Libsyn Directory

076: Optimize Your LinkedIn Profile to Build Your Personal Brand and Grow Your Career

Release Date: 01/26/2023

098: Networking for Introverts: Practical Strategies for Building Meaningful Connections with Greg Roche

Impact Makers

On today's episode, we're diving deep into a topic that's dear to my heart - networking. After losing a job I held for nearly a decade, I had to start from scratch and it was during this challenging phase that I realized the immense power of networking. To discuss this further, we have on board the insightful Greg Rochet, a successful business executive and a self-proclaimed introverted networker. We talk about everything from building meaningful connections to nurturing relationships and striking that fine balance between work, networking, and life. Interestingly, we also discuss the impact...

097: Leading with Vulnerability: The Key to Future-Ready Leadership with Jacob Morgan

Impact Makers

What happens when a leader unveils their vulnerability? Does it weaken their status or lead to a more profound connection with their team? These intriguing questions are the foundation of our discussion with Jacob Morgan, a trained futurist and renowned authority on the future of work, leadership, and employee experience. We navigate through the complexities of leading with vulnerability, drawing from Jacob's extensive research, real-world examples, and insights from his latest book, 'Lead with Vulnerability'. Think about the CEO who bares his soul about the struggles of the business, only to...

096: Future Fluidity and the Evolving Role of Leadership in the Age of Disruption With Dr. Tanvi Gautam

Impact Makers

Get ready for a conversation that might just change your life. Today, I'm thrilled to welcome Dr. Tanvi Gautam, a renowned leadership development expert who's here to shift your perspective on leadership. In our chat, we'll dissect the core of leadership, providing you with practical strategies to boost your influence and legacy. As we navigate a world rocked by global disruption, Dr. Gautam highlights how leadership is evolving and why it's critical to adopt new tools and resources. This episode is your guide to transforming this unique time into an opportunity to rethink your approach to...

095: What Public Speakers Can Learn From Actors and Performers With Public Speaking Coach Adriana Baer

Impact Makers

Ever been in front of a crowd with your heart racing, palms sweating, and mind in overdrive? Yep, I've been there too. That's why today, I'm excited to take you on a backstage journey into the fascinating world of public speaking. And who better to guide us than Adriana Baer, a stellar coach who equips leaders with powerful speaking skills, drawing from her rich theater background. Adriana opens up about how her theatrical past not only helped her face her own fears but also how it serves as a unique toolkit to empower her clients. She focuses on fostering a genuine connection with the...

094: The Power of Human Connection: Lessons Learned on a Mission to Meet 10,000 New Friends With Rob Lawless

Impact Makers

Today, we have a truly fascinating guest: Rob Lawless. Rob is on a mission to meet 10,000 people and he's spending one hour with each one of them. You heard it right! The tales from his journey are truly inspiring and filled with insights that you don't want to miss. Rob has managed to catch the attention of big names like The Kelly Clarkson Show and has even delivered speeches across the globe. Through this mission, he has underlined the remarkable power of human connection. As we dive deeper into his journey, we discuss how the dynamics of social media have transformed since he began his...

093: How AI Is Changing the Game for Thought Leaders and Content Creators With Laurie Ruettimann and Jennifer McClure

Impact Makers

Join me and my BFF, Laurie Ruettimann, as we discuss the topic of how generative AI tools can aid in content creation. We share our personal experiences with these tools and how they are saving us precious time and adding immense value to our work. Listen in as we unpack the different user types of AI: creators who leverage it for automation and editors who utilize AI to refine existing work. Next, Laurie and I explore the potential of AI in personal and professional communication. We discuss the use of generative AI tools for writing emails, newsletters, and even crafting professional...

092: REPLAY: My Best Career Advice to Position Yourself for the Job You Want

Impact Makers

A career change is a huge thing that a lot of people are dealing with right now, whether they feel stuck in their current job or they just want to do something different that they enjoy. But how do you position yourself for the job that you want? As an employee, you've got to figure out how to get noticed to move your career ahead and make sure you're getting the interactions and relationships that you need. That being said, this is a two-way street. Leaders also need to figure out how to provide a safe space and environment for their people to connect, even remotely. In today’s...

