craft ultra luxury weddings, the stationer’s role from first concept to final piece, how event branding elevates the entire day, and why collaboration and emotional investment are key. Mikyla shares how she partners with planners and creatives to deliver refined, meaningful experiences that go far beyond paper. They talk about pricing with...
info_outlinehttps://multiplysound.com/products/chptrs-film-score-collection - 30% off the new sound pack starting August 26th with promo code John30: https://multiplysound.com/?ref=evenpbbx
In this episode of the Shifting Focus podcast, host John Bunn interviews Boomer from Multiply Sound and the duo Josh and Jerad from CHPTRS. They discuss their unique collaboration in creating a new sound pack tailored for filmmakers, emphasizing the importance of music in storytelling.
The conversation covers Boomer's transition from wedding filmmaking to music creation, the challenges and risks involved in pursuing one's passion, and the educational components of their new product. The episode highlights the innovative approach to music for filmmakers and the excitement surrounding the launch of their sound pack.
Follow Multiply Sound: https://www.instagram.com/multiply.sound/
Follow CHPTRS: https://www.instagram.com/wearechptrs/
Takeaways Boomer transitioned from music to videography and back to music. The collaboration between Chapters and Boomer aims to revolutionize sound for filmmakers. Music is a powerful tool for storytelling in film. Boomer's sound packs offer customization for filmmakers. The importance of education in using music effectively in filmmaking. Creativity often requires taking risks and following one's passion. The sound pack includes unique, human-performed sounds. Filmmakers can use the sound pack to create cohesive musical stories. The collaboration emphasizes quality and intentionality in sound design. The launch of the sound pack is an exciting opportunity for filmmakers.
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Chapters
00:00 Meet the All-Star Lineup: Shifting Focus Podcast
04:00 Boomer's Journey: From Music to Videography
06:17 The Creative Partnership: Chapters' Formation
09:30 Boomer's Sound Packs: Revolutionizing Wedding Filmmaking
12:02 Taking Risks: Shifting Focus in Life and Career
15:15 Building Blocks of Music: Customization for Filmmakers
18:10 The Unique Sound: Human Elements in Music Production
21:07 The Collaboration: Chapters and Boomer's Partnership
26:59 Understanding the Product: What Filmmakers Can Do
27:56 Creating Music with Ease
31:19 Building Blocks of Sound Design
33:53 The Evolution of Musical Storytelling
37:24 Launching a New Sound Pack 41:28 Education and Empowerment in Music Composition
44:39 Creative Fulfillment and Personal Growth