207: The other AI platforms you should be using and Pepsi's latest rebrand
SMC: School Marketing and Communications
Release Date: 05/04/2023
235: Stop chasing clicks: how brand building drives long-term school growth
SMC: School Marketing and Communications
School marketing and communications with Charlie Maughan, Rita Kilroy and James Tindall In this episode of SMC, Charlie and Rita are joined by Senior Account Manager James Tindall to chat about why it’s time for school marketers to stop chasing clicks and start building brands that last. In Making News, the team first discuss fresh data showing CMOs shifting their focus from performance marketing to brand awareness and what schools marketers can take from this. In the Deep Dive, they explore why authentic, experience-led content cuts through digital fatigue, and how live events can spark a...
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234: Dude, where did my search traffic go? — Why AI summaries are changing SEO
SMC: School Marketing and Communications
School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn In this episode, Charlie is joined by Rita and Digital Marketing Specialist, Harrison, to explore some eye-opening stats from the marketing world. From job-switching in the industry, to the surprisingly low awareness of brand purpose, and even why ads perform better when the weather changes. In the Deep Dive, the trio discuss imageseven’s latest analysis of school website traffic and how AI is reshaping SEO for schools of all sizes. And, in Rants and Raves, the team rave about Wesley College’s...
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233: Putting your school brand purpose first and is anyone on Threads?
SMC: School Marketing and Communications
School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn In this episode of SMC, Charlie is again joined in the studio by Rita and Harrison. The team explores Meta’s latest addition of Threads as a placement option and whether schools should consider advertising on Threads. In the Deep Dive, the trio dissect comments from Carlsberg’s new CMO regarding their renewed commitment to brand purpose and the importance of clarity and value proposition, and discuss the similarities with school marketing and branding. Finally, in Rants and Raves, the team swoon...
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232: Have your prospective parents already decided before they engage?
SMC: School Marketing and Communications
School marketing and communications with Charlie Maughan, Andrew Sculthorpe and Harrison Shearn In this episode, Charlie is joined by imageseven Managing Partner Andrew ‘Scully’ Sculthorpe and Digital Marketing Specialist Harrison Shearn. The trio explore how AI-generated summaries are affecting website traffic and SEO, and how school marketers should adapt. In the Deep Dive, they explore key findings from the 6sense B2B Buyer Experience Report, highlighting strong parallels between the B2B buyer purchasing process and the prospective parent journey in education marketing. Finally,...
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231: How to get the most from your outsourced marcom support
SMC: School Marketing and Communications
School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn Charlie and Rita are again joined by imageseven Digital Marketing Specialist Harrison Shearn to assess Google’s new ‘AI Mode’ and its implications for school marketers and digital marketing more broadly. In the Deep Dive, they explore how to brief your marketing agency or creative team effectively by discussing why a solid brief matters, and how to avoid miscommunication and misalignment to get the best results. Finally, they answer a listener’s question about the fine line between...
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230: Working smarter not harder - survival strategies for solo school marketers
SMC: School Marketing and Communications
School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn In this episode, Charlie and Rita are joined by imageseven Digital Marketing Specialist — Harrison Shearn — to discuss how school marketers can navigate Meta’s increasingly AI-automated platform. In the Deep Dive, the team focus on solo school marketer and strategies to help keep all the plates spinning. Finally, the team get swept up in Adelaide University’s recent ‘Launch You’ campaign and how the visuals got slightly carried away from the intended message. Episode Links: Got more...
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229: What new School Marketers need to know, farewell Google Reviews and a rant about QR codes.
SMC: School Marketing and Communications
School marketing and communications with Charlie Maughan, Rita Kilroy and Steph Wicks In this episode, Charlie and Rita are joined by imageseven Marketing Manager — Steph Wicks — to discuss the announcement that Google is removing reviews from school associated Business Profiles. The team talks about how these changes can affect schools and their position in the market. In our Deep Dive, the team breaks down the essential strategies every new school marketer needs to know when stepping into the education industry. Finally, Charlie, Rita and Steph tackle QR codes and where they are...
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228: Should you use emojis in your social media? Creating a strong tone of voice and lessons learned from Ferrari’s Formula 1 campaign
SMC: School Marketing and Communications
School marketing and communications with Charlie Maughan and James Tindall In this episode, Charlie is joined by imageseven Account Manager James Tindall to discuss all things school marketing. In Making News, the pair discuss what caught their attention from the recent release of InspirEd School Marketers’ annual MarCom Survey Report. In the Deep Dive, they discuss whether you should include emojis in your social media posts and how to create a strong tone of voice for your school. Finally, the team raves about Ferrari’s new Formula 1 ad campaign and what your school can learn...
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227: Digital Marketing update, is content still king and could you advertise without your school's logo?
SMC: School Marketing and Communications
School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn In this episode, Charlie and Rita are once again joined by imageseven Digital Marketing Specialist Harrison Shearn, who provides an update on the latest changes in Meta, Google and AI. The team then deep dives into the challenge of rising online advertising costs in 2025, as well as sharing how to capture audience attention while reducing dependency on expensive ad campaigns. Finally, inspired by some famous viral campaigns, the team is posed the question: “Can schools ever drop their logo?” ...
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226: Font psychology and how to write a brief like Charli XCX
SMC: School Marketing and Communications
School marketing and communications with Charlie Maughan, Rita Kilroy and Imogen Smith In this episode of SMC, Charlie and Rita are joined by imageseven Senior Designer Imogen Smith. In the Making News section, the team discuss the future of TikTok as the world watches on to see what the American Government’s next move will mean for the app. Imogen takes us through a Deep Dive into the psychology behind fonts and how they make you feel. Finally, the team raves about the viral marketing phenomenon that is Charlie XCX’s brand BRAT, and how to create a marketing brief like Charlie...
info_outlineIn this episode, Charlie and Rita are once again joined in the studio by imageseven Digital Marketing Specialist Harrison Shearn. In the Making News segment, the trio review Meltwater’s 2023 ‘Marketing Trends to Watch’ and provide a half-term report on their plausible predictions so far, before Deep Diving into their prediction on the trajectory of Artificial Intelligence (AI). Later, Harrison takes the team through all the terms that school marketers should be across, as well as sharing a few promising AI platforms that will certainly save school marketers valuable time. Finally in the Rants & Raves, they discuss Pepsi’s latest logo refresh, rolling out in 2024.
· Marketing Trends to Watch in 2023 – Meltwater
· How ChatGPT really works, explained for non-technical people – Bootcamp
· AI vs Machine Learning vs Deep Learning vs Neural Networks: What’s the Difference? - IBM
· Pepsi refreshes its logo for the first time in 15 years - Muse by Clio
Got more questions for Charlie and Rita? You can ask them via the following:
· Email: smc@imageseven.com.au
· Survey: imageseven.typeform.com