loader from loading.io

Sam McEwin - 'Digital marketing strategies for aesthetic clinics in 2025' #286

Inside Aesthetics

Release Date: 01/30/2025

Dr Raquel Amado and Dr Anoob Pakaar-Hull - 'Masterclass Series: (Chapter 7) - Combining regenerative treatments' #308 show art Dr Raquel Amado and Dr Anoob Pakaar-Hull - 'Masterclass Series: (Chapter 7) - Combining regenerative treatments' #308

Inside Aesthetics

Episode 308 hosts Dr Raquel Amado (Dental Surgeon from Kent, UK) and Dr Anoob Pakkar-Hull (Cosmetic Physician from London, UK) In our 'Masterclass Series' we host global experts to teach us about fillers, bio-stimulators, bio-remodellers, polynucleotides, exosomes and other products. (For toxin insights, check out our other mini-series, 'The Tox Talks') In Chapter 7 we discuss various different combination treatments that are commonly used in regenerative aesthetics. Raquel and Anoob discuss their experiences and insights with various treatment modalities and cocktails of microtoxin, the...

info_outline
Hayley Anderson - 'Disasters and Solutions (Chapter 4): Vascular occlusion of the temple and forehead' #307 show art Hayley Anderson - 'Disasters and Solutions (Chapter 4): Vascular occlusion of the temple and forehead' #307

Inside Aesthetics

Episode 307 hosts Hayley Anderson (Registered Nurse from Perth, Australia) This is the 4th chapter in our mini-series called ‘Disasters & Solutions’. Here we look at some of the unusual, difficult or outright disasterous outcomes for patients caused by injectables. We speak to the injectors who managed the case and go through what happened, step by step. We’ll learn about what might have been done to prevent the problem and what injectors can do in their own practice to be safer practitioners.     In Chapter 4, we discuss Hayley's experience (on the other side of the...

info_outline
Dr Jake Sloane & David Segal - What's trending in aesthetics (Chapter 13)' #306 show art Dr Jake Sloane & David Segal - What's trending in aesthetics (Chapter 13)' #306

Inside Aesthetics

Episode 306 showcases our hosts Dr Jake Sloane & David Segal. In our 'What's trending in Aesthetics?' episodes we discuss popular topics doing the rounds on social media, issues being debated in injector forums or items showcased on the news. We'll cover controversies, big stories and themes that have got injectors and our industry talking. In Chapter 13 our hosts Dr Jake and David first catch up after a month out of the IA studio. They explain what's been happening behind the scenes, share exciting plans for the podcast and their upcoming live appearances at two international conferences...

info_outline
IA X Fresh Clinics: Franziska Iseli- 'Authenticity over algorithms for your branding & marketing strategy' show art IA X Fresh Clinics: Franziska Iseli- 'Authenticity over algorithms for your branding & marketing strategy'

Inside Aesthetics

This is the third chapter of our mini-series of bonus episodes in collaboration with . After 300 episodes we've decided to try something different - recording in a new studio, getting back to real life and in person recordings and to work with Fresh Clinics and some of their brand partners. You can also watch the entire video of these podcasts either on or our In chapter 3 we host Franziska Iseli (Entrepreneur, marketing and branding specialist and founder of Basic Bananas) We explore her journey from Switzerland to Australia, her transition to become a thriving entrepreneur, and the...

info_outline
Dr Lisa Dinley  - 'Masterclass Series (Chapter 6) - Juvelook & Lenisna' #305 show art Dr Lisa Dinley - 'Masterclass Series (Chapter 6) - Juvelook & Lenisna' #305

Inside Aesthetics

Episode 305 hosts Dr Lisa Dinley (Dental Surgeon from Nottingham, UK) In our 'Masterclass Series' we host global experts to teach us about fillers, bio-stimulators, bio-remodellers, polynucleotides, exosomes and other products. (For toxin insights, check out our other mini-series, 'The Tox Talks') In Chapter 6 we explore the new PDLLA-based biostimulators called Juvelook and Lenisna. These are made by Vaim based in South Korea and are soon to be distributed globally by Fillmed.  We cover the products applications, safety profiles and perceived benefits when compared to other well known...

info_outline
IA X Fresh Clinics: Building a Business in the USA (Chapter 2) show art IA X Fresh Clinics: Building a Business in the USA (Chapter 2)

Inside Aesthetics

In chapter 2 of our new bonus mini-series with Fresh Clinics we host Dr John Holbrook (Co-founder of Fresh Clinics from Sydney, Australia) & Ryan Bourgeois (Nurse Practitioner from Texas, USA).   (If you missed chapter 1, these episodes are published on Wednesday's and chapter 3 will be out on July 9th! You can also watch the entire video of these podcasts either on or our   In chapter 2 we discuss how two very different businesses established themselves so successfully in the USA - and then eventually became intertwined!   We discuss Ryan's transition from acting and TV...

info_outline
Dr Jake Sloane & David Segal - What's trending in aesthetics (Chapter 12)' #304 show art Dr Jake Sloane & David Segal - What's trending in aesthetics (Chapter 12)' #304

