EP424: Geese, Music Marketing Psyops, and How To Get Ahead
Creative Juice
Was the marketing for the band Geese a psyop? Maybe. But what if I told you that's all part of the plan? In this episode of Creative Juice, Jack and Circa discuss the "controversial" marketing strategy behind the band Geese that’s got the music world talking! Learn about how a band called Geese became a sensation with a marketing approach that some are calling an “industry psyop,” and dive into whether this strategy is as new or as noteworthy as it seems! Whether you're curious about cutting-edge marketing tactics or cautious about falling into industry traps, this episode...
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EP423: How To Pick The Right Marketing Channel For Growing Your Audience
Creative Juice
Instagram, TikTok, YouTube, Facebook...as artists, choosing the right social media platform to grow can be overwhelming with so many options available... In this episode of Creative Juice, Jack and Circa keep it simple while answering one of the most common questions artists have: "Where do I start if I want to grow my audience?" Learn about finding the right platforms for your music career, discovering where your fans spend their time, and aligning your preferences with your marketing strategies. If you’re unsure about where to build your fanbase online, you won’t want to...
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EP422: What To Do When Your Music Marketing Systems Break
Creative Juice
When your music marketing systems start falling apart, how do you come up with a game plan? In this episode of Creative Juice, Jack and Circa tackle the chaos that happens when your best marketing campaigns and systems break! Learn about identifying points of failure in your music marketing strategy, tweaking your process to better fit your life and career, and the importance of being prepared for changes! If you’ve ever felt like your marketing efforts hit a roadblock right when you need them most, this episode is packed with insights to keep your momentum going even when life...
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EP421: Are Artists Just Traveling T-Shirt Salesmen?
Creative Juice
Are artists just traveling t-shirt salesmen? Let's actually unpack that concept... In this episode of Creative Juice, Jack and Circa discuss monetization in the music industry and what business artists are really in! Learn about the core of your music career by examining if you're truly in the business of creating music or something else entirely and understand how different artist business types have different focuses! If you're trying to understand where your efforts should be going for maximum impact and profitability, this episode is your go-to guide! DISCOVER: Why...
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EP420: This One Skill Will Change The Course Of Your Music Career
Creative Juice
Do you know when to call it quits on an idea versus pushing on? In this episode of Creative Juice, Jack and Circa tackle why artists abandon ship when projects are just hitting their stride! Learn about the critical skill of knowing when to lean into success, how waving goodbye to fan engagement assets damages careers, and why recognizing the value in the long game keeps artists moving forward. If you're sick of stalling the potential of your music marketing plans, this episode will help you keep your momentum! DISCOVER: Why Stopping Productive Projects Confuses Fans Why...
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EP419: Early Music Marketing Lessons And Why They Matter Most
Creative Juice
If the question "which strategy is right for me?" has you stuck in your music career, you're not alone... In this episode of Creative Juice, Jack and Circa tackle the artist's dilemma of choosing the "right" marketing strategy versus just getting things done! Learn about decision paralysis, setting realistic goals, and why chasing the "perfect" strategy might be keeping you away from your potential fans. If you've ever hesitated on a release or marketing plan because you weren't sure it was the best move, this episode is for you! DISCOVER: How Decision Paralysis Is...
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EP418: Balancing Strategy and Fast Execution in Music Marketing
Creative Juice
If the question "which strategy is right for me?" has you stuck in your music career, you're not alone... In this episode of Creative Juice, Jack and Circa tackle the artist's dilemma of choosing the "right" marketing strategy versus just getting things done! Learn about decision paralysis, setting realistic goals, and why chasing the "perfect" strategy might be keeping you away from your potential fans. If you've ever hesitated on a release or marketing plan because you weren't sure it was the best move, this episode is for you! DISCOVER: How Decision Paralysis Is...
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EP417: Simplify How You Advertise Your Music Today
Creative Juice
There's a lot of bad information out there about advertising your music. One of the biggest myths right now is that your process should be complex... In this episode of Creative Juice, Jack and Circa share stories from our agency IndieX about paid ad strategy for your music marketing and what you need to focus on today. Learn real world examples of ad account clutter, how to streamline your campaigns, and when to make changes that actually make your marketing better! If you're tired of chasing new "music advertising hacks" and complex button pushing, this episode is your ticket...
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EP416: Entrepreneurship, Independence, and Artist Growth with Kota The Friend Manager Vernon Jones
Creative Juice
Keeping control in your music career is one of the most critical points of leverage you can have. Just ask Kota the Friend's manager... In this episode of Creative Juice, hosts Jack and Circa sit down with Vernon Jones, manager of rapper Kota the Friend, to discuss the realities of artist management, staying independent, and building a self-sustaining music career! Learn about the ins and outs of navigating contracts, exploring independent revenue streams, where they're focusing attention for Kota's new record "Local Art Dealer", and the critical importance of having direct connections...
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EP415: Finding Your Winning Ads and One Mistake To Avoid
Creative Juice
This one advertising mistake is the difference between ongoing successful campaigns and duds for artists... In this episode of Creative Juice, Jack and Circa bring stories straight from our agency IndieX about how artists "accidentally" kill their winning ads and how you can avoid it! Learn about the risks associated with altering winning ad campaigns, the hidden costs of resets, and the what's required to keep your successful campaigns rolling! If you’re thinking about hitting refresh on your ads, this episode is packed with advice will stop you from shooting yourself in the...
info_outlineEver feel like collaborating with other artists is more trouble than it's worth? It might be time to rethink that...
In this episode of Creative Juice, Jack and Circa dive into the power of artist collaboration and how it can be a game-changer for your music marketing! Learn about expanding your reach and maximizing the impact of your collaborations beyond just making music together!
If you're ready to leverage the full potential of partnerships in your music career, this episode will show you the opportunities you can't afford to overlook!
DISCOVER:
Why Thinking About Collaboration As A Business Decision Isn't Selling Out
How Sharing Your Audience With Other Artists Can Double Your Reach
What Makes Brand Collaborations A Goldmine For Musicians
Why Artistic Integrity Can Get In The Way Of Practical Success
How To Start High-Value Collaborations With Local Fashion Brands
When Collaborating Turns Into Creating A New Business Ecosystem