Sam McEwin - 'Digital marketing strategies for aesthetic clinics in 2025' #286
Release Date: 01/30/2025
IA X Fresh Clinics: Building a Business in the USA (Chapter 2)
Inside Aesthetics
In chapter 2 of our new bonus mini-series with Fresh Clinics we host Dr John Holbrook (Co-founder of Fresh Clinics from Sydney, Australia) & Ryan Bourgeois (Nurse Practitioner from Texas, USA). (If you missed chapter 1, these episodes are published on Wednesday's and chapter 3 will be out on July 9th! You can also watch the entire video of these podcasts either on or our In chapter 2 we discuss how two very different businesses established themselves so successfully in the USA - and then eventually became intertwined! We discuss Ryan's transition from acting and TV...
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Dr Jake Sloane & David Segal - What's trending in aesthetics (Chapter 12)' #304
Inside Aesthetics
Episode 304 showcases our hosts Dr Jake Sloane & David Segal. In our 'What's trending in Aesthetics?' episodes we discuss popular topics doing the rounds on social media, issues being debated in injector forums or items showcased on the news. We'll cover controversies, big stories and themes that have got injectors and our industry talking. In chapter 12 we discuss the decline of HA filler use around the world and the rise of biostimulators. We then predict a future potential serious problem as a result of this new trend. We reflect on how these trends intersect with the continuing...
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Telisa Larken & Jill McIver - 'The Business of Injecting (Chapter 18)' #303
Inside Aesthetics
Episode 303 hosts Telisa Larken (Registered Nurse from Newcastle, Australia) and Jill McIver (Registered Nurse from Sydney, Australia). In 'The Business of Injecting' episodes we host injectors and clinic owners to discuss all aspects of the business side of their clinic. We analyse their financial struggles and challenges, difficult decisions, friction points, staffing, hiring, firing and other topics relevant for aesthetic business owners. In this episode we host two quite different clinic owners to share and reflect on their businesses. Our guests share their journeys, insights into...
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Industry Update with Charlie Abboud: A solution for Queensland's Nurse-led clinics (Chapter 4)
Inside Aesthetics
In these bonus episodes called 'Industry Updates', we bring you up to speed with news of important and pressing issues. These episodes are published ad hoc on Wednesdays and do not replace our usual Friday podcasts. Chapter 4 of our Industry Updates hosts Charlie Abboud (Head of , Australia) In this short episode we overview the regulatory changes in Queensland, Australia. These laws have mostly impacted nurse-led clinics causing significant confusion, anxiety and in some cases, the decision has already been made to close their premises. Our conversation covers InstantCosmetics proposed...
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Dr Steven Liew - 'Masterclass Series (Chapter 5) - Rejuran & polynucleotides' #302
Inside Aesthetics
Episode 302 hosts Dr Steven Liew (Plastic Surgeon from Sydney, Australia) In our 'Masterclass Series' we host global experts to teach us about fillers, bio-stimulators, bio-remodellers, polynucleotides, exosomes and other products. (For toxin insights, check out our other mini-series, 'The Tox Talks') In Chapter 5 we explore the growing interest in polynucleotides, with a particular focus on the brand Rejuran. We delve into the science behind polynucleotides and their application in facial aesthetics, skin regeneration and wound healing. Our conversation unpacks patient selection, injection...
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IA X Fresh Clinics: The State of Medical Aesthetics (Chapter 1)
Inside Aesthetics
This is the first chapter of a new mini-series of bonus episodes in collaboration with . After 300 episodes we've decided to try something different - recording in a new studio, getting back to real life and in person recordings and to work with Fresh Clinics and some of their brand partners. Three episodes will be published on Wednesday's (today, June 18th & July 9th) and a new killer feature is that you'll be able to watch the entire video of these podcasts either on or our ! In chapter 1 we host both of the co-founders of Fresh Clinics, Dr John Delaney & Dr John Holbrook. In this...
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Dr Eyal Kramer & Dr Ellen Selkon - 'Masterclass Series (Chapter 4) - Profhilo Structura' #301
Inside Aesthetics
Episode 301 hosts Dr Eyal Kramer (Plastic Surgeon from Tel Aviv, Israel) & Dr Ellen Selkon (Cosmetic Physician from Auckland, New Zealand). In our 'Masterclass Series' we host global experts to teach us about fillers, bio-stimulators, bio-remodellers, polynucleotides, exosomes and other products. (For toxin insights, check out our other mini-series, 'The Tox Talks') In Chapter 4 we focus on a new product launched by IBSA called 'Profhilo Structura'. Our conversation covers the technical aspects of the product, the difference between Profhilo and Profhilo Structura, how Structura works on a...
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Dr Jean Carruthers & Dr Michael Kane - 'The past, present & future of aesthetics (Part 1)' #300
Inside Aesthetics
To celebrate our milestone 300th episode, we are honoured to re-host Dr Jean Carruthers (Opthalmologist from Toronto, Canada) & Dr Michael Kane (Plastic Surgeon from New York, USA). This episode is divided into Part 1 and Part 2. Part 2 is available to listen to for FREE by signing up to our Patreon as a 'free member': We've been priviledged to have hosted both of our guests on the podcast previously (episodes 120 and 190) and these rank in the top five of our most listened to episodes ever. These two legendary pioneers helped discover and evolve the science of botulinum toxin treatments...
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Dr Darryl Reed & Charlotte Meli - 'Tissue Repair & TR Pro+' #299
Inside Aesthetics
Episode 299 hosts Dr Darryl Reed (Biochemist & COO of Tissue Repair from Sydney, Australia) and Charlotte Meli (Registered Nurse and NSW Territory Manager of Tissue Repair from Sydney, Australia) In this episode we learn about Tissue Repair and their unique product TR Pro +. This novel hydrogel product contains beta-glucans (a derivative from yeast) and has been clincically proven and is TGA-approved to help wound healing. We find out who Tissue Repair are, the science behind TR Pro + and how this can be applied in aesthetic practices. This podcast was supported by Tissue Repair...
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Dr Jigna Patel - 'Holistic Perspectives in Aesthetic Medicine' #298
Inside Aesthetics
Episode 298 hosts Dr Jigna Patel (General Practitioner, London, UK). Jigna is a UK-based GP with a special interest in skin health, functional medicine and takes a very different approach with her aesthetic patients. The conversation explores the integration of holistic health principles into aesthetic practice, touching on topics such as the brain-gut-skin axis, ethical issues in the aesthetics industry, and the need for a balanced approach to skin and overall health. Dr. Patel shares personal experiences that influenced her approach, emphasizing the importance of looking at patients' overall...
info_outlineEpisode 286 hosts Sam McEwin (Director of BizWisdom) from Melbourne, Australia.
BizWisdom is an outcome-focused marketing agency who help reduce the burden of an increasingly complex digital landscape.
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