EP370: 3 Split Tests To Perform across Your Music Marketing
Creative Juice
Is your marketing starting to feel stale? Not sure how to get better results or break out of a creative rut? It might be time to run some tests... In this episode of Creative Juice, Jack and Circa break down 3 split tests we’ve run at IndieX so that you can run them to improve your own music marketing with data-driven decisions! Learn how to compare interest targeting groups vs individual ad sets, why open targeting depends on the quality of your content, and how to split test email subject lines in a way most artists overlook! If you want better results from your ads, emails, and the rest...
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EP369: If You Have Less Than 1000 Fans Online, Do These 3 Things
Creative Juice
Starting with a small fan base online and want to see that number grow? The right content strategy can be a major unlock for artists... In this episode of Creative Juice, Jack and Circa are joined by IndieX Strategist and As December Falls guitarist Ande Hunter, who shares the story of their song "Therapy" going viral across social media! Learn about the three-step process that helped triple their Spotify monthly listeners and double their social media following and how to establish a reliable system for content creation for your music career! If you're looking to tap into...
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EP368: Features, Benefits, and Storytelling To Your Fans
Creative Juice
What if music is the attention-getter in your career but not the main value driver? If this seems out of this world, it might deserve a deeper look... In this episode of Creative Juice, Jack and Circa dive into the marketing behind Selena Gomez and Benny Blanco's new album "I Said I Love You First" and unpack the concept of features, benefits, and storytelling to your fans! Learn about her brand Rare Beauty and how it intertwines with her music strategy and revenue streams, as well as how to make your music releases fan-centric! If you want to understand how to leverage your...
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EP367: AI, Music Law, and What Artists Should Know with Ryan Schmidt
Creative Juice
The music industry is famous for being extremely litigious. And now in 2025, it's more complex than ever, and knowing the legal ins and outs is critical for artists... In this episode of Creative Juice, Jack and Circa are joined by music lawyer Ryan Schmidt to dive deep into the music industry's legal landscape in 2025! Ryan shares his unique journey from artist to attorney and discusses why he chose to focus on advocating for artists. Learn about the common legal traps artists fall into, the ethical and legal challenges presented by AI in music, and how to separate deal promises from...
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EP366: Following Up With Your Fans To Move Your Career Forward
Creative Juice
Ever heard the saying "the fortune is in the follow-up"? It's a core principle in marketing, but applying it to a music career can feel a bit strange for artists... In this episode of Creative Juice, Jack and Circa talk about how to follow up with fans in automated sequences and our go-to follow up practices that we install for our clients for you to swipe! Learn to build engagement sequences that spark continuous interaction, abandoned cart automations that recover lost sales and post-purchase sequences that keep your customers coming back to support! If you need ways to keep in...
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EP365: The Fan Segments You NEED To Pay Attention To
Creative Juice
Are you reaching all your fans effectively or just casting a wide net and hoping for the best? Segmenting and targeting your fans is a tactic everyone LOVES to talk about but rarely gets right... In this episode of Creative Juice, Jack and Circa demystify fanbase segmentation in digital marketing, how to do it effectively, and what it means for your music career! Learn the real differences between your customers and subscribers, why the music industry often gets it wrong, and the initial fan segmentation process every artist should follow! If you've ever felt stuck in the weeds...
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EP364: Building a 3 Dimensional Artist Brand
Creative Juice
Are you crafting your artist brand, or is it unintentionally crafting you? For artists, it's easy to fall into traps that strip away your identity, especially online... In this episode of Creative Juice, Jack and Circa tackle the tall task of developing a three-dimensional artist brand that's authentic to you! Learn the difference between emotional and visual branding, the risks associated with misaligned branding efforts, how to listen to your fans, and the essential questions that help you build a brand that sticks! If you're wrestling with the balance between marketing and...
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EP363: Studio Pro Marketing 101 With Carl Bahner
Creative Juice
Looking to grow your studio business in today's rapidly evolving music industry? Or maybe you're an artist curious about what you can learn about branding outside the norms of music marketing? In this episode of Creative Juice, Jack and Circa sit down with Carl Bahner, a seasoned producer, engineer, drummer, and educator, to dive deep into the world of marketing and branding for studio professionals! typical artist fanbase growth. Learn about marketing that builds familiarity and trust first, how to find your unique "why," and why it's so impactful, and the real meaning of branding...
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EP362: Growing and Scaling As An Artist in 2025
Creative Juice
Ready to take your music career to the next level this year? Whether you're an artist just starting out or looking to scale up, understanding where to focus your efforts can make all the difference... In this episode of Creative Juice, Jack and Circa dive into the specific needs of artists at different stages of their careers! Learn how to identify your current needs, and what steps you can take to address them, from speeding up music and content creation to activating fans at scale and making more effective offers! If you’re serious about making 2025 the year your music...
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EP361: Top Selling Offers From Artists At Our Music Marketing Agency
Creative Juice
Wondering what products to sell and how to market them to your fans so they ACTUALLY sell? It's one of the most common questions we hear from artists... In this episode of Creative Juice, Jack and Circa unpack the top-selling offers from our IndieX agency artists last year to give you insights and inspiration for your own offers! Learn about value stacking, the patterns around these offers, creating appealing hooks, and why the story behind your products makes all the difference! If you're puzzling over how to craft compelling offers that resonate with your fans, this episode...
info_outlineDoes all the talk around AI and music have you feeling doom and gloom? Is there no hope? You're not alone, so take a deep breath...
In this episode of Creative Juice, Jack and Circa open up a philosophical discussion about AI, the future of creative businesses, and where this whole dang thing might be headed! Learn what Andy Warhol can teach you about processes in your creative work, how to use AI as a tool and playground in 2025, and how art is all about injecting yourself into what you do!
If you're worried about AI replacing you as an artist or feel trapped in a crisis of meaning, this episode offers our fresh perspective and reasons for hope!
DISCOVER:
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Why Artists Are Worried About AI
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How Technological Advancements Contribute To Human Expansion And Creativity
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What To Focus On In This Wave Of Technological Advancement
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How Embracing AI Tools Now Will Open Up New Creative Possibilities
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What Three Immediate Actions You Can Take With AI In Your Music Career
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
Looking to expand your team or need marketing help? Apply to work with IndieX!