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One Leadership Principle You’re probably Ignoring: Self-Talk | Recap | Influential Personal Brand

The Influential Personal Brand Podcast

Release Date: 04/18/2025

Authenticity Is the Strategy: How to Build a Personal Brand That Actually Matters with Jessica Zweig show art Authenticity Is the Strategy: How to Build a Personal Brand That Actually Matters with Jessica Zweig

The Influential Personal Brand Podcast

What if building a powerful personal brand wasn’t about being seen—but about being true? In this soul-shifting episode, AJ Vaden sits down with bestselling author and branding powerhouse Jessica Zweig for an unfiltered conversation on what it really takes to build a lasting, meaningful platform. From scaling and failing, to radical reinvention through spiritual alignment, Jessica shares the raw truth behind authentic personal branding—and why your inner work is the key to your outer success. You’ll learn: Why being of service kills ego and attracts your ideal audience How to show...

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The Rise of Personal Brands in Direct Sales with Sarah Robbins show art The Rise of Personal Brands in Direct Sales with Sarah Robbins

The Influential Personal Brand Podcast

What do you do when your entire business disappears overnight? In this powerful episode of the Influential Personal Brand Podcast, AJ Vaden sits down with Sarah Robbins—former kindergarten teacher turned billion-dollar network marketing legend—for an unforgettable conversation about resilience, reinvention, and the power of personal branding in direct sales. Sarah shares her remarkable journey: from passing out skincare samples for $20/hour to building the most successful sales team in the history of her industry. But just one year ago, everything changed. Her company dissolved their sales...

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Neuroscience of Mental Health for Mission Driven Messengers with Dr Caroline Leaf show art Neuroscience of Mental Health for Mission Driven Messengers with Dr Caroline Leaf

The Influential Personal Brand Podcast

Unlock the hidden power of your brain and break free from burnout, imposter syndrome, and limiting beliefs with Dr. Caroline Leaf—world-renowned neuroscientist, bestselling author, and personal brand powerhouse. In this game-changing episode, Dr. Leaf reveals how mission-driven messengers can manage their minds to overcome anxiety, rewire toxic thinking, and show up powerfully in their purpose. Discover the truth about mental health and why your emotions aren’t flaws—but signals. Learn how to decode them, shift your mindset in 63 seconds, and reprogram your brain through neuroplasticity....

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From Homeless to 9 Figures: Stephen Scoggins- Alignment, Legacy, and the Real Reason Businesses Fail show art From Homeless to 9 Figures: Stephen Scoggins- Alignment, Legacy, and the Real Reason Businesses Fail

The Influential Personal Brand Podcast

What if hustle was hurting your growth, not helping it? Stephen Scoggins built a nine-figure company, sold it, and now teaches entrepreneurs how to stop being the bottleneck in their own businesses. In this episode, he unpacks the inner friction that keeps even the smartest leaders stuck and the surprising shift that unlocks scale, peace, and purpose. He also gets real about the 5 invisible constraints that quietly hold leaders hostage and how to shift from proving yourself to building something that actually lasts (with or without you in the room). If you’re a 6 or 7-figure...

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How to Build a Public Seminar Business with Tyler Devereaux show art How to Build a Public Seminar Business with Tyler Devereaux

The Influential Personal Brand Podcast

Rory Vaden unpacks one of the most important mindset shifts he’s ever made: peace is the new profit. After working with some of the world’s most recognized personal brands — including billionaires, bestselling authors, and global influencers — Rory shares a sobering truth: money and fame don’t create peace. God does. Whether you’re chasing influence, building a business, or simply trying to find fulfillment, this episode will challenge the very definitions of wealth and success you’ve been taught to believe. It’s not about getting more. It’s about becoming someone at peace...

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Books Don't Sell Themselves: How to Build Influence (and Income) After You Publish – with Nick Hutchison show art Books Don't Sell Themselves: How to Build Influence (and Income) After You Publish – with Nick Hutchison

The Influential Personal Brand Podcast

Most authors stop at writing the book. But what if the book is just the beginning? In this episode, AJ Vaden sits down with Nick Hutchison, founder of BookThinkers, to reveal the real work that starts after your book is published. Whether you're a seasoned author or launching your first title, this conversation will show you why being best-written means nothing if you're not also best-selling. They break down: Why small podcasts outperform big shows for book sales The 3 content formats that actually convert (and how to use them) How to structure a 60-second video to sell your book on...

