EP410: Artists Managers, Marketing, and Lessons To Help You Get Ahead
Release Date: 01/20/2026
Creative Juice
Your music career is a business. But not everyone sees it that way... In this episode of Creative Juice, Jack and Circa dive deep into artist management, offering insights from our clients and their managers that blend music marketing with business strategy! Learn about the mindsets of successful managers, how they view marketing, and the dynamics between artists and managers, so you can make your artist's project thrive! Whether you're an artist who wants to take control of your career or a manager looking to be the best for your clients, this episode will give you a combined...
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In your music career, one area of focus could be the glue that keeps the rest of your marketing and growth together... In this episode of Creative Juice, Jack and Circa discuss a pivotal music marketing lesson learned from our agency artists in 2025 that will shape the year ahead! Learn about the importance of an omni-channel marketing approach and how ignoring one critical channel can cripple your impact and sales! Whether you want your next release to hit harder than ever or need a revenue reboot in the new year, this episode will help you take a 360-degree look at your...
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Planning your music career for the next year doesn't have to be a brain-melting task, but it does take some reflection to nail your strategy... In this episode of Creative Juice, Jack and Circa provide a planning framework to help you dominate your music marketing in 2026. Learn about auditing your past year, setting realistic and achievable goals, and aligning your activities with long-term success. Discover how to harness your best habits and navigate your path with a clear approach to growing, capturing, and monetizing your audience! If you're ready to turn your dreams into an...
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Wondering what 2026 will hold for your music career and the music industry as a whole? In this episode of Creative Juice, Jack and Circa dive into the future with their 2026 predictions, focusing on how AI is set to revolutionize the music industry! Learn about the implications of AI development on copyrights, how artists can leverage these tools, and why the so-called "AI Wars" are coming to the industry! Whether you're just curious about AI in music or worried about its impact on your career, this episode is a must listen for staying ahead of the curve! DISCOVER: Why...
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The music industry is constantly evolving, that should come as no shock. And 2026 is shaping up to be a pivotal year... In this episode of Creative Juice, Jack and Circa kick off our year-end predictions series, where they share insights into the future of music marketing, industry trends, and beyond! Learn about how the future role of AI, changes in advertising strategies, and direct-to-fan trends can impact your music career! Whether you're plotting your 2026 game plan or simply curious about what's on the horizon, this episode will give you our insights to help you stay ahead...
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Got music marketing questions? We've got answers... In this episode of Creative Juice, Jack and Circa answer some burning questions from our community about music marketing strategies in a special Q&A episode! Learn about when DSP ads actually make sense, how to get your band on board with e-commerce, and tactics for leveraging live streams for growth! This Q&A episode is your go-to guide for pushing forward! DISCOVER: When To Use DSP Ads In Your Marketing How To Convince Your Band It's Time To Dive Into E-commerce Why And When Retargeting Ads Still Work Why...
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As the holiday season lights up, are you switching off on your music career? Spoiler: You shouldn't be! In this episode of Creative Juice, Jack and Circa talk holiday marketing strategies to keep your fan base engaged and your music career thriving while the rest of the industry takes a break. Learn about creative holiday offers, sales promotions, and strategies that can keep your online store active even when the music industry is snoozing through the holiday season! If you're ready to tap into the holiday season to boost your e-commerce sales, this episode is packed with offers...
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On this bonus episode of Creative Juice, Jack McCarthy joins Dave Hamilton as a guest on Gig Gab to dig into the real business of music, how to grow attention, capture it, and convert it into lasting fan relationships. You’ll learn why the right material works, how to transform inspiration into your own content, and why audio quality matters less than energy when you’re trying to make fans say, “who is this band?” It’s about creating cultural moments, fueling FOMO, and turning one-time listeners into repeat buyers. This is where “Always Be Performing” extends beyond the stage...
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With a ton of discussion around the music industry about AI tools like Suno and Udio, copyright, labels, and lawsuits, there's a lot for artists to unpack and wrap their heads around... In this episode of Creative Juice, Jack and Circa discuss our evolving thoughts on the role of AI in music creation! Learn about the convergence of AI and art, the democratization of music production, and how learning about these tools might affect your journey as an artist! If you’re curious about where AI technology is taking the industry, this episode is a must-listen! DISCOVER: Where...
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Want to crush it as an artist and stay on top of your game? Here's what to pay attention to today... In this episode of Creative Juice, Jack and Circa break down four key tactics to help you dominate in your music career by focusing on what most artists aren't willing to do! Learn about creating daily, viewing your fanbase as a customer base, advertising continuously, and utilizing AI tools to stay sharp and creative! Whether you’re looking to elevate your music career or just want practical advice to keep you ahead, this episode is packed with strategies to help you stand out!...
info_outlineYour music career is a business. But not everyone sees it that way...
In this episode of Creative Juice, Jack and Circa dive deep into artist management, offering insights from our clients and their managers that blend music marketing with business strategy! Learn about the mindsets of successful managers, how they view marketing, and the dynamics between artists and managers, so you can make your artist's project thrive!
Whether you're an artist who wants to take control of your career or a manager looking to be the best for your clients, this episode will give you a combined look at the business and creative sides!
DISCOVER:
How Artists And Managers Can View The Music Business Like An Actual Business
Why Direct-To-Fan Marketing Doesn't Conflict With Building Awareness
How To Filter Noise And Focus On What Matters For Growth
Why A Manager Needs To Know How To Make Money In The Artist's Business
What Common Mistakes Managers Make And How To Avoid Them
How To Balance Short Term Wins With Long Term Growth Strategies
RESOURCES:
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