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320: How Educating Buyers Builds Trust and Business

Hustle Humbly Podcast

Release Date: 09/22/2025

334: What to Say When Friends or Family Use Another Agent show art 334: What to Say When Friends or Family Use Another Agent

Hustle Humbly Podcast

It’s happened to all of us at some point—your cousin, college roommate, or neighbor posts that they just bought or sold a house… but you weren’t the agent. Ouch. If you’ve ever wondered how to handle it when a friend or family member uses someone else, this replay of one of our most-loved episodes has the clarity and pep talk you need. Originally aired as Episode 165, this candid conversation dives deep into the reality of *working with friends and family in real estate*. From professional boundaries to emotional resilience, we share our personal stories—rejections included—and...

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333: Boundaries During a Busy Season show art 333: Boundaries During a Busy Season

Hustle Humbly Podcast

Let’s talk about the guilt loop so many Realtors get stuck in: when you’re at work, you feel guilty about missing life — and when you’re at home, you feel guilty about stepping away from your business. In this special replay of our Hustle Humbly Community Live Zoom, we’re diving deep into how to set boundaries during a season that’s naturally full of busyness, distraction, and high expectations (hello, holidays). This conversation is packed with relatable stories, powerful mindset shifts, and real advice from agents like you who are trying to find a way to serve their clients *and*...

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332: The Mental Load of Real Estate show art 332: The Mental Load of Real Estate

Hustle Humbly Podcast

The truth is: buying or selling a house can feel like a full-blown identity crisis. Realtors know it, clients feel it, and now we have a licensed therapist here to explain *why* it all gets so emotionally messy. In this episode we welcome Katy’s former client and current number one referrer, Mary Ruiz, LPC. She’s not just a real estate success story — she’s now a licensed professional counselor (and a great one at that). We chat about the mental health rollercoaster that often comes with real estate: from renovations and relocations to the unexpected triggers that show up when people...

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331: A Realtor Leaves Their Phone for a Week show art 331: A Realtor Leaves Their Phone for a Week

Hustle Humbly Podcast

What if you left your phone behind… on purpose? In this episode we chat with top-producing Realtor Kim Lafleur, who did the unthinkable—she took a full-blown, out-of-the-country vacation *without* her phone. No calls. No texts. No Instagram scrolls. Just silence, sunshine, and serious boundaries. Kim walks us through what inspired the decision, how she actually pulled it off (yes, there was a team hand-off at the airport), and the powerful lessons she learned about control, trust, and rest. If you’ve ever felt chained to your phone or scared to take a break, this one’s for you. Kim has...

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330: Real Estate Cancellations: When Communication Could Have Saved the Deal show art 330: Real Estate Cancellations: When Communication Could Have Saved the Deal

Hustle Humbly Podcast

Ever been blindsided by a cancelation that just didn’t make sense? This week we’re sharing a raw, real story about a transaction that went sideways—only to come full circle weeks (and $15,000) later. In this episode, Alissa opens up about a recent experience with a buyer who backed out of a deal in the eleventh hour. What followed was a perfect storm of assumptions, zero communication, and a text message that dropped a cancelation bomb—with no phone call to discuss it first. We’re diving deep into the best practices & etiquette for Real Estate Cancellations: when you should call...

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329: Real Estate Is Just Making Friends (Then Following Up) show art 329: Real Estate Is Just Making Friends (Then Following Up)

Hustle Humbly Podcast

When we say “digital database,” we *don’t* mean your phone contacts or your Facebook friends list… but those people? They’re part of the journey. This episode is a mindset-reset and practical guide to growing your sphere the natural way—through actual conversations, genuine connections, and organic follow-up. Katy and Alissa are breaking down what it really looks like to be intentional with every person you meet, without overthinking it or trying to “convert” someone into a lead the moment they shake your hand. From pumpkin patch meet-ups to casual gym chats and birthday...