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From Obscurity to Influence: Rory Vaden on the Path to Becoming Wealthy and Well-Known show art From Obscurity to Influence: Rory Vaden on the Path to Becoming Wealthy and Well-Known

The Influential Personal Brand Podcast

In this powerhouse episode of Build, host Stephen Scoggins sits down with Rory Vaden—New York Times bestselling author, co-founder of Brand Builders Group, and a leading voice in the personal brand world—for a raw, in-depth conversation on what it really takes to be wealthy, well-known, and fulfilled. From clarifying your unique message to building a brand on trust instead of trends, Rory unpacks the exact steps mission-driven messengers must take to break through the noise—without selling out. They explore how fear often hides behind humility, why personal branding is not about ego, and...

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The Pain That Prepared Our Purpose: The Untold Story Behind “Wealthy and Well-Known” show art The Pain That Prepared Our Purpose: The Untold Story Behind “Wealthy and Well-Known”

The Influential Personal Brand Podcast

In this milestone 600th episode of the Influential Personal Brand Podcast, Rory sits down with his co-author, business partner, and wife—AJ Vaden—for her first-ever author interview. But this isn’t just a book promo. This is the raw, behind-the-scenes story of how Brand Builders Group was born in the ashes of unexpected loss, career heartbreak, and spiritual refinement. AJ vulnerably opens up about being fired from the company she helped build, the moment she realized her identity was misplaced, and the childhood trauma that shaped her purpose. You’ll hear about the divine timing of a...

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3 Hacks to Help You Persevere Through Trials show art 3 Hacks to Help You Persevere Through Trials

The Influential Personal Brand Podcast

Why do some people give up while others rise and keep going? In this episode, Rory Vaden shares three battle-tested mindset hacks that the world’s top achievers use to overcome the impossible—and keep showing up long after others quit. You’ll hear: The #1 mindset shift that ultra-successful people share Why falling in love with the daily grind is the real secret to growth How to turn hard moments into long-term competitive advantage The “Law of the Moat” and how your toughest trials become your greatest protection A behind-the-scenes reflection on Rory’s interview with...

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Scaling 8 and 9 Figure Businesses with Mike and Kass Lazerow show art Scaling 8 and 9 Figure Businesses with Mike and Kass Lazerow

The Influential Personal Brand Podcast

What’s the difference between influencers who look successful… and entrepreneurs who actually are? In this riveting episode, Rory sits down with Mike and Kass Lazerow, the powerhouse husband-and-wife duo behind multiple high-impact businesses—including Buddy Media, which they sold to Salesforce for $745 million. They’ve helped scale companies like Scopely ($5B exit) and Liquid Death, advised countless founders, and now they’re opening up like never before about what it really takes to build a business that lasts. From burning out on the way to $50M in ARR in just three years, to...

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More Episodes

What if the life you're living right now is being shaped by the words you speak every day—especially the ones you say to yourself? In this video, I break down what I call the Creation Principle of Integrity from my book Take the Stairs: 👉 You think it. You speak it. You act. Then it happens. From the chair you're sitting in to the goals you're chasing, everything begins the moment you speak it into existence. But here's the real challenge: What are you telling yourself about yourself? Most of us say things to ourselves that we’d never allow others to say to our spouse, kids, or closest friends. And over time, we start to believe those lies—not because they’re true, but because we hear them over and over. 🔥 In this video, you'll learn: Why your words are the genesis of all creation How self-talk shapes your identity and future The heartbreaking truth about how we treat ourselves A mindset shift that could radically change your life If you're ready to take control of your internal narrative and start speaking the life you want into reality, this message is for you. 💬 Comment below: What’s one negative belief you’re ready to stop saying to yourself? 🎯 Ready to rewrite your story and clarify your message? Schedule a Free Brand Call with Brand Builders Group and discover how to build a personal brand that aligns with your true identity and calling. freebrandcall.com #SelfTalk #MindsetShift #PersonalDevelopment #SpeakLife #TakeTheStairs #BrandBuildersGroup #Integrity #PersonalBranding #Transformation #createyourlife