One Leadership Principle You’re probably Ignoring: Self-Talk | Recap | Influential Personal Brand
The Influential Personal Brand Podcast
Release Date: 04/18/2025
Why Most Marketing Fails (And How Military Strategy Fixes It) with Lee Pepper
The Influential Personal Brand Podcast
In this powerhouse episode, AJ welcomes longtime friend and marketing strategist Lee Pepper to unpack what most brands miss—real strategy. From leading marketing for a private equity-backed company that scaled 60X to writing a leadership playbook rooted in military mental models, Lee brings the kind of clarity most execs never get. The conversation dives deep into: Why most marketing fails (spoiler: it’s not the tactics) How military frameworks like “Commander’s Intent” translate to corporate innovation The overlooked role of marketing in HR, finance, and company-wide...
info_outline
From Loss to Legacy: How JJ Virgin Reclaimed Her Brand and Dominated the Health Space
The Influential Personal Brand Podcast
In this episode of the Influential Personal Brand Podcast, Rory sits down with the unstoppable JJ Virgin, a four-time New York Times bestselling author, podcast host with over 20 million downloads, and one of the most recognized names in the health and nutrition world. JJ pulls back the curtain on her incredible journey of resilience, from reclaiming her personal brand after a turbulent business exit to rebuilding her company and even saving her son’s life after a tragic accident. She shares the raw truth about the highs and lows of entrepreneurship, the pivotal mindset shifts that propelled...
info_outline
10 things you can do to better manage your marriage and run a happy house
The Influential Personal Brand Podcast
What if the systems that make your business thrive could also save your marriage? 💡 In this candid and empowering solo episode, AJ Vaden shares 10 game-changing habits that have helped her and husband Rory Vaden build a business and a marriage that lasts. Drawing from 15 years of lessons in love, leadership, and laundry (yes, really), AJ reveals the practical frameworks they’ve implemented at home—from weekly meetings and shared calendars to house manuals and sex coupons. 💬 Whether you're a high-performing entrepreneur, a busy parent, or just someone trying to bring more peace into...
info_outline
From the Brink of Divorce to Empowering Millions: How Casey and Meygan Caston Built Marriage365
The Influential Personal Brand Podcast
info_outline
Numbers You Need To Know
The Influential Personal Brand Podcast
If You Don’t Know Your Numbers, You Don’t Own a Business Too many entrepreneurs are flying blind when it comes to their finances—and it’s costing them big time. In this powerful recap episode, AJ Vaden breaks down the most important lessons from her interview with CPA and bestselling author Greg Crabtree (Simple Numbers) to help you take control of your business with clarity and confidence. You’ll learn: The 3 numbers every business owner must track monthly Why you must separate business and personal finances (no matter your revenue) The difference between tax filing and tax...
info_outline
Simplifying Financial Success for Entrepreneurs
The Influential Personal Brand Podcast
Most entrepreneurs think they understand their numbers — until reality hits. In this eye-opening episode of the Influential Personal Brand Podcast, AJ Vaden sits down with Greg Crabtree, CPA, author of Simple Numbers and Simple Numbers 2.0, and one of the most trusted financial voices in the Entrepreneur’s Organization (EO). Greg breaks down the two most important—and misunderstood—metrics for business owners: Labor Efficiency Ratio (LER) and Contribution Margin. You'll learn how to: Use data, not gut feelings, to decide when to hire Optimize profitability without scaling expenses ...
info_outline
Transforming Wealth Management for Entrepreneurs
The Influential Personal Brand Podcast
info_outline
How To Grow Your Social Media Following
The Influential Personal Brand Podcast
How Nick Built a Million Followers by Leading with Heart (Not Hype) In a world obsessed with algorithms, trends, and viral hacks, Nick (aka Nicholas John) proves that authenticity still wins. In this raw and inspiring episode, Rory sits down with the content creator, former model, and self-proclaimed bookworm who went from filming solo in front of a window to building a loyal audience of over a million people—without a single brand deal and without selling out. Nick shares: How he overcame imposter syndrome by starting a new anonymous account The surprising reason he never told his...
info_outline
Who First Strategy | Recap
The Influential Personal Brand Podcast
In this episode, AJ Vaden recaps the podcast with Vincent Phamvan that flips the script on typical marketing strategy. While the world obsesses over what to post and where to show up online, Vincent makes a bold case for a “Who First” strategy—focusing on the person you’re trying to serve before anything else. If you're a personal brand, content creator, or mission-driven entrepreneur, this episode will reframe how you think about your audience, your message, and your impact. Learn why platforms, formats, and funnels are secondary—and how knowing your who brings total clarity to your...
info_outline
Leveraging Digital Marketing, AI, and Personal Brand Apps for Brand Growth
The Influential Personal Brand Podcast
In this episode of the Influential Personal Brand Podcast, AJ Vaden sits down with entrepreneur and tech innovator Vincent Phamvan, founder and CEO of Vyten Apps. Together, they dive deep into the biggest shifts happening right now in marketing, technology, and personal branding — and what you must know to stay ahead. You'll learn: Why technology is evolving faster than ever—and how to keep up How personal brands are being built differently in the digital economy The major impact of AI on marketing, communication, and content creation Why traditional email and social media strategies are...
info_outlineWhat if the life you're living right now is being shaped by the words you speak every day—especially the ones you say to yourself? In this video, I break down what I call the Creation Principle of Integrity from my book Take the Stairs: 👉 You think it. You speak it. You act. Then it happens. From the chair you're sitting in to the goals you're chasing, everything begins the moment you speak it into existence. But here's the real challenge: What are you telling yourself about yourself? Most of us say things to ourselves that we’d never allow others to say to our spouse, kids, or closest friends. And over time, we start to believe those lies—not because they’re true, but because we hear them over and over. 🔥 In this video, you'll learn: Why your words are the genesis of all creation How self-talk shapes your identity and future The heartbreaking truth about how we treat ourselves A mindset shift that could radically change your life If you're ready to take control of your internal narrative and start speaking the life you want into reality, this message is for you. 💬 Comment below: What’s one negative belief you’re ready to stop saying to yourself? 🎯 Ready to rewrite your story and clarify your message? Schedule a Free Brand Call with Brand Builders Group and discover how to build a personal brand that aligns with your true identity and calling. freebrandcall.com #SelfTalk #MindsetShift #PersonalDevelopment #SpeakLife #TakeTheStairs #BrandBuildersGroup #Integrity #PersonalBranding #Transformation #createyourlife