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EP343: Relationship Building, Dealmaking, and Negotiation in Your Music Career

Creative Juice

Release Date: 10/08/2024

EP349: The 3 Levers of Fan Base Growth show art EP349: The 3 Levers of Fan Base Growth

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If you're navigating the music industry as an artist as we head into 2025, your strongest currency is attention. If you know how to harness it...   In this episode of Creative Juice, Jack and Circa discuss the three attention levers that your music marketing needs for you to build your business! Learn about creating lasting first impressions, transforming momentary interest into sustained engagement, and the essential stages in taking your audience through a journey that turns fans into customers and advocates!   If you want to market your music so that you have a community of fans...

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EP347: 6 Ways You Can Monetize Your Fanbase Online Today show art EP347: 6 Ways You Can Monetize Your Fanbase Online Today

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EP345: How To Actually Start Selling To Your Fans Online show art EP345: How To Actually Start Selling To Your Fans Online

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EP343: Relationship Building, Dealmaking, and Negotiation in Your Music Career show art EP343: Relationship Building, Dealmaking, and Negotiation in Your Music Career

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In the music industry, getting a great deal isn't just about negotiating what you want -- it’s also about building relationships!   In this episode of Creative Juice, Jack and Circa are joined by special guest Dame Ritter, Director of Communications at Too Lost, to dive deeper into dealmaking and relationship-building in the music industry! Learn about negotiation as a crucial skill, the pitfalls of shortsightedness, and how to negotiate impactful brand deals.   If you're curious about how deals differ and why artists today have more leverage than ever, this episode is a...

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EP342: The Art of Negotiation In The Music Industry show art EP342: The Art of Negotiation In The Music Industry

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Ever wondered how some artists manage to land amazing deals with labels, managers, and partners while others get stuck in nightmare scenarios? It's all about understanding the art of negotiation... In this episode of Creative Juice, Jack and Circa dive into how artists can avoid bad deals and negotiate better ones in the music industry! Learn about navigating contract legalese, identifying standard contracts and potential landmines, understanding the two vantage points of deal-making, adapting your mindset around leverage and value, and the power of saying "no" and walking away.   If...

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EP341: Using Viral Giveaways To Grow Your Fan Base show art EP341: Using Viral Giveaways To Grow Your Fan Base

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Ever thought about using giveaways to build up your fan base? If you've watched other contests and giveaways that artists run online, you'll see it's just about giving something away... In this episode of Creative Juice, Jack and Circa unpack how to use viral giveaways to massively grow your audience! Learn how to select the perfect prizes that pull in your fans, amplify the virality of your contest with bonuses, and the art of follow-up that keeps fans engaged! If you're launching a giveaway but worried about just attracting freebie seekers, this episode will show you how to plan, execute,...

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EP340: How To Tame YOur Wildest Music Marketing Ideas show art EP340: How To Tame YOur Wildest Music Marketing Ideas

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Got a head full of wild marketing ideas but not sure which ones will actually work? Creativity can be a double-edged sword in music marketing - it can lead to brilliant campaigns in the best case but also can bring NO results in the worst case...   In this episode of Creative Juice, Jack and Circa explore how to tap into your creativity without letting your marketing efforts go off the rails! Learn why sticking to marketing fundamentals is crucial and what key questions you should ask about your audience growth, subscribers, customers, and how to capitalize on opportunities in your fan...

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More Episodes

In the music industry, getting a great deal isn't just about negotiating what you want -- it’s also about building relationships!

 

In this episode of Creative Juice, Jack and Circa are joined by special guest Dame Ritter, Director of Communications at Too Lost, to dive deeper into dealmaking and relationship-building in the music industry! Learn about negotiation as a crucial skill, the pitfalls of shortsightedness, and how to negotiate impactful brand deals.

 

If you're curious about how deals differ and why artists today have more leverage than ever, this episode is a must-listen to get insights from Dame’s career and experiences in the industry!

 

DISCOVER:

 

Why Negotiation Is An Undervalued Skill In Music

How Dame Navigated Deals At Funk Volume

How To Understand And Approach Brand Deals

What Makes Relational Deals Different Than Transactional Deals

Why Aligning Incentives With Partners Is Crucial For Long-term Success

How To View Compromises To Benefit Your Career

 

RESOURCES:

Catch Dame on the Road At "Game From The GAUDS" Music Conference Tour!

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