EP369: If You Have Less Than 1000 Fans Online, Do These 3 Things
Release Date: 04/08/2025
EP381: Newsflash! Direct to Fan is NOT New!
Creative Juice
More and more it seems like “Direct to Fan” is having a moment in the music industry...but it’s not a new concept and a lot of what you’re hearing about it misses the point entirely... In this episode of Creative Juice, Jack and Circa set the record straight on what “direct to fan” really means for artists. We unpack the buzz around D2F in the industry, the confusion with D2C models, and how to build a business on your terms with your fans and customers! If you’re building your artist business and want to understand what's real and what's noise in the “direct to...
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EP380: What To Do AFTER You Get Traction Online
Creative Juice
Going viral and building momentum with your fans online is important but what you do after those moments can make your marketing count... In this episode of Creative Juice, Jack and Circa unpack what to do once you've started getting attention online, whether it's from a viral video or slow, steady growth over time! Learn how artists get stuck in the murky middle when building a fan base, chasing ideas without direction, and what to focus on instead by testing content variations, building with ads, making simple offers, and moving fans to the next step! If you’re seeing...
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EP379: Jon Bellion, Fan Engagement, and Music Marketing To Pay Attention To
Creative Juice
Want a masterclass in fan engagement? Not everything you see in the music industry is worth copying, but now and then, artists' release strategies really stand out... In this episode of Creative Juice, Jack and Circa break down Jon Bellion’s release strategy for Father Figure and why it’s one of the coolest fan-focused rollouts we’ve seen in a while! Learn about Jon's dedication to his email list and growing an old school style forum, what’s working, why his fans are going crazy over it, and how you can take notes for your own marketing! If you’re watching what other...
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EP378: Small Tweaks For Big Results
Creative Juice
As artists grow, it’s easy to let the little things slide. It’s the artists who stay locked in on the details who see long-term success... In this episode of Creative Juice, Jack and Circa dig into the small tweaks that lead to big results as your music career grows. Learn about how email and text personalization, fan recognition, and better messaging habits are a superpower that the best artists get growth from! If you’re looking to increase engagement, build real fan loyalty, and stand out, this episode will give you a clear path forward! DISCOVER: How To Use Fan...
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EP378: Small Tweaks For Big Results
Creative Juice
As artists grow, it’s easy to let the little things slide. It’s the artists who stay locked in on the details who see long-term success... In this episode of Creative Juice, Jack and Circa dig into the small tweaks that lead to big results as your music career grows. Learn about how email and text personalization, fan recognition, and better messaging habits are a superpower that the best artists get growth from! If you’re looking to increase engagement, build real fan loyalty, and stand out, this episode will give you a clear path forward! DISCOVER: How To Use Fan...
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EP377: What Actually Holds Back Music Careers
Creative Juice
What's up Indies welcome back to Creative Juice, this is the podcast where we cover growing and monetizing your fan base and building your music career with marketing strategies that are working RIGHT NOW based on what we see every day at our music marketing agency and across our community of thousands of artists and bands, I hope you enjoy and subscribe. I'm your host Jack McCarthy and with me as always is my co-captain Circa, what's up dude? Figuring out how to grow in your music career probably feels somedays like you're trying to hit a moving target. It can be, and here's...
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EP376: How We Run TikTok Ads As A Music Marketing Agency
Creative Juice
“How about TikTok?” It’s one of the most common questions we get from artists and their teams when talking about running ads... In this episode of Creative Juice, Jack and Circa dig into how we run TikTok Ads at our music marketing agency IndieX—where they fit, when we use them, and how to get results without burning cash! Learn why we don’t use TikTok Ads for testing, how we rely on organic content first, and how to use viral videos to your advantage! If you’ve been wondering where TikTok Ads fit into your music marketing strategy, this episode will give you the...
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EP375: Marketing Systems To Get You Unstuck
Creative Juice
In a noisy music industry, artists often find themselves stuck, spinning their wheels with different advice, and not knowing what steps to take to actually hit their goals. And it's not your fault... In part two of this Creative Juice conversation, Jack sits down with IndieFounder Lead Strategist Jonah McLean to dig deeper into marketing systems that help artists hit their goals! Learn about growing streaming with digital marketing, where to optimize your marketing for chart success, and how to think bigger about your music career. If you're chasing your goals, trying to figure...
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EP374: Will Music Marketing Actually Help You Hit Your Goals?
Creative Juice
Can music marketing actually help you hit your goals or is it just more noise in an already distracted industry? In this episode of Creative Juice, Jack is joined by IndieFounder Lead Strategist Jonah McLean to answer that question with real stories from artists who hit their goals and the marketing that helped them! Learn how to stay authentic in your marketing without losing effectiveness, how to engage with your fans as your audience is building, and what systems you need to own your data and connect fans to sales! If you're planning to release an album, go on tour, or just...
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EP373: Keeping Your Fans As Customers
Creative Juice
Many artists miss a fundamental business truth. Turning one-time buyers into lifelong customers and building your fan base year over year is where real growth happens. In this episode of Creative Juice, Jack and Circa share strategies and stories about how to keep your fans coming back for more after they’ve made their first purchase! Learn the three ways to grow a business, why high-ticket offers should have a place in your membership and product lineup, and why your best fans want to buy more from you—and how your marketing should actually scare the wrong people away! If...
info_outlineStarting with a small fan base online and want to see that number grow? The right content strategy can be a major unlock for artists...
In this episode of Creative Juice, Jack and Circa are joined by IndieX Strategist and As December Falls guitarist Ande Hunter, who shares the story of their song "Therapy" going viral across social media! Learn about the three-step process that helped triple their Spotify monthly listeners and double their social media following and how to establish a reliable system for content creation for your music career!
If you're looking to tap into organic social media and give your fan base a growth spurt, the story from this episode is packed with strategies to start using!
DISCOVER:
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What 3 Step Process As December Falls Used To Create Viral Videos for "Therapy"
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Why Researching And Modeling Successful Content Can Set You Up For Success
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Why Focusing On Performance-Driven Content Is The Right Move
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How Streaming Numbers Serve As A B2b Metric
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What It Means To Syndicate Your Successful Content
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How To Pivot Your Song Selection And Marketing Strategy Post-Virality
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What Challenges Come With Monetizing Fans Who Discover You Through Short-Form Content
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
EP198: How As December Falls Sold Out Their UK Tour (Case Study)
Looking to expand your team or need marketing help? Apply to work with IndieX!