428. Katelyn James - Building a Multi-Seven Figure Business
Release Date: 10/06/2025
448. My Roadmap to 20k bookings - The exact plan I used
Shifting Focus with John Bunn
- Mentorship and Mastermind Group is now open for enrollment - grab a seat before they are gone In this week's episode, I break down exactly how I went from no bookings, to booking over 25 weddings last year. I also break down how I have gotten into a 20k+ market in the past year by doing this exact plan. This episode is special, because it is a live workshop I taught last week. Listen in as I record a live workshop to 50+ Wedding Professionals - I teach you how to get 'unstuck from the middle market' and I show you my new Exposure Triangle System - where I also now have a Mastermind Group...
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447. What ACTUALLY gets you OUT of the middle market
Shifting Focus with John Bunn
🎓 Free live training: Getting Unstuck from the Middle Market: 👥 Free community + mastermind details: Most wedding photographers and filmmakers don’t feel “stuck” because they’re failing. They feel stuck because they’re busy… and nothing is compounding. In this episode of the Shifting Focus Podcast, I break down what the middle market really is, why so many talented creatives get trapped there, and what has actually helped me move out of it. After filming over 500 weddings since 2007 and generating nearly $400,000 last year with fewer, higher-end weddings, I can...
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446. Listen in as I book a 25k wedding - REAL DISCOVERY CALL
Shifting Focus with John Bunn
Join the FREE training 'Getting Unstuck From The Middle Market" - Join the NEW community: In this video, I am showing you a peek BEHIND the curtain. I recorded this discovery call where the bride was only interested in video, and ended up booking me for both video and photo a week later. This booking was over $25k (I can't share the exact numbers due to privacy). I don't look at these as 'sales calls' I look at them as 'discovery calls.' I am there to discover what they are looking for, and seeing if I am a good fit. I don't like being pushy, or making people feel like they...
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445. How I FINALLY got out of the middle market (The Exposure Triangle)
Shifting Focus with John Bunn
Join the FREE training 'Getting Unstuck From The Middle Market" - Join the NEW community: For the last two weeks on the podcast, we’ve been talking about a problem almost no one names. The middle market. Booked, but not confident. Busy, but capped. Improving, but still stuck. In this episode, I finally show you the system that changed everything for me. Not tactics. Not hacks. A structure that helped me see my business clearly, stop guessing, and start making decisions that actually moved the needle. This is the same system I built and used last year as I moved out of the...
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444. Why Some Creatives Break Out And Others Stay Stuck in the Middle Market
Shifting Focus with John Bunn
BIG announcement coming soon, be the first to know here: In this episode of the Shifting Focus podcast, I’m talking directly to creatives who feel stuck in the middle market. You’re booking work. You’re busy. Your craft is improving. But something still feels off. In this episode, I break down why some creatives eventually break out while others stay stuck for years. Not because of talent. Not because of luck. But because of how they respond to being stuck. I share what the middle market actually is, why it’s such a dangerous place to live, and the difference between chronic...
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443. Why you are STUCK in the middle market PLUS something big 👀
Shifting Focus with John Bunn
You are first on the list to know when you click here: So many creatives are doing everything “right” and still feel stuck. They’re talented. They care deeply. They work hard. Yet year after year, their business looks mostly the same. In this episode of the Shifting Focus podcast, John Bunn reflects on the past year and shares his vision for 2026. He talks honestly about the role rest and reflection played in gaining clarity, why the middle market is the most dangerous place for creative businesses, and why talent alone is rarely the problem. Most education in the wedding industry...
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442. Adding Photography After 10 Years in Video | Leslee Layton on Reinventing Her Brand
Shifting Focus with John Bunn
Be the FIRST to know about my private Mastermind Group: In this episode of Shifting Focus, John Bunn sits down with Leslee Layton, an Oklahoma based photographer and filmmaker who added photography to her brand after spending over a decade as a videographer. Leslee shares what it actually looked like to step into photography without starting over, how she worked through imposter syndrome, and why waiting until you feel ready is often the thing that keeps creatives stuck. They talk about navigating pricing differences between photo and video, building trust with planners and clients, and...
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441. Why Most Wedding Pros Burn Out and How Summer Grace Avoided It
Shifting Focus with John Bunn
Be the FIRST to know about my private Mastermind Group: In this episode of the Shifting Focus Podcast, I sit down with wedding photographer and educator Summer Grace to talk about burnout, sustainability, and what it actually takes to build a business that lasts. Summer shares how she transitioned from elopements to larger weddings, how COVID reshaped her priorities, and the role social media played in her early growth. We talk about designing intentional client experiences, why her engagement sessions are built differently, and how in person connection continues to matter in an increasingly...
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440. Growing Her Instagram to 110k Followers Using THIS Strategy | Staci Brucks Photography
Shifting Focus with John Bunn
Be the FIRST to know about my private Mastermind Group: In this episode of the Shifting Focus Podcast, John Bunn sits down with Staci Brucks, a wedding photographer who grew her Instagram following to over 110,000 by doing something most people avoid. She stopped overthinking and started taking action. Instead of waiting for perfect posts, perfect captions, or perfect timing, Staci focused on consistency, alignment, and showing up as herself online. That single shift led to real momentum, brand deals, and sustainable growth without chasing trends or algorithms. • Why...
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439. The BEST interview I did in 2025?
Shifting Focus with John Bunn
Be the first to know when I launch my Mastermind Group: Are you feeling stuck in the middle market? I am working on an exclusive 12 week Mastermind Group that launches in January. We are going to walk through the 3 areas of your business you need to be focused on in order to get unstuck from the middle. I guarantee this will show you the exact areas you are missing it, and give you the tools to take them to the next level, so you can stop getting vanilla work. Hit the link to be the first to know when it goes live: In today's bonus episode, I sit down with Ryan Koral...
info_outlineKatelyn James joins me on Shifting Focus to share how she went from shooting weddings in college to building a multi seven figure education platform. We dig into what it really takes to stay consistent, build trust with your audience, and create a brand that lasts. Katelyn opens up about the challenges behind success, the power of personal branding, and why embracing change is key to long term growth.
Check out Katelyn's site here: https://katelynjames.com/
Take the 'Find Your Fix' Quiz: https://katelynjames.com/quiz
Follow on IG: https://www.instagram.com/katelynjames/ and https://www.instagram.com/katelynjamesphotography/
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