209: How to grow marketing’s influence within your school
SMC: School Marketing and Communications
Release Date: 07/05/2023
230: Working smarter not harder - survival strategies for solo school marketers
SMC: School Marketing and Communications
School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn In this episode, Charlie and Rita are joined by imageseven Digital Marketing Specialist — Harrison Shearn — to discuss how school marketers can navigate Meta’s increasingly AI-automated platform. In the Deep Dive, the team focus on solo school marketer and strategies to help keep all the plates spinning. Finally, the team get swept up in Adelaide University’s recent ‘Launch You’ campaign and how the visuals got slightly carried away from the intended message. Episode Links: Got more...
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229: What new School Marketers need to know, farewell Google Reviews and a rant about QR codes.
SMC: School Marketing and Communications
School marketing and communications with Charlie Maughan, Rita Kilroy and Steph Wicks In this episode, Charlie and Rita are joined by imageseven Marketing Manager — Steph Wicks — to discuss the announcement that Google is removing reviews from school associated Business Profiles. The team talks about how these changes can affect schools and their position in the market. In our Deep Dive, the team breaks down the essential strategies every new school marketer needs to know when stepping into the education industry. Finally, Charlie, Rita and Steph tackle QR codes and where they are...
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228: Should you use emojis in your social media? Creating a strong tone of voice and lessons learned from Ferrari’s Formula 1 campaign
SMC: School Marketing and Communications
School marketing and communications with Charlie Maughan and James Tindall In this episode, Charlie is joined by imageseven Account Manager James Tindall to discuss all things school marketing. In Making News, the pair discuss what caught their attention from the recent release of InspirEd School Marketers’ annual MarCom Survey Report. In the Deep Dive, they discuss whether you should include emojis in your social media posts and how to create a strong tone of voice for your school. Finally, the team raves about Ferrari’s new Formula 1 ad campaign and what your school can learn...
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227: Digital Marketing update, is content still king and could you advertise without your school's logo?
SMC: School Marketing and Communications
School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn In this episode, Charlie and Rita are once again joined by imageseven Digital Marketing Specialist Harrison Shearn, who provides an update on the latest changes in Meta, Google and AI. The team then deep dives into the challenge of rising online advertising costs in 2025, as well as sharing how to capture audience attention while reducing dependency on expensive ad campaigns. Finally, inspired by some famous viral campaigns, the team is posed the question: “Can schools ever drop their logo?” ...
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226: Font psychology and how to write a brief like Charli XCX
SMC: School Marketing and Communications
School marketing and communications with Charlie Maughan, Rita Kilroy and Imogen Smith In this episode of SMC, Charlie and Rita are joined by imageseven Senior Designer Imogen Smith. In the Making News section, the team discuss the future of TikTok as the world watches on to see what the American Government’s next move will mean for the app. Imogen takes us through a Deep Dive into the psychology behind fonts and how they make you feel. Finally, the team raves about the viral marketing phenomenon that is Charlie XCX’s brand BRAT, and how to create a marketing brief like Charlie...
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225: Managing your digital reputation, an AI Granbot and that Jaguar ad
SMC: School Marketing and Communications
School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn In this episode of SMC, Charlie and Rita are joined by imageseven Account Manager James Tindall, to discuss the impact of reviews on consumers’ purchasing decisions. In an extended Rants and Raves, Jaguar’s controversial new rebrand is put under the microscope as the team share their thoughts. Finally, the team rave about ‘Daisy’, an AI ‘Granbot’ designed to combat scammers by mimicking the conversational style of a grandmother, wasting their time and resources. ...
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224: The UK's most consistent brand and the latest AI developments
SMC: School Marketing and Communications
School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn In this episode of SMC, Charlie and Rita are joined by returning guest, imageseven Digital Specialist Harrison Shearn, to discuss the latest advancements in AI and LinkedIn’s new AI models. In the Deep Dive, we look at the surprising surprising company appointed as the UK’s most consistent brand, and explore how they have established their brand consistency over time. Finally, we share our thoughts on Instagram’s announcement of their changes to the privacy of teenage users’ accounts. ...
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223: Top five goals shared between Marketing and Enrolments
SMC: School Marketing and Communications
School marketing and communications with Charlie Maughan, Rita Kilroy and Pauline Shuttleworth In this episode of SMC, Charlie is joined by Rita and special guest, imageseven Advancement Specialist, Pauline Shuttleworth, to discuss how data-driven personalisation can co-exist with creativity. In the Deep Dive, we explore how to build a seamless relationship between marketing and enrolments and how they can work in tandem to achieve their shared goals. Finally, we share our thoughts on Tim Riches’ article Does brand build culture, or is it the other way around? ...
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222: Google still hungry for cookies, and addressing your detractors
SMC: School Marketing and Communications
School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn In this episode of SMC, Rita is back to join Charlie, as they welcome special guest, imageseven Digital Specialist Harrison Shearn. We discuss Google’s surprising decision to keep third-party cookies in Chrome, an unexpected backflip from its plan to eliminate them by 2024. Harrison explains what this all means and how it may impact advertisers going forward. In the Deep Dive we discuss Net Promoter Score and why you should follow up with ‘Detractors’, and how to follow up effectively. Finally, we...
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221: What is a Design System and do I need one?
SMC: School Marketing and Communications
School marketing and communications with Charlie Maughan, James Tindall and Chris Leopardi In this episode of SMC, Charlie is joined by imageseven Account Manager James Tindall and Senior Designer Chris Leopardi. In the Making News segment, the trio discuss where out-of-home media fits into your paid advertising mix and how to leverage its strengths to increase your return on investment. In the Deep Dive, Chris takes us through Design Systems, including how they differ from a Style Guide, and the team explore how to work out if a Design System is right for your school. Finally, the team Rave...
info_outlineSchool marketing and communications with Charlie Maughan and Rita Kilroy
Listen in as Charlie and Rita first discuss why registrations for school tours and events may not be an accurate reflection of promising buyer leads and the data you should be analysing instead. The duo then Deep Dive into how school marketing teams can grow their influence within their school to achieve buy-in from their School Head. In the Rants & Raves, they rant about some ChatGPT ads that might be losing sight of their customer’s objectives.
- Why Event Organizers are Ditching Vanity Metrics – And Choosing These Metrics Instead – Marketing Profs
- 6 ways marketing can grow its influence within business – Marketing Week
- McDonald’s v Burger King: who wins the AI burger battle – The Drum
- Subway joins McDonald’s and Burger King with bragging ChatGPT billboards – The Drum
MarCom Society
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Got more questions for Charlie and Rita? You can ask them via the following:
- Email: [email protected]
- Survey: imageseven.typeform.com