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SMC: School Marketing and Communications

Insights into the world of school marketing and communications, presented by Charlie Maughan, Rita Kilroy and the imageseven team. The education industry is an increasingly competitive one - a school is a business, and a marketing strategy can no longer be an afterthought.

info_outline 230: Working smarter not harder - survival strategies for solo school marketers 06/05/2025
info_outline 229: What new School Marketers need to know, farewell Google Reviews and a rant about QR codes. 05/01/2025
info_outline 228: Should you use emojis in your social media? Creating a strong tone of voice and lessons learned from Ferrari’s Formula 1 campaign 04/03/2025
info_outline 227: Digital Marketing update, is content still king and could you advertise without your school's logo? 03/06/2025
info_outline 226: Font psychology and how to write a brief like Charli XCX 02/06/2025
info_outline 225: Managing your digital reputation, an AI Granbot and that Jaguar ad 12/05/2024
info_outline 224: The UK's most consistent brand and the latest AI developments 11/07/2024
info_outline 223: Top five goals shared between Marketing and Enrolments 10/03/2024
info_outline 222: Google still hungry for cookies, and addressing your detractors 09/04/2024
info_outline 221: What is a Design System and do I need one? 08/01/2024
info_outline 220: How to choose your digital marketing supplier 07/03/2024
info_outline 219: Perfecting page plans and a sour apple ad 06/05/2024
info_outline 218: How to fix your OOH ads 05/01/2024
info_outline 217: Boosting conversions and why so much advertising is a waste of money 04/08/2024
info_outline 216: Is your post-tour process up to scratch? 03/06/2024
info_outline 215: Enrolment strategies and great recruitment ads 01/02/2024
info_outline 214: Your Data Goldmine: unleashing the power of first-party insights for your school marketing 12/06/2023
info_outline 213: Fantastic surveys and where to find them 11/01/2023
info_outline 212: Preparing your best media plan, and do you have a 'clustomer' problem? 10/04/2023
info_outline 211: Engaging your alumni, out-of-home on the rise and the best and worst of the Women’s World Cup 09/06/2023
info_outline 210: Perfect publications, Twitter or Threads and marketing to the mind’s eye 08/02/2023
info_outline 209: How to grow marketing’s influence within your school 07/05/2023
info_outline 208: The Google Analytics update you can’t ignore and the battle of radio versus podcast 05/31/2023
info_outline 207: The other AI platforms you should be using and Pepsi's latest rebrand 05/04/2023
info_outline 206: The skills that school marketers need, and do you know your hamburgers from kebabs? 04/05/2023
info_outline 205: ChatGPT – to be loved or feared by school marketers? 03/02/2023
info_outline 204: 2022 Brilliance Awards 02/02/2023
info_outline 203: Time to get off Twitter and onto TikTok? 12/01/2022
info_outline 202: We’re back out-of-home and nailing your Instagram content strategy 11/17/2022
info_outline 201: Digital marketing updates and does your school need anti-personas? 10/06/2022
 
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