308: How to Build a Realtor Brand That Attracts
Hustle Humbly Podcast
Feeling stuck in a saturated market and unsure how to stand out as a Realtor? You’re going to love this one! This week we are chatting with the brilliant Tori Sprankel, a brand and web designer with a gift for helping entrepreneurs (especially parents!) uncover what makes them different. If you’ve ever wondered how to figure out your brand, what to post on social, or how to build confidence online—this episode is packed with gold. Tori shares her hot take that Realtors should stop selling houses and start selling lifestyle. That one shift in thinking opens up a world of content ideas and...
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307: What to Do When Real Estate Gets Hard
Hustle Humbly Podcast
Beginner’s luck was real—but it’s not forever. If you got into real estate during the pandemic boom years, chances are you saw fast wins and easy closings and you might’ve thought, “Wow, this job is amazing!” But now, things feel different. Harder. Slower. And maybe you're wondering… “Do I even have what it takes?” In this episode, we’re having an honest, sometimes tough-love chat about what it really takes to make it in real estate today. We’re sharing our own early career stories: what worked, what didn’t, and why survival back then looks a lot like what it takes now....
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306: The Tools We Actually Pay For: Q&A Part 2
Hustle Humbly Podcast
It’s time for more honest answers to your real estate questions—because you asked, and we had A LOT to say. We’re back for Part 2 of our listener Q&A series, and we’re tackling everything from handwritten note verbiage to how to fire a client, and yes—even our thoughts on the revenue share brokerage model (spoiler: we’re not fans). This is the episode you need if you’ve ever felt unsure about what to say, how to say it, or whether you should say it at all. We’re digging into the real situations real agents are dealing with every day, and giving you the words, confidence,...
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305: Turning Fixer-Uppers into Financial Freedom
Hustle Humbly Podcast
What happens when you blend DIY passion with real estate expertise? You get Brittany Norman. In this episode, we chat with Brittany—a Realtor, investor, DIY queen, and mom of three—who has built a fascinating career out of renovating, blogging, managing a short-term rental, and now helping buyers and sellers in Florida. Brittany pulls back the curtain on what it’s really like to live in a flip, how to manage your own Airbnb (while also being a real estate agent), and the behind-the-scenes of brand partnerships and blogging. We talk about everything from flooded homes and staging tricks...
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304: Real Estate Questions We Get Constantly: Q&A Part 1
Hustle Humbly Podcast
You asked, we answered! It’s been way too long since we’ve done a good old-fashioned Q&A, and y’all delivered some great questions. From systems and tools to mindset, burnout, and building consistency—we’re covering it all in Part 1 of this 2-part Q&A series! Grab your sweet tea (homemade by Jac, no less!) and join us as we tackle everything from unresponsive leads to what “making it” in real estate actually feels like. We’ll give you a peek into what a “day in the life” looks like for us, plus share some pivotal moments in our careers that could have totally...
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303: How to Track and Organize Real Estate Leads
Hustle Humbly Podcast
What actually happens when you get a lead? Where do they go? This week we’re pulling back the curtain on one of the most common (and overlooked) questions in real estate: what do you do with a lead after you get it? Whether they came from an open house, a sign call, a referral, or your kid’s holiday party, every lead needs a place to live, and it’s your job to keep track of them so they don’t fall through the cracks. In this episode, we walk you through exactly what we do with our leads and the systems we use to stay organized. From Katy’s one-sheet paper planner to Alissa’s Trello...
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302: Explaining Real Estate in a Recession
Hustle Humbly Podcast
Feeling confused about what’s going on with the market, interest rates, and the economy? You’re not alone—and this episode is here to help. In this jam-packed episode, we’re putting on our glasses and going back to school for a real estate-friendly crash course in ECON 101. But don’t worry, we’re breaking it all down in plain English. If you've been struggling to answer your clients' questions about the market, inflation, interest rates, or why nothing feels “normal” anymore—this one's for you. Alissa channels her inner professor (Cliff bar and lemonade iced tea in hand) and...
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301: Social Media Made Simple
Hustle Humbly Podcast
Do I need social media to be a successful Realtor? If you’ve ever felt social media burnout, this episode is for you. In episode 301, we’re stripping away the pressure and getting real about how we actually use social media as working Realtors—and spoiler alert: it’s not very “strategic.” We don’t have a content calendar. We don’t pre-schedule. We’re not showing up every day, and yet… we still sell houses. This episode is for anyone who’s felt like social media is a have to, not a want to. Katy shares how her pause button is a daily necessity. Alissa opens up about her...
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300: The Truth About Leading a Real Estate Team
Hustle Humbly Podcast
Okay, y’all… Episode 300 is HERE. Cue the confetti cannons and the alpacas! (Yes, there’s an alpaca and a camel story in this episode and no, we’re not kidding.) For this milestone episode, we knew we wanted to bring you something special—and what better way than to finally get the one and only Laura Buck Smith behind the mic! Laura has been on our dream guest list for a very long time because she’s the one person we trust to honestly and openly talk about something we’ve never been able to teach on from experience: building and running a real estate team. As solo agents, we have...
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299: Consistency Over Motivation
Hustle Humbly Podcast
Feeling a little too “relaxed” in the name of boundaries? This one's for you. We’ve talked a lot about boundaries, self-care, and rest—but let’s not forget: real estate is still a job. And if you’re not working, you’re not getting paid. In this very real, very necessary pep talk, we’re talking about something a lot of agents need to hear right now: get to work. Whether the market has slowed, your motivation is fizzling, or you’re stuck in an “I’ll start next week” loop, this episode is your reminder that consistency—not motivation—is the real secret to success. Yes,...
info_outlineFeeling stuck in a saturated market and unsure how to stand out as a Realtor? You’re going to love this one!
This week we are chatting with the brilliant Tori Sprankel, a brand and web designer with a gift for helping entrepreneurs (especially parents!) uncover what makes them different. If you’ve ever wondered how to figure out your brand, what to post on social, or how to build confidence online—this episode is packed with gold.
Tori shares her hot take that Realtors should stop selling houses and start selling lifestyle. That one shift in thinking opens up a world of content ideas and opportunities to actually enjoy showing up online. Whether you're the mom who knows all the best playground coffee shops or the go-to relocation expert, Tori shows you how to define your lane and make it magnetic.
We also talk about:
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Why your personal brand is an overlap of your interests and your audience’s
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How to show up consistently (hint: it’s not about logos or fonts)
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Tips for easing into video when you’re nervous
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The power of “warm hellos” in stories
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Why you need to follow creators outside of real estate
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The content that works without being on social media
You’ll walk away from this one with tangible tips, fresh inspiration, and most importantly—permission to be you.
Want to feel more confident and creative online? Go follow Tori and grab her freebies at www.torisprankel.com. And don’t forget to DM her a voice note—she’ll love it!
💬 Key Quotes/Takeaways
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“You’re not selling houses. You’re selling lifestyle and connection.” —Tori
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“Your brand is that sweet spot between what you love and what your clients care about.” —Tori
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“You can’t go from zero to 60 on video. Start with a warm hello.” —Katy
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“Consistency builds safety—and safety builds trust.” —Tori
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“If you’re only posting just listed graphics, you’re missing your chance to connect.” —Katy
Products, People & Previous Episodes Mentioned:
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Tori’s free Stories Challenge:www.torisprankel.com
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Connect with Tori on Instagram: www.instagram.com/torisprankel
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Tori’s post: “Exactly What You Need to Post Today”
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