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Kelly George - 'The Business of Injecting (Chapter 21)' #323

Release Date: 11/20/2025

Kelly George - 'The Business of Injecting (Chapter 21)' #323

Inside Aesthetics

Episode 323 hosts Kelly George (Registered Nurse from Tamworth, Australia) In 'The Business of Injecting' episodes we host injectors and clinic owners to discuss all aspects of the business side of their clinic. We analyse their financial struggles and challenges, difficult decisions, friction points, staffing, hiring, firing and other topics relevant for aesthetic business owners. In Chapter 21 we discuss Kelly's recent expansion to open her second clinic. (We discussed her first clinic and background in Episode 214 of the Business of Injecting - Chapter 8) We discuss how she manages and...

Dr Mustafa Narwan - 'An introduction to biohacking & holistic consultations' #322

Inside Aesthetics

Episode 322 hosts Dr Mustafa Narwan (Plastic Surgeon from Germany & UAE) This is the fifth of several episodes recorded at (International Cosmetic Congress and Exhibition) in Cairo, Egypt. Dr Jake and David were honoured to be invited to the event in September 2025 and in doing so, IA became the first podcast in the world to be resident at an aesthetic conference. In Chapter 5 of these episodes we explore the concepts of biohacking and integrating a holistic approach to patients. Mustafa shares his insights on combining different treatments to cater to individual patient needs,...

Dr Rami Abadi - 'The Beauty Of The World (Chapter 7): Lebanon & Qatar' #321

Inside Aesthetics

Episode 321 hosts Dr Rami Abadi (Dermatologist from Lebanon) This is the seventh chapter of our miniseries, 'The Beauty Of The World'. (Please also listen to episodes 102, 107, 109, 113, 118 and 224 for our other episodes and regions of the world) In these episodes we host globally-renowned key opinion leaders to discuss their own regions beauty standards, aesthetic trends and the injectable market in their part of the world. We'll aim to understand what people find attractive, what influences this and celebrate the similarities and amazing differences amongst peoples faces and...

Dr Rami Haidar - 'The Injector Diaries (Chapter 29)' #320

Inside Aesthetics

Episode 320 hosts Dr Rami Haidar (Maxillofacial Surgeon from UAE) Rami joins us in the 29th chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe. Each injector brings their own unique take on things and we showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners. 00:00 Introduction 00:47 Welcome to the ICCE...

Dr Ishaan Ramkisson - 'Natural beauty & bespoke treatment planning' #319

Inside Aesthetics

Episode 319 hosts (Dermatologist from South Africa). This is the second of several episodes recorded at (International Cosmetic Congress and Exhibition) in Cairo, Egypt. Dr Jake and David were honoured to be invited to the event in September 2025 and in doing so, IA became the first podcast in the world to be resident at an aesthetic conference. In Chapter 2 of these episodes we explore what a holistic approach to aesthetic treatments means in practice and emphasis the rile of individualised treatment planning. We discuss some of the aesthetic considerations for patients using GLP-1...

Dr Roya Zarmehr Zamin - 'Aesthetic ultrasound - was it just a phase or is it necessary?' #318

Inside Aesthetics

Episode 318 hosts (Cosmetic Physician from Canada). This is the first of several episodes recorded at (International Cosmetic Congress and Exhibition) in Cairo, Egypt. Dr Jake and David were honoured to be invited to the event in September 2025 and in doing so, IA became the first podcast in the world to be resident at an aesthetic conference. In Chapter 1 of these episodes we re-visit the topic of aesthetic ultrasound. Roya is a world expert in both using ultrasound and teaching it's use to injectors. We assess where we are at with ultrasound, five years after it became mainstream in...

Jon Jacques - 'How to go viral on social media' #317

Inside Aesthetics

Episode 317 hosts (Social Media Expert & Founder of '' from Los Angeles, USA) In this episode we do something a bit different by focusing on the poorly understood world of social media. Whilst injectors and aesthetic businesses all have profiles on the various social media channels, most people have absolutely no idea how to use them! We learn from Jon about his early background as a professional magician and how he then changed course by working at a video advertising startup. It was in this role that he learnt how to leverage YouTube, Facebook and Instagram. He helped grow the company...

Meg McNeil & Bek McNeil - 'The Business of Injecting (Chapter 20)' #316

Inside Aesthetics

Episode 316 hosts Meg McNeil (Director & Registered Nurse from Brisbane, Australia) & Bek McNeil (Director & Business Manager from Brisbane, Australia) In 'The Business of Injecting' episodes we host injectors and clinic owners to discuss all aspects of the business side of their clinic. We analyse their financial struggles and challenges, difficult decisions, friction points, staffing, hiring, firing and other topics relevant for aesthetic business owners. In Chapter 20 we discuss the success, challenges and future with two of the founders of Derm Haus. Our guests discuss their...

Dr Konstantin Frank: 'The Tox Talks (Chapter 10): Lessons learned about Letibotulinum toxin' #315

Inside Aesthetics

Episode 315 hosts Dr Konstantin Frank (Aesthetic Doctor from Regensberg, Germany) In 'The Tox Talks' episodes we feature expert injectors who have significant experience in using botulinum toxins. These episodes explore our guests experiences using particular brands, the evolution of their injecting techniques and we get special insights into the subtle nuances of getting the best out of toxins. In Chapter 10 we talk about Letybo (made by Hugel, Korea) and how to get the best out of it. We discuss the unique properties of Letibotulinum toxin including its precision and reduced diffusion,...

Rogen Eulatic & Ashlee Middleton - 'How to Progress from Injecting to Investing in a Device' #314

Inside Aesthetics

Episode 314 hosts Rogen Eulatic (Registered Nurse from Canberra, Australia) and Ashlee Middleton (Commercial Sales Manager of Laseraid from Melbourne, Australia). In this episode Dr. Jake Sloane and David Segal were out of the studio and recording live at . They delve into the importance of staying updated with aesthetic trends and how to navigate the device market. Rogen shares his journey of incorporating a -supplied device into his clinic, emphasizing the significance of overcoming fear, doing your thorough research, and future-proofing his practice. The discussion also covers...

More Episodes

Episode 323 hosts Kelly George (Registered Nurse from Tamworth, Australia)

In 'The Business of Injecting' episodes we host injectors and clinic owners to discuss all aspects of the business side of their clinic. We analyse their financial struggles and challenges, difficult decisions, friction points, staffing, hiring, firing and other topics relevant for aesthetic business owners.

In Chapter 21 we discuss Kelly's recent expansion to open her second clinic. (We discussed her first clinic and background in Episode 214 of the Business of Injecting - Chapter 8) We discuss how she manages and trains her staff, the importance of patient relationships, why she opened a new clinic and the challenges of staying compliant amidst the changing regulations in Australia.

Kelly shares her insights on leveraging social media for business growth and the critical role of patient feedback in maintaining high standards of care. We end on why she also changed to a new compliance and prescribing service (InstantCosmetics) and how they are helping drive her clinics success.

This podcast was sponsored by InstantCosmetics

00:00 Introduction

01:29 Sponsor Acknowledgment and Guest Introduction

01:38 Kelly George's Journey in Aesthetics

04:27 Clinic Philosophy and Success Factors

05:40 Consultation Approach and Training New Injectors

10:48 Challenges and Strategies in Aesthetic Practice

15:04 Device Integration and Body Contouring

23:28 Opening a Second Clinic: Motivations and Challenges

28:22 Building a Strong Team Culture

29:50 Designing the New Clinic

31:39 Ensuring Consistent Patient Experience