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Fitness Business School - 627 - The Reality is That Nothing is Free

The Fitness Business School with Pat Rigsby

Release Date: 07/21/2025

Fitness Business School - 646 - The Difference Between Marketing and the Truth show art Fitness Business School - 646 - The Difference Between Marketing and the Truth

The Fitness Business School with Pat Rigsby

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!  --- Beyond Quick Fixes: Transforming Yourself to Build a Successful Fitness Business In this episode, Pat discusses the crucial difference...

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Fitness Business School - 645 - The Surest Path to Business Mediocrity show art Fitness Business School - 645 - The Surest Path to Business Mediocrity

The Fitness Business School with Pat Rigsby

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!  --- Breaking Free from Mediocrity: Innovative Pathways to Business Success In this episode, Pat discusses the surest path to mediocrity and the...

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Fitness Business School - 644 - Is Bigger Really Better? show art Fitness Business School - 644 - Is Bigger Really Better?

The Fitness Business School with Pat Rigsby

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!  --- Is Bigger Really Better? Redefining Success in Entrepreneurship In today's episode, Pat challenges the notion that 'bigger is better' in...

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Fitness Business School - BONUS - Standing Out and Getting Attention show art Fitness Business School - BONUS - Standing Out and Getting Attention

The Fitness Business School with Pat Rigsby

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!  --- Mastering Organic Marketing: Lessons in Standing Out In today's episode, Pat Rigsby discusses the increasing difficulty of standing out with...

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Fitness Business School - 643 - Sprints and Seasons in Your Business show art Fitness Business School - 643 - Sprints and Seasons in Your Business

The Fitness Business School with Pat Rigsby

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!  --- Maximizing Productivity: The Power of Sprints and Seasons in Business In this episode, Pat dives into the concepts of 'sprints' and 'seasons'...

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Fitness Business School - BONUS - Evolving to Stay Ahead in Business show art Fitness Business School - BONUS - Evolving to Stay Ahead in Business

The Fitness Business School with Pat Rigsby

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!  --- Stay Ahead of the Market: How to Evolve Your Business In this episode, Pat explores the importance of evolving to stay ahead in today's...

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The Fitness Business School with Pat Rigsby

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!  --- The Evolution of Group Training: From Bootcamps to Small Groups Explore the journey of group training in the fitness industry from its early...

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Fitness Business School - BONUS - Fixing a Facility with Fred Zoller show art Fitness Business School - BONUS - Fixing a Facility with Fred Zoller

The Fitness Business School with Pat Rigsby

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!  --- Boosting Revenue in Sports Facilities: Fred's Success Story In this episode of The Fitness Business School, Pat Rigsby sits down with Fred...

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Fitness Business School - 641 - Winning Ugly in Business show art Fitness Business School - 641 - Winning Ugly in Business

The Fitness Business School with Pat Rigsby

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!  --- Embrace Imperfection: The Winning Ugly Strategy In this episode, the concept of 'winning ugly' is explored as a powerful strategy for success...

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Fitness Business School - 640 - How to Make More Money in Your Business show art Fitness Business School - 640 - How to Make More Money in Your Business

The Fitness Business School with Pat Rigsby

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!  --- Create Value to Increase Revenue: The Business Owner's Guide In this episode, we delve into the fundamental principles that business owners...

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More Episodes

Ready to grow your clientele & revenue?

Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work.

https://info.patrigsby.com/20-client-generators

Do you want to stop chasing leads and start attracting them instead?

Get Instant Access To The Weekly Client Machine For Just $5.00!

https://patrigsby.com/weeklyclientmachine

Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!

https://patrigsby.com/feh

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Why Nothing is Truly Free: The Hidden Costs of Free Offers in Business

In this episode, we delve into the concept that 'nothing is really free,' particularly in the context of offering free trials and services as a business strategy. While free sessions can be an effective way to attract new clients, there's always an opportunity cost involved—for both the customer and the business owner. We discuss the various costs, including time, emotional investment, and potential risks, as well as the long-term financial implications of how you choose to spend your available hours. From the customer's perspective to the business owner's side, the episode explores why free offers are indeed not free and urges thoughtful decision-making about the real costs behind seemingly free propositions.

00:00 The Illusion of Free: An Introduction
00:41 The Hidden Costs of Free Trials
01:00 Opportunity Costs for Clients
01:50 Owner's Perspective: The Cost of Time
03:41 Long-Term Investments vs. Immediate Gratification
04:25 Conclusion: Evaluating the True Cost