091: Creating High-Impact Presentations and Building a Profitable Speaking Business With Jennifer McClure and Dr. Daniel Crosby [Replay]

Impact Makers

I’ve had the best job in the world for over 10 years now - where I have the privilege of speaking on stages and in training rooms to groups of leaders around the world about how to increase their influence, focus strategically, and make a positive impact at work and in life. When I stepped out on my own in 2010 to start my business, I had a little bit of experience, a healthy dose of confidence, and a whole lot of hope that I could build the relationships, and create impactful presentations that would result in a successful speaking business. But like a lot of things in my life where I tend...

090: Simplify Creative Problem-Solving and Innovation Using Light Bulb Thinking™ With Innovation Coach Ellia Harris

Impact Makers

Discover the power of creative problem-solving! In today’s episode, we’re bringing in an expert in creative problem-solving and creating cultures of innovation. Ellia Harris works with managers, business owners, and their teams to get them out of habitual thinking, so they can find creative solutions that they couldn’t see before. The creator of Light Bulb Thinking™, Ellia has over a decade’s experience in organizational training. Her own experience as a manager seeking a creative approach to leadership has led to her expertise in using creative thinking as the fastest route to...

089: Challenging Traditional HR Paradigms to Create More Inclusive and Equitable Workplaces With Shahzia Noorally

Impact Makers

Meet Shahzia Nourali, the exceptional Diversity, Equity, and Inclusion practitioner, who with her dynamic voice, is changing the narrative around workplace authority and equity. In our enlightening conversation, she shares her inspiring journey from a place of isolation in her first leadership role, to becoming a passionate advocate for equity within the utilities industry and beyond. Her unique insights are shaped by her experiences as a woman of color, a child of immigrants, and an HR practitioner. Our conversation takes us through the challenges and biases that persist in traditional...

More Episodes

Although social media has changed and evolved over the last couple of decades, it’s still a valuable place to be – to learn from, connect with others, establish your credibility, build your personal brand or business brand, and grow your career.

While there are tons of places we can hang out online these days, many of which offer limited value for our work pursuits, there’s no doubt that LinkedIn – the “professional” social network that’s been around since 2002 – is still a place where you need to be visible online. It is worth the investment of your time, especially if you’re looking to grow your career and your business as well as attract opportunities.

LinkedIn is pretty straightforward. Simply create a profile, connect with people, post and share your content, etc. However, you may not be getting the most out of it as you would if you were to create an intentional strategy for using LinkedIn.

There are multiple ways that you can optimize your LinkedIn profile to build your personal brand and grow your career. By doing so, you can use LinkedIn to build your credibility as a thought leader and your reputation as a business leader that others want to work with or do business with. Finally, you can readily access a vast network of people and resources that you can utilize (for free) for your personal and professional development. In this episode, I’m going to share some of my favorite tips and strategies for creating a LinkedIn profile that stands out, works for you, and increases your opportunities!

Show Highlights:

Why a LinkedIn profile is valuable
What makes a great LinkedIn profile?
8 profile photo best practices
How to maximize your background photo
Tips for an effective LinkedIn profile headline
Tips in writing your About section
10 profile summary tips

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People & Resources Mentioned In This episode:

10 Tips for Taking a Professional LinkedIn Profile Photo
How to make your LinkedIn Recruiter profile stand out
New Research Study Breaks Down “The Perfect Profile Photo”
Julie Turney LinkedIn profile (great headline and summary)
Episode 044 - Get Out of Your Head and Just Get Things Done With Julie Turney
Josh Bersin LinkedIn profile (great headline)
Amber Naslund LinkedIn profile (great summary)
Impact Makers episode 050 - Balancing a Strong Personal Brand With a High Profile Corporate Career With Amber Naslund
Impact Makers episode 025 - 6 Ways to Share Your Personal Brand with the World
Impact Makers Episode 024 - Taking Your Personal Brand to the Next Level with Jennifer McClure
Impact Makers Episode 023 - Your Personal Brand with Jennifer McClure
Personal Brand Workbook

Connect with Jennifer:

Send her a message: https://jennifermcclure.net/contact

On LinkedIn: http://www.linkedin.com/in/jennifermcclure

On Twitter https://twitter.com/JenniferMcClure

On Instagram: https://www.instagram.com/jennifer_mcclure/

On Facebook http://www.facebook.com/JenniferMcClureSpeaker

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

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