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328: Realtor Q&A: You Asked, We Answered show art 328: Realtor Q&A: You Asked, We Answered

Hustle Humbly Podcast

Sometimes you just need another agent to say what everyone else is thinking. In this Q&A episode, Katy and Alissa are answering the real-life, in-the-trenches questions Realtors are navigating every single day. We’re talking client expectations, boundaries, broker advice that doesn’t make sense, and what actually works in today’s market. When y’all send questions to our inbox, you never disappoint. And this batch covers everything from inspections to communication issues to luxury listings to motherhood to what we’d do if we didn’t work in real estate. It’s honest, funny, and...

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327: Avoiding Surprises with Seller Net Sheets & Buyer Cost Sheets show art 327: Avoiding Surprises with Seller Net Sheets & Buyer Cost Sheets

Hustle Humbly Podcast

We’ve all heard the horror stories: buyers showing up to closing short on cash, or sellers shocked at their proceeds. Yikes. The truth? These moments don’t have to happen — not if you’re consistently using buyer cost sheets & seller net sheets. In this episode, we’re breaking down exactly how we use these powerful tools with our clients to build trust, confidence, and calm. And here’s the good news: it’s not complicated, it’s just math + mindset. We’re talking through every single line item on a net sheet, what to include, when to deliver it, and how to tailor it to each...

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326: Managing Sellers with Confidence show art 326: Managing Sellers with Confidence

Hustle Humbly Podcast

Managing your sellers doesn’t have to feel like herding cats — or losing your mind. In this episode, we’re diving deep into seller client management and giving you the tools (and mindset) to confidently take charge of every stage of the listing process. From deciding whether you even want the listing, to coaching your seller through prep, pricing, updates, negotiations, and closing — this episode covers it all. And yes, we even tackle what to do when your seller flat-out ignores your advice or refuses to clean up their clutter (it happens). This episode was born from your questions —...

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325: Haunted Houses and Realtor Horror Stories show art 325: Haunted Houses and Realtor Horror Stories

Hustle Humbly Podcast

Haunted house season is here, and we’re back with more of your haunted house real estate stories! This annual episode is equal parts creepy, hilarious, and deeply memorable — and we’re sharing everything from friendly ghosts to record players spinning in power-less foreclosures. Real estate is wild on a normal day, but when things start slamming, whispering, and levitating? That’s next-level spooky. These stories come straight from our listeners and fellow Realtors, and we’ve got it all: haunted listing appointments, ghost dogs, creepy dolls, unexplained cold spots, and even a spirit...

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More Episodes

When Stacie Rihl hosted her first first-time homebuyer class, only 10 people showed up  and she had 15 pizzas. Fast forward a few years, and she now runs a national referral business built entirely around teaching buyers how the process works.

After gaining experience in both the real estate and mortgage industries, Stacie Rihl recognized a major gap in education and resources for first-time homebuyers. She went on to become an online educator for new buyers, offering free virtual classes that have helped over 20,000 people learn the home-buying process.

In this episode, we chat with Stacie about how she went from in-person flops to 50+ monthly referrals all while wearing yoga pants and working from her laptop.

She shares how her journey through real estate sales and mortgages gave her a unique perspective, why consistency mattered more than perfection, and how a simple Zoom class changed her entire career.

đź’ˇ If you've ever thought about hosting a class (and then chickened out)... this is your permission slip.

Here’s what we cover in this episode:

  • How one failed class turned into a full-time business

  • Why educating buyers builds instant trust

  • How to teach homebuyers without boring them

  • Creating a scalable system from your passion

  • The importance of strong follow-up systems

  • How Stacie chooses the agents she refers to

  • The unexpected power of being the “expert” early in the process

  • What most agents get wrong about first-time buyer events

  • Why she teaches live — and keeps it free

  • The agent interview process she uses before sending leads

If you’ve been looking for a lead gen strategy that’s actually aligned with your values, this one’s for you.

Key Quotes/Takeaways

“You have to have a way to turn class attendees into clients. It’s not just about showing up with snacks.” — Stacie Rihl

“I want people to come to me before they’re ready — that’s where the trust starts.” — Stacie Rihl

“Don’t give up because your first class was a flop. My first one was, too.” — Stacie Rihl

“You can teach homebuyers and still build a serious business.” — Katy Caldwell

“Consistency wins. It's not magic; it's a system.” — Alissa Jenkins

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Music:

Straight A’s by Conner Price

The Good Life by Summer Kennedy