Ep 323 The Business of Injecting (Chapter 21) | Kelly George
Release Date: 11/20/2025
Ep 347 Introducing Our New App - IA Community | Dr Jake Sloane & David Segal
Inside Aesthetics Podcast
Episode 347 showcases our hosts Dr Jake Sloane & David Segal We're proud to finally reveal the launch of our long-awaited project 'IA Community' - the social media app for aesthetic professionals! This project has been years in the making and we've spent the last 18-months secretly building a platform designed for you guys. In this podcast we discuss the background to IA Community and why aesthetic professionals should download it. We touch on the main features of the app including: Member profiles and powerful networking features Live Chat groups for instant connection, networking,...
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Ep 346 What Injectors Can Learn From a Cadaver Course | Dr Lucas de Siqueira
Inside Aesthetics Podcast
Episode 346 hosts Lucas de Siqueira (Cosmetic Physician from Melbourne, Australia) We discuss the purpose of cadaver learning for injectors and how these courses are typically run. Lucas explains his background in anatomy and how he became a cadaver course educator. We highlight how this type of learning is usually run, with interactive practical sessions that incorporate practical injectable concepts and techniques. Importantly we also cover the themes of ethics, the respectful handling of donated human tissue and recognising how special this resource is. We end with details of the upcoming...
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Ep 345 What's Trending in Aesthetics? (Chapter 17) | Dr Jake Sloane & David Segal
Inside Aesthetics Podcast
Episode 345 showcases our hosts Dr Jake Sloane & David Segal. In our ‘What’s trending in Aesthetics?’ episodes we discuss popular topics doing the rounds on social media, issues being debated in injector forums or items showcased on the news. We’ll cover controversies, big stories and themes that have got injectors and our industry talking. In Chapter 17 we delve into three topics: 1) The impact of the Middle East conflict and the major concern about fuel shortages and supply-chain disruption. 2) Australia’s law change concerning credit card surcharges. 3) Growing...
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Ep 344 Part 1 The Tox Talks (Chapter 12): Complications of toxins | Dr David Eccleston
Inside Aesthetics Podcast
Episode 344 Part 1 hosts (Cosmetic Physician from Birmingham, UK) In our mini series 'The Tox Talks', we feature expert injectors who have significant experience in using botulinum toxins. These episodes explore our guests experiences using particular brands, the evolution of their injecting techniques and we get special insights into the subtle nuances of getting the best out of toxins. Part 1 (this episode) is available to listen to on all of your favourite podcast apps. Part 2 will be available exclusively on our new app called IA Community launching in May ( In Chapter 12...
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Ep 343 Digital Marketing Strategies for Aesthetic Clinics in 2026 | Rick O'Neill
Inside Aesthetics Podcast
Episode 343 hosts (Digital Marketing Expert from Brighton, UK) We discuss the major shifts in aesthetic marketing over the past 12–24 months - driven by AI technology and the changing behavior of patients. We explore: How SEO and website optimisation are more important due to how tools like ChatGPT search the web. How patients can take up to 12 months with numerous touchpoints before converting to a booking The requirement for an 'always-on, multi-channel' ecosystem beyond Instagram. Tool likes 'AnswerThePublic' to understand what patients are Googling The benefit of writing...
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Ep 342 The Business of Injecting (Chapter 22) | Aisling Walsh
Inside Aesthetics Podcast
Episode 342 hosts (Registered Nurse from Sydney, Australia). In ‘The Business of Injecting’ episodes we host injectors and clinic owners to discuss all aspects of the business side of their clinic. We analyse their financial struggles and challenges, difficult decisions, friction points, staffing, hiring, firing and other topics relevant for aesthetic business owners. In Chapter 22 we discuss Aisling's story where she become the business owner of the clinic where she first started injecting. All whilst balancing motherhood and the new responsibilites that come with being a business...
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Ep 341 Masterclass Series (Chapter 13): Male Sexual Aesthetics│Dr John Leonardo
Inside Aesthetics Podcast
Episode 341 hosts (Anaesthesiologist from Toronto, Canada) John join us in Chapter 13 of our Masterclass series of episodes. Here we host global experts with significant experience to teach us about fillers, bio-stimulators, bio-remodellers, polynucleotides, other injectable products and techniques. (For toxin insights, check out our other mini-series, 'The Tox Talks') In Chapter 13 we discuss a sub-niche of aesthetics that John has developed - male sexual aesthetics. We first explore the taboo and stereotypes behind these sorts of male concerns as well as unpacking some of the functional...
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Ep 340 The Injector Diaries (Chapter 32) | Dr John Leonardo
Inside Aesthetics Podcast
Episode 340 hosts (Anaesthesiologist from Toronto, Canada) John joins us in the 32nd chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe. Each injector brings their own unique take on things and we showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners. 00:00 Introduction 01:27 IA Community App Preview 02:15...
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Ep 339 How to Launch a New Conference: The Australian Aesthetic Symposium | Jessica Ferris
Inside Aesthetics Podcast
Episode 339 hosts (Registered Nurse & CEO of ) In this episode we explore the logistics and motivations behind launching a new aesthetic conference. Australia Aesthetic Symposium (AAS) was held for the first time last years in Perth, Western Australia and is hosted and founded by Jessica. Jessica shares her background in event management, teaching, nursing and most recently into cosmetic injecting. She explains her reasoning to create a new and independent educational event, designed specifically for aesthetic professionals in her home state. We learn about the logistics and costs to...
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Ep 338 What Aesthetic Clinics Need to Know About Marketing & Branding | Chloe McGrath
Inside Aesthetics Podcast
Episode 338 hosts (Founder & Director of from Sydney, Australia)
info_outlineEpisode 323 hosts Kelly George (Registered Nurse from Tamworth, Australia)
In 'The Business of Injecting' episodes we host injectors and clinic owners to discuss all aspects of the business side of their clinic. We analyse their financial struggles and challenges, difficult decisions, friction points, staffing, hiring, firing and other topics relevant for aesthetic business owners.
In Chapter 21 we discuss Kelly's recent expansion to open her second clinic. (We discussed her first clinic and background in Episode 214 of the Business of Injecting - Chapter 8) We discuss how she manages and trains her staff, the importance of patient relationships, why she opened a new clinic and the challenges of staying compliant amidst the changing regulations in Australia.
Kelly shares her insights on leveraging social media for business growth and the critical role of patient feedback in maintaining high standards of care. We end on why she also changed to a new compliance and prescribing service (InstantCosmetics) and how they are helping drive her clinics success.
This podcast was sponsored by InstantCosmetics
00:00 Introduction
01:29 Sponsor Acknowledgment and Guest Introduction
01:38 Kelly George's Journey in Aesthetics
04:27 Clinic Philosophy and Success Factors
05:40 Consultation Approach and Training New Injectors
10:48 Challenges and Strategies in Aesthetic Practice
15:04 Device Integration and Body Contouring
23:28 Opening a Second Clinic: Motivations and Challenges
28:22 Building a Strong Team Culture
29:50 Designing the New Clinic
31:39 Ensuring Consistent Patient Experience
37:20 Navigating Regulatory Challenges
38:03 Partnering with InstantCosmetics
44:31 Surveying Patient Satisfaction
47:38 Rapid Fire Questions
50:58 Conclusion and Farewell