Inside Aesthetics

Episode 304 showcases our hosts Dr Jake Sloane & David Segal. In our 'What's trending in Aesthetics?' episodes we discuss popular topics doing the rounds on social media, issues being debated in injector forums or items showcased on the news. We'll cover controversies, big stories and themes that have got injectors and our industry talking. In chapter 12 we discuss the decline of HA filler use around the world and the rise of biostimulators. We then predict a future potential serious problem as a result of this new trend. We reflect on how these trends intersect with the continuing...

info_outline
Telisa Larken & Jill McIver - 'The Business of Injecting (Chapter 18)' #303 show art Telisa Larken & Jill McIver - 'The Business of Injecting (Chapter 18)' #303

Inside Aesthetics

Episode 303 hosts Telisa Larken (Registered Nurse from Newcastle, Australia) and Jill McIver (Registered Nurse from Sydney, Australia).  In 'The Business of Injecting' episodes we host injectors and clinic owners to discuss all aspects of the business side of their clinic. We analyse their financial struggles and challenges, difficult decisions, friction points, staffing, hiring, firing and other topics relevant for aesthetic business owners. In this episode we host two quite different clinic owners to share and reflect on their businesses. Our guests share their journeys, insights into...

info_outline
Industry Update with Charlie Abboud: A solution for Queensland's Nurse-led clinics (Chapter 4) show art Industry Update with Charlie Abboud: A solution for Queensland's Nurse-led clinics (Chapter 4)

Inside Aesthetics

In these bonus episodes called 'Industry Updates', we bring you up to speed with news of important and pressing issues. These episodes are published ad hoc on Wednesdays and do not replace our usual Friday podcasts. Chapter 4 of our Industry Updates hosts Charlie Abboud (Head of , Australia) In this short episode we overview the regulatory changes in Queensland, Australia. These laws have mostly impacted nurse-led clinics causing significant confusion, anxiety and in some cases, the decision has already been made to close their premises.   Our conversation covers InstantCosmetics proposed...

info_outline
Dr Steven Liew - 'Masterclass Series (Chapter 5) - Rejuran & polynucleotides' #302 show art Dr Steven Liew - 'Masterclass Series (Chapter 5) - Rejuran & polynucleotides' #302

Inside Aesthetics

Episode 302 hosts Dr Steven Liew (Plastic Surgeon from Sydney, Australia) In our 'Masterclass Series' we host global experts to teach us about fillers, bio-stimulators, bio-remodellers, polynucleotides, exosomes and other products. (For toxin insights, check out our other mini-series, 'The Tox Talks') In Chapter 5 we explore the growing interest in polynucleotides, with a particular focus on the brand Rejuran. We delve into the science behind polynucleotides and their application in facial aesthetics, skin regeneration and wound healing. Our conversation unpacks patient selection, injection...

info_outline
 
More Episodes

Episode 286 hosts Sam McEwin (Director of BizWisdom) from Melbourne, Australia.

BizWisdom is an outcome-focused marketing agency who help reduce the burden of an increasingly complex digital landscape.

We discuss the importance of using compliant strategies in digital marketing given the current regulations for cosmetic clinics. Sam shares his insights into reaching new clients, retaining existing ones, and standing out in a commoditized and competitive landscape. Our conversation covers the impact of SEO, social media, and email marketing, as well as unique tactics such as podcast advertising and direct mail. The episode provides valuable advice for small business owners on how to allocate budgets, create cohesive marketing strategies, and effectively use various channels to amplify their message. 
 
00:00 Introduction
00:32 Marketing in Aesthetics: Current Landscape
00:49 Meet Sam McEwin: Digital Marketing Expert
01:54 Challenges and Strategies in Digital Marketing
05:19 Understanding Digital Marketing Services
09:58 The Value of Podcasts in Marketing
14:46 Effective Marketing Strategies for Clinics
17:09 The Importance of Knowing Your Audience
30:30 Building a Comprehensive Marketing Campaign
36:38 How Google Works: Enhancing Visibility
41:03 Understanding Google's Intent and Semantic Relevance
42:04 The Evolution of Google's Algorithm
42:18 The Role of Reviews and Social Media in SEO
44:46 Entity SEO and Building Authority
46:46 Consistency in Marketing Strategy
53:14 Budgeting for Small Business Marketing
01:03:57 The Importance of Retention and Customer Engagement
01:09:05 Effective Communication Strategies
01:14:36 Special Offers and Conclusion

JOIN OUR LISTENER WHATSAPP GROUP & SEND US YOUR COMMENTS, SUGGESTIONS OR JUST SAY HI!

JOIN OUR PATREON FOR EXCLUSIVE SUBSCRIBER-ONLY PODCASTS, WEEKLY EDUCATIONAL CONTENT & JOIN OUR WHATSAPP COMMUNITY

CLICK HERE TO BROWSE OUR IA OFFERS FOR DISCOUNTS & SPECIALS

CLICK HERE IF YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US

CLICK HERE TO APPLY TO BE A GUEST ON OUR PODCAST

CONTACT US