SMC: School Marketing and Communications

Insights into the world of school marketing and communications, presented by Charlie Maughan, Rita Kilroy and the imageseven team. The education industry is an increasingly competitive one - a school is a business, and a marketing strategy can no longer be an afterthought.

235: Stop chasing clicks: how brand building drives long-term school growth 11/06/2025

234: Dude, where did my search traffic go? — Why AI summaries are changing SEO 10/01/2025

233: Putting your school brand purpose first and is anyone on Threads? 09/04/2025

232: Have your prospective parents already decided before they engage? 08/07/2025

231: How to get the most from your outsourced marcom support 07/03/2025

230: Working smarter not harder - survival strategies for solo school marketers 06/05/2025

229: What new School Marketers need to know, farewell Google Reviews and a rant about QR codes. 05/01/2025

228: Should you use emojis in your social media? Creating a strong tone of voice and lessons learned from Ferrari’s Formula 1 campaign 04/03/2025

227: Digital Marketing update, is content still king and could you advertise without your school's logo? 03/06/2025

226: Font psychology and how to write a brief like Charli XCX 02/06/2025

225: Managing your digital reputation, an AI Granbot and that Jaguar ad 12/05/2024

224: The UK's most consistent brand and the latest AI developments 11/07/2024

223: Top five goals shared between Marketing and Enrolments 10/03/2024

222: Google still hungry for cookies, and addressing your detractors 09/04/2024

221: What is a Design System and do I need one? 08/01/2024

220: How to choose your digital marketing supplier 07/03/2024

219: Perfecting page plans and a sour apple ad 06/05/2024

218: How to fix your OOH ads 05/01/2024

217: Boosting conversions and why so much advertising is a waste of money 04/08/2024

216: Is your post-tour process up to scratch? 03/06/2024

215: Enrolment strategies and great recruitment ads 01/02/2024

214: Your Data Goldmine: unleashing the power of first-party insights for your school marketing 12/06/2023

213: Fantastic surveys and where to find them 11/01/2023

212: Preparing your best media plan, and do you have a 'clustomer' problem? 10/04/2023

211: Engaging your alumni, out-of-home on the rise and the best and worst of the Women’s World Cup 09/06/2023

210: Perfect publications, Twitter or Threads and marketing to the mind’s eye 08/02/2023

209: How to grow marketing’s influence within your school 07/05/2023

208: The Google Analytics update you can’t ignore and the battle of radio versus podcast 05/31/2023

207: The other AI platforms you should be using and Pepsi's latest rebrand 05/04/2023

206: The skills that school marketers need, and do you know your hamburgers from kebabs? 04/05/2023